Tag: Digital media

Internet Marketing

10 Key Facebook Video Marketing Statistics You Need To Know

Facebook has undeniably revolutionized the way people consume video content and has urged other social networks to follow their lead.
This social media giant has fast gained momentum in the digital realm with around 1.32 billion daily active users. It is surely the go-to platform to market your brand and give it the necessary exposure required.
From driving relevant website traffic to generating sales leads – Facebook should make up a substantial part of your marketing strategy.
According to Cisco, by 2020, the minutes of video crossing the internet per second is expected to be close to 1 million. That’s a staggering amount.
When I had an interactive session with “Mr. Moiz Khan” a digital marketing expert at Animation Monster, he had this to say: “We live in a mobile-first world and the

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How To Supercharge Growth With Social Media Giveaways

Take a look at these two statistics:

Running social media giveaways can speed up growth by up to 70%.
The majority of social media giveaways run for less than 7 days.

Now, can you think of any other white-hat growth strategy with that much horsepower?
There’s a reason that giveaways and sweepstakes have become popular on Instagram, Facebook, and Twitter: They. Work.

However, it’s a sad truth that many brands waste their growth by failing to follow up. Sure, a giveaway will boost your follower and engagement numbers – but if you want to lock those numbers in for the long term, then you have to do the work.
In this article, we’re going to cover everything you should be doing, and aren’t. From brand safety to ad strategies, social media rules to statistics,

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Social media users say they can spot fake news – but is their confidence misplaced?

Are you confident when it comes to spotting fake news? According to a new study, almost everyone is – and this confidence means they have no problems in changing their social media activity as the 2020 elections loom.
Data from B2B marketing and research firm Clutch has found that 97% of the more than 500 US-based social media users polled said they were confident in their ability to recognise fake news on social media.
Facebook is the most frequent platform for misinformation, with more than two thirds (70%) of respondents saying they had seen fake news there in the past month. This compares with Twitter, for whom more than half (54%) have seen fakery, YouTube (47%), Reddit (43%) and Instagram (40%). As a result, only 1% of respondents said they

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5 Considerations For Choosing a Social Media Management App For Your Business

Not that long ago, one of the best ways a business owner could get in front of consumers was to take out a small ad in the Yellow Pages. Potential customers “let their fingers do the walking” through the huge paper directory of businesses and would stumble upon yours. And if your business name started with an A, B, or C so that it was listed first? Even better.
But those days are gone, and – like it or not – your business needs to be everywhere consumers may be looking for you. Along with search engines, review sites, and industry-related directories, the big hitters are social media networks, including Facebook, Twitter, Instagram, Pinterest, YouTube, and LinkedIn.
In fact, the 2019 Social Media User Trends Report from GlobalWebIndex cites that

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3 Ways to Combine Social Media and PPC For More Conversions

Social media is home to billions of users worldwide. 2.62 billion, to be exact.
And PPC has a proven track record: producing $2 for every dollar spent.
The only problem is: how can you leverage both?
Sure, you can run campaigns on Facebook or promoted posts on Instagram.
Meanwhile, you can launch targeted search campaigns on Google.
But, what if you could combine both, creating a seamless experience for users from start to finish?
Here are three ways to do just that and get more conversions.
1. Target specific social post engagements with Google Remarketing
Social media is rarely a place for more conversions. People are there to engage with their family, friends, and people they follow.
Users are rarely going on Facebook with the goal of purchasing products.
Sure, they may discover products on social, but the intent

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How to Use Topic Clusters to Drive SEO Performance

Search is changing, and the way we market and promote our small businesses, nonprofits, and other ventures have to change with it.
It’s no longer enough to do keyword research – the basis of the vast majority of SEO strategies over the last decade-plus – when creating content, building your brand, and seeking to rank higher on Google’s results pages. We need to think more holistically about our content, and that means using a concept called “topic clusters.”
Topic clusters are a relatively new way to think about how to write and organize content. From now on, no blog post, article, or other digital content should exist only to include the odd long-tail keyword phrase. When you write, you must think about where your content fits into the bigger picture

