Month: May 2019

Internet MarketingMaking Money OnlineResources

The Best Internet Marketing Resources – Roundup

Best Free Photo Resource?

This website has a ton of free photos you can use in your marketing. Check the licenses – most are unrestricted and even allow you to use them in paid products, on your website and so forth.

unsplash.com/

All Design Tools in One Place

Youzign is an easy to use design app that lets you create any design you need, including social media graphics, ebook covers, blog graphics, business cards, flyers, coupons, memes, infographics and more.

youzign.com/

Record Skype Calls

‘Pamela for Skype’ is a free, fast and easy to use tool for recording your Skype audio and video.

www.pamela.biz/en/

Make Videos Like the Pros

This
is an all-in-one video creator to quickly make high quality videos.
Boost your conversions, increase your sales, and spend less time
doing it.

www.videomakerfx.com/

Customer’s 2018 Choice for Online Meetings

Hold
online meetings, collaboration-enabled online conference rooms, video
webinars and more. Handles up to 500 video participants and 10,000
viewers.

zoom.us/

World Class Security for Your Files

Keep
your computer (and your income) safe with online backup and file sync
for your home or business, 100% automatically.

mozy.com/product/mozy/personal

Online Scheduling Assistant

Clients
can view your real-time availability and self-book their own
appointments, as well as paying you online, rescheduling with a click
and more.

acuityscheduling.com/

Get People Talking About Your Site

A
quick and easy way to get your blog posts some quick links with a
human-powered social bookmarking service.

socialadr.com/

Email Marketing Funnels Done for You

If
you don’t want to hassle with the tech work of setting up email
marketing funnels, you can test drive this software and service for
just a buck.

Sneaky Way to Get More Likes on Facebook…

…and
also twitter retweets and Google+. Earn credits for what you’re
already doing, then use those credits to get your stuff shared by
other members. These are real people who can choose what they share –
not bots.

www.justretweet.com/

Edit Graphics Quickly

Photo
editor, design maker, touch up artist, collage maker and other fun
stuff to make super cool graphics that get clicked and shared.

www.picmonkey.com/

10 Psychological Tricks to Boost Your Website’s Sales

Just
a tiny little thing is often all that is needed to get a wavering
customer to purchase.

www.entrepreneur.com/article/314741

How Blockchain Could Change Digital Marketing Forever

Could
the technology behind Bitcoin change the way you do online business?

blog.hubspot.com/marketing/blockchain-could-change-digital-marketing

$0 to $1,000 in a Day…

The
Marketing Method You Must Use to Grab People’s Attention.

This
video highlights a great idea on niching down to a passion and
repurposing a product to sell it like crazy.

www.entrepreneur.com/video/314538

Also
check out The
Traffic Secret to Turn Your Visitors into Customers:

www.entrepreneur.com/video/314539

4 Reasons Why people Stop Reading Before the End of a Page

Ever
read something like this on a website?

Always
striving for excellence, from our very inception, a visionary,
vigilant, and flexible approach has ensured that we are awake to the
exciting possibilities science and technology allow, so that we can
offer you beautiful, precise, and high-quality hardwood floors.”

Huh?

Copy
like that is a great way to LOSE customers. Here’s what to do
instead:

5 Ways to Improve Your Email Marketing with Gamification

Gamification
is a lesser-used but highly effective tactic for engaging email
subscribers. 

econsultancy.com/blog/70105-five-benefits-of-using-gamification-in-email-marketing-with-examples/

3 Myths Stopping You from Making More Sales on Amazon

You
might be looking at things like ratings and shelf space all wrong.

marketingland.com/the-myths-that-keep-you-from-winning-on-amazon-242450

Why Facebook Chatbots Could be Your Best Online Marketing Friend

Imagine
using a chatbot to talk to your prospects for you. Sci-Fi? Or
present-day reality?

www.entrepreneur.com/video/314870

4 Email Templates that Generated $100,000 in 30 Days

HubSpot
columnist Matthew Scott shares four email templates that helped
HubSpot generate $100,000
in 30 days.

blog.hubspot.com/sales/100k-email-templates-follow-up

How to Handle Angry Customers

Shopify
shares 7 ways to handle your customers when they’re upset with you,
your product or your service – even when there is no easy answer.

www.shopify.com/blog/helping-upset-customers

The Goal-Based Approach to Domain Selection

VIDEO:
The
MOZ team says, “Choosing a domain is a big deal, and there’s a
lot that goes into it. Two essential questions to ask to guide your
decision-making: What
are my goals,
and what’s
best for my users?”

moz.com/blog/goal-based-domain-selection

Dan Kennedy: Increasing Marketing Response Rates

Most
marketers’ failures and disappointments result from giving
confusing directions or no directions at all. Confused
or uncertain consumers do nothing. And people rarely buy anything of
consequence without being asked.

