Month: September 2019

Internet Marketing

3 Ways That Site Answers, Feedback and Customer Service Are Winning Over New Customers

Long gone are the days when brands could simply rest on their laurels, blast out marketing messages, and wait for the customer orders to come pouring in. That’s just not how business works anymore, nor should it.
For any business to succeed in the modern economy, you have to recognize and embrace the incredible power of two-way customer communication. Just as much as you want to tell potential customers about your products and services, you should be just as eager to hear what they have to ask and say too.
If a potential customer can’t quickly and easily find the answer to their question, they’re apt to look elsewhere. Conversely, by capturing that initial interest and nurturing honest and open communication with site answers, you could be winning over a

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Internet Marketing

What Is The Secret To Creating Your Best Art and Work?

Do you have a “sacred place” that is just yours?
That allows you to have the space and freedom to work on what is important.
Some of us work in “hot desk” environments. But these seem to be designed more to save money for the industrial corporation complex than for the creative human.
As humans and as creators we need that “special place” where we can bring forth our best work. It is where we can find our “flow”. And not allow the rest of the world to interrupt or distract.
Some of us do our best work in a noisy cafe. We need to be surrounded by humanity and the buzz of conversation. J. K Rowling wrote “Harry Potter” from the corner of a noisy cafe.
Others need silence. A shut door. A cave. Soft

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Internet Marketing

How I Improved The Memorability Of My Brand With This Simple Change

Brand…
What does this word mean to you?
A brand is recognizable. Memorable. Trustworthy.
Brand’s penetrate society at every level. They create trends. Influence lifestyle. Determine spending patterns.
As much as we convince ourselves we are in control. That we rationally determine our journey in life, the things we do, and the products we buy.
It’s the brands that truly have control.
So, how do you build a brand that penetrates society’s skeptical guard of trust? (Or lack thereof)
The truth of the matter is, powerful brands are complex. They are not just a name, a product or a slogan. A brand is all of these things and more.
Brands are multi-layered with much of their meaning lying below the surface. We see the tip of the iceberg, while the mechanics of the brand are hidden

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Internet Marketing

For consumer choice paralysis, conversational commerce may be the answer

Regardless of industry, consumers today are faced with an overwhelming array of choice while shopping. When faced with so many options, most consumers fall victim to ‘choice paralysis’, which describes the moment when we are faced with more possibilities than we can easily comprehend.
This phenomenon results in low purchase decision confidence and frustration – and in the worst case – feeling unable to make a decision, meaning no action is taken at all. For brands and retailers choice paralysis translates as abandonment. So, how can you balance the discerning consumers’ need for choice, with providing a customer experience that delivers what they want, at speed and scale?
Delivering what consumers want
Our latest research reveals that with more choices available, consumers increasingly expect the brands and retailers they interact with

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Internet Marketing

The Ultimate Guide to Creating a Successful Instagram Marketing Strategy

In today’s media-driven world, having an Instagram Marketing strategy is crucial for businesses of all shapes and sizes.
Instagram is constantly changing, so staying on top of new features and strategies is important for establishing a social media brand presence.
With 500 million daily active users, it can seem impossible to stand out, however, with these tips and tricks you’ll be able to create a successful Instagram Marketing Strategy like a pro in no time.
Knowing your audience and the goals for your brand
If you haven’t already, first make sure your account is set up as a business profile to easily monitor insights and identify your current audience’s demographics.
Instagram business accounts provide data to show you how your posts perform. This will help you recognize which posts are resonating with your

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Internet Marketing

The 7-Point Website Redesign Checklist To Avoid SEO Problems

Does your website look like it’s stuck in the ‘90s? Well, that’s a real bummer! Because the visual aesthetics of your website can have a lasting impact on your web traffic and sales conversions.
So, what do you do? Do you redesign the entire website? Well, that’s always an advised option but undertaking a website redesign can be a tricky and colossal endeavor. You have to face some confusing questions like: Where do I begin? What are the latest trends in designing websites?
But most importantly: How the redesign will affect your SEO and sales?
SEO is a tricky business even for experienced professionals. If you simply slap a new design on your website without considering SEO and its guidelines, it could seriously hamper your SERP rankings.
So, how do you make

