Category: Internet Marketing

Internet Marketing

How To Write Email Marketing Copy That Converts Like Crazy

Are you ashamed of your email marketing campaigns?
There’s nothing worse than seeing a digital campaign become stagnant. While it’s easy to set up a sales funnel, or create a newsletter, and start building your list of subscribers. That’s not a success.
Success is turning these curious prospects into engaged customers. And if you’re not cultivating lasting relationships with your email subscribers, you’re failing.
Knowing how to effectively persuade and influence your email subscribers in a way that makes them take the next step in their customer journey is vital.
One of the most common ways to monitor the success of an email marketing campaign is through the conversion rate. This is the percentage of your email recipients who open the email, click through to your website, and complete a set desired

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Internet Marketing

CMOs lacking confidence in their abilities but they deserve a boardroom seat, report argues

You’ve heard of the concept of ‘impostor syndrome’ – but does that feeling still pervade when you get to the highest echelons of your profession?
According to a new study from Deloitte, CMOs periodically suffer from a crisis of confidence – although the good news is that the C-suite has plenty of faith in their abilities.
The report, which surveyed 575 C-suite executives at Fortune 500 companies and as reported by Harvard Business Review, found chief marketers were uncertain across a variety of fields. Only a third (32%) of CMOs polled said they were confident in their abilities to initiate collaborative efforts and establish an understanding of the customer. The number drops to 27% when it comes to that old bugaboo, demonstrating financial impact of marketing activities.
Yet CMOs should not

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Internet Marketing

SocialPubli: On the importance of micro-influencers and getting influencer marketing into a wider campaign

What do you think of when you hear the term ‘influencer’, or ‘influencer marketing’? The chances are that it’s someone who is either famous for being famous, or a bona fide famous person making a killing from some soulless shilling. Either way, you may wonder: just how are they getting the ROI from this?
At DMWF Global in London back in May, accounting software provider Sage made an interesting point. Could you name any big influencers in the accounting space? Assuming most people probably couldn’t, the company instead went down the route of employee advocacy for greater social engagement.
If you agree that a big influencer is not for your brand, other options are however on the table. Micro-influencer marketing is, as the name suggests, where brands will partner with

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Internet Marketing

11 Helpful Marketing and Sales Tools You Might Not Know About

Maintaining steady growth is critical to company performance and the long-term survival of a business. However, most business owners are neither able to identify their bottlenecks nor discover new opportunities to expand.
In this article, I want to introduce you to eleven marketing and sales tools to dissect your competitors and identify the gaps in your business. These tools are not mainstream, but they are powerful.
You can leverage them to fix the bottlenecks of your growth, streamline your business operations, and grow your business. Without further ado, here’s the first tool.
1. Nightwatch
For pursuing SEO and content marketing effectively, you need to measure your performance and analyze traffic trends. Nightwatch can be your go-to tool for tracking your search visibility.

Its backlinks tool shows you how the links you build are affecting

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Internet Marketing

Brands and influencers still at loggerheads over campaign control – but progress is being made

How much influence should an influencer have over the material they push? A new study from Takumi has found that half of marketers polled want complete control over influencers’ marketing posts.
The report (pdf, email required), which polled a mix of more than 4,000 consumers, marketers and influencers across the UK, US and Germany, found something of a disconnect between marketer and influencer trust. 86% of marketers polled suggested they trusted influencers, yet Takumi – an influencer marketing platform, it must be noted – suggested brands were likely to ‘stifle results by controlling the creative process.’
Influencers, the report agreed, are facing more scrutiny than ever. When Marissa Casey Grossman (nee Fuchs) unveiled her ‘surprise’ engagement on Instagram in June which was in eventuality a series of carefully-orchestrated stunts pitched