Here’s
how to clearly tell your customers how to buy your products in a way
that makes them take action.

www.entrepreneur.com/article/313316

Email Marketing is Dying, Right?

Ummm….
No. Not even close.

Consider
these stats:

  • Messages are five times more likely to be read
    via email than on Facebook. -Radicati

  • Email acquires 40 times more new customers
    than Twitter or Facebook -McKinsey
  • Your content will be shared with your email
    followers three times more than any other visitors. -QuickSprout

  • 92% of all adults online use email, and 61%
    use it on any given day. –Pew Research

  • Targeted and segmented emails account for
    generating 58% of all revenues. –DMA
  • Email open rates are highest when a company
    sends two emails monthly. –Database Marketing Institute

Read
more here:

3
Trending Marketing Tactics in 2018

We’re
halfway through the year – time to catch up on the latest trends
that may be affecting our business:

www.entrepreneur.com/article/314922

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Internet MarketingMaking Money Online

ClickBank Demystified: Listing Your First Product

As Paypal limits some online marketers’ accounts, there’s been a resurgence of interest in selling products via ClickBank.

ClickBank takes the payment for you, deals with taxes and basically acts as a middle man between your product and customers.

Perhaps best of all, ClickBank has 100,000 active affiliates, any number of which might promote your product.

In return, ClickBank charges 7.5% plus $1 of every sale. Of course, you could potentially recoup this money by charging a slightly higher price.

If you want to sell affiliate products that are listed on ClickBank, you simply sign up as an affiliate, choose a product and start promoting your affiliate link.

As an affiliate, be sure to stay within ClickBank’s promotional guidelines, found here:

support.clickbank.com/hc/en-us/articles/220376687-Promotional-Guidelines

But what if you want to sell a product on ClickBank? Then what do you do?

As with anything, the first time you list with ClickBank, the process might seem somewhat complicated and difficult. But from experience, once you’ve listed your third or fourth product, it becomes quite easy.

 

Here’s how to list a product with ClickBank:

1: Have your product ready.

ClickBank has a set of product guidelines to follow, which you can find here:

support.clickbank.com/hc/en-us/articles/220199588-Product-Guidelines

Open a ClickBank account if you don’t already have one.

2: Create a Sales Page

You must have your own website to sell a product through ClickBank, and that includes your own web hosting and registered domain name. You cannot use a free site to sell products through ClickBank, nor does ClickBank offer hosting for web pages or assistance in building pages.

ClickBank calls the sales page, “The Pitch Page.” This is where you describe your product and convince visitors to buy it. When customers click the payment link, they are taken to a ClickBank order form.

Your Pitch page must include all of the following:

  • A detailed description of the product.

  • The cost of the product.

  • For recurring billing products, be sure to clearly state all the details of the rebill schedule, including the number of times a customer is billed, and how frequently they will be billed. For example, you should say, “Your initial charge will be $19.95. You will then be charged $9.95 per month for the next 11 months.”

  • The file format of your product, as well as any particular software or operating system required to use it (e.g., Microsoft Word, Adobe Acrobat, etc.).

  • If your product is only useful to customers in a particular geographic region or country, be sure to say so.

  • How the product will be delivered (e.g., direct download, via email, etc.).

  • How long delivery will take (e.g., immediate, 5 minutes, etc.).

  • For recurring billing products, explain how the product will be delivered, and how often. For example, if you sold a monthly newsletter, you could say that it will be delivered by email on the 1st of each month.

  • To ensure your use of a ClickBank trademark does not mislead consumers as to any sponsorship, affiliation or endorsement by ClickBank of your company, products or services, you will need to add a disclaimer to your Pitch Page(s) and Thank You Page(s). Here is the necessary disclaimer:

ClickBank is the retailer of products on this site. CLICKBANK® is a registered trademark of Click Sales, Inc., a Delaware corporation located at 1444 S. Entertainment Ave., Suite 410 Boise, ID 83709, USA and used by permission. ClickBank’s role as retailer does not constitute an endorsement, approval or review of these products or any claim, statement or opinion used in promotion of these products.

