Month: July 2019

Internet Marketing

How to Increase Page Speed on Image-Heavy Websites

Images are the essence of contemporary websites; without them, it is difficult to establish a long-lasting impression on your visitor.
Images help businesses engage their visitors and minimize bounce rates; however, they can also be the cause behind weak web performance. Search engine crawlers like Google and Bing detest image-heavy and slow loading websites. Heavy images drastically cause page loading times to increase.
How do websites display stellar quality images while reducing their sizes and still not suffer a loss in quality? Below are actionable steps that website owners, SEO experts, bloggers, and online eCommerce shops can utilize to increase page speed.
Post summary:

Benefits of optimizing images
How to optimize images for faster page loading speeds
What are SVGs and why you should consider using them?
Other best practices for image-heavy websites
How can I

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Internet Marketing

Why AI should not be treated as a KPI for marketers right now

In the past 12 months artificial intelligence (AI) adoption rates have tripled, while almost half of businesses have already integrated at least one AI tool into their data management systems. According to many industry predictions, these numbers are only set to increase.
Although AI has proven benefits in specific areas (such as providing marketing insights), vendors are witnessing an increase in requests for proposals (RFP) that specify the need for AI requirement with no explanation as to why it is needed, or what business objective it will be addressing.
With AI being touted as the must-have solution for streamlining processes and systems, are companies rushing to deploy ‘any’ AI solution, instead of taking the time to consider whether they really need it? And are some companies simply trying to appear

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Internet Marketing

5 Types of Content That Grab Immediate and Lasting Attention With Prospects

Attention – you can have insanely high conversion rates and super compelling products, but still lose if you’re not able to get attention.
Follow and reverse engineer what Jeff Bullas does and you’ll notice a pattern. Create content, publish, and share it.
Is that it?
No way, Jose.
What kind of content? Where is it published? How is it shared?
In this post, we’ll cover the different types of content that get attention.
Need help blogging? Click here for a 10% discount on blog writing services.
1. Video
It’s hard to contemplate getting out of your comfort zone if you’re a great blogger, but you need to start getting into video.
According to the latest Alexa stats, YouTube is the second most visited site in the world. In an article on Think With Google, David Mogensen (Head

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Internet Marketing

How to Revive a Stagnant Digital Marketing Campaign For Your Business

There is a real fear in knowing that your business and your marketing campaign may have a finite existence.
Nothing lasts forever (except that adage, apparently).
It’s a difficult thing to come to terms with finality and even the most stubborn of us have to accept it eventually. But then, there are those among us who don’t only have a fighting spirit, they ARE the fighting spirit. And for this rare breed of person, the thought of simply backing down is unacceptable.
Every marketing campaign brings with it its own set of challenges. Each is its own unique case and thus, a cookie-cutter solution simply cannot work. Every unique problem requires a unique approach. And while there is a set of mainstay marketing tricks that every campaign utilizes, there will always

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Internet Marketing

Why marketers need to engage rather than enrage to solve the mobile advertising divide

Keeping a lid on problems doesn’t solve them — as the publishers still losing almost £1 million to ad blocking can confirm. Over the years, the ad block fight has slipped from the number one spot of industry problems; with declining general levels of blocked impressions and increasing advertising investment creating a perception the issue is under control. But that isn’t necessarily true.
Mobile is not only set to be a key driver of 2019’s £14.7 billion digital ad spend total; it’s also experiencing greater levels of ad blocking. Studies have shown a creeping increase in usage, with blockers detected during 8% of UK mobile sessions, and 32% of global mobile users blocking ads, only just behind PCs and laptops (37%).
While it may be moving at a relatively slow

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Internet Marketing

The three barriers stopping marketers investing in AI – and how to knock them down

Marketers love a buzzword. It makes sense – our industry is all about promoting and selling the latest thing. So it’s perhaps not surprising that the marketing industry has well and truly been taken in by what has to be the buzziest buzzword of the past couple of years – AI. The irony? For all the talk at industry events and in the media – never mind sales material – only 27% of marketers in the UK are actually using AI or machine learning in their jobs.
So, why are the majority of marketers not currently using AI? We conducted a piece of research with Vitreous World earlier this year to ask 400 marketers about the top barriers preventing them, and their businesses, from adopting this tech. Let’s take

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Internet Marketing

7 Brilliant B2B Video Marketing Techniques You Should Try Out

Need some inspiration for your latest B2B video marketing campaign? B2B videos don’t have to be boring anymore. It’s time to get creative.
And you can’t escape it. Video is not a trend, it’s not a fad – it’s everywhere. It’s a great way of connecting with clients, building leads and clinching sales.
How relevant is it to the B2B sphere? Well, 73% of B2B marketers have already said that video positively affects their marketing ROI, which means that;
a) your rivals are already using video and;
b) they’re doing pretty damn well.
But it’s okay. Even if you’ve still got some catching up to do, there’s plenty of time. In this article, we’re going to share with you 7 of the best B2B video marketing techniques so that your own ROI grows and

