Category: Making Money Online

Internet MarketingMaking Money OnlineResources

The Best Internet Marketing Resources – Roundup

Best Free Photo Resource?

This website has a ton of free photos you can use in your marketing. Check the licenses – most are unrestricted and even allow you to use them in paid products, on your website and so forth.

unsplash.com/

All Design Tools in One Place

Youzign is an easy to use design app that lets you create any design you need, including social media graphics, ebook covers, blog graphics, business cards, flyers, coupons, memes, infographics and more.

youzign.com/

Record Skype Calls

‘Pamela for Skype’ is a free, fast and easy to use tool for recording your Skype audio and video.

www.pamela.biz/en/

Make Videos Like the Pros

This
is an all-in-one video creator to quickly make high quality videos.
Boost your conversions, increase your sales, and spend less time
doing it.

www.videomakerfx.com/

Customer’s 2018 Choice for Online Meetings

Hold
online meetings, collaboration-enabled online conference rooms, video
webinars and more. Handles up to 500 video participants and 10,000
viewers.

zoom.us/

World Class Security for Your Files

Keep
your computer (and your income) safe with online backup and file sync
for your home or business, 100% automatically.

mozy.com/product/mozy/personal

Online Scheduling Assistant

Clients
can view your real-time availability and self-book their own
appointments, as well as paying you online, rescheduling with a click
and more.

acuityscheduling.com/

Get People Talking About Your Site

A
quick and easy way to get your blog posts some quick links with a
human-powered social bookmarking service.

socialadr.com/

Email Marketing Funnels Done for You

If
you don’t want to hassle with the tech work of setting up email
marketing funnels, you can test drive this software and service for
just a buck.

Sneaky Way to Get More Likes on Facebook…

…and
also twitter retweets and Google+. Earn credits for what you’re
already doing, then use those credits to get your stuff shared by
other members. These are real people who can choose what they share –
not bots.

www.justretweet.com/

Edit Graphics Quickly

Photo
editor, design maker, touch up artist, collage maker and other fun
stuff to make super cool graphics that get clicked and shared.

www.picmonkey.com/

10 Psychological Tricks to Boost Your Website’s Sales

Just
a tiny little thing is often all that is needed to get a wavering
customer to purchase.

www.entrepreneur.com/article/314741

How Blockchain Could Change Digital Marketing Forever

Could
the technology behind Bitcoin change the way you do online business?

blog.hubspot.com/marketing/blockchain-could-change-digital-marketing

$0 to $1,000 in a Day…

The
Marketing Method You Must Use to Grab People’s Attention.

This
video highlights a great idea on niching down to a passion and
repurposing a product to sell it like crazy.

www.entrepreneur.com/video/314538

Also
check out The
Traffic Secret to Turn Your Visitors into Customers:

www.entrepreneur.com/video/314539

4 Reasons Why people Stop Reading Before the End of a Page

Ever
read something like this on a website?

Always
striving for excellence, from our very inception, a visionary,
vigilant, and flexible approach has ensured that we are awake to the
exciting possibilities science and technology allow, so that we can
offer you beautiful, precise, and high-quality hardwood floors.”

Huh?

Copy
like that is a great way to LOSE customers. Here’s what to do
instead:

5 Ways to Improve Your Email Marketing with Gamification

Gamification
is a lesser-used but highly effective tactic for engaging email
subscribers. 

econsultancy.com/blog/70105-five-benefits-of-using-gamification-in-email-marketing-with-examples/

3 Myths Stopping You from Making More Sales on Amazon

You
might be looking at things like ratings and shelf space all wrong.

marketingland.com/the-myths-that-keep-you-from-winning-on-amazon-242450

Why Facebook Chatbots Could be Your Best Online Marketing Friend

Imagine
using a chatbot to talk to your prospects for you. Sci-Fi? Or
present-day reality?

www.entrepreneur.com/video/314870

4 Email Templates that Generated $100,000 in 30 Days

HubSpot
columnist Matthew Scott shares four email templates that helped
HubSpot generate $100,000
in 30 days.

blog.hubspot.com/sales/100k-email-templates-follow-up

How to Handle Angry Customers

Shopify
shares 7 ways to handle your customers when they’re upset with you,
your product or your service – even when there is no easy answer.

www.shopify.com/blog/helping-upset-customers

The Goal-Based Approach to Domain Selection

VIDEO:
The
MOZ team says, “Choosing a domain is a big deal, and there’s a
lot that goes into it. Two essential questions to ask to guide your
decision-making: What
are my goals,
and what’s
best for my users?”

moz.com/blog/goal-based-domain-selection

Dan Kennedy: Increasing Marketing Response Rates

Most
marketers’ failures and disappointments result from giving
confusing directions or no directions at all. Confused
or uncertain consumers do nothing. And people rarely buy anything of
consequence without being asked.

Here’s
how to clearly tell your customers how to buy your products in a way
that makes them take action.

www.entrepreneur.com/article/313316

Email Marketing is Dying, Right?

Ummm….
No. Not even close.