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5 Types of Content That Grab Immediate and Lasting Attention With Prospects

Attention – you can have insanely high conversion rates and super compelling products, but still lose if you’re not able to get attention.
Follow and reverse engineer what Jeff Bullas does and you’ll notice a pattern. Create content, publish, and share it.
Is that it?
No way, Jose.
What kind of content? Where is it published? How is it shared?
In this post, we’ll cover the different types of content that get attention.
Need help blogging? Click here for a 10% discount on blog writing services.
1. Video
It’s hard to contemplate getting out of your comfort zone if you’re a great blogger, but you need to start getting into video.
According to the latest Alexa stats, YouTube is the second most visited site in the world. In an article on Think With Google, David Mogensen (Head

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How to Improve Website Engagement in the Era of Information Overload

Despite the best efforts of marketers who spend hours crafting click-bait headlines for social media, most of us scroll straight past them.
Unfortunately, this is the most likely behavior of your customers too.
The information overload epidemic is real and it’s posing a dilemma for marketers who are desperately searching for attention.
How do you get people to pause, observe what it is you have to say, and engage with your brand?
Brands of all shapes and sizes are publishing more and more content on social media in an effort to get noticed. Yet, the impact is often the antithesis of attention. Our minds quickly filter through the important information and weed out the things we don’t want to deal with.
Google traffic, once the most engaging, is seeing a similar trend. Consumers

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Older demographics are great for social media companies – so why aren’t they being catered for?

Facebook, Instagram, Snapchat, TikTok: generally speaking, younger generations are more likely to recognise and engage with the platforms at the latter of this list.
Social media platforms all started out as the domains of teenagers and young adults. Facebook was only for college kids back when it began in 2004. In 2012, Facebook bought Instagram for the famous $1 billion price tag – partly because it was young and hip. In 2013, Snapchat’s core audience was 13-25-year olds – and its CEO was only 23 – while now there’s TikTok, the preserve of kids and teenagers and perplexing to most people aged 18 and older.
But social media isn’t just for the young in age – the young at heart (for the purpose of this article, those aged 50 and

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Why virtual reality needs to become the new reality for marketers

Virtual reality (VR), an immersive computing technology that submerges consumers in a virtual world, is predicted to completely transform the shopping experience. Goldman Sachs estimates that investments in VR, along with augmented reality, will reach a staggering $1.6 billion by 2025.
While brands are clambering to become part of the virtual environment, there is very little known about how to enhance the brand experience for all consumers and where to employ VR technology. Thus, marketers may be asking whether this is the right time to invest in VR.
VR applications include automated virtual environments (AVEs) such as head-mounted displays, such as virtual goggles, or CAVES, games, 360 computer simulations, and virtual worlds such as Second Life. For instance, Swarovski, in collaboration with Mastercard, created a virtual atelier, that anyone can access by

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How can marketing experts overcome social media censorship?

Like cigarette smoking, social media use has proven to be addictive. Yet it’s much easier to say “no” to nicotine than to eschew all online chatter. The world runs not just on designer juices and caffeinated everything but on real-time news, analysis, and opinions. Ducking out from under social media’s umbrella takes deliberate energy; most people stay dry under its cover.
Marketers know that the majority of consumers live online. So we push products, services, and announcements out through paid ads, organic content, social media influencers, and other means. But this process is becoming tougher in an era fraught with social media censorship, regulation, and privacy concerns.
As globally popular as Facebook, YouTube, and the other biggies are, their CEOs and companies recently have faced intense backlash. Though their services aren’t

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The harm of social media validation: A question of responsibility and protecting the vulnerable