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Internet Marketing

The Top 6 Ways Artificial Intelligence Will Affect Design In The Future

Artificial Intelligence (AI) has been the talk of the town for a while now. I remember the fiasco from chatbots that replied instantly. We have all texted Siri saying ‘I love you’ at least once in our lives. It hasn’t been long since then, but Artificial Intelligence, in a very short span, has embedded itself in our lives.
The technology first emerged in the mid-1950s. Some feared it would replace the human workforce in the future, but for now, we are safe. Artificial Intelligence is a catalyst that helps us with work. It is far from being as intelligent as humans.
But, as we speak, over 72% of people own AI-oriented mobile devices. Siri and Alexa are the biggest example and not to forget a smartphone’s facial recognition feature.
Artificial Intelligence

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Internet Marketing

Why it’s good to get obsessed about your customer service

Digital channels have become more pervasive for personal communications. Businesses realise they can use them in different ways to influence buyer behaviour, and marketing departments have slowly begun to add digital platforms to their technology stacks.  But with so many choices, the power has shifted to the customer, allowing them to control how, when, and where they want to interact with you.
Look at how many ways younger generations communicate with friends, family and colleagues. Why should it be any different for the companies and brands they engage with? The fact is, younger generations refuse to change the way they interact, to fit the mould of the past. 
If we look at the evolution of customer service from the sixties to today, initially the only way a customer could contact

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Internet Marketing

Mobile App Attribution 101: A Quick Start Guide For Site Owners

Data is the name of the game. There’s a reason why so many of the world’s top tech companies are essentially data companies.
From Facebook to Google to Amazon, these businesses continue to be incredibly successful because they have found ways to capture increasingly specific, actionable, and personalized data about their users.
The more information you have about any given user, the better able you are to present just the right offer or information at just the right time in just the right place.
Mobile app attribution works in much the same way…
Focus on what works
When a user decides to respond to an offer and install a mobile app, you don’t want to be left in the dark as it relates to how that user came to find your app in

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Internet Marketing

Is pre-emptive shopping the next step in personalised eCommerce?

In the age of the customer, personalisation is a more pressing need than ever before. In the age of data, it’s becoming increasingly possible to feed that need. Indeed, data-led personalisation is one of the hottest trends in ecommerce.
But are we getting ahead of ourselves? A new wave of customer-led personalisation known as pre-emptive shopping suggests so.
What is pre-emptive shopping?
Pre-emptive shopping is a customer-led personalisation opportunity powered by automation software. It allows customers to automate their shopping experience for personalised results.
One example of this comes in the shape of the Tesco and IFTT partnership, which allows customers to create convenient shopping ‘if’ rules. (For example: if my favourite brand of chocolate is on offer, add it my basket.)
In other words, pre-emptive shopping lets your customers

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Internet Marketing

Is Your Monkey Mind Running Your Life?

Conversations. We all have them. 
We enjoy the banter and insights. We laugh, we joke and discuss what matters.
We are social creatures.
But there is another side to our conversations that is not often discussed.
Often not talked about.
The other conversations
And I am not talking about the ones with other people. They are the quiet private chats we have with ourselves.
The stories that no one else hears.
Sometimes positive but often negative. And many times we don’t even know we are having them.
It is the “Monkey Mind” chatter and it is often relentless. 
These are pointless and harmful conversations we have with ourselves.
I’m not good enough. They are out to get me. I can’t do that.
It is noise. We chastise ourself.
These conversations take us into the future and drag us into the past.
We get in our own way. It

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Internet Marketing

Why Your Business Needs a Powerful Domain Name (And How to Choose One)

When you meet someone in person, you have less than a minute to articulate why your business exists and what it is you do.
This is your elevator pitch…
If you don’t nail your elevator pitch, whoever it is you are talking with will lose interest, stop paying attention, and likely forget most of what you just told them.
Our short-term memory has a tiny capacity, and information retention is vulnerable to the next distraction that comes along.
In the digital world, where distractions are even more prevalent, your window of opportunity to grab someone’s attention is even smaller.
So, when trying to convey the meaning and identity of your brand in the online world, you need to create a short and memorable experience.
It all starts with your domain name – the beginning