Consider
these stats:

  • Messages are five times more likely to be read
    via email than on Facebook. -Radicati

  • Email acquires 40 times more new customers
    than Twitter or Facebook -McKinsey
  • Your content will be shared with your email
    followers three times more than any other visitors. -QuickSprout

  • 92% of all adults online use email, and 61%
    use it on any given day. –Pew Research

  • Targeted and segmented emails account for
    generating 58% of all revenues. –DMA
  • Email open rates are highest when a company
    sends two emails monthly. –Database Marketing Institute

Read
more here:

3
Trending Marketing Tactics in 2018

We’re
halfway through the year – time to catch up on the latest trends
that may be affecting our business:

www.entrepreneur.com/article/314922

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Internet MarketingMaking Money Online

ClickBank Demystified: Listing Your First Product

As Paypal limits some online marketers’ accounts, there’s been a resurgence of interest in selling products via ClickBank.

ClickBank takes the payment for you, deals with taxes and basically acts as a middle man between your product and customers.

Perhaps best of all, ClickBank has 100,000 active affiliates, any number of which might promote your product.

In return, ClickBank charges 7.5% plus $1 of every sale. Of course, you could potentially recoup this money by charging a slightly higher price.

If you want to sell affiliate products that are listed on ClickBank, you simply sign up as an affiliate, choose a product and start promoting your affiliate link.

As an affiliate, be sure to stay within ClickBank’s promotional guidelines, found here:

support.clickbank.com/hc/en-us/articles/220376687-Promotional-Guidelines

But what if you want to sell a product on ClickBank? Then what do you do?

As with anything, the first time you list with ClickBank, the process might seem somewhat complicated and difficult. But from experience, once you’ve listed your third or fourth product, it becomes quite easy.

 

Here’s how to list a product with ClickBank:

1: Have your product ready.

ClickBank has a set of product guidelines to follow, which you can find here:

support.clickbank.com/hc/en-us/articles/220199588-Product-Guidelines

Open a ClickBank account if you don’t already have one.



2: Create a Sales Page

You must have your own website to sell a product through ClickBank, and that includes your own web hosting and registered domain name. You cannot use a free site to sell products through ClickBank, nor does ClickBank offer hosting for web pages or assistance in building pages.

ClickBank calls the sales page, “The Pitch Page.” This is where you describe your product and convince visitors to buy it. When customers click the payment link, they are taken to a ClickBank order form.

Your Pitch page must include all of the following:

  • A detailed description of the product.

  • The cost of the product.

  • For recurring billing products, be sure to clearly state all the details of the rebill schedule, including the number of times a customer is billed, and how frequently they will be billed. For example, you should say, “Your initial charge will be $19.95. You will then be charged $9.95 per month for the next 11 months.”

  • The file format of your product, as well as any particular software or operating system required to use it (e.g., Microsoft Word, Adobe Acrobat, etc.).

  • If your product is only useful to customers in a particular geographic region or country, be sure to say so.

  • How the product will be delivered (e.g., direct download, via email, etc.).

  • How long delivery will take (e.g., immediate, 5 minutes, etc.).

  • For recurring billing products, explain how the product will be delivered, and how often. For example, if you sold a monthly newsletter, you could say that it will be delivered by email on the 1st of each month.

  • To ensure your use of a ClickBank trademark does not mislead consumers as to any sponsorship, affiliation or endorsement by ClickBank of your company, products or services, you will need to add a disclaimer to your Pitch Page(s) and Thank You Page(s). Here is the necessary disclaimer:

ClickBank is the retailer of products on this site. CLICKBANK® is a registered trademark of Click Sales, Inc., a Delaware corporation located at 1444 S. Entertainment Ave., Suite 410 Boise, ID 83709, USA and used by permission. ClickBank’s role as retailer does not constitute an endorsement, approval or review of these products or any claim, statement or opinion used in promotion of these products.

You also need to add the ClickBank Trust Badge to your page, as explained here:

support.clickbank.com/hc/en-us/articles/220376827-ClickBank-Trust-Badge

Make sure you have a copy of your script if you are using a sales video, since ClickBank might request it if the video is shorter than 15 minutes, and will definitely request it if your video goes longer than that.

HOT TIP: You can submit your script to ClickBank prior to recording your video, by sending it to compliance@clickbank.com. This way ClickBank will inform you if you need to make changes prior to making the recording.

Also make sure your Pitch Page adheres to the guidelines found here: www.clickbank.com/important-guidelines-for-clickbank-vendors/



3: Add your ClickBank Payment Button

You need to generate and add your own payment button that will send customers from your Pitch Page to the ClickBank site to pay for the product.

This isn’t difficult – just customize a line of HTML and add it to your website in the appropriate place.

Here’s how to do it:



support.clickbank.com/hc/en-us/articles/220364087-Creating-a-Payment-Link



4: Test Your Payment Button

Before you submit your product for approval, you’ve got to place a test order as though you were a customer. This way you know that all of your links are working.

But to make the test purchase, you must use the test credit card details that ClickBank provides to you. You can no longer use a real credit card for this step.

To make a test purchase:

  1. Log in to your ClickBank account.

  2. Click the Vendor Settings tab.

  3. Click My Site.

  4. In the Testing Your Products box, click Generate New Card Number.
    This creates a credit card number, expiration date, and validation code you can use to place test orders. This card information will be valid for 24 hours, after which time it will expire and will no longer be usable for test orders.

  5. Take note of the credit card information.

  6. Go to the Pitch Page for the product you want to test, and click through the payment link, which should take you to the ClickBank order form.

  7. Enter information into each field of the order form. You can use any address information you want, but enter the test credit card details you created.

  8. Verify the information on the order confirmation page. Click through to download your product, which should take you to the correct Thank You Page URL for the product you are testing.



