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Internet Marketing

Why Meta Titles and Meta Descriptions Are Critically Important For SEO

If you’ve ever tried optimizing your website for search engines, you definitely would have come across things such as Meta Titles and Meta Descriptions.
These two are a staple of any SEO strategy. They need to always be considered and edited before publishing a piece of content or allowing a website to go live.
But if you’ve never even touched the SEO side of your website, well then this article should convince you that it’s an absolute must to have if you want your business to succeed. Sure, there are numerous other marketing tools to use for promotion, but why not allow Google to do the marketing for you?
Let’s tackle SEO in general first, and then I’ll explain the importance of Meta Titles and Meta Descriptions.
What is SEO and why

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Internet Marketing

5 Ways to Get Your Visitors More Engaged With Site Personalization

User engagement is everything. It’s quite a direct statement to make, but at the end of the day, that’s what it really comes down to.
When someone is using the internet, they are doing so for three different reasons:

To buy something
To find information
To be entertained

If your site content or service isn’t catering to exactly what your audience is looking for, then they will leave within a few seconds and likely never come back.
Unfortunately, this is something that happens millions of times per day across millions of sites on the internet. Too much emphasis is being placed on creating content and not enough on personalizing content.
With user engagement, interests and browsing habits being collected and tracked more than ever before… websites and blogs of all sizes should be using this

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Internet Marketing

6 Content Formats That Boost Social Media Followers

We feel exhilarated when we receive a good response to our social media posts.
It boosts our confidence.
We know we are doing the right thing on social media.
What makes lots of “likes and comments” on a post a thrilling experience is their unpredictability, as not every content format receives the same level of engagement.
There are certain content formats that an audience loves. For example – a funny meme is likely to be shared more on social media than a case study.
But you cannot solely depend on a specific content format to convey a variety of important messages to your followers.
The best approach is to keep experimenting with content formats to engage your audience and boost social media followers.
In this post, we cover 6 different content formats that will help

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Internet Marketing

5 Lead Generation Techniques For SaaS Businesses

Generating leads is vital for any business. If you don’t have a steady flow of leads into the top of your funnel, you won’t have a business for long. However, when it comes to SaaS and encouraging prospects to become happy, ongoing customers, the quality of the leads you generate is at least as important as the quantity (if not more so).
In this post, we’re going to cover five lead generation techniques every SaaS marketer needs to know about. We’ll look at their pros, cons, and ideas to help you get started.
1. Content Marketing
As defined by the Content Marketing Institute, content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.”
Examples of commonly used

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Internet Marketing

5 Things Your Business Should Automate For Better Results

Automation has numerous applications and can help in many aspects of your business.
It can help you make routine, repetitive tasks more efficient. If you automate these tasks, your employees will be free to use their skills for more complex jobs. This improves your firm’s resource utilization and cost optimization.
Another benefit of using business automation is that it reduces the probability of errors in manual processes. Automation can optimize processes so that they are completed in less time and with more accuracy.
Here are 5 things your business should automate for better results.
1. Customer support
One of the most popular use cases of automation in business is leveraging chatbots to answer customer questions and provide support. Businesses from different industries around the world have started using chatbots for customer service. And,

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Internet Marketing

How to Scale a Tech Startup With Proven Growth Hacking Tactics

Okay, Here’s a fact to get you started on this article:
“According to the latest SBA study, more than 627,000 new businesses are launched every year, and at the same time, about 595,000 businesses shut down per year.”
If we segment our research into tech-startups, it turns out that in every one hour, 80 new companies are launched in the UK alone.
These numbers are a testament to two facts:

There are plenty of opportunities for new companies to start.
There’s such fierce competition that most startups fail to make it big.