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Internet Marketing

How Amazon’s ad network fuelled the 2019 Prime Day – and will continue to do so

The richest man in the world, Jeff Bezos, has even more reason to celebrate. Amazon’s 48-hour Prime Day event this year just provided a glimpse of what ecommerce — and most likely, all commerce — might look like in the years to come.
Almost half of online shoppers in the US now begin their product searches on Amazon, compared with 35 percent who turn first to Google. Bezos is also pushing to broaden Amazon’s influence in brick-and-mortar operations, offering Prime member discounts at Amazon-owned Whole Foods markets and the soon-to-be-rolled-out, largely automated, Amazon Go stores.
The latest evidence of the extent to which Bezos has changed the DNA of retail came during the July 15-16, 2019, Prime Day online sales marathon. According to Forbes retail columnist Pamela N. Danziger, last year’s

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Internet Marketing

6 Simple Strategies To Turn Your eCommerce Business Into a Conversions Machine

The following is adapted from Faster, Smarter, Louder: Master Attention In A Noisy Digital Market.
Many optimization strategies apply equally to both service-oriented and eCommerce businesses. However, when it comes to digital marketing strategy and getting customers over the finish line, eCommerce requires its own distinct approach.
Here are six best practices that address eCommerce’s unique challenges and help businesses improve their conversion rates:
Bundling, Cross-Sells, and Upsells
One of the main goals of eCommerce is to increase a person’s average order. The chief ways to accomplish this are bundling, cross-sells, and upsells.
Making these suggestions is pretty straightforward. At the point of purchase, simply say something like, “Look, these products are often bought together,” “You could increase to the next size for X amount of dollars,” or “Customers have purchased this product

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Internet Marketing

How to Improve Website Engagement in the Era of Information Overload

Despite the best efforts of marketers who spend hours crafting click-bait headlines for social media, most of us scroll straight past them.
Unfortunately, this is the most likely behavior of your customers too.
The information overload epidemic is real and it’s posing a dilemma for marketers who are desperately searching for attention.
How do you get people to pause, observe what it is you have to say, and engage with your brand?
Brands of all shapes and sizes are publishing more and more content on social media in an effort to get noticed. Yet, the impact is often the antithesis of attention. Our minds quickly filter through the important information and weed out the things we don’t want to deal with.
Google traffic, once the most engaging, is seeing a similar trend. Consumers

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Internet Marketing

Beyond the blacklist: The best tools you need to ensure brand safety

With the recent announcement from Google that YouTube might never be 100% brand-safe, brands are once again being forced to grapple with the thorny issue of brand safety.
Blacklists have emerged as the most popular tool for dealing with the most common concerns, being used by over 60% of marketers in the last year. While this approach does effectively insulate brands from unsafe environments, many have found it also acts as a barrier between themselves and potential audiences, reducing reach and ad-spend ROI.
Thankfully, the wide range of alternative tools available to marketers means that it is entirely possible to ensure brand safety without limiting your reach in the process. The focus for brands needs to be on educating themselves about which tools will work best for them. Brand

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Internet Marketing

Building lasting customer loyalty through personalisation: Why CXM is your new best friend

A world-class customer experience is the result of everyone in an organisation working together, knowing business processes inside-out and being in sync with current initiatives – especially when it comes to customer interactions.
A key takeaway from a recent Columbus report exploring customer experience technologies and loyalty-boosting best practices across the B2C and B2B spheres was that organisations will need to bring together and make the most of the skills, technology and in-depth customer insights available to them in order to succeed.
Enter customer experience management (CXM) – underpinning customer interactions with tools that enable employees to give customers what they want, when they want it.
Moving from ‘market and sell’ to ‘develop and serve’
CXM is more than a traditional Customer Relationship Management solution. A simple contact management system is great

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Internet Marketing

How to Show Up In Google Maps: A Google My Business Optimization Checklist

When it comes to getting new inquiries and sales for your local business, local SEO is found to be extremely effective.
In fact, a recent article from Search Engine Watch shows that “there was a 20.1% increase in clicks to call, clicks for directions, and clicks to a business’s website” with Google My Business (GMB) interactions when comparing stats from 2017 and 2018.
This is HUGE!

But in order to generate these clicks, your website’s GMB profile needs to be visible to interested searchers.
To give your business the highest probability of showing up in Google Maps for searches relevant to your business, we have provided a checklist below of GMB optimizations to help you achieve this. 
1. Create or claim your Google My Business profile
The first thing you need to do is

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