Tag: Business economics

Internet Marketing

11 Helpful Marketing and Sales Tools You Might Not Know About

Maintaining steady growth is critical to company performance and the long-term survival of a business. However, most business owners are neither able to identify their bottlenecks nor discover new opportunities to expand.
In this article, I want to introduce you to eleven marketing and sales tools to dissect your competitors and identify the gaps in your business. These tools are not mainstream, but they are powerful.
You can leverage them to fix the bottlenecks of your growth, streamline your business operations, and grow your business. Without further ado, here’s the first tool.
1. Nightwatch
For pursuing SEO and content marketing effectively, you need to measure your performance and analyze traffic trends. Nightwatch can be your go-to tool for tracking your search visibility.

Its backlinks tool shows you how the links you build are affecting

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Jeffbullass Blog

Internet Marketing

Reappraising ‘matching luggage’: How creative consistency could supercharge your campaign

“Short-termism” is currently a growing concern in the digital advertising business. While explicit measurement was the promise of digital advertising a decade ago, that same capability has driven a focus on short-term ad impact metrics, i.e, efficiency over effectiveness. 
Measuring campaign effectiveness is an essential part of digital advertising; but it’s also one of the most challenging. Not only this, but with more and more questions being raised about the true value of current methods such as click-through rates, it could be time to consider setting a new industry standard.
Finding an alternative
So, what could this new standard look like?
Over the past decade Inskin has found that attention – defined as visual engagement – is the most potent measure of ad effectiveness. Working with eye-tracking specialists Lumen Research, we have

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Internet Marketing

How artificial intelligence drives genuine ROI from real customer feedback

Artificial intelligence is transforming the effectiveness of marketing, using insights extracted from content contributed by customers in reviews and surveys.
Until now, however, it has been tough for marketing departments to convince sceptical boards of senior directors that this is an area deserving of investment. What has changed is the ability to demonstrate direct ROI from the use of these insights. Ears prick up when it’s explained how AI generates increased individualisation and potentiates the impact of marketing, leading to substantial increases in retention.
As is often quoted, it costs five times more to attract a new customer than to retain one and a five per cent increase in retention can deliver substantial revenue increases.
AI turns real feedback from real customers into a goldmine
The gains flow in when an organisation

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Internet Marketing

How to Revive a Stagnant Digital Marketing Campaign For Your Business

There is a real fear in knowing that your business and your marketing campaign may have a finite existence.
Nothing lasts forever (except that adage, apparently).
It’s a difficult thing to come to terms with finality and even the most stubborn of us have to accept it eventually. But then, there are those among us who don’t only have a fighting spirit, they ARE the fighting spirit. And for this rare breed of person, the thought of simply backing down is unacceptable.
Every marketing campaign brings with it its own set of challenges. Each is its own unique case and thus, a cookie-cutter solution simply cannot work. Every unique problem requires a unique approach. And while there is a set of mainstay marketing tricks that every campaign utilizes, there will always

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Jeffbullass Blog

Internet Marketing

Why cleaning your brand’s data is to key to improving accuracy and relevance

The goal of marketers is to provide customers with an outstanding experience that delights at every touchpoint and exceptional enough to ensure each individual’s journey ends with a purchase. But sometimes, we find that even when marketers think they are putting their best foot forward, some customers never respond.
Are brand marketers missing the mark? Or is their brand’s poor data-keeping practices preventing them from even reaching their customers in the first place?
There are a number of reasons behind why many communications remain unseen and unacknowledged.  Maybe a customer’s information has changed, or maybe brands are sending messages via channels unused by the proposed recipient. Perhaps a brand’s protocol is so unstructured that is appears as spam and goes straight into junk mail.
A recent report from McKinsey highlighted

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Internet Marketing

A guide to campaign tracking for simple and stress-free analytics

Any business that wants to be successful needs to know which marketing techniques are effective to their customers, members and target audience. Without this knowledge, it’s impossible to know whether your marketing campaigns are effective or if they are simply wasting your time and money.
Which means that campaign tracking is a fundamental part of digital marketing reporting, and if you’re not doing it, or doing it incorrectly, then you may end up using your budgets for activity that doesn’t give you a return on your investment.
At Filter Digital, we spend a lot of time working with marketing teams and educating them on the correct way to setup campaigns so that they can track spend, conversion and return.
We help them to understand by tracking a campaign, you can “follow

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Internet Marketing

Six killer marketing metrics that really matter: Segmentation and engagement

The life of a digital marketer is rarely straightforward. Whilst other communicators may perhaps argue it’s easier for their digital peers to evidence ROI, those within the world of email marketing, for instance, may be quick to defend their position. Because yes, they have a wealth of metrics at their fingertips, but it can be difficult to know where to start. Death by data anyone?
Focusing only on open and click rates?
In his book How to Win Friends and Influence People, Dale Carnegie said: “You can make more friends in two months by becoming interested in people, than you can in two years by trying to get other people interested in you.” And this quote tells marketers a lot too.
Rather than focusing on what is arguably a vanity metric like

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Internet Marketing

How to increase demand generation through your website: Optimise throughout the customer journey

In an age of digital marketing with social media, marketing automation, email marketing and CRM, marketers often forget that their website remains the most important of their digital assets.
Research by SiriusDecisions shows that both sales and marketing underestimate the importance of the website as a communication channel at key stages of the sales cycle. The research shows that marketers and sales tend to think of their websites as ‘showcase’ pages at the early stage of selling and they focus on other channels such as email and events as key channels during the later stages. The real disconnect highlighted by the study is that customers still value company websites as a critical touchpoint throughout the buying journey — all the way to closed or won.
They key takeaway? Don’t underestimate

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