Humans have an innate desire to be liked by peers and to feel a sense of belonging — and nowhere is this more prevalent than social media. The more likes, comments, and shares a post gets, the more socially validated the poster feels.
In fact, studies show that just these online reactions release dopamine in our brains, which makes us feel happy. Like gamblers at a slot machine, we anticipate a certain response when posting something online: Who will like my photo? Will it attract more likes than my last post or my friend’s post?
Not surprisingly, social media platforms know all about this and find ways to keep us (and advertisers) coming back for more. While it’s good for revenue — after all, marketers are willing to hand over more money if they

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4 Smart Ways to Give Your Blog Content a Spring Clean

Another day, another content marketing piece that needs to be written, edited and published.
The constant churn of creating content for your business blog can be somewhat draining. 60% of marketers are creating at least one major piece of content on a daily basis, and many would agree that it is incredibly challenging to consistently make top quality content.
Chances are, you and your marketing team may feel a little bit overwhelmed and run-down from the pressures of content creation day-in and day-out. That’s why it’s the perfect time to take a step back and re-evaluate your current content library with a little spring cleaning.
Here’s how to do a blog content audit in just four easy steps.
1. Conduct a keyword audit
Auditing isn’t just something that comes around during tax season

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How Gen Z is changing the rules of social: Moving from demographics to true communities

Social media usage continues to evolve at a rapid rate – and as Generation Z continues to flood into the working world, its applications for both users and brands who wish to take advantage of it come into much sharper focus.
That is the idea behind the first in a new series of reports from ZAK, a London-based creative agency which purports to ‘create big brand ideas that engage under 30s’, in its own words. The first paper explores the disparity between mainstream social networks and gaming communities, and the lessons which can be learned for brands.
From interviews with 1,000 20-somethings – or indeed younger – the report found almost two in five (38%) use Facebook as a messenger service only. In other words, users are no longer spending

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Wikipedia co-founder calls for social media strike to fight ‘long train’ of abuses

One of the co-founders of Wikipedia has called for a two-day strike of social media to protest against ‘serious grievances’ and a ‘long train of abuses’ by the platform arbiters.
Larry Sanger had posted a ‘declaration of digital independence’ on his blog at the start of June in which signatories – numbering just over 300 at time of writing – can advocate for decentralised social networks. The primary principles of decentralised networks, of which there are nine in total, focus on publishing data freely ‘without having to answer to any corporation’, supporting better privacy practices, and ensuring no company, or small group of companies, control standards and protocols.
Sanger has subsequently called for users to not post on social media, unless to post notices of being on strike, on July

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The Social Media Manager’s Guide to Finding an Instagram Growth Service

Considering an Instagram growth service to take some work off of your plate?
Being a Social Media Manager looks like a fun job to many people, and at times, it can be – but as you know, it’s also no walk in the park. From analyzing the demographics of your followers to creating high-quality visual content to strategizing how to get more growth, you have a lot to keep up with.
With so many tasks on your plate, you need to work as efficiently as possible, saving time while getting the best results for your clients.
Finding a high-quality growth service will save you hours of time (not to mention alleviate quite a few headaches).
So, here’s everything you need to know about Instagram growth services – how they work, how to

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How to Consistently Create Engaging Social Media Videos

We’ve all heard it, time and time again: video is the new king.
It’s the best performing form of online content. And in just a few short years, almost all online traffic will go to videos.
Is it a fad? I certainly don’t believe so – video is here to stay. New technology might appear in the near future and change how we watch videos, but at the end of the day, video will still be a thing. It’s something we absolutely love to see.
On social media, video is outperforming all other forms of content – some studies say that video generates 1200% more shares than both text and image updates combined.
And all major social networks now have at least one video format – even LinkedIn has turned highly visual.
So

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Is Facebook’s privacy pivot all about business messaging?