5: Create a Thank You Page

The Thank You Page appears only after a customer makes a purchase. In addition to thanking the customer, the thank you page must also include the following information:

  • Customers must be able to reach you if they have a question about your product need technical assistance after the purchase. Please include an email address, a link to your email address, or a contact us link on your Thank You Page.

  • A reminder to the customer that their credit card or bank statement will show a charge by ClickBank or CLKBANK*COM, rather than a reference to your specific product. This reminder should be prominent, as customers sometimes request refunds because they forget that ClickBank is handling the purchase.

  • Clear instructions on how to download or access the product, or information on how and when it will be delivered to them.

  • To ensure your use of a ClickBank trademark does not mislead consumers as to any sponsorship, affiliation or endorsement by ClickBank of your company, products or services, the following disclaimer needs to be at the bottom of any page with a ClickBank reference:


ClickBank is the retailer of products on this site. CLICKBANK® is a registered trademark of Click Sales, Inc., a Delaware corporation located at 1444 S. Entertainment Ave., Suite 410 Boise, ID 83709, USA and used by permission. ClickBank’s role as retailer does not constitute an endorsement, approval or review of these products or any claim, statement or opinion used in promotion of these products.



6: Designate a HopLink Target URL

If you want to take advantage of ClickBanks’ affiliate network, you’ll need to specify a URL where affiliates can send potential customers.

This URL is the “HopLink Target URL.”

Typically, the HopLink Target URL is the same URL as your Pitch Page, though not always.

To designate a HopLink Target URL, follow these steps:

  1. Log in to your ClickBank account.

  2. Click the Vendor Settings tab.

  3. Click My Site.

  4. Click Edit to the right of the Marketplace Information section.

  5. Enter your HopLink Target URL in the top field.

  6. Enter Marketplace Information (see below).



7: Enter Your Marketplace Information

This is the information a potential affiliate will see when they are searching for new products to promote. An accurate and compelling Marketplace description will help affiliates find your product and convince them to promote it for you.

Here’s the information you’ll need to enter:

  • Marketplace Category and Subcategory – The category and subcategory in which to display your product. 

  • Marketplace Title – Your site or product’s title in the marketplace. This can be up to 70 characters long.

  • Marketplace Description – A description of your site or product. This can be up to 250 characters long.

  • Commission Rate – The base commission rate you will pay to affiliates if they successfully send a buying customer to your site.

  • Affiliate Tools URL – If you have created a page with tools for your affiliates, such as copy, graphics, or recommendations, enter the URL here.

  • Affiliate Support Email Address – If you have an email address through which affiliates can contact you with questions or concerns, enter it here.

  •  

8: Complete the “My Products Information” section

This is information about your product such as the location of your Thank You Page and your retail price.

  • Log into your ClickBank account.

  • Click the Vendor Settings tab.

  • Click My Products.

  • Click Add New Product.

  • In the Product Type field, select One-Time Digital Product.

  • Enter the Product Details:

    • Product Category – The category of the product.

    • Item Number – Each product in your account must have a unique item number. This value can include letters, numbers, and dashes.

    • Product Title – The product title that should be displayed on the ClickBank order form. This field is limited to 70 characters. This title does not appear in the ClickBank Marketplace.

    • Language – The language in which the product is offered.

    • Image (Optional) – The image displayed on the order form for the product. You can select any approved image that you have uploaded.

    • Pitch Page URL – The URL where you will offer the recurring billing product to your customers. This might be the same as the HopLink Target URL on the My Site page.

    • Mobile Pitch Page URL (Optional) – The URL where you will offer the product to customers on mobile devices.

    • Max Purchase Quantity – The maximum quantity available for a single purchase.

  • Enter the Product Pricing and Commission information: 

    • Product Currency – The currency with which customers can purchase the product.

    • Product Price – The price the customer pays for a one-time product. This price must be at least $3. If you are using a currency other than US Dollars, the price must be worth at least $3 according to the current exchange rate.

    • Commission – The commission percentage an affiliate receives for the sale of a one-time product.

  • Enter the Product Delivery Details. You must provide at least one delivery option:

    • Digital Product Upload – You can upload a single file here to have it delivered by ClickBank. If your product includes more than one file, you must deliver it through your Thank You page instead. See the Digital Product Upload article for more information about this option.

    • Thank You Page URL – The URL where the customer is taken after purchase, which provides instructions on how to retrieve the product.

    • Mobile Thank You Page URL – The URL where a customer using a mobile device is taken after purchase, which provides instructions on how to retrieve the product.

  • Click Save Product.



9: Request Product Approval

Before you can begin selling your product via ClickBank, it needs to be manually approved by ClickBank’s Business Services. Once you’ve completed the steps above, submit a product approval request by doing the following:

  1. Log in to your ClickBank account

  2. Click the Vendor Settings tab.

  3. Click My Products.

  4. Locate the product to be approved.

  5. Request product approval by clicking the Submit Product Approval Request icon in the Actions column of the product listing.

  6. Fill out the Request Product Approval form.
    The contents of this form vary based on the product type.

  7. Verify the information. If the information is accurate, check the checkbox indicating that the listed information is accurate.

  8. Click Submit Product Approval Request at the bottom of the form.
    The system will assign a status of Approval Requested.
    A member from ClickBank Business Services will review your site and product information to determine if it will be approved or disapproved.

    • If approved, the system will update the product status to Approved. You can then begin to sell the product to customers.

    • If disapproved, the system will update the product status to Disapproved. You can modify the product to resolve any issues and resubmit it.

You will typically receive the results of your request within three to five business days via email.