You also need to add the ClickBank Trust Badge to your page, as explained here:

support.clickbank.com/hc/en-us/articles/220376827-ClickBank-Trust-Badge

Make sure you have a copy of your script if you are using a sales video, since ClickBank might request it if the video is shorter than 15 minutes, and will definitely request it if your video goes longer than that.

HOT TIP: You can submit your script to ClickBank prior to recording your video, by sending it to compliance@clickbank.com. This way ClickBank will inform you if you need to make changes prior to making the recording.

Also make sure your Pitch Page adheres to the guidelines found here: www.clickbank.com/important-guidelines-for-clickbank-vendors/

3: Add your ClickBank Payment Button

You need to generate and add your own payment button that will send customers from your Pitch Page to the ClickBank site to pay for the product.

This isn’t difficult – just customize a line of HTML and add it to your website in the appropriate place.

Here’s how to do it:

support.clickbank.com/hc/en-us/articles/220364087-Creating-a-Payment-Link

4: Test Your Payment Button

Before you submit your product for approval, you’ve got to place a test order as though you were a customer. This way you know that all of your links are working.

But to make the test purchase, you must use the test credit card details that ClickBank provides to you. You can no longer use a real credit card for this step.

To make a test purchase:

  1. Log in to your ClickBank account.

  2. Click the Vendor Settings tab.

  3. Click My Site.

  4. In the Testing Your Products box, click Generate New Card Number.
    This creates a credit card number, expiration date, and validation code you can use to place test orders. This card information will be valid for 24 hours, after which time it will expire and will no longer be usable for test orders.

  5. Take note of the credit card information.

  6. Go to the Pitch Page for the product you want to test, and click through the payment link, which should take you to the ClickBank order form.

  7. Enter information into each field of the order form. You can use any address information you want, but enter the test credit card details you created.

  8. Verify the information on the order confirmation page. Click through to download your product, which should take you to the correct Thank You Page URL for the product you are testing.

5: Create a Thank You Page

The Thank You Page appears only after a customer makes a purchase. In addition to thanking the customer, the thank you page must also include the following information:

  • Customers must be able to reach you if they have a question about your product need technical assistance after the purchase. Please include an email address, a link to your email address, or a contact us link on your Thank You Page.

  • A reminder to the customer that their credit card or bank statement will show a charge by ClickBank or CLKBANK*COM, rather than a reference to your specific product. This reminder should be prominent, as customers sometimes request refunds because they forget that ClickBank is handling the purchase.

  • Clear instructions on how to download or access the product, or information on how and when it will be delivered to them.

  • To ensure your use of a ClickBank trademark does not mislead consumers as to any sponsorship, affiliation or endorsement by ClickBank of your company, products or services, the following disclaimer needs to be at the bottom of any page with a ClickBank reference:

ClickBank is the retailer of products on this site. CLICKBANK® is a registered trademark of Click Sales, Inc., a Delaware corporation located at 1444 S. Entertainment Ave., Suite 410 Boise, ID 83709, USA and used by permission. ClickBank’s role as retailer does not constitute an endorsement, approval or review of these products or any claim, statement or opinion used in promotion of these products.

6: Designate a HopLink Target URL

If you want to take advantage of ClickBanks’ affiliate network, you’ll need to specify a URL where affiliates can send potential customers.

This URL is the “HopLink Target URL.”

Typically, the HopLink Target URL is the same URL as your Pitch Page, though not always.

To designate a HopLink Target URL, follow these steps:

  1. Log in to your ClickBank account.

  2. Click the Vendor Settings tab.

  3. Click My Site.

  4. Click Edit to the right of the Marketplace Information section.

  5. Enter your HopLink Target URL in the top field.

  6. Enter Marketplace Information (see below).

7: Enter Your Marketplace Information

This is the information a potential affiliate will see when they are searching for new products to promote. An accurate and compelling Marketplace description will help affiliates find your product and convince them to promote it for you.

Here’s the information you’ll need to enter:

  • Marketplace Category and Subcategory – The category and subcategory in which to display your product. 

  • Marketplace Title – Your site or product’s title in the marketplace. This can be up to 70 characters long.

  • Marketplace Description – A description of your site or product. This can be up to 250 characters long.

  • Commission Rate – The base commission rate you will pay to affiliates if they successfully send a buying customer to your site.

  • Affiliate Tools URL – If you have created a page with tools for your affiliates, such as copy, graphics, or recommendations, enter the URL here.