In a landmark blog post last month, Mark Zuckerberg outlined a new, “privacy-focused” vision for Facebook. The announcement signaled a fundamental shift in strategy for the embattled company in the midst of growing public mistrust and plummeting usage of its core social network.
It was also a shot across the bow of Facebook’s Big Tech rivals in the ongoing battle over the future of business messaging.
Welcome to the living room
Zuckerberg rightly observes in his post that while social media channels like Facebook offer users a digital “town square,” the rise of messaging signals that people increasingly prefer to “connect privately in the digital equivalent of the living room.”
Lucky for Zucky, Facebook owns the two most popular messaging apps in the world — WhatsApp and Facebook Messenger — which,

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Learning social best practices from industry experts: Find your voice and make ‘clever’ use of data

If you manage your company’s social media accounts today, it is no longer sufficient to send a fun tweet here or a cheeky Facebook post there. Social has become a key benchmark of customer experience; a treasure trove of data ready to be mined. Yet it can also be a living nightmare if you get on the wrong side of Random Internet Strangers.
So what’s a marketing manager to do in the spare time they have from juggling a zillion other plates? An engaging panel at the Digital Marketing World Forum in London last week explored this topic in detail, from authenticity, to influencers, and everything in between.
An authentic voice doesn’t happen overnight
Mistake number one on social: don’t be what you’re not. Don’t be innocent enough to think that

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Blink and you’ll miss it: How to get the most out of short-lived social content

It is no secret that social media marketing is an ever-moving target. Up until recently there was a firm belief that the longer content remained accessible the more impactful it would be. Now, as counterintuitive as it may sound, there is a swing towards short-lived content, which has to do with Instagram’s rise in popularity.
Instagram is increasingly being seen by brands as a dynamic platform from which to share their more informal side in an almost off-hand manner. Instagram is fully ingrained in our culture; celebrities make major announcements from it, people share their holiday photos on it, and even an egg has managed to find a way to cause a stir on it.
The figures speak for themselves. One third of the most viewed Instagram stories are currently

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Brian Solis: Digital addiction wounds run deep – but they are being treated like minor cuts

The concept of health when it comes to technology usage is an ever-increasing one – and one where users, brands and vendors need to be equally mindful.
Much of the conversation tends to focus around social or smartphone ‘addiction’, and in particular its effect on younger minds. Yet research on the topic argues that things are a little more complicated. The most recent study, from the University of Oxford, polled 12,000 adolescents and concluded the effects of social media usage on teenage life satisfaction was limited, arguing family, friends, and school life all had a larger effect on wellbeing.
Whether it is through social or otherwise, the smartphone remains a near-impossible temptation to resist whatever one’s age. According to Deloitte’s most recent Global Mobile Consumer Survey, US consumers check their smartphones 52

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Get the parameters right and influencers could become the saviours of advertising

Opinion The cult of fame has moved from the broadcast world of movies and soap stars to the digital world of social media personalities in no time at all. Instead of films grossing millions at the boxoffice because of a sought after star, now it’s influencers making megabucks in promotional fees based on their follower numbers. Especially for the under 30s.
These changes go far beyond the social media scene though. Brands and advertising are finding tactics to target people who have the power to radically change consumer decisions. Instead of courting film stars, they need to court social media stars.
The growth of social media and ‘influencers’ has been exponential over the last 10 years. The Influencer Marketing Report from 2018 by Business Insider found that influencer marketing ad

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Top 10 Social Media Analytics Tools For Business

Top 10 Social Media Analytics Tools For Business

Do you know which of your tweets perform the best?

What’s the best time for you to update Instagram with new posts?

Is your Facebook strategy working to convert traffic to leads ? Yes? No? Maybe?

You might be having a difficult time answering these questions without using a social media analytics tool. Today, most marketers are aware that they need some specific tools to measure their efforts.

There are a number of tools available that can analyze how your social channels are performing. The only catch is that a new tool is released every other day.

With so many options on the table, the question is what can be the best tool for your business?

Whether you need performance data of a particular campaign, Instagram or Facebook stories, or just an overview of your social media profiles, we have got your back. Let’s check the 10 top social media analytics tools to evolve your marketing strategy.

1. Buzzsumo

Buzzsumo is one of the best social media tools  to analyze and show how your website content is performing on different social media platforms. For example, Buzzsumo lets you know how many shares your blog have received on Twitter and Facebook.

