Tag: Facebook

Internet Marketing

Facebook to follow Instagram and trial hiding likes: The next phase of social media?

Facebook is set to trial hiding likes from posts, the company has said, following on from tests conducted by subsidiary Instagram earlier this year.
The trial will be conducted in Australia initially and is based on positive feedback from mental health professionals around boosting users’ wellbeing. Users will still be able to see how many likes a post garnered if so desired.
“It really is just taking that number out of the equation, so that people can focus on the quality of their interactions and the quality of the content rather than on the number of likes or reactions,” Mia Garlick, Facebook Australia’s director of policy, told The Guardian.
There is no indication that the test will reach beyond Australia for now; as reported by the New York Times, the company

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Internet Marketing

Mobile App Attribution 101: A Quick Start Guide For Site Owners

Data is the name of the game. There’s a reason why so many of the world’s top tech companies are essentially data companies.
From Facebook to Google to Amazon, these businesses continue to be incredibly successful because they have found ways to capture increasingly specific, actionable, and personalized data about their users.
The more information you have about any given user, the better able you are to present just the right offer or information at just the right time in just the right place.
Mobile app attribution works in much the same way…
Focus on what works
When a user decides to respond to an offer and install a mobile app, you don’t want to be left in the dark as it relates to how that user came to find your app in

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Internet Marketing

The 9 Best Hashtag Tracking Tools Every Marketer Should Know

For most of us, social media has become a second home where we invest 3-4 hours of our leisure time a day. This is supported by the fact that there are 3.2 billion people logging in daily to social media. And marketers see an opportunity to attract this audience to their product or business.
Hashtag tracking is one method that helps this purpose for marketers.
Hashtags have been a highlight of social media platforms like Twitter, Instagram, Facebook, and Pinterest. They are commonly used by businesses and users to support their content on digital platforms.
An intro to hashtags
A hashtag is generally a phrase or keyword prefixed with the # sign which is attached to a piece of content on social media. A hashtag helps enhance the discoverability of the content.
The

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Internet Marketing

10 Key Facebook Video Marketing Statistics You Need To Know

Facebook has undeniably revolutionized the way people consume video content and has urged other social networks to follow their lead.
This social media giant has fast gained momentum in the digital realm with around 1.32 billion daily active users. It is surely the go-to platform to market your brand and give it the necessary exposure required.
From driving relevant website traffic to generating sales leads – Facebook should make up a substantial part of your marketing strategy.
According to Cisco, by 2020, the minutes of video crossing the internet per second is expected to be close to 1 million. That’s a staggering amount.
When I had an interactive session with “Mr. Moiz Khan” a digital marketing expert at Animation Monster, he had this to say: “We live in a mobile-first world and the

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Internet Marketing

Social media users say they can spot fake news – but is their confidence misplaced?

Are you confident when it comes to spotting fake news? According to a new study, almost everyone is – and this confidence means they have no problems in changing their social media activity as the 2020 elections loom.
Data from B2B marketing and research firm Clutch has found that 97% of the more than 500 US-based social media users polled said they were confident in their ability to recognise fake news on social media.
Facebook is the most frequent platform for misinformation, with more than two thirds (70%) of respondents saying they had seen fake news there in the past month. This compares with Twitter, for whom more than half (54%) have seen fakery, YouTube (47%), Reddit (43%) and Instagram (40%). As a result, only 1% of respondents said they

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Internet Marketing

3 Ways to Combine Social Media and PPC For More Conversions

Social media is home to billions of users worldwide. 2.62 billion, to be exact.
And PPC has a proven track record: producing $2 for every dollar spent.
The only problem is: how can you leverage both?
Sure, you can run campaigns on Facebook or promoted posts on Instagram.
Meanwhile, you can launch targeted search campaigns on Google.
But, what if you could combine both, creating a seamless experience for users from start to finish?
Here are three ways to do just that and get more conversions.
1. Target specific social post engagements with Google Remarketing
Social media is rarely a place for more conversions. People are there to engage with their family, friends, and people they follow.
Users are rarely going on Facebook with the goal of purchasing products.
Sure, they may discover products on social, but the intent

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Internet Marketing

Facebook aims to assuage user trust concerns with Off-Facebook Activity tool

Facebook is giving its users more guidance on data it holds on apps and websites interacting with the social giant.
The company is launching Off-Facebook Activity, which aims to ‘help shed more light on practices that are common yet not always well understood’, in the words of Erin Egan, Facebook chief privacy officer for policy and David Baser, director of product management.
Despite its dystopian name, users can see a summary of the information other apps and websites have sent Facebook, disconnect it from their account and do so for future ‘off-Facebook activity.’
“Many apps and websites are free because they’re supported by online advertising,” wrote Egan and Baser, “and to reach people who are more likely to care about what they are selling, businesses often share data about people’s interactions on their

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Internet Marketing

Opinion: Have marketers learned anything since Cambridge Analytica?