These facts definitely make a person question the growth strategies they are using for their organization.
If you want your business to succeed, you have to step out of the conventional approaches of growth and be open to more creative solutions.
Honestly, no one will

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Internet Marketing

The Undeniable Influence Of Colors In Marketing (And How To Use Them)

How many individual pieces of content marketing have you seen so far today?
If you’ve spent any time on the internet, the answer is probably somewhere between “thirty-something” and “far too much” – there’s a reason for it.
Marketing is everywhere, from our social media accounts to Google searches to even our email inbox. We are surrounded by a plethora of content (websites and apps) that demand our attention. And that’s just considering online content!
Understandably, that creates a conundrum for marketers. How can you make your own marketing stand out from the crowd or how do you increase your website engagement with all the competition out there? And how can you get – and keep – the attention of your potential clients?
One of the biggest factors in marketing that works

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Internet Marketing

5 Simple But Effective Ways To Market a Services Business

In the ever-changing world of marketing, businesses are always on the lookout for new, and innovative ways to sell their products to a broader audience. At times, service-centric companies find themselves overlooked in a sea filled with organizations advertising products.
Well, simply put, marketing a service is no easy feat. The most obvious problem being the lack of physical evidence – how do you promote something that isn’t tangible? How do you convince an individual to invest their time and money in an object that they can’t see or feel? The grey area that lies between selling the invisible is precisely where the great conundrum of the marketing world lies.
However, to make the process of advertising promising and ideas a tad bit easier, we’ve compiled five excellent tips that’ll

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Internet Marketing

The Top 5 Content Distribution Strategies to Proliferate Your Brand’s Reach

There’s a whole lot of amazing content being generated each minute on different platforms.
Here are some mind-boggling facts:

Instagram users publish 46,740 posts per minute.
Google conducts 3,607,080 searches per minute.
Twitter users send 456,000 tweets per minute.

Yes, content is essential. Google loves quality content. Your visitors love content. But it simply makes no sense to write content for the sake of writing.
Not only do you have to produce quality content but you also need to adopt methods to distribute it.
Producing content is one side – marketing it is another.
Content marketing is an absolute requirement for brand survival and it focuses on respecting your customers. I’ve grown a big part of ProofHub through content marketing by offering our potential customers information that is relevant to educate them about project management problems

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Internet Marketing

7 Critical Shopify Tips You Need To Know Before Starting An Online Store

Shopify is now one of the leading platforms when it comes to creating and running an eCommerce store. Shopify says it does all the heavy lifting for you, and all you have to do is just count the profits. Well, it’s a bit more complicated than that.
Shopify does manage a lot of things for you, but you need to know some key details before you pay for a plan. This ensures your store runs at 100% efficiency from day one.
Here are 7 Shopify tips to get you started on the right foot.
#1. Focus on mobile while designing a website
Shopify has a great website design tool. All you have to do is just drag and drop elements and set up a URL structure. What many first-comers forget about is

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Internet Marketing

How to Create Your Own Video-on-Demand (VOD) Channel To Promote Your Brand

Video on demand (VOD) is the future and the future is here. All over the web, new services are popping up, offering consumers a new way to view their media. Some of that is already published media that they have bought the rights to (Shudder). Others are original content made by these services, giving them a unique platform where people can enjoy new kinds of video series they couldn’t see anywhere else (the now-defunct Seeso). Other platforms allow for both (Go90).
Over the top programming puts control into the viewer’s hands and Netflix, Hulu and other services show us the value of the business model.
Modern-day technology allows anyone – from huge brands to small businesses – to create their own VOD channel. Similarly to how blogging allowed anyone to

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Internet Marketing

8 Industry Benchmarks You Need to Set For Accurate Performance Assessment

We all want to know how we measure up and where we stand compared to our competition. In business, it’s important to understand how we’re doing versus how our direct competitors are doing. And it’s not just about being competitive; it can help make sure that you’re on the right track.
Industry benchmarks are so valuable for that reason. They can help you assess what’s standard in your particular niche, giving you an idea of what results you should be shooting for and even what’s possible.
It can be difficult to find these benchmarks online for every industry, requiring you to dig up the data and analyze it yourself. We’re going to help with that, taking a look at exactly how you can set industry benchmarks that will be valuable

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Internet Marketing

3 Ways That Site Answers, Feedback and Customer Service Are Winning Over New Customers

Long gone are the days when brands could simply rest on their laurels, blast out marketing messages, and wait for the customer orders to come pouring in. That’s just not how business works anymore, nor should it.
For any business to succeed in the modern economy, you have to recognize and embrace the incredible power of two-way customer communication. Just as much as you want to tell potential customers about your products and services, you should be just as eager to hear what they have to ask and say too.
If a potential customer can’t quickly and easily find the answer to their question, they’re apt to look elsewhere. Conversely, by capturing that initial interest and nurturing honest and open communication with site answers, you could be winning over a

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Internet Marketing

What Is The Secret To Creating Your Best Art and Work?