  • Affiliate Support Email Address – If you have an email address through which affiliates can contact you with questions or concerns, enter it here.

  •  

8: Complete the “My Products Information” section

This is information about your product such as the location of your Thank You Page and your retail price.

  • Log into your ClickBank account.

  • Click the Vendor Settings tab.

  • Click My Products.

  • Click Add New Product.

  • In the Product Type field, select One-Time Digital Product.

  • Enter the Product Details:

    • Product Category – The category of the product.

    • Item Number – Each product in your account must have a unique item number. This value can include letters, numbers, and dashes.

    • Product Title – The product title that should be displayed on the ClickBank order form. This field is limited to 70 characters. This title does not appear in the ClickBank Marketplace.

    • Language – The language in which the product is offered.

    • Image (Optional) – The image displayed on the order form for the product. You can select any approved image that you have uploaded.

    • Pitch Page URL – The URL where you will offer the recurring billing product to your customers. This might be the same as the HopLink Target URL on the My Site page.

    • Mobile Pitch Page URL (Optional) – The URL where you will offer the product to customers on mobile devices.

    • Max Purchase Quantity – The maximum quantity available for a single purchase.

  • Enter the Product Pricing and Commission information: 

    • Product Currency – The currency with which customers can purchase the product.

    • Product Price – The price the customer pays for a one-time product. This price must be at least $3. If you are using a currency other than US Dollars, the price must be worth at least $3 according to the current exchange rate.

    • Commission – The commission percentage an affiliate receives for the sale of a one-time product.

  • Enter the Product Delivery Details. You must provide at least one delivery option:

    • Digital Product Upload – You can upload a single file here to have it delivered by ClickBank. If your product includes more than one file, you must deliver it through your Thank You page instead. See the Digital Product Upload article for more information about this option.

    • Thank You Page URL – The URL where the customer is taken after purchase, which provides instructions on how to retrieve the product.

    • Mobile Thank You Page URL – The URL where a customer using a mobile device is taken after purchase, which provides instructions on how to retrieve the product.

  • Click Save Product.

9: Request Product Approval

Before you can begin selling your product via ClickBank, it needs to be manually approved by ClickBank’s Business Services. Once you’ve completed the steps above, submit a product approval request by doing the following:

  1. Log in to your ClickBank account

  2. Click the Vendor Settings tab.

  3. Click My Products.

  4. Locate the product to be approved.

  5. Request product approval by clicking the Submit Product Approval Request icon in the Actions column of the product listing.

  6. Fill out the Request Product Approval form.
    The contents of this form vary based on the product type.

  7. Verify the information. If the information is accurate, check the checkbox indicating that the listed information is accurate.

  8. Click Submit Product Approval Request at the bottom of the form.
    The system will assign a status of Approval Requested.
    A member from ClickBank Business Services will review your site and product information to determine if it will be approved or disapproved.

    • If approved, the system will update the product status to Approved. You can then begin to sell the product to customers.

    • If disapproved, the system will update the product status to Disapproved. You can modify the product to resolve any issues and resubmit it.

You will typically receive the results of your request within three to five business days via email.

10: Pay the One-Time Activation Fee

Yes, there is an upfront free to selling on ClickBank. It’s $49.95 for your first product, and $29.95 for each product thereafter.

When your product is approved, you’ll receive instructions on how to pay this activation charge.

Note: To get the discounted rate on future products, you must include a note in the “Comments” section of the first product approval request you submit from the new account, stating that you would like the discounted activation fee for your new account and including the nickname of your first account or the receipt number of the initial activation charge payment.

11: Begin Selling Your Product

Yeah! You’ve finally made it to this step.

Again, it sounds like a lot of work to get a product on ClickBank. But some of this – making a sales page, making a thank you page, creating a payment button – are things you would have to do no matter how you make sales.

Here are a few more tips to make your ClickBank product a success:

Add a Product Image

Once you’ve completed your product listing, you can add a product image. When this image is approved, it will appear on the ClickBank order form for that product.

Remember, products with images – including virtual images – tend to convert better than products without them.

Attract Affiliates

Create an affiliates’ page that provides additional information, images and resources to potential affiliates.

These resources help you to control your branding, and also make it easier for affiliates to promote your products.

Provide Customer Service

Just as always, you’ll need to answer questions about your product and help customers as needed.

Encourage customers to come to you first, if they have any issues or problems, rather than going to ClickBank.

This is especially important for refunds, since ClickBank will refund, no questions asked.