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Internet Marketing

Why Online Gifting Is Critical to Your eCommerce Success

Online store owners face the daunting task of increasing conversions day by day. Despite the rapid growth in technology and sales, efficient marketing techniques are still limited.
If you ask any modern-day retailer about the methods they use to market their products, the usual suspects would be PPC (Pay-Per-Click), SEO (Search Engine Optimization), email marketing, content marketing, and whatnot.
One underrated eCommerce marketing technique with a lot of potential is the use of online gifting.
Yes, you read that absolutely right.
Allowing your customers to send and receive gift cards opens the domain of choice to them.
The main reason for the underuse of gift cards on eCommerce stores is the inability to use them effectively. Store owners aren’t sure how to leverage this promising marketing tool.
Throughout this article, I will be walking

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Internet Marketing

Artificial intelligence can bring marketing and sales closer together – and improve the buyer experience

B2B buyers’ purchasing criteria are changing and their expectations are now higher than ever before. As the B2B sales cycle gets longer and more complex, sales and marketing need to be more strategic in how they approach, persuade and nurture their prospects and customers. Whilst having a great product at the right price point is certainly important, it doesn’t guarantee success and today’s buyers are looking for more than just a one-stop-shop sales pitch.
A recent study found that 81 percent of B2B buyers now make purchase decisions based on buying experience, rather than product or price. These modern buyers expect a personalised experience with relevant content throughout the purchase journey, regardless of whether they’re doing their own research or engaging with a salesperson. But in most cases, organisations

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Internet Marketing

5 Beginner Tips For Dominating Google Ads

With over 3.5 billion searches on Google every single day, the chances are that your ideal customer is already searching for you.
All you need to do is pop up in their search results.
Google Ads is one of the most effective ways to do this in the short run. Many businesses have leveraged Google Ads to kickstart their growth.
In this article, you will find out:

How Google Ads works.
5 of the most important tips for using Google Ads.
How to stop Google Ads and if that should matter when deciding your marketing strategy.

Let’s dive in…
How does Google Ads work?
To begin with, you need to understand how Google Ads (previously known as Google Adwords) really works.
Every time someone types a search query into Google, they see a list of search results. And

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Internet Marketing

Why This New Trend In Domain Names Could Revolutionize Your Business

It only takes 10 seconds for people to form an impression of your brand…
How are you ensuring that the first impression is a positive one?
With new brands being created every other minute and “brand noise” reaching unprecedented heights thanks to social media, first impressions count more than ever.
If you fail to leave a lasting impact with your first impression, the opportunity to capture the attention of that individual may be lost forever as they move onto the next shiny thing on their smartphone.
So, how do you grab attention? How do you develop a positive first impression for your brand?
One of the best ways to do so, which is greatly underutilized, is to create a unique and memorable domain name.
Look for your .ONLINE domain name now at www.get.online and use

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Internet Marketing

Does real-time marketing need to take an alternative route?

My role at Waze has seen me speak to hundreds of brands and agencies about how to reach drivers when they’re on the move. Increasingly, questions have centred around data and how targeted advertisers can be in reaching drivers.
As the sheer number of ads we experience on many of the services we use every day has increased – often at the detriment of the user experience – the mobile advertising industry has also had to consider the ethical implications of using consumers’ data. A combination of GDPR, the increased use of ad-blockers and better public awareness has meant that context  – versus audience targeting based on personal information about the user – has become much more fashionable again.
If you’ve downloaded a weather app or a flashlight app, for

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Internet Marketing

The cookies crumble: Is enhanced digital privacy the end of programmatic as we know it?