You can easily grab attention from your targeted audience via social media channels. Hence, it is necessary to understand what most of your customers expect. Buzzsumo helps you get insights into the number of shares every piece of content gets and the type of content that performs best on each platform. This depends on the content type, length, and the publish date.

Buzzsumo for social media analytics tools

2. Google Analytics

Technically, Google Analytics is not a social media tool. But it’s still one of the best tools to measure social ROI and track social media campaigns . You might already have Google Analytics set up on your website for monitoring and analyzing traffic, you can also create and access reports that will be specifically related to social media tracking.

For example, you should be able to see how much traffic is coming to your website from social networks or can use UTM parameters for tracking particular social media campaigns.

Google Analytics for social media analytics tools

3. Quintly

Quintly uses social data for providing effective solutions to agencies, brands, and media. It allows businesses to validate their social media efforts with powerful analytics tools.

On average, Quintly offers 350 social media analytics metrics. As a business, you can leverage these statistics or even customize them to measure your goals effectively. Additionally, with Quintly, you can arrange all the relevant social media KPIs on a pre-existing or a customized dashboard.

Moreover, you have an option to observe all your channels and compare them with one another to have comparative insights.

Quintly for social media analytics tools

4. Viralwoot

Viralwoot helps you track all the underlying data of your boards. With the help of this tool, you can monitor the number of followers, likes, pins, and repins. It provides data in the form of a spreadsheet which makes sorting easy for you.

Viralwoot enables you to track the SEO level of your social media board in order to improve its search rankings . Moreover, it also provides you with trending keywords for Pinterest. With this tool, you can analyze your content as well, such as which is your most pinned piece of content.

Viral Woot for Social Media Scheduler and Analytics Platform for social media analytics tools

5. SproutSocial

SproutSocial offers social media management software  to help businesses implement effective social media strategies and accomplish desired goals. It includes a robust social media management tool that incorporates social analytics in detail.

With SproutSocial, you can access all the analytics related to various social media platforms such as Facebook, Instagram, LinkedIn, and Twitter from a single platform.

SproutSocial shares multiple reports of your social media accounts. It includes an engagement report on your Facebook page to your task performance report.

6. Snaplytics

If there is one thing missing from most of these social media analytics tools it is recognition of Snapchat. Businesses may have to use a separate platform to check data from Snapchat as it doesn’t have a strong internal analytics tool.

Snaplytics helps you with data related to the snaps performance of your users. It also provides insight into Instagram Stories. With the help of this tool, you can track the completion as well as open rates over time to have a better understanding of much your audience is engaging with you. You can also track engagements, screenshots, and replies to determine where you lose your users.

With this tool, you can create a schedule of stories for both Instagram and Snapchat. It also helps you capture the incoming snaps and then repost them.

Snaplytics for social media analytics tools

7. Audiense

Audiense helps you leverage your users’ interests, get actionable insights, and create robust strategies for your business. It provides you with unique visual audience segmentation.

Audiense insights allow you to identify your targeted social audience. It offers numbers of filter options to create a report that can be used to ensure you that you’re targeting the right segment of your audience. You are able to integrate this tool with your own data in a convenient way.

Audiense for social media analytics tools

8. Iconosquare

Iconosquare is specifically used for Instagram. One thing that separates Iconosquare from other social media analytics tools is that along with analyzing your normal videos and images, you can have insights into Instagram stories . If you choose one of the higher plans, there is an option to get influencer analytics as well.

Iconsquare for social media analytics tools

9. Tailwind

When it comes to visual social media platforms, Instagram and Snapchat are the ones that most people talk about. In this competitive marketplace, Pinterest is active too. And to measure your Pinterest performance, Tailwind is one of the most popular tools to try.

With the help of this tool, you have an option to track your followers and engagement trends. You can analyze your audience. Tailwind also provides Instagram analytics with certain plans.