When the Cambridge Analytica story broke last year, it represented a real turning point. All across the country, Facebook users downloaded their data files and expressed shock at the information collected – especially considering these details could have been used by the consultancy firm to influence their voting behaviour.
However, I – and many other marketers – were not surprised by the contents of our data files. After all, for years, we had been using audience data to shape our strategies and decision-making.
This wasn’t without user consent either – typically, everything we did was included in the ‘terms and conditions’. However, if we’re honest with ourselves, we also hoped our customers wouldn’t find out.
The real Cambridge Analytica story was not that a firm had used audience data to influence

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Internet Marketing

Older demographics are great for social media companies – so why aren’t they being catered for?

Facebook, Instagram, Snapchat, TikTok: generally speaking, younger generations are more likely to recognise and engage with the platforms at the latter of this list.
Social media platforms all started out as the domains of teenagers and young adults. Facebook was only for college kids back when it began in 2004. In 2012, Facebook bought Instagram for the famous $1 billion price tag – partly because it was young and hip. In 2013, Snapchat’s core audience was 13-25-year olds – and its CEO was only 23 – while now there’s TikTok, the preserve of kids and teenagers and perplexing to most people aged 18 and older.
But social media isn’t just for the young in age – the young at heart (for the purpose of this article, those aged 50 and

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Internet Marketing

How to Create a Facebook Link Image That Gets More Clicks

In recent years, it has become harder to drive organic traffic from Facebook. Not only does Facebook limit the reach of pages to less than 2%, but there are over 80 million pages you are competing with every time you post. This is why, if you want to drive traffic from Facebook, you need to do that extra bit to the links you post.
One way to go about this is by creating better Facebook link images because they take up the most space in a Facebook post and stand out from the text.

Image Source: Shopify’s Facebook page
If you create more attractive Facebook link images and optimize them for clicks, you will generate more attention and also drive more traffic.
So, today I am going to show you how to

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Internet Marketing

How Gen Z is changing the rules of social: Moving from demographics to true communities

Social media usage continues to evolve at a rapid rate – and as Generation Z continues to flood into the working world, its applications for both users and brands who wish to take advantage of it come into much sharper focus.
That is the idea behind the first in a new series of reports from ZAK, a London-based creative agency which purports to ‘create big brand ideas that engage under 30s’, in its own words. The first paper explores the disparity between mainstream social networks and gaming communities, and the lessons which can be learned for brands.
From interviews with 1,000 20-somethings – or indeed younger – the report found almost two in five (38%) use Facebook as a messenger service only. In other words, users are no longer spending

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Internet Marketing

The big ‘tech-tonic’ shift: As Amazon begins to break the advertising duopoly – what’s left for anyone else?

Google and Facebook have held a well-documented, vice-like grasp over digital advertising budgets for over a decade, commanding 56% of global digital ad spend in 2018. That’s a fairly lucrative share of a market worth £470 billion. Viewing these figures, it is easy to regard the incumbent digital duopoly as unassailable; concluding their influence is too wide and their foundations are too strong.
But rumbling away behind these astronomical numbers is a very real threat to the current digital status quo. Sitting on mounds of valuable data, Amazon has long been murmured as a contender with the power to disrupt the dominance of Google and Facebook. These murmurs have escalated up the richter scale to tremors following the latest report from eMarketer.
In the race for quantifiable ROI advertisers

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Internet Marketing

Is Facebook’s privacy pivot all about business messaging?

In a landmark blog post last month, Mark Zuckerberg outlined a new, “privacy-focused” vision for Facebook. The announcement signaled a fundamental shift in strategy for the embattled company in the midst of growing public mistrust and plummeting usage of its core social network.
It was also a shot across the bow of Facebook’s Big Tech rivals in the ongoing battle over the future of business messaging.
Welcome to the living room
Zuckerberg rightly observes in his post that while social media channels like Facebook offer users a digital “town square,” the rise of messaging signals that people increasingly prefer to “connect privately in the digital equivalent of the living room.”
Lucky for Zucky, Facebook owns the two most popular messaging apps in the world — WhatsApp and Facebook Messenger — which,

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Internet Marketing

How Starbucks is looking to dark social for greater engagement – and how you can do the same

In the marketing world, the phrase “dark social” has sometimes been used as a threat or a warning. Many see it as impenetrable and too difficult to evaluate ROI from. But it’s a topic that has only become increasingly timely after Mark Zuckerberg announced Facebook’s planned pivot from a public-facing platform into one built on private messaging.
What’s more, forward-thinking brands are realising its potential. Starbucks, home to plenty of coffee shop gossip in its time, is now looking to dark social to engage more with its customers’ conversations, combining product development with marketing as it looks to Facebook groups to gauge brand sentiment and conduct trend analysis.
Dark social doesn’t have to be seen as a threat. Our data brings some illumination to this “dark” area, and

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