Tag: Marketing

Internet Marketing

How To Write Email Marketing Copy That Converts Like Crazy

Are you ashamed of your email marketing campaigns?
There’s nothing worse than seeing a digital campaign become stagnant. While it’s easy to set up a sales funnel, or create a newsletter, and start building your list of subscribers. That’s not a success.
Success is turning these curious prospects into engaged customers. And if you’re not cultivating lasting relationships with your email subscribers, you’re failing.
Knowing how to effectively persuade and influence your email subscribers in a way that makes them take the next step in their customer journey is vital.
One of the most common ways to monitor the success of an email marketing campaign is through the conversion rate. This is the percentage of your email recipients who open the email, click through to your website, and complete a set desired

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Internet Marketing

11 Helpful Marketing and Sales Tools You Might Not Know About

Maintaining steady growth is critical to company performance and the long-term survival of a business. However, most business owners are neither able to identify their bottlenecks nor discover new opportunities to expand.
In this article, I want to introduce you to eleven marketing and sales tools to dissect your competitors and identify the gaps in your business. These tools are not mainstream, but they are powerful.
You can leverage them to fix the bottlenecks of your growth, streamline your business operations, and grow your business. Without further ado, here’s the first tool.
1. Nightwatch
For pursuing SEO and content marketing effectively, you need to measure your performance and analyze traffic trends. Nightwatch can be your go-to tool for tracking your search visibility.

Its backlinks tool shows you how the links you build are affecting

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Internet Marketing

Why Online Gifting Is Critical to Your eCommerce Success

Online store owners face the daunting task of increasing conversions day by day. Despite the rapid growth in technology and sales, efficient marketing techniques are still limited.
If you ask any modern-day retailer about the methods they use to market their products, the usual suspects would be PPC (Pay-Per-Click), SEO (Search Engine Optimization), email marketing, content marketing, and whatnot.
One underrated eCommerce marketing technique with a lot of potential is the use of online gifting.
Yes, you read that absolutely right.
Allowing your customers to send and receive gift cards opens the domain of choice to them.
The main reason for the underuse of gift cards on eCommerce stores is the inability to use them effectively. Store owners aren’t sure how to leverage this promising marketing tool.
Throughout this article, I will be walking

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Internet Marketing

Artificial intelligence can bring marketing and sales closer together – and improve the buyer experience

B2B buyers’ purchasing criteria are changing and their expectations are now higher than ever before. As the B2B sales cycle gets longer and more complex, sales and marketing need to be more strategic in how they approach, persuade and nurture their prospects and customers. Whilst having a great product at the right price point is certainly important, it doesn’t guarantee success and today’s buyers are looking for more than just a one-stop-shop sales pitch.
A recent study found that 81 percent of B2B buyers now make purchase decisions based on buying experience, rather than product or price. These modern buyers expect a personalised experience with relevant content throughout the purchase journey, regardless of whether they’re doing their own research or engaging with a salesperson. But in most cases, organisations

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Internet Marketing

Why This New Trend In Domain Names Could Revolutionize Your Business

It only takes 10 seconds for people to form an impression of your brand…
How are you ensuring that the first impression is a positive one?
With new brands being created every other minute and “brand noise” reaching unprecedented heights thanks to social media, first impressions count more than ever.
If you fail to leave a lasting impact with your first impression, the opportunity to capture the attention of that individual may be lost forever as they move onto the next shiny thing on their smartphone.
So, how do you grab attention? How do you develop a positive first impression for your brand?
One of the best ways to do so, which is greatly underutilized, is to create a unique and memorable domain name.
Look for your .ONLINE domain name now at www.get.online and use

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Internet Marketing

Does real-time marketing need to take an alternative route?