Tailwind for social media analytics tools

10. ShortStack

You must have heard of a social media contest , right?

Have you given it a go? Did you pick a winner? Did you analyze how your contest went? You can answer all these with yes when you check out and try ShortStack . This social media contest app provides performance analytics. Running a social media contest can be a great approach to attract the attention of your users. You can also give away some free gifts to encourage users to enroll for your contest.

Shortstack for social media analytics tools

Wrapping up

Undoubtedly, there can’t be a one-stop solution for analyzing all your social media platforms. All you can do is to check every option carefully and go with the one that will suit your needs.

With the above list, you now have knowledge of what each tool can do and how it can help you. I hope this will aid you to target your social audience in a more precise way.

Guest author: Ritesh Patil is the co-founder of Mobisoft Infotech that helps startups and enterprises in mobile technology. He loves technology, especially mobile technology. He’s an avid blogger and writes on mobile application. He works in a leading mobile app development company with skilled iOS & Android app developers that has developed innovative mobile applications across various fields such as Finance, Insurance, Health, Entertainment, Productivity, Social Causes, Education and many more and has bagged numerous awards for the same. Connect with him on  TwitterGoogle+ , and LinkedIn.

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How to Do a Content Audit That Will Reveal Hidden Gems On Your Website

How to Do a Content Audit That Will Reveal Hidden Gems On Your Website

The year 2019 introduced Marie Kondo and her famous KonMari Method of decluttering. Some call it phenomenal, but Kondo herself considers it as life-changing magic.

Made to be applied for just belongings, the KonMari method has been applied to personal lives, relationships, careers, and whatever aspect you need cleaning up. But what about in the digital world? The Internet is a vast space filled with content in all types, forms, and lengths that some aren’t even needed anyway.

But what if we apply the KonMari method to the content we see online? Then you don’t really need magic, you just need a content audit.

One gruesome task every digital marketer needs to face at one point in their content strategy is doing a content audit. If you’ve done content auditing a hundred times or are just starting to do one for your own website, read on to find out the step-by-step guide on how to do a content audit.

What is a content audit?

In technical terms, a website content audit is an inventory of all the indexable content you have on your website mostly in the form of written blogs. But if you have more diverse content like images, infographics, videos, and even audio then you can count that too.

Line up all your content, consider their individual performance to your overall analytics then compare it to your set KPI. Only then can you consider content that can be thrown away.

Why conduct a content audit?

What Internet users expect from a website experience for content audit

Image Source: MarketingCharts

From the chart above, most respondents answered that website performance like fast streaming and quick page speed is the first thing users expect when loading a website. To achieve the optimal page load speed, you can optimize images and fonts, and minify your Javascript or CSS codes for faster loading time.

Next on the priority list is the content of the website. Users check if the posts are still relevant, fresh, and updated.

If you’ve had a website running for more than 5 years, maybe even less, but you post and produce blogs on the regular then you definitely need a content audit. This is to make sure that the content you’ve produced is all working and converting for you? It’s not about quantity, but the quality you put online that matters most.

With just a simple content audit report, you can:

  • Remove low-quality content;
  • Improve on the trust and quality of the output on your website;
  • Update the old and outdated content available on your website; and
  • Recognize content opportunities.

Be like Marie Kondo; put everything you own in your hands and ask if it sparks joy in your life. In the case of digital marketing and content, view all your content and see if it sparks interest and converts in your favor.

How to do a website content audit

Step 1: Prepare a spreadsheet

Have an area where you can lay all of your belongings and asses them one by one. Step 1 - Prepare a Spreadsheet for content audit

Love them or hate them, spreadsheets are the lifeblood of every content strategy. Lay all your data in that single spreadsheet. Just keep adding tabs for every set of data you will be putting and laying down.

Tip: Google Spreadsheets saves time, space, and effort. Use it well.

Step 2: Crawl and index your website

Gather all your belongings and categorize them, placing them in proper bins.

