Internet Marketing

Why Meta Titles and Meta Descriptions Are Critically Important For SEO

If you’ve ever tried optimizing your website for search engines, you definitely would have come across things such as Meta Titles and Meta Descriptions.
These two are a staple of any SEO strategy. They need to always be considered and edited before publishing a piece of content or allowing a website to go live.
But if you’ve never even touched the SEO side of your website, well then this article should convince you that it’s an absolute must to have if you want your business to succeed. Sure, there are numerous other marketing tools to use for promotion, but why not allow Google to do the marketing for you?
Let’s tackle SEO in general first, and then I’ll explain the importance of Meta Titles and Meta Descriptions.
What is SEO and why

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Internet Marketing

It’s finally time to ditch the vanity metrics – and focus on these measurements instead

Today’s marketers have oceans of data at their disposal that they can use to track a nearly endless array of metrics to measure performance. Being able to eliminate assumptions and objectively evaluate campaigns is something marketers have always wanted. If they’re going to use data effectively, however, they need to acknowledge that not all metrics are created equal.
Vanity metrics are exactly what their name implies: indicators that flatter marketers rather than honestly judge their performance. One might assume these metrics are rare, yet Gartner predicts 60% of CMOs will halve their analytics departments by 2023 because data isn’t delivering the intended value. The problem, most likely, is that marketers use data to produce vanity metrics instead of the insights they really need.
Email reply rates are a great example. No one denies

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IT versus marketing: Why blame culture is causing retailers’ budgets to go down the drain

To thrive in the fast-paced, cut-throat environment that is eCommerce, retailers must be agile and able to adapt and transform quickly when technological advances or customer trends demand it. The market is filled with stiff competition, and as we continue to shift into an increasingly customer-centric landscape, where personalised experiences have quickly become the bread and butter of today’s eCommerce sites, retailers are investing in projects that help them to meet customer demands and remain competitive.
Without a doubt, digital has completely revolutionised the way we shop. However, one quick glance at the daily headlines, and it’s clear to see that apart from a few exceptions, the British retail sector is struggling to keep pace. In fact, according to a recent study conducted by Greenlight Commerce, British retailers are

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5 Ways to Get Your Visitors More Engaged With Site Personalization

User engagement is everything. It’s quite a direct statement to make, but at the end of the day, that’s what it really comes down to.
When someone is using the internet, they are doing so for three different reasons:

To buy something
To find information
To be entertained

If your site content or service isn’t catering to exactly what your audience is looking for, then they will leave within a few seconds and likely never come back.
Unfortunately, this is something that happens millions of times per day across millions of sites on the internet. Too much emphasis is being placed on creating content and not enough on personalizing content.
With user engagement, interests and browsing habits being collected and tracked more than ever before… websites and blogs of all sizes should be using this

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How ‘digitally mature’ retailers can stand the test of a digital-first marketplace

Let me start by defining ‘digitally mature’ retailers. They have a solid commerce platform that enables new and existing customers to easily find products on the device of their choice – and ensures that promises regarding delivery, pricing and availability can be consistently met. But the advantages of this type of platform are huge for business intelligence. It allows a business to collect insightful customer data, process it faster and adapt to meet evolving customer demands.
Here are the four technologies, all widely known, that are essential for retailers to plot their commerce journey and stay ahead of the digital curve going into the next decade.
Product information management
An effective PIM system has the potential to save businesses time, money and energy. PIM enables businesses to collect all information and

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6 Content Formats That Boost Social Media Followers

We feel exhilarated when we receive a good response to our social media posts.
It boosts our confidence.
We know we are doing the right thing on social media.
What makes lots of “likes and comments” on a post a thrilling experience is their unpredictability, as not every content format receives the same level of engagement.
There are certain content formats that an audience loves. For example – a funny meme is likely to be shared more on social media than a case study.
But you cannot solely depend on a specific content format to convey a variety of important messages to your followers.
The best approach is to keep experimenting with content formats to engage your audience and boost social media followers.
In this post, we cover 6 different content formats that will help

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Internet Marketing

Salesforce explores the rise of the connected shopper – and what retailers need to do

Retail continues to be an area where the consumer is king. Engagement channels are changing, tech-enabled customer experience has never been more vital, and the battle between traditional retail and online marketplaces is well and truly joined.
Salesforce’s latest Connected Shoppers Report aimed to explore the relationship between bricks-and-mortar and digital retailers – and found that while the former still has its place, the latter’s continued dominance is undeniable.
Of course, a trip down any high street in many countries would give consumers the ability to glean this information first hand. Yet the reasons why this is the case range across the entire customer journey, as well as touching on key demographics.
According to the research, 86% of shoppers purchase from retailers, brands and online marketplaces. Salesforce puts this understandable approach due

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5 Lead Generation Techniques For SaaS Businesses

Generating leads is vital for any business. If you don’t have a steady flow of leads into the top of your funnel, you won’t have a business for long. However, when it comes to SaaS and encouraging prospects to become happy, ongoing customers, the quality of the leads you generate is at least as important as the quantity (if not more so).
In this post, we’re going to cover five lead generation techniques every SaaS marketer needs to know about. We’ll look at their pros, cons, and ideas to help you get started.
1. Content Marketing
As defined by the Content Marketing Institute, content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.”
Examples of commonly used