My role at Waze has seen me speak to hundreds of brands and agencies about how to reach drivers when they’re on the move. Increasingly, questions have centred around data and how targeted advertisers can be in reaching drivers.
As the sheer number of ads we experience on many of the services we use every day has increased – often at the detriment of the user experience – the mobile advertising industry has also had to consider the ethical implications of using consumers’ data. A combination of GDPR, the increased use of ad-blockers and better public awareness has meant that context  – versus audience targeting based on personal information about the user – has become much more fashionable again.
If you’ve downloaded a weather app or a flashlight app, for

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Internet Marketing

10 Key Facebook Video Marketing Statistics You Need To Know

Facebook has undeniably revolutionized the way people consume video content and has urged other social networks to follow their lead.
This social media giant has fast gained momentum in the digital realm with around 1.32 billion daily active users. It is surely the go-to platform to market your brand and give it the necessary exposure required.
From driving relevant website traffic to generating sales leads – Facebook should make up a substantial part of your marketing strategy.
According to Cisco, by 2020, the minutes of video crossing the internet per second is expected to be close to 1 million. That’s a staggering amount.
When I had an interactive session with “Mr. Moiz Khan” a digital marketing expert at Animation Monster, he had this to say: “We live in a mobile-first world and the

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Internet Marketing

The Undeniable Power of Business Promotions For Driving Growth

Are business promotions really beneficial online?
Marketing dates back to ancient civilizations before newspapers, television, radio and of course, the internet was created. At that time merchants and workers were advertising their products and services differently, trying to catch the attention of passers-by with interesting and eye-catching signs. Since then, marketing and advertising have developed in multiple ways but different types of business promotions have always been part of it.
Buy two items for the price of one, buy a new TV and get a discount for a new mobile model, get a 25% off coupon and so on. We have all seen and heard of such promotions, some of them were appealing and were bringing added revenues to the companies and some of them failed completely. Despite this, there

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Internet Marketing

7 Things You Can Do Right Now to Boost Your Website Conversion Rate

Think about it for a moment…
What are the reasons for creating, updating, and maintaining your business website?
On the top of that list should be one important goal – acquiring qualified leads and customers.
Because let’s be honest, if your business website fails to generate qualified leads and customers, it will have a negative effect on your success.
Not only do you need to build a great website, but you also need to constantly optimize the design, the content and the usability of your website in order to convert more of your visitors – and achieve more of your business targets.
When you consider that the average website conversion rate is 2.35%, every website could do with a boost to improve results.
In this blog post, I’ll be sharing 7 things you can

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Internet Marketing

Whether in-house, outsource, or anything in between, agencies can – and do – help

Programmatic is now mainstream – expected to account for almost 90% of digital display ad spend in the UK next year – so brands naturally want to understand it better and gain more control over how their advertising budgets are spent.
To achieve this greater level of understanding and control, many brands are taking steps towards in-housing programmatic. An IAB study conducted across multiple European markets revealed that 86% of programmatically active brands already have some in-house capability. As well as providing the opportunity to learn about the programmatic space, in-housing can enable brands to standardise part of the stack, retain control over their valuable first-party data, and own direct contracts with technology vendors such as demand-side platforms, ultimately increasing transparency.
But, first, we need to be clear:

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Internet Marketing

How to define your social media strategy – in six simple steps

Social media is an immensely powerful tool that, when used correctly, can increase brand awareness and perception, grow a loyal customer base and demonstrate an ‘always on’ customer service.
However, in order to have an established, consistent and successful presence online, there must firstly be a strong strategy in place. Otherwise organisations are missing out on a huge opportunity, and the competition is likely to take full advantage.
But what should marketing managers, and their teams, be aware of when compiling a strong plan for their digital activity? A good place is to begin with these six simple steps.
Assessing competitors’ content
As with the beginnings of any great marketing project, when it comes to planning, research is key. And, a great place to start is by analysing what’s already out there.
Considering

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Internet Marketing

Solving the CRM headache with AI: Finding the missing pieces of the data puzzle

CRM has the potential to be an extremely useful tool for sales teams. It has transformed the way businesses store their data, interact with customers and prospects, and forecast growth. However, it has also presented sales reps with the headache of manually collecting all the data.
This is a mundane and often neglected task that has resulted in organisations having incomplete and broken data in their CRM systems and a massive leakage of value throughout their funnel due to the human factor. In fact, Salesforce itself has estimated that 91% of CRM data is incomplete and that 70% of that data decays annually. This is where artificial intelligence (AI) can make a big difference. 
The impact of artificial intelligence
The advent of AI and automation promises to have a transformational impact

