Month: June 2019

Internet Marketing

LinkedIn modifies its algorithm to create a better news feed for users

Are you fed up of scrolling through your LinkedIn feed and finding cat videos, motivational quotes, or apocryphal odes to business excellence that make you want to vomit?
Don’t worry – the social network has got you covered. LinkedIn has announced changes to its algorithm to prioritise better conversations in users’ feeds.
The company uses the maxim of ‘people you know, talking about things you care about’ as its framework. Consequently, as the company explains, it tries to filter through the garbage and onto the good stuff.
LinkedIn prioritises users by filtering through direct interactions, direct connections, such as co-workers, and information on profiles to gauge interests and common experiences. The ‘talking about’ section rewards conversations which are ‘authentic’ and have ‘constructive back and forth’, while common groups, hashtags, and pages

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Internet Marketing

The big ‘tech-tonic’ shift: As Amazon begins to break the advertising duopoly – what’s left for anyone else?

Google and Facebook have held a well-documented, vice-like grasp over digital advertising budgets for over a decade, commanding 56% of global digital ad spend in 2018. That’s a fairly lucrative share of a market worth £470 billion. Viewing these figures, it is easy to regard the incumbent digital duopoly as unassailable; concluding their influence is too wide and their foundations are too strong.
But rumbling away behind these astronomical numbers is a very real threat to the current digital status quo. Sitting on mounds of valuable data, Amazon has long been murmured as a contender with the power to disrupt the dominance of Google and Facebook. These murmurs have escalated up the richter scale to tremors following the latest report from eMarketer.
In the race for quantifiable ROI advertisers

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Internet Marketing

Consumers are understanding the risks of social media addiction – but taking the next step is hard

Another week, and another example of how consumers are trying to fight for their privacy rights in a world of social snooping and data overload.
According to recent research from Kaspersky, which polled almost 12,000 consumers across 21 countries, one in three (32.3%) admitted they did not know how to fully protect their privacy online. More than half (56%) agreed that total privacy was not possible in the ‘modern digital world’, as the research put it.
A small but significant number of respondents admitted to playing the game in exchange for goodies. Almost one in five (18.5%) said they were willing to ‘slightly’ sacrifice their privacy and share private data if it means getting freebies in return, while a similar number (21.5%) said they do similarly if it meant getting

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Internet Marketing

What Not To Do When Starting An Affiliate Niche Site

An affiliate niche site is the holy grail of passive income business. After all, it’s a 24/7 money-making machine that will make you money even when you sleep!
However, there’s a lot of work (read: hustle) that goes into taking an affiliate niche site to a point where it can actually generate a decent monthly income.
Whether it’s spending hours choosing the right design…
Or analyzing hundreds (if not thousands) of websites to find juicy keywords…
…it’s often a dreadful process that can quickly leave you pulling your hair out (yikes!).
The bottom line is that building a successful niche site is quite complex and definitely not for the faint-hearted.
In fact, it’s common for beginners to quit their niche site after just a few weeks. Some barely even get past their first article!
The

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Internet Marketing

10 eCommerce Email Newsletter Ideas to Boost Sales

eCommerce is growing at a rapid pace.
If your business isn’t optimized for online shopping, you’re missing out a lot. Thus, it’s no wonder that more and more companies set up eCommerce stores even if they are successful offline.
First things first: knowing how to start an eCommerce business isn’t enough to achieve success. No matter what your business niche is, sales matter. The more you sell, the more revenue you get. Thus, both marketers and online shop owners want to convince customers to buy products.
While the market is oversaturated and cutting through the noise is difficult, traditional advertising doesn’t work anymore. Customers are fed up with the amount of branded information that bombards them from all angles. Modern consumers crave authenticity, so marketers should sell without selling. Sounds difficult,

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Internet Marketing

Why Web Push Notifications Are Not Working For You (And How to Fix It)

Web push notifications have been gaining popularity over the last few years – and it looks like it’s only going to get stronger.
According to recent studies, web push notifications have much better opt-in rates. To be exact, they are so good that marketers can build their marketing list 30 times faster than they can with email subscription.
Desktop usage still accounts for 42% of total internet usage worldwide. And website push notifications are a great way to reach these users.
The average click-through rates (CTR) of browser push notifications are much better than emails which still hover around 1-3%.
Here are the average CTR of web push notifications:

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But those types of mouth-watering results are only achievable when your visitors allow you to send them web push notifications – and click on your messages.
If

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Internet Marketing

The four-part plan for ‘hiring’ the perfect AI customer service agent

The interview with a customer service applicant is underway. After looking at skills and background, it’s time to determine whether the applicant will be a good fit. You’ve conducted hundreds of interviews before, but this one’s a little different — you’re interviewing an agent that could handle thousands of conversations simultaneously and respond to customers in a personal way, without delay.
This agent works around the clock and doesn’t miss an opportunity to upsell. That’s the advantage of automation. And despite the differences, just like hiring a human customer service agent, there are several layers to “interviewing” an artificial intelligence agent before you make it part of the team. So do you start by asking for its 30-second pitch? Do you ask where it sees itself in five years?
This

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Internet Marketing

The reality of truly personalised marketing approaches: An investor’s viewpoint

The marketing and advertising technologies sector has experienced incredibly rapid change in the past few years. The pace of change is accelerating due to the proliferation of data across multiple channels, which enables marketers to build ever more precise profiles of their customers.
Marketers can now draw on data from search engines, social media, content viewing and more to understand what individuals are interested in and how likely they are to make a purchase. At the same time, the cost of analysing this data in real time has reduced dramatically as cloud service providers such as Amazon Web Services, Google Cloud and Microsoft Azure compete to attract customers to their huge data centres.
These developments combine to help marketers move ever closer to providing truly personalised marketing – an ideal

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Internet Marketing

Serpstat Review: How Does This SEO Tool Stand Up?

Digital marketing teams are stuck together by the glue of their growing number of tools.
From social media management to influencer marketing, SEO, and beyond, there is a tool for everything.
But if you’re anything like me, every now and then you like to do an audit of your toolset…
Maybe there is a better or more affordable tool on the market that you need to know about?
When it comes to SEO research tools, most agencies and growing marketing teams rely on SEMrush and ahrefs.
While both tools are incredibly useful and robust, there has been a growing number of SEO’s turning to newer and alternative tools to help them capitalize on their search marketing efforts. Predominantly because new entrants in this market are offering similar functionality at a more affordable price.
One

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Internet Marketing

The Social Media Manager’s Guide to Finding an Instagram Growth Service

Considering an Instagram growth service to take some work off of your plate?
Being a Social Media Manager looks like a fun job to many people, and at times, it can be – but as you know, it’s also no walk in the park. From analyzing the demographics of your followers to creating high-quality visual content to strategizing how to get more growth, you have a lot to keep up with.
With so many tasks on your plate, you need to work as efficiently as possible, saving time while getting the best results for your clients.
Finding a high-quality growth service will save you hours of time (not to mention alleviate quite a few headaches).
So, here’s everything you need to know about Instagram growth services – how they work, how to

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Internet Marketing

The power of propensity: Understanding this measure’s role in your marketing efforts

Almost every marketing leader and expert will tell you that modern marketing is all about measurement. Being able to estimate the ROI of marketing spend by attributing customer actions to tactics has given companies a reason to allocate bigger budgets to marketing each year.
A 2018 report from Kantar, a global media research consultancy, predicted that the measuring tools and methods marketers rely on will evolve rapidly in 2019. While most marketers remain fixated on standard metrics — cost per click or cost per impression, for example — technology is allowing us to incorporate a wide new range of factors into our measurements. Chief among them is consumer propensity.
The term may be familiar, but not everyone fully understands it in this context. In general, propensity refers to the natural

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Internet Marketing

Taking Relationship Marketing to the Next Level

Taking Relationship Marketing to the Next Level written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Zvi Band
Podcast Transcript
Today on the Duct Tape Marketing Podcast, I chat with Zvi Band. He is a the founder of Contactually, and a hacker and community builder.
Contactually is a smart CRM tool that can help you manage relationships in the long term. He’s also invested in growing relationships and connections in his own backyard, in the Washington, DC area. He co-founded Proudly Made in DC for local startups and the DC Tech Startups Meetup group.
His book, Success Is in Your Sphere, delves even further into the topic, providing a step-by-step approach to leveraging your existing relationships to your advantage.
On today’s episode, Band shares what he’s learned about networking and

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