It’s better if you can find out why they want a refund, and then perhaps offer them something else in exchange, rather than a refund, as discussed elsewhere in this issue.

And there you have it – listing a product on Clickbank is perhaps a little more work than listing it on your own.

Then again, they ClickBank system is nearly foolproof. Make it through all the steps and your sales funnel will work.

And you won’t have to deal with VAT taxes, state taxes or Paypal suddenly limiting your account.

And perhaps best of all, you do get potential access to 100,000 active affiliates.

If only a tiny handful of those active affiliates love your product and promote it hard, you can literally earn a six figure income from one product.

Mike Geary wrote the book, “The Truth About Abs” and sold it on ClickBank for $47, starting in 2005.

Between sales of the book, his related membership site and affiliate products he promoted to his list, he was clearing about a million dollars – per MONTH.

Who knows… maybe you’ll be the next 6 or 7 figure ClickBank product creator!

 

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Search Engine Optimization

A Quick Guide to Google Search Console [Free Guide]

The Hallam team has published ‘A quick guide to Google Search Console’.

Google Search Console (previously known as Google Webmaster Tools) helps us to learn about how a website is performing, both technically and in terms of visitors.

This guide covers the following:

  • What is Google Search Console?
  • How do I sign up for Google Search Console?
  • Navigating Google Search Console
  • Performance
  • URL inspection.

www.hallaminternet.com/quick-guide-to-search-console/

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Search Engine Optimization

Best Internal Linking Structure & Strategy to Boost Your SEO

Search Engine Optimization requires an in-depth understanding of the search engine algorithms and a variety of tactics to gain higher position in the search results.

The Cognitive SEO contributor Adrian Cojocariu has shared some useful tips to help marketers to utilize the internal linking structure for improving SEO performance.

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Social Media

59% Generation Z Spending More Time on YouTube

The HubSpot contributor Clifford Chi has shared 2019 YouTube demographics data.

It shows some significant trends observed on the video sharing site.

Here are some of the findings:

  • Approximately 90% of 18-44 year old American internet users watch videos on YouTube
  • 50% American internet users aged 65 and over watch videos on YouTube
  • 46% of millennials (25-34-year-olds) watch more content on YouTube
  • YouTube is available in more than 91 countries in 80 different languages.

blog.hubspot.com/marketing/youtube-demographics

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Internet MarketingMaking Money Online

Simple Marketing Funnels 101

As a marketer, you’ve got a lot of different options when it comes to marketing tactics. In fact, you might even be baffled by all the choices out there.

And
every new marketing product launch is suggesting that you focus on
their method, because that is the one that will get you across the
finish line.

The
fact is, you could be using every ‘system’ out there, be on
every social media channel, be blogging or vlogging daily, and still
not make any money.

Instead
of grasping at the latest method and trying to make it fit into some
semblance of a marketing plan, it makes more sense to start with the
plan itself.

You
need a marketing strategy that will work no matter what happens
online, one that is flexible enough to adapt to any new traffic
strategy, and one that has already stood the test of time.

I’m
talking, of course, about building a marketing funnel.

A
‘funnel’ is simply a funny name for a marketing system that
guides your prospect from first hearing about you or your website,
to eventually becoming a paying customer, and possibly even an
advocate for your business.

When
you have a marketing funnel in place, you can send traffic to your
funnel from any place you choose, knowing that a certain percentage
of that traffic will become profitable for you over time.

Here’s
how, step by step, you can build your own marketing funnel for
consistent, long term income.

Step #1: Do Your
Research

You’re probably
anxious to get started and would like to dive right in. This is what
most marketers do, but it’s also why most marketers fail, too.

It’s important to
understand who your customers are and what they really want.

Doing your research
takes time, but it pays off. When you understand the emotions of your
target audience, you can create the right content for them at each
step in your funnel.

When you can give
the right message to the right people at the right time, you will
succeed.

Understanding
Customer Demographics

Demographics are
things like your target market’s age, gender, income, occupation,
location and so forth. This gives you first level insight into how
they might make their purchasing decisions.

You might be
targeting executive women over 40 who vacation alone, for example, or
20-something men who live and breathe martial arts.

You’re looking for
that small core of people who are your ideal customers. When you know
who they are, you can find out where they hang out, what they read
and watch, and so forth.

And when you know
exactly who you are targeting, you can get inside their head and use
their language, too.

Everyone believes
they are unique, and so are their problems. If your marketing
language is tailored directly to your market, then your audience will
feel that you are speaking just to them, and your conversions will
increase.