The ad tech industry has faced a flood of challenges — with the GDPR driving stricter data regulation, brand safety concerns sparking the ‘adpocalypse’, and Apple’s Safari ITP limiting cookie use. Add Google’s updated Chrome privacy features to the mix, and many are left wondering: what’s next for programmatic?
Programmatic platforms were built with the cookie in mind and a surprisingly large number still rely on third-party data. But as the cookie crumbles and leaves a shallower pool of targetable consumers, it will be increasingly difficult to maintain business as usual.
As long as the industry evolves, however, this doesn’t have to be the end of programmatic. To ensure lasting success, it must recognise growing demand for better privacy as a positive change and adapt accordingly: adjusting data sources and

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Internet Marketing

How To Design Mobile Forms To Boost Conversions

Mobile devices are ubiquitous now.
People use them every day to book hotels, flight tickets, shop online and much more. No wonder there is a constant surge in the number of mobile users and it will increase with each passing year.
According to a report from Forrester’s Retail Wave, smartphones contributed retail purchases of USD $1 trillion in the US in 2018. Because of this, you must consider creating a mobile-friendly user experience so you don’t miss this potential audience.
Mobile forms are a key part of the conversion equation on phones. Be it an eCommerce checkout form or just a signup form. You don’t want users to abandon your website or app because of poor user experience.
In this article, I share a range of effective mobile form design tips that

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Internet Marketing

Marketers should be double mobile optimising content – here’s why and how

We all know that our time spent on mobile phones is increasing, but this year, for the first time, our time spent on mobile overtook TV. That’s more hours checking social media, watching content and viewing ads on our phones, than watching television, or on desktop. It may have been a long time coming, but surpassing that tipping point is a momentous shift for brands.
Customers are more likely to be viewing your ad during the three hours and 43 minutes they spend on their mobile phones than anywhere else. Watching on a small screen, probably while multitasking, perhaps on the move. They may be on battery saving mode, which means a darker screen, or sneaking a glance while at their desks on silent mode. Advertisers can no longer

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Internet Marketing

We are in a tech distraction epidemic: Leadership, teamwork and coaching will help fix it

For anyone struggling with workplace distraction; believe me, I’ve been there. For anyone who doesn’t think they are struggling with workplace distraction; believe me, you are.
As a digital anthropologist in Silicon Valley, I have studied this topic for years and should have known better, but a few years ago I was so mired in distraction that I missed deadlines and couldn’t finish an important book proposal. Concentrating for five minutes was an achievement.
I did some research and uncovered a number of superficial fixes – apps, meditation – but realised deeper solutions weren’t available. So I began building on this research to develop my own solutions, which I share in my book Lifescale: How to Live a More Creative, Productive and Happy Life.
What I discovered is a tech industry

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Internet Marketing

The 9 Best Hashtag Tracking Tools Every Marketer Should Know

For most of us, social media has become a second home where we invest 3-4 hours of our leisure time a day. This is supported by the fact that there are 3.2 billion people logging in daily to social media. And marketers see an opportunity to attract this audience to their product or business.
Hashtag tracking is one method that helps this purpose for marketers.
Hashtags have been a highlight of social media platforms like Twitter, Instagram, Facebook, and Pinterest. They are commonly used by businesses and users to support their content on digital platforms.
An intro to hashtags
A hashtag is generally a phrase or keyword prefixed with the # sign which is attached to a piece of content on social media. A hashtag helps enhance the discoverability of the content.
The

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Internet Marketing

10 Key Facebook Video Marketing Statistics You Need To Know

Facebook has undeniably revolutionized the way people consume video content and has urged other social networks to follow their lead.
This social media giant has fast gained momentum in the digital realm with around 1.32 billion daily active users. It is surely the go-to platform to market your brand and give it the necessary exposure required.
From driving relevant website traffic to generating sales leads – Facebook should make up a substantial part of your marketing strategy.
According to Cisco, by 2020, the minutes of video crossing the internet per second is expected to be close to 1 million. That’s a staggering amount.
When I had an interactive session with “Mr. Moiz Khan” a digital marketing expert at Animation Monster, he had this to say: “We live in a mobile-first world and the

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Internet Marketing

How To Supercharge Growth With Social Media Giveaways

Take a look at these two statistics:

Running social media giveaways can speed up growth by up to 70%.
The majority of social media giveaways run for less than 7 days.

