of myths is probably as old as the history of the human race with
myths like the earth being flat and the sun revolving around it.

have heard some existing myths like a cat has nine lives but all
these are just mere concepts that become beliefs with time. Such
myths have also greatly changed general view about internet marketing
and you need to bust these myths wide open in order to let executives
and businessmen know the true worth of internet marketing. Thus, here
are some very common myths about internet marketing that need to

Online Marketing Can Only Be Pursued By Professionals

is true that online marketing cannot be accomplished by a layman but
it certainly does not mean that you can’t just opt for it. If you
think you are not that tech savvy you can hire a competent person who
can do it for you as paying for a job that will greatly increase your

Social Media is a Teenage Kids’ place

business executives are hesitant to engage in social media marketing
as they believe in the myth, that it is a forum where teenage kids
post random things, however, this is not entirely true as yes, social
media is certainly more popular among teenagers than their parents.
This does not mean that social media is not accessible to your target
audience as everyone is into social networking nowadays which helps
you to spread the word around about your business.

More Traffic is the Key to Profit

Yes, you undoubtedly need to increase the traffic on your website, however, it does not mean that you just need to invite crowds but only the required traffic that will help you reap greater profits. Thus, it depends more on the type of traffic than on its proportion.

Internet Marketing is based around Google

attention towards search engine optimization is very important as it
helps you increase the right traffic to your website and it is a fact
that Google is the most used search engine around the globe. However,
this does not mean that your entire website or internet marketing
strategy is built around Google as it is only going to result in low
productivity for your business.

Website needs to be an Elaborate Brochure

the old days, Websites do not need to be designed like a brochure
because this idea is quite outdated whereas in the recent times your
website needs to have an interactive interface where it not only
provides necessary information but also provides links to news and
insights. This will help your business develop a wider customer base
and promote your business more.

Internet Marketing is a onetime thing

hold faith in the myth that internet marketing is just to be done
once by making a very professional and developed website and then
leave things like that but it is not at all like that. For marketing
your business successfully, you need to update the website regularly
by providing the latest information and posting promotions to keep
the customers interested.

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Posted by Mark Fisher

I am a developer and analyst from the UK

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