You might want to
use FollowerWonk to learn the language of your prospects. Just type
in what their profession is and where they live to find people on
Twitter who fit the profile.

Make a list of
these Twitter accounts, follow them to monitor what they share and
send, and find out what they’re talking about.

Also, go to Amazon
and find the recently published books in your niche. Read the reviews
and you’ll find the common objections to what’s already out there.

Be sure to read the
reviews that are 2 to 4 stars. These are the folks who tend to write
out a more thoughtful review, with one or more objections, and
they’ll say what they thought was missing about the book as well as
what was right about it.

Using Buyer
Psychology

If you can discover
the psychology of your buyers, then you can use that to craft
messages that resonate with them and make them think you really know
them.

You want to
understand their personality, attitudes, viewpoints and so forth.

For example, you
might notice that people in your target market tend to be on social
media in the evening. This tells you that the right time to send them
messages is during this time.

Or maybe your
target market favors one particular social media site. Adopting the
style of communication used on that site, as well as using the site
itself, will work wonders to connect with your audience.

To
really get to know your audience, use a tool like Qualaroo to ask
your website visitors a question when they get to a certain page on
your website. When they answer the question, you can ask them for
their email address and follow up to schedule a phone call to learn
more.

You’re not trying
to sell them at this point. You’re just trying to gather information
on the problems they deal with, the words they use to describe their
challenges and so forth.

Any chance you get,
interact with your prospects and customers to find out what’s on
their minds, how they speak, what words they use, what keeps them
awake at night and so forth.

The better you know
your customer, the better able you can serve them.

Now that you’ve got
your research done, let’s build the funnel itself:

Step #2: Attract
Your Tribe

After doing all the
research, you now know who it is that you’re trying to attract, so
it’s time to get busy.

Your job is to get
the attention of your potential customers.

Use the words they
use to describe their problems and the things they care about, and
start writing some great content.

Write 2 or 3
excellent blogposts to get started, and plan on adding at least one
more post each week.

And create a lead
magnet, too. A lead magnet is something you offer your visitors in
exchange for their email address. Since your ultimate goal is to
capture your visitors’ information so you can market to them time and
time again, offering a lead magnet is imperative.

Choose a topic that
is certain to resonate with your future readers. It should solve a
problem or provide a key piece of information not readily available
elsewhere.

Use a headline that
employs at least three of these elements, to make it irresistible:

  • Emotions (For
    example: Surprising, Inspiring, Shocking, etc.)
  • Type of Content
    (For example: (Video, Book, Infographic, etc.)
  • Topic Element
    (This is your actual topic, such as dog training, driving traffic,
    treating diabetes, etc.)
  • Format Element (Is
    this a list? A story? A quiz? Etc. If it’s a list, simply use a
    number, such as, “7 Ways to ___”
  • A Promise (How to
    ___, Latest News, Complete Guide to ___, Improve Your ___, Reduce
    Your ___, Increase Your ___, Etc.)

Here’s an example
headline: 7 Shocking Secrets to Reducing Belly Fat Fast.

Emotion:
Shocking

Type of Content:
Secrets

Topic: Belly Fat

Format: 7 (list)

Promise: Reduce
Fast

The headline on
your lead magnet has got to be great. The better the headline, the
more subscribers you will get – it’s that simple.

And of course, your
lead magnet must deliver on whatever it is that you’ve promised.

Here are a few
headline templates of the “How to” and “List”
types to get you started:

  • How to do [topic] In Under X Minutes
  • How to Make People Line Up to [topic]
  • How to Get [benefit]
  • In Under X Minutes
  • How to Skyrocket Your [benefit] With [topic]
  • How to Avoid Looking Stupid When Asked About [topic]
  • How to Turn [topic] Into [benefit] Every Time
  • How to [benefit] Like [case study or example]
  • How to Master [topic] In X Steps
  • X Ways to Avoid [negative outcome]
  • X Examples of [benefit] from [case study or example]
  • X Experts Reveal How to [benefit]
  • X Little Known Ways to [topic]
  • X Questions Answered About [topic]
  • X Underground Tips On Achieving [benefit]
  • X Tips on How to Avoid [negative outcome]
  • X Shocking Mistakes Killing Your [topic]

Create a simple
squeeze page with dynamite bullet points advertising your lead magnet
and insert your autoresponder form.

If possible, use
the two-step sign up method. In a normal one-step sign up, people
insert their email address and click “Gimme the Report Now!”
or whatever your button says.