Now, can you think of any other white-hat growth strategy with that much horsepower?
There’s a reason that giveaways and sweepstakes have become popular on Instagram, Facebook, and Twitter: They. Work.

However, it’s a sad truth that many brands waste their growth by failing to follow up. Sure, a giveaway will boost your follower and engagement numbers – but if you want to lock those numbers in for the long term, then you have to do the work.
In this article, we’re going to cover everything you should be doing, and aren’t. From brand safety to ad strategies, social media rules to statistics,

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Internet Marketing

Social media users say they can spot fake news – but is their confidence misplaced?

Are you confident when it comes to spotting fake news? According to a new study, almost everyone is – and this confidence means they have no problems in changing their social media activity as the 2020 elections loom.
Data from B2B marketing and research firm Clutch has found that 97% of the more than 500 US-based social media users polled said they were confident in their ability to recognise fake news on social media.
Facebook is the most frequent platform for misinformation, with more than two thirds (70%) of respondents saying they had seen fake news there in the past month. This compares with Twitter, for whom more than half (54%) have seen fakery, YouTube (47%), Reddit (43%) and Instagram (40%). As a result, only 1% of respondents said they

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Internet Marketing

Is Discovering your Passionate Purpose An Accident?

The big questions.
What do you do with your life?
Who do you want to be when you grow up?
These answers are easy when you’re young.
You want to be your super hero.
And for me that wasn’t complicated at the age of 7.
It was Batman or Superman.
But when you are a little older it gets more complicated.
The wonderful distracted dreaming is replaced by reality.
And many of us struggle.
The reality
I was 27. Despising my job.
My chosen career that I had devoted a decade of my life training and working on was boring.
And I hated it.
So….going to the classroom.
Everyday.
Teaching.
It was drudgery.
Another 40 years was not possible.
In fact one more day was too much.
I looked around at the burnt out teachers who were decades in.
Many were just hanging in there.
But there was also the teachers

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Internet Marketing

The Undeniable Power of Business Promotions For Driving Growth

Are business promotions really beneficial online?
Marketing dates back to ancient civilizations before newspapers, television, radio and of course, the internet was created. At that time merchants and workers were advertising their products and services differently, trying to catch the attention of passers-by with interesting and eye-catching signs. Since then, marketing and advertising have developed in multiple ways but different types of business promotions have always been part of it.
Buy two items for the price of one, buy a new TV and get a discount for a new mobile model, get a 25% off coupon and so on. We have all seen and heard of such promotions, some of them were appealing and were bringing added revenues to the companies and some of them failed completely. Despite this, there

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Internet Marketing

How Talkwalker is aiming to take social listening to the next level

The marketing landscape today is one where data gathering and customer experience continues to increase at an exponential rate. Brands don’t want the fear of missing out on a good customer review, or a positive mention, or even genuine advice on how to improve their offerings.
In the social Wild West however, finding the golden four-leaf clover amid the field of ill-use and irrelevance is becoming increasingly difficult. Social media monitoring tools are able to collect and filter all the mentions, but the rise of social listening takes things a step further. Instead of collating audience response based on engagement rate and number of mentions, social listening tools promise analysis based on mood for greater insights.
Talkwalker, a provider of social listening and analytics software with offices in the US,

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Internet Marketing

7 Things You Can Do Right Now to Boost Your Website Conversion Rate

Think about it for a moment…
What are the reasons for creating, updating, and maintaining your business website?
On the top of that list should be one important goal – acquiring qualified leads and customers.
Because let’s be honest, if your business website fails to generate qualified leads and customers, it will have a negative effect on your success.
Not only do you need to build a great website, but you also need to constantly optimize the design, the content and the usability of your website in order to convert more of your visitors – and achieve more of your business targets.
When you consider that the average website conversion rate is 2.35%, every website could do with a boost to improve results.
In this blog post, I’ll be sharing 7 things you can

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