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Internet Marketing

How To Write Email Marketing Copy That Converts Like Crazy

Are you ashamed of your email marketing campaigns?
There’s nothing worse than seeing a digital campaign become stagnant. While it’s easy to set up a sales funnel, or create a newsletter, and start building your list of subscribers. That’s not a success.
Success is turning these curious prospects into engaged customers. And if you’re not cultivating lasting relationships with your email subscribers, you’re failing.
Knowing how to effectively persuade and influence your email subscribers in a way that makes them take the next step in their customer journey is vital.
One of the most common ways to monitor the success of an email marketing campaign is through the conversion rate. This is the percentage of your email recipients who open the email, click through to your website, and complete a set desired

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Internet Marketing

CMOs lacking confidence in their abilities but they deserve a boardroom seat, report argues

You’ve heard of the concept of ‘impostor syndrome’ – but does that feeling still pervade when you get to the highest echelons of your profession?
According to a new study from Deloitte, CMOs periodically suffer from a crisis of confidence – although the good news is that the C-suite has plenty of faith in their abilities.
The report, which surveyed 575 C-suite executives at Fortune 500 companies and as reported by Harvard Business Review, found chief marketers were uncertain across a variety of fields. Only a third (32%) of CMOs polled said they were confident in their abilities to initiate collaborative efforts and establish an understanding of the customer. The number drops to 27% when it comes to that old bugaboo, demonstrating financial impact of marketing activities.
Yet CMOs should not

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Internet Marketing

SocialPubli: On the importance of micro-influencers and getting influencer marketing into a wider campaign

What do you think of when you hear the term ‘influencer’, or ‘influencer marketing’? The chances are that it’s someone who is either famous for being famous, or a bona fide famous person making a killing from some soulless shilling. Either way, you may wonder: just how are they getting the ROI from this?
At DMWF Global in London back in May, accounting software provider Sage made an interesting point. Could you name any big influencers in the accounting space? Assuming most people probably couldn’t, the company instead went down the route of employee advocacy for greater social engagement.
If you agree that a big influencer is not for your brand, other options are however on the table. Micro-influencer marketing is, as the name suggests, where brands will partner with

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Internet Marketing

11 Helpful Marketing and Sales Tools You Might Not Know About

Maintaining steady growth is critical to company performance and the long-term survival of a business. However, most business owners are neither able to identify their bottlenecks nor discover new opportunities to expand.
In this article, I want to introduce you to eleven marketing and sales tools to dissect your competitors and identify the gaps in your business. These tools are not mainstream, but they are powerful.
You can leverage them to fix the bottlenecks of your growth, streamline your business operations, and grow your business. Without further ado, here’s the first tool.
1. Nightwatch
For pursuing SEO and content marketing effectively, you need to measure your performance and analyze traffic trends. Nightwatch can be your go-to tool for tracking your search visibility.

Its backlinks tool shows you how the links you build are affecting

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Internet Marketing

Brands and influencers still at loggerheads over campaign control – but progress is being made

How much influence should an influencer have over the material they push? A new study from Takumi has found that half of marketers polled want complete control over influencers’ marketing posts.
The report (pdf, email required), which polled a mix of more than 4,000 consumers, marketers and influencers across the UK, US and Germany, found something of a disconnect between marketer and influencer trust. 86% of marketers polled suggested they trusted influencers, yet Takumi – an influencer marketing platform, it must be noted – suggested brands were likely to ‘stifle results by controlling the creative process.’
Influencers, the report agreed, are facing more scrutiny than ever. When Marissa Casey Grossman (nee Fuchs) unveiled her ‘surprise’ engagement on Instagram in June which was in eventuality a series of carefully-orchestrated stunts pitched