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Internet Marketing

Why continuous testing holds the key to effective omnichannel marketing

Innovation isn’t just what keeps marketing interesting; it’s an essential part of the job. The constant stream of channels, tools and technologies makes for an ever-changing landscape, and an expanding list of priorities. No wonder CMOs currently devote 16% of their budgets to innovation and 9% feel it’s crucial to deliver on their marketing strategies. 
But managing endless change can be challenging. Marketers can’t adopt every new platform or build their campaigns around each consumer trend. Before they invest in innovative campaigns, they need a budget green light and senior level buy-in. 
This makes testing vital. By proving the impact of new initiatives, marketers can justify a larger rollout. Provided, of course, they are using the right metrics to draw a clear line from their activities to sales.
Old-school measurement doesn’t

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Internet Marketing

How Video Content Can Help You Boost Your Google Rankings

Google’s search algorithms are inclined to deliver a good user experience. That’s why you need to create content that is authentic, relevant, and valuable to your target audience.
A majority of SEO professionals create and optimize various types of content such as blog posts, infographics, and images to increase their brands’ search visibility. However, one type of content that is quite underutilized in the world of SEO is video content.
Though 87% of brands now use video content as a marketing tool, not many focus on deriving its SEO benefits.
If used effectively, videos can significantly contribute to your overall SEO strategy, in a couple of ways. Let’s see how video content can help you boost your SERP rankings.
Drive more traffic to your website
Consumers enjoy video content. U.S. adults aged 18

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Internet Marketing

How to Get People Off Your Website and Into Your Store

You could have the greatest website in the world with the highest SEO ranking, but if you sell physical products or services, and depend on people coming to see you face-to-face, you’re probably not making much of a living.
In a world that is so digitally focused, how do you get people to tear themselves away from their screens, get into their cars, and come into your store?
It’s all about creating a customer journey and guiding your new website visitors into your space. Surprisingly, a very small number of brick and mortar business website ask their visitors to do anything at all. Yet, a simple directive is often all it takes to move people to action.
1. Tell your visitors what you want them to do
When someone lands on your

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Internet Marketing

Reappraising ‘matching luggage’: How creative consistency could supercharge your campaign

“Short-termism” is currently a growing concern in the digital advertising business. While explicit measurement was the promise of digital advertising a decade ago, that same capability has driven a focus on short-term ad impact metrics, i.e, efficiency over effectiveness. 
Measuring campaign effectiveness is an essential part of digital advertising; but it’s also one of the most challenging. Not only this, but with more and more questions being raised about the true value of current methods such as click-through rates, it could be time to consider setting a new industry standard.
Finding an alternative
So, what could this new standard look like?
Over the past decade Inskin has found that attention – defined as visual engagement – is the most potent measure of ad effectiveness. Working with eye-tracking specialists Lumen Research, we have

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Internet Marketing

Beware of shiny new candy: R3 principal Greg Paull on shaping the future of martech

For many marketing professionals, the opportunity to get to grips with new technology is like being a child in a candy store.
So many choices, so much opportunity. Yet there is always a caveat. The need for speed may be important, but so is getting things right. Experimentation is fruitful, but do not work with technology for technology’s sake.
Luckily, help may be at hand. R3 is a global consultancy which focuses purely on marketers’ needs, and the company recently issued a report that takes a look at 40 marketing technology companies making change from their clients across the globe.
Principal Greg Paull notes the company’s unique position among consultancies – one which has been going strong for the better part of two decades. “We started the company about 17 years

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Internet Marketing

Selling with a plan: Bridging the gap between customer experience and expectations

Despite the paradigm shift that CRM brought to the world of sales, enterprises are still struggling with failure rates wildly disproportionate to the sales teams’ talent and hard work.
Customers and prospects today are smart, data savvy and very well informed before they even speak to a salesperson. This makes them more educated and demanding than ever before. However sales teams are having a hard time adapting to the needs of the digital era: many still tend to approach customers and prospects without understanding their needs and their priorities, or how they measure success.
This lack of understanding of the customers and how they want to buy leads to frustration and usually ends up in an unsuccessful conversion. As a result, sales teams scramble to win new business and miss