In a two-step,
people click a button that says, “Gimme the Report Now!”.
This takes them to the next page, where there is a bar across the top
indicating they are 50% done in getting their report. All they need
to do now is fill in their email address and press the button.

Yes, I know the
two-step is MORE work. But oddly enough, thanks to human psychology,
it almost always converts BETTER than the one-step.

In the two-step,
people initially think all they have to do is press a button, and so
they do it.

Then and only then
are they told to enter their best email address. But they’re already
halfway done, so why not?

It might seem
quirky, but it works.

From your research,
you know where your future customers hang out, so it’s time to find
ways to get your content in front of them, where they live on the
net.

We’ll cover a few to get you started, starting with‚

SEO

If you’re good at
SEO, or willing to learn, then getting the number one spot on a
search engine for one of your keywords can earn you 33% of traffic
for that keyword. Depending on which keyword or key phrase you’re
using, that could be a massive number.

Anytime someone is
searching for related content, they can find your website there at
the top of the search engine.

You’ll probably
find that SEO tends to be easier for business to business sites, than
for business to customer.

But again, it
depends on the keywords and your ability to rank high.

Social Media

If you’re not an
SEO person, that’s okay. Social media can be a great place to get
traffic.

Did you know that
social media now drives 31% of all referral traffic?

By now you should
know which social media platforms your audience prefers. There’s no
need to be on every social media platform – just the two or three
your future customers favorite the most.

Fill out your
social media profiles with information about you and your business.
And make sure there’s a link to your website’s homepage or squeeze
page.

Post frequently and
start discussions with your followers. Be the go-to person to answer
questions or provide help and direct people back to your website
where they can find things to help them.

Promote Your
Blog

It’s great to write
blog posts and have the world see them. It’s not so fun to put all
that time and effort into posts, and then nobody shows up.

If you’re creating
great content that your tribe of people like, then the easiest
solution is to promote your posts on social media.

Studies show that
if you create 15 blog posts per month, and then share that content
through social media, you’ll average 1200 new leads per month.

Of course, however
many posts you make, you should still be sharing your content on
social media.

And don’t be afraid
to promote posts from a month or two ago, either. New followers
probably haven’t seen those posts. You can start a social media
schedule that promotes your content automatically by using a tool
such as Buffer, Hootsuite or Social Jukebox.

You can also
repurpose your content to get more use out of it.

Quote different
snippets from one post in another post. Ask your target audience
questions that are relevant to the post. Put several posts together
into one big authority piece that you use as another lead magnet, and
so forth.

Get Your Readers
to Share Your Content

By making it easy
for readers to share your blog posts, you can get more people seeing
your stuff.

Think of the last
time you were on Facebook and clicked on something a friend shared.
That’s how simple it is!

Allow and encourage
your visitors to share your blog posts by embedding a social sharing
tool on your website.

Note: Do NOT
activate the, “Show number of shares” on the tool until you
are getting plenty of shares. No one likes to think they are the only
one sharing your posts.

Step #3: Build
Relationships with Your Readers

Once you’ve got
people coming to your site, your email list should start growing. And
once you’ve got a person’s email address, you can really start to
build a relationship with them.

It’s not about
selling to them straight out of the gate.

Instead, introduce
yourself, send a few emails that help them get the most out of the
lead magnet and even expand upon the lead magnet, and gradually begin
offering relevant products.

The key here is to
focus on relationship building, not on selling.

Send your readers
emails with content that is entertaining as well informative, and
that aligns with the topic of your lead magnet.

It doesn’t have to
be the exact same topic, but it does have to be the same niche.

For example, if the
lead magnet is how to grow roses organically, don’t send information
on how to cure arthritis. Yes, some of your rose growers might have
that problem, but that is NOT why they joined your list. However,
it’s probably fine to offer organic growing tips for other
perennials, too, since that is still close to the original topic.

In your emails, use
social proof to build credibility whenever possible. You can use case
studies, testimonials, interviews and so forth. This works especially
well if you are offering your own products or services, although you
can do it for affiliate products, as well.

Build trust by
telling stories about your brand, your products and even about
yourself. Show that you are a normal, trustworthy person they can
believe in, and not some fly-by-night jockey out to take their money
and run.

To build even more
trust, you might offer email courses. These can teach anything in
your niche, and they’re the perfect excuse to continue to show up in
your reader’s inbox day after day.

Plus, they train
your reader to open and read your emails, too.

