Tag: E-commerce

Internet Marketing

7 Things You Can Do Right Now to Boost Your Website Conversion Rate

Think about it for a moment…
What are the reasons for creating, updating, and maintaining your business website?
On the top of that list should be one important goal – acquiring qualified leads and customers.
Because let’s be honest, if your business website fails to generate qualified leads and customers, it will have a negative effect on your success.
Not only do you need to build a great website, but you also need to constantly optimize the design, the content and the usability of your website in order to convert more of your visitors – and achieve more of your business targets.
When you consider that the average website conversion rate is 2.35%, every website could do with a boost to improve results.
In this blog post, I’ll be sharing 7 things you can

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Internet Marketing

What Is Website Accessibility and Why Does It Matter?

In so many ways, the Internet has been the great equalizer. While it would have been almost impossible for the average person to reach an audience of millions in the past, the Internet grants a voice to anyone who can get online. Similarly, while it can take substantial investments in time and capital to open a more traditional brick-and-mortar business, just about anyone can start an online business in seconds with very little in initial startup cost. Launch a blog or open an online store, build your audience, gain their trust, and you can literally start making money today.
As impactful as the rise and democratization of the Internet has been for the general population, it’s hardly complete. The truth is that upwards of 25 percent of the western

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Internet Marketing

Solving the CRM headache with AI: Finding the missing pieces of the data puzzle

CRM has the potential to be an extremely useful tool for sales teams. It has transformed the way businesses store their data, interact with customers and prospects, and forecast growth. However, it has also presented sales reps with the headache of manually collecting all the data.
This is a mundane and often neglected task that has resulted in organisations having incomplete and broken data in their CRM systems and a massive leakage of value throughout their funnel due to the human factor. In fact, Salesforce itself has estimated that 91% of CRM data is incomplete and that 70% of that data decays annually. This is where artificial intelligence (AI) can make a big difference. 
The impact of artificial intelligence
The advent of AI and automation promises to have a transformational impact

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Internet Marketing

Selling with a plan: Bridging the gap between customer experience and expectations

Despite the paradigm shift that CRM brought to the world of sales, enterprises are still struggling with failure rates wildly disproportionate to the sales teams’ talent and hard work.
Customers and prospects today are smart, data savvy and very well informed before they even speak to a salesperson. This makes them more educated and demanding than ever before. However sales teams are having a hard time adapting to the needs of the digital era: many still tend to approach customers and prospects without understanding their needs and their priorities, or how they measure success.
This lack of understanding of the customers and how they want to buy leads to frustration and usually ends up in an unsuccessful conversion. As a result, sales teams scramble to win new business and miss

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Internet Marketing

Fashion retailers have multi-channel elements in place – but need to accelerate to omnichannel

Omnichannel may be the buzzword du jour right now when it comes to retail – but like many of these here-today terms there is often more than a kernel of truth. Where omnichannel differs from multi-channel is through its threading. A multi-channel retailer may have distinct presences both in its website, on social media as well as its physical store – but omnichannel truly links them together for a seamless customer experience.
With this in mind, a new report from Veeqo has analysed more than 60 UK fashion retailers exploring their omnichannel strategies and experiences – from the big names of Boohoo, River Island and Superdry to more innovative startups.
Of these retailers analysed, more than a third (37%) were online only, while almost half (49%) had a dedicated mobile

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Internet Marketing

How to Sell More on Instagram With Shoppable Posts

How often do people often visit your site?
For you to become successful, you need to rely on web traffic to increase conversions. But the thing is – what if the same people aren’t navigating your site every single day?
In a study about the online shopping behaviors in the US, 40 percent of users purchase products and services online a couple of times each month, while 20% buy every week.
While these numbers are encouraging, you can’t merely rely on your site alone to generate traffic and sales.
You need to utilize other platforms to market your products.
Take Instagram, for instance. It has 500 million daily active users, and approximately 80 percent of those users follow a business profile.
The platform has also become a lot more convenient since the introduction of

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Internet Marketing

The fluctuating fortunes of Britbox and Netflix: What does the future of OTT look like for marketers?

Last week, Britbox finally nailed its colours to the mast, pricing its wide range of British content at a very reasonable monthly fee of £5.99 – a full £3 cheaper than Netflix’s most popular subscription. That announcement is just the latest news in a year of serious changes in the OTT landscape, including slowing Netflix growth, the upcoming Disney+ and Apple TV+ launches and more.
These developments are indicators of broad change in the streaming industry. Competitors are coming onto the scene thick and fast, drawing the early battle lines for the upcoming streaming wars that will shape the next evolution of video. Apple TV+, Disney+, HBO Max and others are finding ways to capture consumers’ attention by either investing in their own original content or pulling back their shows

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Internet Marketing

How Amazon’s ad network fuelled the 2019 Prime Day – and will continue to do so

The richest man in the world, Jeff Bezos, has even more reason to celebrate. Amazon’s 48-hour Prime Day event this year just provided a glimpse of what ecommerce — and most likely, all commerce — might look like in the years to come.
Almost half of online shoppers in the US now begin their product searches on Amazon, compared with 35 percent who turn first to Google. Bezos is also pushing to broaden Amazon’s influence in brick-and-mortar operations, offering Prime member discounts at Amazon-owned Whole Foods markets and the soon-to-be-rolled-out, largely automated, Amazon Go stores.
The latest evidence of the extent to which Bezos has changed the DNA of retail came during the July 15-16, 2019, Prime Day online sales marathon. According to Forbes retail columnist Pamela N. Danziger, last year’s

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Internet Marketing

Building lasting customer loyalty through personalisation: Why CXM is your new best friend

A world-class customer experience is the result of everyone in an organisation working together, knowing business processes inside-out and being in sync with current initiatives – especially when it comes to customer interactions.
A key takeaway from a recent Columbus report exploring customer experience technologies and loyalty-boosting best practices across the B2C and B2B spheres was that organisations will need to bring together and make the most of the skills, technology and in-depth customer insights available to them in order to succeed.
Enter customer experience management (CXM) – underpinning customer interactions with tools that enable employees to give customers what they want, when they want it.
Moving from ‘market and sell’ to ‘develop and serve’
CXM is more than a traditional Customer Relationship Management solution. A simple contact management system is great

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Internet Marketing

How to build the best martech stack for data-driven marketing: A guide

20 years ago, when Salesforce launched its SaaS CRM platform, times were simpler. The majority of customer relationships were managed by a single sales team who manually added their (copious) customer notes to the CRM. 
We’ve since evolved to a multi-channel world, where customers engage with brands across everything from mobile to social media. The sales team’s input into a CRM platform no longer captures the whole customer relationship and doesn’t give marketers what they need to deliver a tailored, thoughtful experience.
Even so, marketers have done what they can with CRM as their data foundation, patching tools together to manage the customer experience – but this has inadvertently created a tangle of data integrations that now make it harder to add and remove tools and adjust the marketing stack

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