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Internet Marketing

Why Online Gifting Is Critical to Your eCommerce Success

Online store owners face the daunting task of increasing conversions day by day. Despite the rapid growth in technology and sales, efficient marketing techniques are still limited.
If you ask any modern-day retailer about the methods they use to market their products, the usual suspects would be PPC (Pay-Per-Click), SEO (Search Engine Optimization), email marketing, content marketing, and whatnot.
One underrated eCommerce marketing technique with a lot of potential is the use of online gifting.
Yes, you read that absolutely right.
Allowing your customers to send and receive gift cards opens the domain of choice to them.
The main reason for the underuse of gift cards on eCommerce stores is the inability to use them effectively. Store owners aren’t sure how to leverage this promising marketing tool.
Throughout this article, I will be walking

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Internet Marketing

Artificial intelligence can bring marketing and sales closer together – and improve the buyer experience

B2B buyers’ purchasing criteria are changing and their expectations are now higher than ever before. As the B2B sales cycle gets longer and more complex, sales and marketing need to be more strategic in how they approach, persuade and nurture their prospects and customers. Whilst having a great product at the right price point is certainly important, it doesn’t guarantee success and today’s buyers are looking for more than just a one-stop-shop sales pitch.
A recent study found that 81 percent of B2B buyers now make purchase decisions based on buying experience, rather than product or price. These modern buyers expect a personalised experience with relevant content throughout the purchase journey, regardless of whether they’re doing their own research or engaging with a salesperson. But in most cases, organisations

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Internet Marketing

5 Beginner Tips For Dominating Google Ads

With over 3.5 billion searches on Google every single day, the chances are that your ideal customer is already searching for you.
All you need to do is pop up in their search results.
Google Ads is one of the most effective ways to do this in the short run. Many businesses have leveraged Google Ads to kickstart their growth.
In this article, you will find out:

How Google Ads works.
5 of the most important tips for using Google Ads.
How to stop Google Ads and if that should matter when deciding your marketing strategy.

Let’s dive in…
How does Google Ads work?
To begin with, you need to understand how Google Ads (previously known as Google Adwords) really works.
Every time someone types a search query into Google, they see a list of search results. And

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Internet Marketing

Why This New Trend In Domain Names Could Revolutionize Your Business

It only takes 10 seconds for people to form an impression of your brand…
How are you ensuring that the first impression is a positive one?
With new brands being created every other minute and “brand noise” reaching unprecedented heights thanks to social media, first impressions count more than ever.
If you fail to leave a lasting impact with your first impression, the opportunity to capture the attention of that individual may be lost forever as they move onto the next shiny thing on their smartphone.
So, how do you grab attention? How do you develop a positive first impression for your brand?
One of the best ways to do so, which is greatly underutilized, is to create a unique and memorable domain name.
Look for your .ONLINE domain name now at www.get.online and use

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Internet Marketing

Does real-time marketing need to take an alternative route?

My role at Waze has seen me speak to hundreds of brands and agencies about how to reach drivers when they’re on the move. Increasingly, questions have centred around data and how targeted advertisers can be in reaching drivers.
As the sheer number of ads we experience on many of the services we use every day has increased – often at the detriment of the user experience – the mobile advertising industry has also had to consider the ethical implications of using consumers’ data. A combination of GDPR, the increased use of ad-blockers and better public awareness has meant that context  – versus audience targeting based on personal information about the user – has become much more fashionable again.
If you’ve downloaded a weather app or a flashlight app, for

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Internet Marketing

The cookies crumble: Is enhanced digital privacy the end of programmatic as we know it?

The ad tech industry has faced a flood of challenges — with the GDPR driving stricter data regulation, brand safety concerns sparking the ‘adpocalypse’, and Apple’s Safari ITP limiting cookie use. Add Google’s updated Chrome privacy features to the mix, and many are left wondering: what’s next for programmatic?
Programmatic platforms were built with the cookie in mind and a surprisingly large number still rely on third-party data. But as the cookie crumbles and leaves a shallower pool of targetable consumers, it will be increasingly difficult to maintain business as usual.
As long as the industry evolves, however, this doesn’t have to be the end of programmatic. To ensure lasting success, it must recognise growing demand for better privacy as a positive change and adapt accordingly: adjusting data sources and

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