Make sure that each
email teaches only one thing. You don’t want to overwhelm them with
so much information, they decide to read your emails “later.”
Later never comes. Ever.

And use the
cliffhanger close whenever possible. At the end of each email, give
them a clue of what’s going to happen in the next email – sort of a
tease.

For example, “P.S.
Tomorrow I’m going to give you the 11 word Facebook ad that earned
$194,753 in 4 days. Stay tuned and watch for my email!”

Step #4: Sell
Nicely. And Effectively.

You’re building a
relationship with your readers. You’re giving them some good info,
your emails are entertaining and fun to read, and you remind them
each time you have a new blogpost.

When do you get to
sell?

Really, you can do
it every day, if you like.

Here’s what I
recommend – and mind you, there are marketers who will disagree. But
this is what I’ve found works best for me:

Send out one email
each day. Yup… email DAILY. Yes, some marketers will tell you
to email once or twice a week, because they don’t want to annoy
people.

Do you know what
happens when you only email once or twice a week? Your subscribers
only see an email from you once or twice a month. Remember, inboxes
receive a LOT of emails these days. Most people never click on most
of the emails they receive. They’re going to miss some of yours,
guaranteed. Don’t take it personally.

When you email only
once or twice a week and they finally do see an email from you,
they’re going to wonder who the heck you are, because they have
FORGOTTEN you.

When you only
appear in their email every now and then, you get lost in the crowd.
Yes, they loved your report, but that was a month ago, and now they
can’t even place your name.

You’ve got to be in
their inbox every day just to be seen every other day or so, and to
be remembered.

“But won’t
people unsubscribe if I email too often?”

People will
unsubscribe even more if they can’t remember who you are.

And do you know how
much relationship building you can do in a day when you don’t email?
None. Do you know how much selling you can do in a day when you don’t
email? None.

Just like Wayne
Gretsky, you miss 100% of the shots you don’t take.

So yes, email
daily.

For your first few
emails after they subscribe, don’t sell unless it’s from the P.S.

A P.S. sell is one
in which you send an email with a story or tip or something of value
to them, like maybe you share a golfing story if they are golfers.
And then in the P.S. – almost like an after-thought – you suggest
they go check out the so-in-so product that will take 10 strokes off
their game.

No one minds that
kind of selling, and you can do it every time.

Send out the same
email again in the evening to everyone who didn’t open it in the
morning. This will increase your opens and your clicks.

Step #5: Ramping
Things Up

You’ve heard of
upsells, downsells, front ends and back ends.

But what is all
that stuff, anyway?

So far, we’ve
talked about a simple funnel that takes you from being completely
unknown to someone your new subscriber knows, likes and trusts, and
hopefully buys from, too.

And we’ve done it
without buying traffic, although that is certainly an option.

If and when you are
ready to put your funnel on steroids, so to speak, here is what you
might do:

In addition to a
lead magnet, create an actual product you’re going to sell. This will
be a low priced entry level product, maybe about $7 to $17.

Your goal is to
optimize this offer until you know that when you send 100 people to
the offer, enough people will buy the offer to pay for your
advertising. You want to break even, so that you can continue to do
this over and over again and build your list of buyers quickly.

This low cost offer
is called your front end offer. It gets buyers in the door.

You might wonder
why you would bother getting buyers if you only break even – why not
get free subscribers?

Because one buyer
is worth somewhere between 10 and 100 free subscribers, depending on
many different factors.

If you can get
yourself a list of 1000 buyers and you play your cards right, you can
likely quit your job.

But if your list
consists of only people who opted in to get your free report, you’ll
more likely need 100,000 subscribers to quit your job.

See the difference?

Now then, on your
front end offer, you can make it even more lucrative by making them a
second offer, called an upsell.

And if they don’t
take the front end offer, you can also offer a downsell, so to speak,
which is simply to get your lead magnet in exchange for their best
email address.

Next month we’re
going to cover all of this in detail, and more.

Building a funnel the way we described here is a great way to get started. But‚ it’s also the slow way.

It takes time to
build a profitable list using this method. And it takes a good deal
of work, too.

If you can create
an inexpensive front end product that you can promote with paid
advertising and break even, believe it or not, you’ve got a
profitable business.

And if you can then
sell them more expensive products on the backend, such as higher
ticket items and recurring memberships, you’ll have a business that
you can continue to grow and profit from for as long as you choose.

Stay tuned, we’ll
cover all of this in detail next month.

Until then, do your
research, find out who your customers are, and start creating some
great content they’ll love.

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