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theimnews

Shifting to digital has become instantly mandatory to adapt and survive.





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theimnews

The medium might've had its initial boom years ago, but there are still plenty of ways for it to help launch a profitable business.





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toprankmarketing

(Photo via B2BMX)



Are you ready to build greater marketing influence with senior executives and with your customers?



It turns out that there is a major trust gap between marketers and their board. In fact, a study by Fournaise Group reports 80% of CEOs simply don’t trust marketers at all, while 91% do trust CIOs and CFOs.



So how can we all as marketers improve trust, authority and credibility?



Find out by joining TopRank Marketing chief executive Lee Odden during his morning keynote presentation at B2B Marketing Ignite USA 2020's







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theimnews

In a world of economic uncertainty, the long-term outlook for buying and selling online is bright.





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theimnews

A new 'agency' model should make buying an EV more straightforward.





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What happens to marketing experiences when you add together a healthy dose of findability and an impressive amount of topical credibility?



Our CEO Lee Odden provided answers to that question and more as he joined SERPstat for on its Twitter #SERPstat_Chat series. They explored how marketing experience (MX) thrives when content findability through search is aligned with content credibility through influencer expertise and social proof.



To help B2B brands improve the marketing experience they’re creating for customers here are 6 helpful take-aways on





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searchenginejournal

YouTube's announcement capitalizes on sharp YoY growth and anticipated consumption increases during COVID-19.

The post YouTube Expands Ad Formats for TV Screens via @SusanEDub appeared first on Search Engine Journal.


SEO



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searchenginejournal

Here are 100 common link building terms and what they actually mean.

The post Link Building Terms You Should Know: The Ultimate Glossary via @JulieJoyce appeared first on Search Engine Journal.


SEO



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searchenginejournal

Brands are seeing success in using video content on Facebook, Instagram, and YouTube. Read expert tips on improving your video marketing strategy.

The post 6 Video Marketing Strategy Tips for 2020 via @lisabuyer appeared first on Search Engine Journal.


SEO



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searchenginejournal

This guide will teach you how to build a model to predict whether adding keywords in title tags can increase organic search clicks.

The post A Practical Introduction to Machine Learning for SEO Professionals via @hamletbatista appeared first on Search Engine Journal.


SEO



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searchenginejournal

This week on Marketing O'Clock, the team discusses Google's May 2020 core update, new customer acquisition goals for Smart Shopping campaigns, and more.

The post Google’s Core Update & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld appeared first on Search Engine Journal.


SEO



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toprankmarketing

How can marketers be the best answer with search engine optimization (SEO) during COVID-19? Join TopRank® Marketing chief executive and co-founder Lee Odden as he shares how marketers can provide the kind of authentic, trusted and optimized content that customers want and more, during Ragan’s Google for Communicators Virtual Boot Camp event on Wednesday, May […]



The post Marketing During COVID-19: Learn How To Be the Best Answer with SEO appeared first on Newsroom.





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searchenginejournal

Google has launched a new tool designed to help marketers keep up with which products are in high demand amid the COVID-19 pandemic.

The post Google Reveals the Fastest Growing Product Categories in Search Results via @MattGSouthern appeared first on Search Engine Journal.


SEO



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searchenginejournal

Check out these go-to tools and techniques for targeted keyword research that leads to interested visitors.

The post How to Go Deeper with Keyword Research: Go-to Tools & Techniques via @mindyweinstein appeared first on Search Engine Journal.


SEO



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searchenginejournal

Need help extracting images from a document? Use these quick and easy hacks for Microsoft Word, Google Docs, Google Slides, PDFs, and PowerPoint.

The post How to Extract Images from Word, Google Docs, PDFs & More via @JuliaEMcCoy appeared first on Search Engine Journal.


SEO



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searchenginejournal

Choosing a minimalistic approach for your web design? Feature only the most essential elements by focusing on these areas.

The post 3 Tips to Master a Minimalist Web Design appeared first on Search Engine Journal.


SEO



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searchenginejournal

Even if you have no way of knowing which crisis you're dealing with next, your organization needs a crisis communications plan in place. Here's why.