10: Pay the One-Time Activation Fee

Yes, there is an upfront free to selling on ClickBank. It’s $49.95 for your first product, and $29.95 for each product thereafter.

When your product is approved, you’ll receive instructions on how to pay this activation charge.

Note: To get the discounted rate on future products, you must include a note in the “Comments” section of the first product approval request you submit from the new account, stating that you would like the discounted activation fee for your new account and including the nickname of your first account or the receipt number of the initial activation charge payment.



11: Begin Selling Your Product

Yeah! You’ve finally made it to this step.

Again, it sounds like a lot of work to get a product on ClickBank. But some of this – making a sales page, making a thank you page, creating a payment button – are things you would have to do no matter how you make sales.



Here are a few more tips to make your ClickBank product a success:

Add a Product Image

Once you’ve completed your product listing, you can add a product image. When this image is approved, it will appear on the ClickBank order form for that product.

Remember, products with images – including virtual images – tend to convert better than products without them.

Attract Affiliates

Create an affiliates’ page that provides additional information, images and resources to potential affiliates.

These resources help you to control your branding, and also make it easier for affiliates to promote your products.

Provide Customer Service

Just as always, you’ll need to answer questions about your product and help customers as needed.

Encourage customers to come to you first, if they have any issues or problems, rather than going to ClickBank.

This is especially important for refunds, since ClickBank will refund, no questions asked.

It’s better if you can find out why they want a refund, and then perhaps offer them something else in exchange, rather than a refund, as discussed elsewhere in this issue.

And there you have it – listing a product on Clickbank is perhaps a little more work than listing it on your own.

Then again, they ClickBank system is nearly foolproof. Make it through all the steps and your sales funnel will work.

And you won’t have to deal with VAT taxes, state taxes or Paypal suddenly limiting your account.

And perhaps best of all, you do get potential access to 100,000 active affiliates.

If only a tiny handful of those active affiliates love your product and promote it hard, you can literally earn a six figure income from one product.

Mike Geary wrote the book, “The Truth About Abs” and sold it on ClickBank for $47, starting in 2005.

Between sales of the book, his related membership site and affiliate products he promoted to his list, he was clearing about a million dollars – per MONTH.

Who knows… maybe you’ll be the next 6 or 7 figure ClickBank product creator!





 

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Internet MarketingMaking Money Online

Simple Marketing Funnels 101

As a marketer, you’ve got a lot of different options when it comes to marketing tactics. In fact, you might even be baffled by all the choices out there.

And every new marketing product launch is suggesting that you focus on their method, because that is the one that will get you across the finish line.

The fact is, you could be using every ‘system’ out there, be on every social media channel, be blogging or vlogging daily, and still not make any money.

Instead of grasping at the latest method and trying to make it fit into some semblance of a marketing plan, it makes more sense to start with the plan itself.

You need a marketing strategy that will work no matter what happens online, one that is flexible enough to adapt to any new traffic strategy, and one that has already stood the test of time.

I’m talking, of course, about building a marketing funnel.

A ‘funnel’ is simply a funny name for a marketing system that guides your prospect from first hearing about you or your website, to eventually becoming a paying customer, and possibly even an advocate for your business.

When you have a marketing funnel in place, you can send traffic to your funnel from any place you choose, knowing that a certain percentage of that traffic will become profitable for you over time.

Here’s how, step by step, you can build your own marketing funnel for consistent, long term income.

Step #1: Do Your Research

You’re probably anxious to get started and would like to dive right in. This is what most marketers do, but it’s also why most marketers fail, too.

It’s important to understand who your customers are and what they really want.

Doing your research takes time, but it pays off. When you understand the emotions of your target audience, you can create the right content for them at each step in your funnel.

When you can give the right message to the right people at the right time, you will succeed.

Understanding Customer Demographics

Demographics are things like your target market’s age, gender, income, occupation, location and so forth. This gives you first level insight into how they might make their purchasing decisions.

You might be targeting executive women over 40 who vacation alone, for example, or 20-something men who live and breathe martial arts.

You’re looking for that small core of people who are your ideal customers. When you know who they are, you can find out where they hang out, what they read and watch, and so forth.

And when you know exactly who you are targeting, you can get inside their head and use their language, too.

Everyone believes they are unique, and so are their problems. If your marketing language is tailored directly to your market, then your audience will feel that you are speaking just to them, and your conversions will increase.

You might want to use FollowerWonk to learn the language of your prospects. Just type in what their profession is and where they live to find people on Twitter who fit the profile.

Make a list of these Twitter accounts, follow them to monitor what they share and send, and find out what they’re talking about.

Also, go to Amazon and find the recently published books in your niche. Read the reviews and you’ll find the common objections to what’s already out there.

Be sure to read the reviews that are 2 to 4 stars. These are the folks who tend to write out a more thoughtful review, with one or more objections, and they’ll say what they thought was missing about the book as well as what was right about it.

Using Buyer Psychology

If you can discover the psychology of your buyers, then you can use that to craft messages that resonate with them and make them think you really know them.

You want to understand their personality, attitudes, viewpoints and so forth.

For example, you might notice that people in your target market tend to be on social media in the evening. This tells you that the right time to send them messages is during this time.

Or maybe your target market favors one particular social media site. Adopting the style of communication used on that site, as well as using the site itself, will work wonders to connect with your audience.

To really get to know your audience, use a tool like Qualaroo to ask your website visitors a question when they get to a certain page on your website. When they answer the question, you can ask them for their email address and follow up to schedule a phone call to learn more.