Time to gather up all your content! You can download all the data and pages on your own, but if you have a number of pages then you might as well call a friend to help. Don’t worry about all the pages, just include all the indexable content.

Tip: Have a column to place your URL, Page Title, Date Published, Content Type, and all the other information you deem useful in your decluttering process!

Step 3: Import your analytics and data

The process of elimination and discarding to see what is needed and not.

What is an audit without checking for performance? Here is how to do a content audit of your website and data you’ll be needing from Google Analytics:

  • Organic Traffic – to know how many people are visiting and browsing through your website.
  • Paid Traffic – if ever you’ve ever invested in PPC then you must include the result of the ads.
  • Bounce Rate – to help analyze what’s wrong with the page; it may be because of the page speed on your website or the content is just not that good.
  • Time on Page – if you’re a blog site and visitors only spend a matter of seconds then are they really reading your content? This is where you will find out if your content strategy is effective.
  • Unique Visitors – the more views and visitors you get on your website then the more chances of conversion or engagement with your users.
  • Pages Per Session – after the homepage where do they go next? Do they browse on the website? This tracks how far users explore and read more on the website.
  • New vs Returning Users – these are the two most significant users a website can get. Are you attracting new people? And is your website gaining a following with its content or services?
  • Traffic Sources – this is needed for you to know where your users are coming or redirecting from. Do they catch you on Facebook often? Or is Search really your strong suit?
  • Conversions – if you have a sign-up for a newsletter or an ‘add to cart’ on your website you need to measure if those call to actions are working and getting the results you want.

Step 4: Import backlink data

Gather everything you own, even the objects that mean the most.

Whether you’re actively doing outreach for your website or not, backlinks can be a big boost in credibility and your DA score.

Collect all the links, list them down in your spreadsheet, and review them one by one. Instead of asking “what sparks joy?”, ask what links are following the Golden Rule of E-A-T : expertise, authority, and trustworthiness.

Step 5: Review and analyze your data

Ask yourself and your belongings, “Does this spark joy?” If yes, then keep it. If not, discard the object.

Time for the most important step! The data you’re looking at is just bare skin and bones, you need to bring life to your data with a content audit. Once you’ve gathered all your data, process it one by one and then collectively.

  • List your key takeaways from the analytics and data you’ve gathered.
  • Review the content you’ve been posting and ask these questions in place of ‘what sparks joy’:
  1. Is the content updated and still relevant?
  2. Is their significant traffic on the page?
  3. Is the content ranking on search engines ?
  4. Are there significant shares on social media ?
  • Weed through your backlinks and see if they give significant value to your website or not because they’re just dead weight at this point.

It’s alright to take time with this step. This is where you really learn how to do a content audit of your website because this is where you’re dissecting your content strategy of the whole website and all its pages.

Tip: Review it all manually. No amount of SEO or online tools can give you the exact answer you need to improve your strategy. Put on your thinking caps, this is a long process.

Step 6: Create a content audit report

Discard all the unnecessary and start arranging your kept belongings in its proper place.

Create a content edit report for content audit

As with all things, documentation is highly needed and very much recommended. Put your whole process in a presentation format and present all your data in a simplified manner.

An example flow would be: first, present the gathered data, second is show your elimination process, third is the end result, and so on and so forth. You need to put your whole content audit process into writing not just for formality, but for future reference when you do another audit in the years to come.

Touch things only once

In KonMari, once you’ve touched an object be sure to put it back where you got it right away. Once you place something down and leave it, you are obligated to touch it and clean up again.

Just like with a content audit, if you don’t want to keep doing this tedious process annually or at least regularly, make sure what you posting online fits the bill and won’t even need to be audited.

Guest author: Aby League is an environmental researcher with a Masters Degree in Biology. She is working as a freelance writer and researcher of all things that interest her like Technology, Online Banking and Shopping, Market Research, and Innovation.

The post How to Do a Content Audit That Will Reveal Hidden Gems On Your Website appeared first on Jeffbullas’s Blog .

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