Tag: Articles

Internet Marketing

How AI-enabled marketing can lower website bounce rates and improve accessibility

Marketers always strive hard to boost website traffic. A significant metric which quantifies the performance of websites is the bounce rate, indicating the percentage of users who leave without delving any further than the initial page.
In this context, it is important to understand web accessibility. The Americans with Disabilities Act (ADA) became law in 1990. It prohibits discrimination against people with disabilities and provides equal opportunities for accessing the web to all users.
Disabled users find it inconvenient to access disabled-unfriendly websites and their sessions naturally tend to bounce. A 2016 study from Click-Away Pound, a surveyor focusing on the online shopping experiences of people with disabilities, found that 71% of disabled customers with access needs usually clicked away from a website when they found it difficult to use.
These

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Internet Marketing

5 Things Your Business Should Automate For Better Results

Automation has numerous applications and can help in many aspects of your business.
It can help you make routine, repetitive tasks more efficient. If you automate these tasks, your employees will be free to use their skills for more complex jobs. This improves your firm’s resource utilization and cost optimization.
Another benefit of using business automation is that it reduces the probability of errors in manual processes. Automation can optimize processes so that they are completed in less time and with more accuracy.
Here are 5 things your business should automate for better results.
1. Customer support
One of the most popular use cases of automation in business is leveraging chatbots to answer customer questions and provide support. Businesses from different industries around the world have started using chatbots for customer service. And,

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Jeffbullass Blog

Internet Marketing

A whirlwind of emotions: The impact of consumer emotional states on search

Humans are not always wholly rational beings. That is not to infer that we are irrational, but simply that not every decision is based on a set of practical, logical steps. Often, our current emotional state has a huge part to play in how we behave at any given time. 
For marketers it is important to understand that many external influences can impact a potential customer’s emotional state – from the practical, like where they are in their purchase journey, to the incidental, such as a news event or the weather. Marketers can’t always anticipate what a customer’s emotional state might be at any given moment, but they can understand the cues. With the right indicators identified, marketers can develop creative and plan search strategies to effectively respond with

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Internet Marketing

We are at the tipping point in defeating mobile ad fraud: What more needs to be done?

Mobile ad fraud is an issue for everyone working in the programmatic industry, and it’s clear that there is an overwhelming tide of parties committing it.
Many sources suggest that 40% of a typical advertising investment ends up being fraudulent. Within this, global loss to mobile-based ad fraud is estimated to make up almost half of total digital ad fraud.
While there are some examples of ad fraudsters being fined or even jailed, more needs to be done to disincentivise and provide harsher penalties to those parties found to be committing ad fraud, including occurrences both in mobile apps and mobile ad networks.
Despite the sheer scale of the problem, we are better than we used to be. A range of new fraud detection technologies, collaborations and initiatives among mobile marketers and tech providers have

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Internet Marketing

The Top 6 Ways Artificial Intelligence Will Affect Design In The Future

Artificial Intelligence (AI) has been the talk of the town for a while now. I remember the fiasco from chatbots that replied instantly. We have all texted Siri saying ‘I love you’ at least once in our lives. It hasn’t been long since then, but Artificial Intelligence, in a very short span, has embedded itself in our lives.
The technology first emerged in the mid-1950s. Some feared it would replace the human workforce in the future, but for now, we are safe. Artificial Intelligence is a catalyst that helps us with work. It is far from being as intelligent as humans.
But, as we speak, over 72% of people own AI-oriented mobile devices. Siri and Alexa are the biggest example and not to forget a smartphone’s facial recognition feature.
Artificial Intelligence

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Internet Marketing

Why Your Business Needs a Powerful Domain Name (And How to Choose One)

When you meet someone in person, you have less than a minute to articulate why your business exists and what it is you do.
This is your elevator pitch…
If you don’t nail your elevator pitch, whoever it is you are talking with will lose interest, stop paying attention, and likely forget most of what you just told them.
Our short-term memory has a tiny capacity, and information retention is vulnerable to the next distraction that comes along.
In the digital world, where distractions are even more prevalent, your window of opportunity to grab someone’s attention is even smaller.
So, when trying to convey the meaning and identity of your brand in the online world, you need to create a short and memorable experience.
It all starts with your domain name – the beginning