You’re not trying to sell them at this point. You’re just trying to gather information on the problems they deal with, the words they use to describe their challenges and so forth.

Any chance you get, interact with your prospects and customers to find out what’s on their minds, how they speak, what words they use, what keeps them awake at night and so forth.

The better you know your customer, the better able you can serve them.

Now that you’ve got your research done, let’s build the funnel itself:

Step #2: Attract Your Tribe

After doing all the research, you now know who it is that you’re trying to attract, so it’s time to get busy.

Your job is to get the attention of your potential customers.

Use the words they use to describe their problems and the things they care about, and start writing some great content.

Write 2 or 3 excellent blogposts to get started, and plan on adding at least one more post each week.

And create a lead magnet, too. A lead magnet is something you offer your visitors in exchange for their email address. Since your ultimate goal is to capture your visitors’ information so you can market to them time and time again, offering a lead magnet is imperative.

Choose a topic that is certain to resonate with your future readers. It should solve a problem or provide a key piece of information not readily available elsewhere.

Use a headline that employs at least three of these elements, to make it irresistible:

  • Emotions (For example: Surprising, Inspiring, Shocking, etc.)
  • Type of Content (For example: (Video, Book, Infographic, etc.)
  • Topic Element (This is your actual topic, such as dog training, driving traffic, treating diabetes, etc.)
  • Format Element (Is this a list? A story? A quiz? Etc. If it’s a list, simply use a number, such as, “7 Ways to ___”
  • A Promise (How to ___, Latest News, Complete Guide to ___, Improve Your ___, Reduce Your ___, Increase Your ___, Etc.)

Here’s an example headline: 7 Shocking Secrets to Reducing Belly Fat Fast.

Emotion: Shocking

Type of Content: Secrets

Topic: Belly Fat

Format: 7 (list)

Promise: Reduce Fast

The headline on your lead magnet has got to be great. The better the headline, the more subscribers you will get – it’s that simple.

And of course, your lead magnet must deliver on whatever it is that you’ve promised.

Here are a few headline templates of the “How to” and “List” types to get you started:

  • How to do [topic] In Under X Minutes
  • How to Make People Line Up to [topic]
  • How to Get [benefit]
  • In Under X Minutes
  • How to Skyrocket Your [benefit] With [topic]
  • How to Avoid Looking Stupid When Asked About [topic]
  • How to Turn [topic] Into [benefit] Every Time
  • How to [benefit] Like [case study or example]
  • How to Master [topic] In X Steps
  • X Ways to Avoid [negative outcome]
  • X Examples of [benefit] from [case study or example]
  • X Experts Reveal How to [benefit]
  • X Little Known Ways to [topic]
  • X Questions Answered About [topic]
  • X Underground Tips On Achieving [benefit]
  • X Tips on How to Avoid [negative outcome]
  • X Shocking Mistakes Killing Your [topic]

Create a simple squeeze page with dynamite bullet points advertising your lead magnet and insert your autoresponder form.

If possible, use the two-step sign up method. In a normal one-step sign up, people insert their email address and click “Gimme the Report Now!” or whatever your button says.

In a two-step, people click a button that says, “Gimme the Report Now!”. This takes them to the next page, where there is a bar across the top indicating they are 50% done in getting their report. All they need to do now is fill in their email address and press the button.

Yes, I know the two-step is MORE work. But oddly enough, thanks to human psychology, it almost always converts BETTER than the one-step.

In the two-step, people initially think all they have to do is press a button, and so they do it.

Then and only then are they told to enter their best email address. But they’re already halfway done, so why not?

It might seem quirky, but it works.

From your research, you know where your future customers hang out, so it’s time to find ways to get your content in front of them, where they live on the net.

We’ll cover a few to get you started, starting with‚

SEO

If you’re good at SEO, or willing to learn, then getting the number one spot on a search engine for one of your keywords can earn you 33% of traffic for that keyword. Depending on which keyword or key phrase you’re using, that could be a massive number.

Anytime someone is searching for related content, they can find your website there at the top of the search engine.

You’ll probably find that SEO tends to be easier for business to business sites, than for business to customer.

But again, it depends on the keywords and your ability to rank high.

Social Media

If you’re not an SEO person, that’s okay. Social media can be a great place to get traffic.

Did you know that social media now drives 31% of all referral traffic?

By now you should know which social media platforms your audience prefers. There’s no need to be on every social media platform – just the two or three your future customers favorite the most.

Fill out your social media profiles with information about you and your business. And make sure there’s a link to your website’s homepage or squeeze page.

Post frequently and start discussions with your followers. Be the go-to person to answer questions or provide help and direct people back to your website where they can find things to help them.

Promote Your Blog

It’s great to write blog posts and have the world see them. It’s not so fun to put all that time and effort into posts, and then nobody shows up.

If you’re creating great content that your tribe of people like, then the easiest solution is to promote your posts on social media.

Studies show that if you create 15 blog posts per month, and then share that content through social media, you’ll average 1200 new leads per month.

Of course, however many posts you make, you should still be sharing your content on social media.

And don’t be afraid to promote posts from a month or two ago, either. New followers probably haven’t seen those posts. You can start a social media schedule that promotes your content automatically by using a tool such as Buffer, Hootsuite or Social Jukebox.

You can also repurpose your content to get more use out of it.