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How AI-enabled marketing can lower website bounce rates and improve accessibility

Marketers always strive hard to boost website traffic. A significant metric which quantifies the performance of websites is the bounce rate, indicating the percentage of users who leave without delving any further than the initial page.
In this context, it is important to understand web accessibility. The Americans with Disabilities Act (ADA) became law in 1990. It prohibits discrimination against people with disabilities and provides equal opportunities for accessing the web to all users.
Disabled users find it inconvenient to access disabled-unfriendly websites and their sessions naturally tend to bounce. A 2016 study from Click-Away Pound, a surveyor focusing on the online shopping experiences of people with disabilities, found that 71% of disabled customers with access needs usually clicked away from a website when they found it difficult to use.
These

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5 Things Your Business Should Automate For Better Results

Automation has numerous applications and can help in many aspects of your business.
It can help you make routine, repetitive tasks more efficient. If you automate these tasks, your employees will be free to use their skills for more complex jobs. This improves your firm’s resource utilization and cost optimization.
Another benefit of using business automation is that it reduces the probability of errors in manual processes. Automation can optimize processes so that they are completed in less time and with more accuracy.
Here are 5 things your business should automate for better results.
1. Customer support
One of the most popular use cases of automation in business is leveraging chatbots to answer customer questions and provide support. Businesses from different industries around the world have started using chatbots for customer service. And,

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MuleSoft notes how the ‘coherence economy’ can salvage disconnected customer experiences

It is the mantra of all marketing professionals and the reason they get up and go to work each day: to build the greatest customer journeys they can. This is naturally easier said than done; depending on where your organisation is on its path you may have to knock down a series of silos before you can embark on the path of building seamless customer experiences.
Yet a new report argues this process is going slower than many organisations would want. The study is from application network platform provider MuleSoft, who argue that ‘organisations must deliver the connected experiences consumers expect or risk losing their loyalty and business.’
The research, which polled more than 9,000 consumers across seven countries, found more than four in five (82%) respondents had seen a

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A whirlwind of emotions: The impact of consumer emotional states on search

Humans are not always wholly rational beings. That is not to infer that we are irrational, but simply that not every decision is based on a set of practical, logical steps. Often, our current emotional state has a huge part to play in how we behave at any given time. 
For marketers it is important to understand that many external influences can impact a potential customer’s emotional state – from the practical, like where they are in their purchase journey, to the incidental, such as a news event or the weather. Marketers can’t always anticipate what a customer’s emotional state might be at any given moment, but they can understand the cues. With the right indicators identified, marketers can develop creative and plan search strategies to effectively respond with

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How to Scale a Tech Startup With Proven Growth Hacking Tactics

Okay, Here’s a fact to get you started on this article:
“According to the latest SBA study, more than 627,000 new businesses are launched every year, and at the same time, about 595,000 businesses shut down per year.”
If we segment our research into tech-startups, it turns out that in every one hour, 80 new companies are launched in the UK alone.
These numbers are a testament to two facts:

There are plenty of opportunities for new companies to start.
There’s such fierce competition that most startups fail to make it big.

These facts definitely make a person question the growth strategies they are using for their organization.
If you want your business to succeed, you have to step out of the conventional approaches of growth and be open to more creative solutions.
Honestly, no one will

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We are at the tipping point in defeating mobile ad fraud: What more needs to be done?

Mobile ad fraud is an issue for everyone working in the programmatic industry, and it’s clear that there is an overwhelming tide of parties committing it.
Many sources suggest that 40% of a typical advertising investment ends up being fraudulent. Within this, global loss to mobile-based ad fraud is estimated to make up almost half of total digital ad fraud.
While there are some examples of ad fraudsters being fined or even jailed, more needs to be done to disincentivise and provide harsher penalties to those parties found to be committing ad fraud, including occurrences both in mobile apps and mobile ad networks.
Despite the sheer scale of the problem, we are better than we used to be. A range of new fraud detection technologies, collaborations and initiatives among mobile marketers and tech providers have

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The Undeniable Influence Of Colors In Marketing (And How To Use Them)

How many individual pieces of content marketing have you seen so far today?
If you’ve spent any time on the internet, the answer is probably somewhere between “thirty-something” and “far too much” – there’s a reason for it.
Marketing is everywhere, from our social media accounts to Google searches to even our email inbox. We are surrounded by a plethora of content (websites and apps) that demand our attention. And that’s just considering online content!
Understandably, that creates a conundrum for marketers. How can you make your own marketing stand out from the crowd or how do you increase your website engagement with all the competition out there? And how can you get – and keep – the attention of your potential clients?
One of the biggest factors in marketing that works

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The requirements for brands looking to build the new in-house marketer