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Internet Marketing

Artificial intelligence can bring marketing and sales closer together – and improve the buyer experience

B2B buyers’ purchasing criteria are changing and their expectations are now higher than ever before. As the B2B sales cycle gets longer and more complex, sales and marketing need to be more strategic in how they approach, persuade and nurture their prospects and customers. Whilst having a great product at the right price point is certainly important, it doesn’t guarantee success and today’s buyers are looking for more than just a one-stop-shop sales pitch.
A recent study found that 81 percent of B2B buyers now make purchase decisions based on buying experience, rather than product or price. These modern buyers expect a personalised experience with relevant content throughout the purchase journey, regardless of whether they’re doing their own research or engaging with a salesperson. But in most cases, organisations

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Internet Marketing

Why This New Trend In Domain Names Could Revolutionize Your Business

It only takes 10 seconds for people to form an impression of your brand…
How are you ensuring that the first impression is a positive one?
With new brands being created every other minute and “brand noise” reaching unprecedented heights thanks to social media, first impressions count more than ever.
If you fail to leave a lasting impact with your first impression, the opportunity to capture the attention of that individual may be lost forever as they move onto the next shiny thing on their smartphone.
So, how do you grab attention? How do you develop a positive first impression for your brand?
One of the best ways to do so, which is greatly underutilized, is to create a unique and memorable domain name.
Look for your .ONLINE domain name now at www.get.online and use

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Internet Marketing

How Talkwalker is aiming to take social listening to the next level

The marketing landscape today is one where data gathering and customer experience continues to increase at an exponential rate. Brands don’t want the fear of missing out on a good customer review, or a positive mention, or even genuine advice on how to improve their offerings.
In the social Wild West however, finding the golden four-leaf clover amid the field of ill-use and irrelevance is becoming increasingly difficult. Social media monitoring tools are able to collect and filter all the mentions, but the rise of social listening takes things a step further. Instead of collating audience response based on engagement rate and number of mentions, social listening tools promise analysis based on mood for greater insights.
Talkwalker, a provider of social listening and analytics software with offices in the US,

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Internet Marketing

7 Things You Can Do Right Now to Boost Your Website Conversion Rate

Think about it for a moment…
What are the reasons for creating, updating, and maintaining your business website?
On the top of that list should be one important goal – acquiring qualified leads and customers.
Because let’s be honest, if your business website fails to generate qualified leads and customers, it will have a negative effect on your success.
Not only do you need to build a great website, but you also need to constantly optimize the design, the content and the usability of your website in order to convert more of your visitors – and achieve more of your business targets.
When you consider that the average website conversion rate is 2.35%, every website could do with a boost to improve results.
In this blog post, I’ll be sharing 7 things you can

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Internet Marketing

What Is Website Accessibility and Why Does It Matter?

In so many ways, the Internet has been the great equalizer. While it would have been almost impossible for the average person to reach an audience of millions in the past, the Internet grants a voice to anyone who can get online. Similarly, while it can take substantial investments in time and capital to open a more traditional brick-and-mortar business, just about anyone can start an online business in seconds with very little in initial startup cost. Launch a blog or open an online store, build your audience, gain their trust, and you can literally start making money today.
As impactful as the rise and democratization of the Internet has been for the general population, it’s hardly complete. The truth is that upwards of 25 percent of the western

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Internet Marketing

How to Master The Art of Customer Loyalty Management

Brands and businesses across the Globe look to channelize all their marketing, promotional, and operational endeavors to attain one long-term vision…
To generate an influx of revenue that is well and truly more than the year gone by.
Right at the epicenter of this vision lays the trump-card that more often than not helps brands acquire the revenue they are after. They are popularly known as the customers, and it’s imperative that they are treated well.
Now it’s one thing having existing customers, but something else to keep them around for the longest time to come. And then there is the whole proposition of acquiring new ones altogether. While it’s comparatively more expensive for a brand to achieve the latter, it is just as important.
It’s a hi-tech and competitive world today.