Quote different snippets from one post in another post. Ask your target audience questions that are relevant to the post. Put several posts together into one big authority piece that you use as another lead magnet, and so forth.

Get Your Readers to Share Your Content

By making it easy for readers to share your blog posts, you can get more people seeing your stuff.

Think of the last time you were on Facebook and clicked on something a friend shared. That’s how simple it is!

Allow and encourage your visitors to share your blog posts by embedding a social sharing tool on your website.

Note: Do NOT activate the, “Show number of shares” on the tool until you are getting plenty of shares. No one likes to think they are the only one sharing your posts.

Step #3: Build Relationships with Your Readers

Once you’ve got people coming to your site, your email list should start growing. And once you’ve got a person’s email address, you can really start to build a relationship with them.

It’s not about selling to them straight out of the gate.

Instead, introduce yourself, send a few emails that help them get the most out of the lead magnet and even expand upon the lead magnet, and gradually begin offering relevant products.

The key here is to focus on relationship building, not on selling.

Send your readers emails with content that is entertaining as well informative, and that aligns with the topic of your lead magnet.

It doesn’t have to be the exact same topic, but it does have to be the same niche.

For example, if the lead magnet is how to grow roses organically, don’t send information on how to cure arthritis. Yes, some of your rose growers might have that problem, but that is NOT why they joined your list. However, it’s probably fine to offer organic growing tips for other perennials, too, since that is still close to the original topic.

In your emails, use social proof to build credibility whenever possible. You can use case studies, testimonials, interviews and so forth. This works especially well if you are offering your own products or services, although you can do it for affiliate products, as well.

Build trust by telling stories about your brand, your products and even about yourself. Show that you are a normal, trustworthy person they can believe in, and not some fly-by-night jockey out to take their money and run.

To build even more trust, you might offer email courses. These can teach anything in your niche, and they’re the perfect excuse to continue to show up in your reader’s inbox day after day.

Plus, they train your reader to open and read your emails, too.

Make sure that each email teaches only one thing. You don’t want to overwhelm them with so much information, they decide to read your emails “later.” Later never comes. Ever.

And use the cliffhanger close whenever possible. At the end of each email, give them a clue of what’s going to happen in the next email – sort of a tease.

For example, “P.S. Tomorrow I’m going to give you the 11 word Facebook ad that earned $194,753 in 4 days. Stay tuned and watch for my email!”

Step #4: Sell Nicely. And Effectively.

You’re building a relationship with your readers. You’re giving them some good info, your emails are entertaining and fun to read, and you remind them each time you have a new blogpost.

When do you get to sell?

Really, you can do it every day, if you like.

Here’s what I recommend – and mind you, there are marketers who will disagree. But this is what I’ve found works best for me:

Send out one email each day. Yup‚Ķ email DAILY. Yes, some marketers will tell you to email once or twice a week, because they don’t want to annoy people.

Do you know what happens when you only email once or twice a week? Your subscribers only see an email from you once or twice a month. Remember, inboxes receive a LOT of emails these days. Most people never click on most of the emails they receive. They’re going to miss some of yours, guaranteed. Don’t take it personally.

When you email only once or twice a week and they finally do see an email from you, they’re going to wonder who the heck you are, because they have FORGOTTEN you.

When you only appear in their email every now and then, you get lost in the crowd. Yes, they loved your report, but that was a month ago, and now they can’t even place your name.

You’ve got to be in their inbox every day just to be seen every other day or so, and to be remembered.

“But won’t people unsubscribe if I email too often?”

People will unsubscribe even more if they can’t remember who you are.

And do you know how much relationship building you can do in a day when you don’t email? None. Do you know how much selling you can do in a day when you don’t email? None.

Just like Wayne Gretsky, you miss 100% of the shots you don’t take.

So yes, email daily.

For your first few emails after they subscribe, don’t sell unless it’s from the P.S.

A P.S. sell is one in which you send an email with a story or tip or something of value to them, like maybe you share a golfing story if they are golfers. And then in the P.S. – almost like an after-thought – you suggest they go check out the so-in-so product that will take 10 strokes off their game.

No one minds that kind of selling, and you can do it every time.

Send out the same email again in the evening to everyone who didn’t open it in the morning. This will increase your opens and your clicks.

Step #5: Ramping Things Up

You’ve heard of upsells, downsells, front ends and back ends.

But what is all that stuff, anyway?

So far, we’ve talked about a simple funnel that takes you from being completely unknown to someone your new subscriber knows, likes and trusts, and hopefully buys from, too.

And we’ve done it without buying traffic, although that is certainly an option.

If and when you are ready to put your funnel on steroids, so to speak, here is what you might do:

In addition to a lead magnet, create an actual product you’re going to sell. This will be a low priced entry level product, maybe about $7 to $17.

Your goal is to optimize this offer until you know that when you send 100 people to the offer, enough people will buy the offer to pay for your advertising. You want to break even, so that you can continue to do this over and over again and build your list of buyers quickly.

This low cost offer is called your front end offer. It gets buyers in the door.

You might wonder why you would bother getting buyers if you only break even – why not get free subscribers?

Because one buyer is worth somewhere between 10 and 100 free subscribers, depending on many different factors.

If you can get yourself a list of 1000 buyers and you play your cards right, you can likely quit your job.

But if your list consists of only people who opted in to get your free report, you’ll more likely need 100,000 subscribers to quit your job.

See the difference?

Now then, on your front end offer, you can make it even more lucrative by making them a second offer, called an upsell.