Do you have a “sacred place” that is just yours?
That allows you to have the space and freedom to work on what is important.
Some of us work in “hot desk” environments. But these seem to be designed more to save money for the industrial corporation complex than for the creative human.
As humans and as creators we need that “special place” where we can bring forth our best work. It is where we can find our “flow”. And not allow the rest of the world to interrupt or distract.
Some of us do our best work in a noisy cafe. We need to be surrounded by humanity and the buzz of conversation. J. K Rowling wrote “Harry Potter” from the corner of a noisy cafe.
Others need silence. A shut door. A cave. Soft

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Internet Marketing

How I Improved The Memorability Of My Brand With This Simple Change

Brand…
What does this word mean to you?
A brand is recognizable. Memorable. Trustworthy.
Brand’s penetrate society at every level. They create trends. Influence lifestyle. Determine spending patterns.
As much as we convince ourselves we are in control. That we rationally determine our journey in life, the things we do, and the products we buy.
It’s the brands that truly have control.
So, how do you build a brand that penetrates society’s skeptical guard of trust? (Or lack thereof)
The truth of the matter is, powerful brands are complex. They are not just a name, a product or a slogan. A brand is all of these things and more.
Brands are multi-layered with much of their meaning lying below the surface. We see the tip of the iceberg, while the mechanics of the brand are hidden

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Internet Marketing

The Ultimate Guide to Creating a Successful Instagram Marketing Strategy

In today’s media-driven world, having an Instagram Marketing strategy is crucial for businesses of all shapes and sizes.
Instagram is constantly changing, so staying on top of new features and strategies is important for establishing a social media brand presence.
With 500 million daily active users, it can seem impossible to stand out, however, with these tips and tricks you’ll be able to create a successful Instagram Marketing Strategy like a pro in no time.
Knowing your audience and the goals for your brand
If you haven’t already, first make sure your account is set up as a business profile to easily monitor insights and identify your current audience’s demographics.
Instagram business accounts provide data to show you how your posts perform. This will help you recognize which posts are resonating with your

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Internet Marketing

The 7-Point Website Redesign Checklist To Avoid SEO Problems

Does your website look like it’s stuck in the ‘90s? Well, that’s a real bummer! Because the visual aesthetics of your website can have a lasting impact on your web traffic and sales conversions.
So, what do you do? Do you redesign the entire website? Well, that’s always an advised option but undertaking a website redesign can be a tricky and colossal endeavor. You have to face some confusing questions like: Where do I begin? What are the latest trends in designing websites?
But most importantly: How the redesign will affect your SEO and sales?
SEO is a tricky business even for experienced professionals. If you simply slap a new design on your website without considering SEO and its guidelines, it could seriously hamper your SERP rankings.
So, how do you make

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Internet Marketing

The Top 6 Ways Artificial Intelligence Will Affect Design In The Future

Artificial Intelligence (AI) has been the talk of the town for a while now. I remember the fiasco from chatbots that replied instantly. We have all texted Siri saying ‘I love you’ at least once in our lives. It hasn’t been long since then, but Artificial Intelligence, in a very short span, has embedded itself in our lives.
The technology first emerged in the mid-1950s. Some feared it would replace the human workforce in the future, but for now, we are safe. Artificial Intelligence is a catalyst that helps us with work. It is far from being as intelligent as humans.
But, as we speak, over 72% of people own AI-oriented mobile devices. Siri and Alexa are the biggest example and not to forget a smartphone’s facial recognition feature.
Artificial Intelligence

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Internet Marketing

Mobile App Attribution 101: A Quick Start Guide For Site Owners

Data is the name of the game. There’s a reason why so many of the world’s top tech companies are essentially data companies.
From Facebook to Google to Amazon, these businesses continue to be incredibly successful because they have found ways to capture increasingly specific, actionable, and personalized data about their users.
The more information you have about any given user, the better able you are to present just the right offer or information at just the right time in just the right place.
Mobile app attribution works in much the same way…
Focus on what works
When a user decides to respond to an offer and install a mobile app, you don’t want to be left in the dark as it relates to how that user came to find your app in

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Internet Marketing

Is Your Monkey Mind Running Your Life?