The post 5 Reasons Why Your Company Needs a Crisis Communications Plan via @danibeetalks appeared first on Search Engine Journal.


SEO



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toprankmarketing





What does it take to build B2B influencer marketing campaigns that deliver measurable marketing results? How can businesses get started partnering with influencers, and what kind of results can they expect? Don’t worry — we’ve got you covered here.



Our CEO Lee Odden joined Kathleen Booth, vice president of marketing at Attila Security, on her The Inbound Success Podcast, and together they took a look and explored the world of successful B2B influencer marketing.



Among the multitude of B2B influencer marketing gems Lee shared with Kathleen



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theimnews

Smart Bidding in Google Ads uses machine learning to set bids at auction-time by factoring in a wide range of signals that help predict performance. Now you can take advantage of Google Ads auction-time bidding in your Search Ads 360 bid strategy. By activating auction-time bidding you can enhance your performance when bidding on Google Search, while still maintaining your cross-channel bidding strategy powered by Search Ads 360. During beta testing hundreds of Search Ads 360 advertisers enabled Google Ads auction-time bidding and saw an average

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theimnews

When people settle in to watch video on their TV, they’re increasingly turning to YouTube. Some come to watch original programming or their favorite creators. Some come to experience cultural moments like Coachellawith their family and friends—while others want hands-free learning through tutorials like baking with Rosanna Pansino or mastering a yoga pose with Adriene. Whatever their motivation, they find the content they’re most passionate about on YouTube. And with the big screen, they can experience it together. 

It’s changing consumer

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theimnews

Fortunately, there are a number of ways for brick-and-mortar stores to simplify this difficult process.





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theimnews

The site has recently migrated to a dedicated server, so we’ll be saying bye-bye to down-times and hello to TARGETED VIRAL TRAFFIC TODAY! The host is now running a LEMP stack, nginx/php-fpm/mariadb for lightning-fast responsiveness.




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How to get ranked by the search engines with no inbound links

theimnews





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theimnews

Membership to the site now requires a subscription. SPECIAL OFFER Limited time only – get lifetime access for pennies on the dollar… Get Lifetime Access for a knock-down price of just £37! This gives you unlimited blogs and full access to our extensive range of themes and plugins. Click Here to register a Lifetime Account




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theimnews

Even amid a global economic downturn, there are still opportunities to woo new buyers.





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searchenginejournal

It will soon be free for merchants to list products in the Google Shopping tab in search results.

The post Google Makes it Free to Sell Products in Search Results via @MattGSouthern appeared first on Search Engine Journal.


SEO



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searchenginejournal

LinkedIn has been spotted working on a feature that will allow users to easily add a poll to any post.

The post LinkedIn to Let Users Add Polls to Posts via @MattGSouthern appeared first on Search Engine Journal.


SEO



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searchenginejournal

Follow these 12 examples to write headlines that grab attention without jeopardizing your brand’s reputation.

The post 12 Surprising Examples of Clickbait Headlines That Work via @jasonhennessey appeared first on Search Engine Journal.


SEO



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searchenginejournal

Here's how Bing extracts the best answer to any question from the hundreds of billions of pages on the web.

The post How the Bing Q&A / Featured Snippet Algorithm Works via @jasonmbarnard appeared first on Search Engine Journal.


SEO



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searchenginejournal

Through edge SEO, we can now work around platform restrictions that riddle Shopify sites. Take advantage of these new capabilities.

The post 4 New Edge SEO Capabilities with Shopify via @TaylorDanRW appeared first on Search Engine Journal.


SEO



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searchenginejournal

It's time to rethink rank tracking and account for the true visibility of a web listing in search.

The post Rank Tracking Isn’t What It Used to Be – So What’s Next? via @marktraphagen appeared first on Search Engine Journal.


SEO



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searchenginejournal

Looking to improve your content's perceived E-A-T? Start leveraging structured data to its fullest capacity. Here's how.

The post How to Use Structured Data to Support E-A-T via @lilyraynyc appeared first on Search Engine Journal.


SEO



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