And if they don’t take the front end offer, you can also offer a downsell, so to speak, which is simply to get your lead magnet in exchange for their best email address.

Next month we’re going to cover all of this in detail, and more.

Building a funnel the way we described here is a great way to get started. But‚ it’s also the slow way.

It takes time to build a profitable list using this method. And it takes a good deal of work, too.

If you can create an inexpensive front end product that you can promote with paid advertising and break even, believe it or not, you’ve got a profitable business.

And if you can then sell them more expensive products on the backend, such as higher ticket items and recurring memberships, you’ll have a business that you can continue to grow and profit from for as long as you choose.

Stay tuned, we’ll cover all of this in detail next month.

Until then, do your research, find out who your customers are, and start creating some great content they’ll love.

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Making Money Online

Top 7 Ways To Make Money With Your YouTube Channel

YouTube gets more than one billion unique users per month.

Even if you only get seen by a fraction of a fraction of that audience, you can build a very nice income in 7 different ways, like this:

1:
Send traffic to your website.

If
your website is built to create income, you can use YouTube to get
traffic to your site. Repurpose your older content into videos, and
create new videos, too. Place your website URL in the first line of
your video descriptions and funnel your new traffic straight to your
website.

Killer
trick: Inside your video, offer a content upgrade found on your site.
For example, if your video teaches how to get clients using LinkedIn,
offer an email template on your website that professionals can use to
get those clients.

2:
Sell your own products.

If
you’re creating your own products, such as ebooks, courses, apps,
music and so forth, you can use YouTube to promote them.

Add
your link to your product in your video’s description so viewer’s
can check it out.

3: Make your Kickstarter campaign successful.

If
you’ve got a great idea for a product or service but you need
funding, create some videos and encourage viewers to comment.

You’ll
find out what they like and what needs improving, or if your idea is
even viable. Tweak your idea until you get it right, and then launch
on Kickstarter.

4:
Do affiliate marketing.

There
are hundreds of thousands of companies that would love to pay you a
commission for sending them buyers.

Review
the product you are promoting in a video or create a “how to” use
the product tutorial.

Place your affiliate link in the YouTube description to get credit for the sales.

5: Join the YouTube partner program.

When you’re ready, you can make money simply by getting a lot of views by sharing in YouTube’s advertising revenue.

You might create your own YouTube series.

For example, you could do a talk show, drama, comedy or whatever you’re good at. Keep making new episodes and getting people to subscribe.

Or become a personality. If you’re passionate about your interests and love talking about them, why not? You could be the next YouTube star.

6: Create tutorials.

Are you good at teaching? Then show people how to do things, such as apply makeup, build birdhouses, baking cakes and so forth.

Monetize with affiliate links or AdSense or even by linking to your own products.

7: Build your brand and have fun.

Regardless of your niche, or even if you have a niche yet, it’s a great idea to build your brand. Make videos of whatever works to your strengths and interests, have fun and see what works for you. You might even turn yourself, your pet or your child into a star simply by being yourselves and seeing what you can make happen.

And if you start getting tons of views, then you can choose how to monetize your newfound fame and audience.

7 Ways to Get More Views on Your YouTube Videos

There’s no sense in creating videos if no one is ever going to see them, right? Well, unless of course you just like seeing yourself on the screen.

But we’re here to get our videos in front of real viewers, prospects and future customers.

Thus, rule #1 of getting views is simple – do not BUY views. No one will be impressed, including YouTube.

Here’s how you get real people watching and liking your videos:

1: Pay for Views using AdWords

“Pay? Oh no, I don’t want to PAY for viewers!”

I thought I would get this one out of the way first, since many people don’t like to pay to get their content seen. And I understand that, too.

If you don’t know your numbers, or your funnel isn’t even in the black yet, then maybe paying for traffic is something you should do later, once you know for a fact that the traffic will make you money.

But if you have a well-honed funnel system, then your goal is to get qualified prospects into that funnel at a price that is lower than what you will eventually earn.

Make sense?

In other words, if you can pay $1 to make $2, then paying to get your videos seen is a great idea.

And the only way Google and YouTube approves for a pay for view structure is through AdWords. Gee, I wonder why that is…

When you use AdWords, you can get your video to appear in the search results before competing videos. Your video will also appear more often in search results, as well as showing up in the sidebar of “related videos” section on YouTube.

The key is to target the people most likely to become customers. You don’t want to pay for just any viewing audience – you want the folks who will one day spend money with you (and hopefully one day SOON).

Once you determine how to target these exact people with your videos and your AdWords, you are sitting on a perpetual goldmine.

2: Use Social Media

Share your videos on each social platform where you are active.

I know, I know, this one is so obvious. But I see marketers forget to do this all the time.

Be sure to include a message that asks your audience to share the video.

And by the way, there is more to “like, comment and share” than just getting your video to go viral.

Search engines such as Google and YouTube pay attention to the “social signals” that tell them which content is important, engaging or worth sharing.

The social signals and backlinks pointing to your video content can help you rank higher in the search engines.

3: Use Video Tags and Keywords

Be sure to tag specific people or places in your description. If you’re targeting a local market, use your city name and state.

Use popular keywords that are appropriate to get your video to show up in the search results.

Use the names of popular YouTube channels that are related to your video’s content. This will help your video to show up in the ‘related videos’ section for those channels.

Also write a compelling description of your video. Google can’t “read” your video content in the traditional sense, but it can index and understand the text associated with your videos.