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Internet Marketing

How artificial intelligence drives genuine ROI from real customer feedback

Artificial intelligence is transforming the effectiveness of marketing, using insights extracted from content contributed by customers in reviews and surveys.
Until now, however, it has been tough for marketing departments to convince sceptical boards of senior directors that this is an area deserving of investment. What has changed is the ability to demonstrate direct ROI from the use of these insights. Ears prick up when it’s explained how AI generates increased individualisation and potentiates the impact of marketing, leading to substantial increases in retention.
As is often quoted, it costs five times more to attract a new customer than to retain one and a five per cent increase in retention can deliver substantial revenue increases.
AI turns real feedback from real customers into a goldmine
The gains flow in when an organisation

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Internet Marketing

8 Underutilized Digital Marketing Tactics Which Are Trending In 2019

If you want to be successful, you’ve got to think out of the box.
Take a close look at some of the biggest brands around the world. What’s making them successful?
They’re ahead of the game for a reason. First of all, you’ll notice that they have a plan to reinvent their digital marketing tactics.
They have the power to embrace change and realize what needs to be done to make the transition from being merely ordinary to extraordinary. And since the digital world is continuously changing, they understand that it’s no longer enough to use the same tactics year in and year out.
If you want to attempt to challenge the competition this year, you need to take a holistic approach. Capitalize on key marketing trends that include SEO, Social Media,

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Internet Marketing

From A to I – Amazon to interchangeability: A guide to the future of advertising today

Digital transformation has reframed advertising and marketing to such an extent that the once familiar reference points no longer exist.  Which is why we decided to deep dive into our learnings to date to extrapolate how we believe the next decade of advertising and marketing will shape up.
From ultra-personalised as in ‘Minority Report’ to a constant stream of data fed straight into our consciousness as in the futuristic film ‘Her’, one thing is for sure, advertising, as we know it, is well and truly dead.
As we transition from an addiction to TV to an online world with billions of viewpoints, coming to terms with all the opportunities we now have to co-create, join the conversation, engage and interact requires taking a leap into the great unknown.
One thing

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Internet Marketing

How to Sell More on Instagram With Shoppable Posts

How often do people often visit your site?
For you to become successful, you need to rely on web traffic to increase conversions. But the thing is – what if the same people aren’t navigating your site every single day?
In a study about the online shopping behaviors in the US, 40 percent of users purchase products and services online a couple of times each month, while 20% buy every week.
While these numbers are encouraging, you can’t merely rely on your site alone to generate traffic and sales.
You need to utilize other platforms to market your products.
Take Instagram, for instance. It has 500 million daily active users, and approximately 80 percent of those users follow a business profile.
The platform has also become a lot more convenient since the introduction of

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Internet Marketing

The Pros and Cons of Online Advertising at Scale

Online advertising is an essential tool in your marketing arsenal.
Not doing it yet? Then you must be thinking whether you should do it or not, because brands of all sizes, even places like KFC and McDonalds, are advertising online.
While online advertising is extremely beneficial for any business, there are some disadvantages that you should consider. To decide whether or not you will invest in this approach, you should look at the complete picture. Here are some pros and cons of online advertising.
What’s so great about online advertising?
To answer this question simply – many things.
Have you noticed that most people have migrated to the online world? They shop online, they watch movies and shows online, they learn online and they read online.
A smart business sees this as an instant

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Internet Marketing

Five key tips to drive value from content and martech experimentation

Customer behaviour changes every month, every week and every hour. If brands want to prosper, they need to move at the same speed. The most successful digital companies are using experimentation to make this a reality. Experimentation is a mindset adopted by organisations enabling them to constantly progress their online platforms, driving the customers digital experience.
By using tools such as design and coding to trial new features on their online platforms, businesses can create the most seamless customer experience possible. As Jeff Bezos, CEO of Amazon, said in the latest letter to shareholders, ‘as a company grows, everything needs to scale, including the size of your failed experiments’. 
Uber and Airbnb are two examples of organisations that have been built on the foundations of experimentation and adopt a customer-obsessed

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