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Internet Marketing

While JustEat and Uber Eats fight for their share of the turf – restaurants can capitalise

In the last month, JustEat announced more than 100 layoffs as the result of increased competition from Uber Eats and Deliveroo. Meanwhile, Uber just suffered its worst ever financial quarter, losing a staggering £4bn in just three months – even though its share price remained unaffected.
Given the uncertainty surrounding these businesses, predicting the future of the food delivery market is extremely difficult. All three businesses are vying for market domination, targeting the same customers with a similar market proposition. It will be fascinating to see who comes out on top, not least for tens of thousands of restaurants and UK businesses who will be caught in the crossfire, whose success and livelihood may depend on the outcome.  
In these uncertain times, it is imperative that restaurants adjust

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Internet Marketing

Selling with a plan: Bridging the gap between customer experience and expectations

Despite the paradigm shift that CRM brought to the world of sales, enterprises are still struggling with failure rates wildly disproportionate to the sales teams’ talent and hard work.
Customers and prospects today are smart, data savvy and very well informed before they even speak to a salesperson. This makes them more educated and demanding than ever before. However sales teams are having a hard time adapting to the needs of the digital era: many still tend to approach customers and prospects without understanding their needs and their priorities, or how they measure success.
This lack of understanding of the customers and how they want to buy leads to frustration and usually ends up in an unsuccessful conversion. As a result, sales teams scramble to win new business and miss

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Internet Marketing

How to Create Compelling Brand Stories in a Noisy World

Storytelling has been considered an art form for millennia – people capable of telling compelling stories have always been treated with respect and fascination.
Today, this is reflected even in the way people are making their buying decisions.
Brands with interesting, original, unusual stories can hope to sell more than their blander competitors.
The reason is, stories touch upon emotions; and the latest findings in neuroscience show that human beings make decisions based mostly on emotions and not on logic.
The human brain is hardwired to be fascinated by good storytelling – and your business can benefit from it.
Nevertheless, even today many companies don’t try to create and tell their brand stories or make only perfunctory efforts in this area.
In this article, I will discuss ways you can construct a better brand

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Internet Marketing

How essential are push notifications today in the modern marketer’s arsenal?

You have to go way back to 2003 to find what is often credited as the first ever push notification – BlackBerry’s Push Services, designed to inform users of their incoming emails. Back then, the only way to read an email on a train was with a BlackBerry in hand, but fast forward 16 years and push notifications are a part of everyday life.
Research has found that the average opt-in rate for push notifications in 2018 was 53.3% – a huge market in which advertisers can operate globally. Push notifications have become part and parcel of everyday life, with media buyers now widely investing in this ad format on both desktop and mobile devices. But what makes push notifications so popular for advertising teams? And what are the

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Internet Marketing

How to Find a Profitable Online Business Niche In 4 Easy Steps

The US Small Business Administration Office of Advocacy notes that in 2018, about 30.2 million small businesses exist in America alone. While not every one of them is a niche business, quite a lot of the more recent startups tend to go in that direction.
The low startup cost, combined with the relative ease of marketing, means that there are fewer barriers to enter the market. That being said, if you don’t want to end up fueling the statistic of how many businesses don’t survive their first year, you should carefully choose your niche.
Let’s discuss how to do exactly that.
Marketing to an individual
Before we go any further, let’s take a minute to define niche business. Simply put, a niche business is one which focuses on a specific product within

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Internet Marketing

Why empathy is the most underrated weapon in the marketer’s arsenal today

In a 2014 New York Times article, Sam Tanenhaus argued that millennials were ‘Generation Nice’. He pointed to shopping habits (millennials prefer chemical-free goods and ‘disposable’ clothing) and food choices (vegan, vegetarian and gluten-free eating has become increasingly popular). He concluded that ‘these habits and tastes look less like narcissism than communalism. Its highest value isn’t self-promotion, but empathy.’
Whatever you think of this view, there’s no doubt that with the rise of millennials, the role of empathy in different areas of day-to-day life is receiving renewed attention. Marketing is no different—but empathy in marketing isn’t a nice-to-have or just another string to your bow. It’s the most underrated weapon in the marketer’s arsenal.
For marketers, empathy has a direct impact on quality of work. To know your target consumers,