And don’t forget your keywords. While ranking for a short, super popular keyword can be difficult, ranking for a longer one is much easier.

Choose a popular keyword phrase (long tail keyword), and then create your video around that keyword. Place the keyword in your title, and your video will likely show up when anyone is searching for that keyword.

4: Add Closed Captioning

Search engines can and do index the closed captioning file you upload to YouTube along with your video. That’s why videos with captions rank higher.

When you upload the optional closed captioning file, the hearing impaired can watch your video, as well as people in noisy environments and those who speak a different language.

This gives an overall better user experience, makes Google happy and gives you better rankings.

5: Get Your Viewers to Subscribe

Every time you upload a new video, your subscribers will be notified, giving you more automatic views each time.

Just don’t use click farms or any of that nonsense. Fake subscribers will hurt your ranking or even get you banned.

6: Swap with Other Channels

Find YouTube channels that are related to what you’re doing and invite their experts or spokespeople to appear in your video.

In return, you appear in one of their videos and now you can cross-promote each other’s channel.

7: Use Attention Grabbing Thumbnails

YouTube lets you choose the image people will see that acts as a video preview in the YouTube search results.

You can either choose an image straight from your video or use something else entirely. It’s good if you can keep consistency from one video to the next, so they all have the same basic look.

For example, a cooking channel might always use a brightly colored graphic art border with the food front and center. A vlogger might use a split image, with a screen capture from the video on one side, and her name and / or the title of the video on the other side.

This way when someone finishes watching one video, it’s very easy for them to pick out more videos in the sidebar listings.

YouTube Q and A

Q. Can you really make money with YouTube?

A. Yes, but unless you’re already a well-known figure, don’t expect it to happen overnight. I’ve seen some estimates on what the biggest YouTube players make, and it’s huge. For example, here’s what the top 10 YouTubers for 2018 made, according to Forbes:

• Logan Paul – $14.5 million

• PewDiePie – $15.5 million

• Jacksepticeye – $16 million

• VanossGaming
– $17 million

• Markiplier – $17.5 million

• Jeffree Star – $18 million

• DanTDM – $18.5 million

• Dude Perfect – $20 million

• Jake Paul – $21.5 million

• Ryan of ToysReview – $22 million

Ryan of ToysReview is a 7 year old who – you guessed it – reviews toys. And we’re guessing $22 million buys a LOT of toys.

Logan Paul made news and lost his elite status in the Google Preferred Ads program when he posted a controversial video. He filmed himself in a Japanese forest near what appears to be a human body hanging from a tree – a victim of suicide. Despite being banned for 3 months and losing massive ad revenue, he still made Forbes top 10 list.

And Jeffree Star used his YouTube platform to launch a $100 million dollar makeup line (Jeffree Star Cosmetics.)

Q. Are there requirements to be met before I can get paid for ads (AdSense) attached to my videos?

A. Yes, the requirements have gotten a lot tougher. You’ve got to have over 4,000 hours of watch time on your channel within the past month, and you must also have at least 1,000 subscribers.

Q. Why are the requirements so high? It’s going to take me time to reach 4,000 hours and 1,000 subscribers.

A. The requirements weren’t always this stringent. But tighter ad rules followed a small number of high profile events. For example, certain major advertisers left the platform after their ads were displayed next to videos with predatory comments or hate speech.

YouTube is much more interested in keeping advertisers happy and on board than in worrying about the smaller video makers. Sadly, that’s just the way it is right now. But when you’re starting out, there are plenty of other ways to monetize your videos than with AdSense.

Q. How much can I expect to make through YouTube’s AdSense ads on my videos?

A. As a basic rule, figure you will earn $1,000 per one million views on YouTube. If your videos are getting that kind of viewership, then using the advertising program can make you good money.

Q. Are there better ways to make money on YouTube than by allowing YouTube to place AdSense ads on my videos?

A. Yes, for many YouTubers there are ways to make additional income beyond AdSense or even instead of AdSense.

For example, if it’s appropriate, you might post an affiliate link in your description box. For example, if your videos are on home remodeling, an affiliate link to a Lowe’s or Home Depot kind of website would work well. If you do book reviews, then of course link to the book through your Amazon affiliate link.

Anytime someone clicks your affiliate links and then makes a purchase, you’ll earn small percentage of that purchase.

Q. How else can I monetize my YouTube videos?

A. You might sell digital products, such as ebooks, tutorials, courses and so forth. These might be your products, or you might be acting as an affiliate.

Be sure to read the article, ‘Top 7 Ways to Make Money with Your YouTube Channel’ in this issue.

Q. How do I get people to subscribe to my video channel?

A. Ask them. At the end of every video, ask them to hit the subscribe button so they don’t miss out on the great videos you’re currently creating for them.

If your videos are longer, you might also ask them in the middle of the video, too.

Q. What if a person has a face for radio and or doesn’t like being in videos?

A. Then use a screen capture, slideshow or some other means of creating videos. Do not let your fear or dislike of being in front of a camera stop you from profiting from videos.

And don’t think you have to be movie star beautiful or handsome to be in videos, either. Personality and great content are far more important and valuable than just a pretty face.

Q. I’m just starting on YouTube. How often should I post videos?

A. 2 to 3 times per week, even if you don’t have an audience yet.

Why? Because that is how you will get an audience and ensure you have a steady stream of views.

And it’s also how you get better at making videos. Guaranteed, your 20th video is going to be far better than your first one.

Read the rest of this article in “The Internet Marketing newsletter”

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