As the marketing game changes, so must the players. Under growing pressure to effectively navigate an increasingly complex operating landscape – while doing more, with less – many brands, big and small, are considering if in-housing could be the solution to restoring the control, confidence and cost efficiency they so sorely need for the future.
However, in-sourcing the marketing function is not that simple. With no set model for in-housing – and every brand requiring a unique solution – those brands that do want to create their own in-house team are building the future of marketing for their business.
To do that they need to start by building the right talent and culture – brands need to change their approach to recruitment if they’re to assemble the talent they need

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Three ways you can use Google’s tools to dominate local search

Often, when companies think about search engine optimisation, it’s largely focused on determining where their business shows up on a search results page. While this is, of course, an important part of the equation, it also assumes that all search is the same. In truth, search results are not created equal — especially when it comes to those for local businesses.
Unlike companies that operate primarily online or have locations everywhere, local businesses tend to have different metrics for success. According to HubSpot, half of all people who make a local search visit a store they find in the results the very same day. This combined with another survey that says 61% of local searches result in conversions makes it easy to see the power of search in getting customers through the door.
That’s

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5 Simple But Effective Ways To Market a Services Business

In the ever-changing world of marketing, businesses are always on the lookout for new, and innovative ways to sell their products to a broader audience. At times, service-centric companies find themselves overlooked in a sea filled with organizations advertising products.
Well, simply put, marketing a service is no easy feat. The most obvious problem being the lack of physical evidence – how do you promote something that isn’t tangible? How do you convince an individual to invest their time and money in an object that they can’t see or feel? The grey area that lies between selling the invisible is precisely where the great conundrum of the marketing world lies.
However, to make the process of advertising promising and ideas a tad bit easier, we’ve compiled five excellent tips that’ll

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Gartner gloomy on brand management as marketers say they struggle with multiple facets

In July, Teradata chief marketing officer Martyn Etherington wrote for MarketingTech that “regardless of industry, size or standing, building and maintaining a brand remains the biggest challenge facing any CMO.” With this in mind, a new report from Gartner has put across just how difficult this is.
The analyst firm’s Brand Survey 2019 has found more than one third of the almost 400 marketers surveyed struggle with managing a global brand. The same number say they have concerns with keeping their brand relevant, while 30% struggle with creating a compelling brand vision.
Gartner quizzed marketers across a variety of metrics, such as communicating the value of their brand to internal stakeholders, managing a portfolio of multiple brands, and connecting their messages with their organisation’s values and culture. In each case,

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The Top 5 Content Distribution Strategies to Proliferate Your Brand’s Reach

There’s a whole lot of amazing content being generated each minute on different platforms.
Here are some mind-boggling facts:

Instagram users publish 46,740 posts per minute.
Google conducts 3,607,080 searches per minute.
Twitter users send 456,000 tweets per minute.

Yes, content is essential. Google loves quality content. Your visitors love content. But it simply makes no sense to write content for the sake of writing.
Not only do you have to produce quality content but you also need to adopt methods to distribute it.
Producing content is one side – marketing it is another.
Content marketing is an absolute requirement for brand survival and it focuses on respecting your customers. I’ve grown a big part of ProofHub through content marketing by offering our potential customers information that is relevant to educate them about project management problems

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How digital continues to influence brand strategy in the travel industry

The travel industry is booming. As of February 2019, it was the second-fastest growing sector in the world, ahead of healthcare, information technology and financial services. There are a number of reasons for this. Millennials are growing in purchasing power—by 2020 their spending in the US alone will total $1.4 trillion annually—and already they spend $5,000 more per year on holidays than any other generation. They also take around 35 days of holiday per year on average.
But the rise of budget airlines has also democratised travel: the Guardian reported in July that at one point in time, you could fly from London Stansted to Düsseldorf for just £7.99—less than a day’s commute in London. This marriage of lower-cost travel and higher-earning young people could only mean one

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Show and sell: The art of brand storytelling through content and influencers

Today’s consumers have trust issues. Wise to the tactics of marketers, they’ve become immune to most forms of digital advertising. Instead they look to peers, influencers, and online reviews to help them make purchasing decisions — and who can blame them? We don’t hop online in search of the next great advertisement; we’re looking to solve problems, explore the world, and make meaningful connections.
How can brands keep up in a digital landscape where consumers constantly swerve the companies trying to reach them? How do they make meaningful connections in a world where thirty-seven percent of consumers feel more disconnected to companies now than they did two years ago?
The answer is simple: Tell a story. Every brand needs one.
There are two reasons why. One, the marketplace is more crowded

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7 Critical Shopify Tips You Need To Know Before Starting An Online Store

Shopify is now one of the leading platforms when it comes to creating and running an eCommerce store. Shopify says it does all the heavy lifting for you, and all you have to do is just count the profits. Well, it’s a bit more complicated than that.
Shopify does manage a lot of things for you, but you need to know some key details before you pay for a plan. This ensures your store runs at 100% efficiency from day one.
Here are 7 Shopify tips to get you started on the right foot.
#1. Focus on mobile while designing a website
Shopify has a great website design tool. All you have to do is just drag and drop elements and set up a URL structure. What many first-comers forget about is

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