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Internet Marketing

The Pros and Cons of Online Advertising at Scale

Online advertising is an essential tool in your marketing arsenal.
Not doing it yet? Then you must be thinking whether you should do it or not, because brands of all sizes, even places like KFC and McDonalds, are advertising online.
While online advertising is extremely beneficial for any business, there are some disadvantages that you should consider. To decide whether or not you will invest in this approach, you should look at the complete picture. Here are some pros and cons of online advertising.
What’s so great about online advertising?
To answer this question simply – many things.
Have you noticed that most people have migrated to the online world? They shop online, they watch movies and shows online, they learn online and they read online.
A smart business sees this as an instant

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Internet Marketing

How to Build a Business and Raise a Family as a Young Woman

How do female entrepreneurs make it? How do they succeed? And more importantly, how do they successfully build a family and a business at the same time?
This piece is a special one – one that’s more personal than business. I hope it will provide some insight into the dedication that goes into growing a business and balancing personal growth at the same.
It comes down to four major components: time management, passion, a vision, and some AWESOME team members.
But to understand how I got to where I am now, I need to take you back to the beginning.
Background
I was originally a nine-to-five downtown commuter. I worked at a litigation firm which required a 6 a.m. wake-up, a 25-minute drive to the subway station, a 45-minute subway ride, a

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Internet Marketing

How to maximise marketing initiatives in AI – without alienating your customers

Data mining is undoubtedly transforming marketing as we know it. Artificial intelligence (AI) is not only automating some of the most mundane and time-consuming processes, but it’s also solving the once unsolvable issue of how to turn terabytes of consumer-generated interactions into personalised experiences for each individual. AI does this at a scale beyond a marketer’s wildest dreams. 
Digital native brands such as Netflix and Spotify are setting the standard: using AI to curate perfect recommendations for their users, and consumers now expect the same personalisation from all brands. Consumers are data-savvy and will only entrust brands with their information when it’s being used to improve their experience, not to interrupt it with irrelevant content.
Businesses now know their customers inside-out but many are risking alienating them altogether. How can

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Internet Marketing

Why AI should not be treated as a KPI for marketers right now

In the past 12 months artificial intelligence (AI) adoption rates have tripled, while almost half of businesses have already integrated at least one AI tool into their data management systems. According to many industry predictions, these numbers are only set to increase.
Although AI has proven benefits in specific areas (such as providing marketing insights), vendors are witnessing an increase in requests for proposals (RFP) that specify the need for AI requirement with no explanation as to why it is needed, or what business objective it will be addressing.
With AI being touted as the must-have solution for streamlining processes and systems, are companies rushing to deploy ‘any’ AI solution, instead of taking the time to consider whether they really need it? And are some companies simply trying to appear

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Internet Marketing

When it comes to AI for marketers – less haste means more speed

AI is one of the most exciting innovations in the ad industry. Not a day goes by without a new story about the latest AI product, what the tech can do, and where it’s set to go. And the promises aren’t just limited to our industry alone – AI is set to revolutionise the world we live in.
Given the boundless opportunities, it’s tempting to jump in right at the deep end and pick the glitziest AI solution with the most bells and whistles right from the start of your campaign. But while we all want the latest, shiniest gadgets, those aren’t necessarily the bits of tech that’ll make the most difference – at least in the short run. Here’s a few tips on why you should avoid the ‘bigger

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Internet Marketing

Why virtual reality needs to become the new reality for marketers

Virtual reality (VR), an immersive computing technology that submerges consumers in a virtual world, is predicted to completely transform the shopping experience. Goldman Sachs estimates that investments in VR, along with augmented reality, will reach a staggering $1.6 billion by 2025.
While brands are clambering to become part of the virtual environment, there is very little known about how to enhance the brand experience for all consumers and where to employ VR technology. Thus, marketers may be asking whether this is the right time to invest in VR.
VR applications include automated virtual environments (AVEs) such as head-mounted displays, such as virtual goggles, or CAVES, games, 360 computer simulations, and virtual worlds such as Second Life. For instance, Swarovski, in collaboration with Mastercard, created a virtual atelier, that anyone can access by

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