Conversations. We all have them. 
We enjoy the banter and insights. We laugh, we joke and discuss what matters.
We are social creatures.
But there is another side to our conversations that is not often discussed.
Often not talked about.
The other conversations
And I am not talking about the ones with other people. They are the quiet private chats we have with ourselves.
The stories that no one else hears.
Sometimes positive but often negative. And many times we don’t even know we are having them.
It is the “Monkey Mind” chatter and it is often relentless. 
These are pointless and harmful conversations we have with ourselves.
I’m not good enough. They are out to get me. I can’t do that.
It is noise. We chastise ourself.
These conversations take us into the future and drag us into the past.
We get in our own way. It

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Internet Marketing

Why Your Business Needs a Powerful Domain Name (And How to Choose One)

When you meet someone in person, you have less than a minute to articulate why your business exists and what it is you do.
This is your elevator pitch…
If you don’t nail your elevator pitch, whoever it is you are talking with will lose interest, stop paying attention, and likely forget most of what you just told them.
Our short-term memory has a tiny capacity, and information retention is vulnerable to the next distraction that comes along.
In the digital world, where distractions are even more prevalent, your window of opportunity to grab someone’s attention is even smaller.
So, when trying to convey the meaning and identity of your brand in the online world, you need to create a short and memorable experience.
It all starts with your domain name – the beginning

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Internet Marketing

How To Write Email Marketing Copy That Converts Like Crazy

Are you ashamed of your email marketing campaigns?
There’s nothing worse than seeing a digital campaign become stagnant. While it’s easy to set up a sales funnel, or create a newsletter, and start building your list of subscribers. That’s not a success.
Success is turning these curious prospects into engaged customers. And if you’re not cultivating lasting relationships with your email subscribers, you’re failing.
Knowing how to effectively persuade and influence your email subscribers in a way that makes them take the next step in their customer journey is vital.
One of the most common ways to monitor the success of an email marketing campaign is through the conversion rate. This is the percentage of your email recipients who open the email, click through to your website, and complete a set desired

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Internet Marketing

11 Helpful Marketing and Sales Tools You Might Not Know About

Maintaining steady growth is critical to company performance and the long-term survival of a business. However, most business owners are neither able to identify their bottlenecks nor discover new opportunities to expand.
In this article, I want to introduce you to eleven marketing and sales tools to dissect your competitors and identify the gaps in your business. These tools are not mainstream, but they are powerful.
You can leverage them to fix the bottlenecks of your growth, streamline your business operations, and grow your business. Without further ado, here’s the first tool.
1. Nightwatch
For pursuing SEO and content marketing effectively, you need to measure your performance and analyze traffic trends. Nightwatch can be your go-to tool for tracking your search visibility.

Its backlinks tool shows you how the links you build are affecting

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Internet Marketing

Why Online Gifting Is Critical to Your eCommerce Success

Online store owners face the daunting task of increasing conversions day by day. Despite the rapid growth in technology and sales, efficient marketing techniques are still limited.
If you ask any modern-day retailer about the methods they use to market their products, the usual suspects would be PPC (Pay-Per-Click), SEO (Search Engine Optimization), email marketing, content marketing, and whatnot.
One underrated eCommerce marketing technique with a lot of potential is the use of online gifting.
Yes, you read that absolutely right.
Allowing your customers to send and receive gift cards opens the domain of choice to them.
The main reason for the underuse of gift cards on eCommerce stores is the inability to use them effectively. Store owners aren’t sure how to leverage this promising marketing tool.
Throughout this article, I will be walking

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