Tag: Online advertising

Internet Marketing

Six killer marketing metrics that really matter: Segmentation and engagement

The life of a digital marketer is rarely straightforward. Whilst other communicators may perhaps argue it’s easier for their digital peers to evidence ROI, those within the world of email marketing, for instance, may be quick to defend their position. Because yes, they have a wealth of metrics at their fingertips, but it can be difficult to know where to start. Death by data anyone?
Focusing only on open and click rates?
In his book How to Win Friends and Influence People, Dale Carnegie said: “You can make more friends in two months by becoming interested in people, than you can in two years by trying to get other people interested in you.” And this quote tells marketers a lot too.
Rather than focusing on what is arguably a vanity metric like

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Internet Marketing

Programmatic ad viewability outperforming direct ads for first time, says report

A new study from Integral Ad Science (IAS) has noted a potential sea-change in terms of digital advertising, with programmatic desktop display ads in the UK outperforming publisher direct ads for the first time.
The Media Quality Report, which offers UK benchmarks for viewability, brand safety and ad fraud across digital environments and channels, noted that during the second half of 2018 almost seven in 10 (69.1%) programmatic UK desktop display ads met minimum viewability standards. Publisher direct ads, in contrast, were at just over two thirds (67.7%).
Viewability was determined as 50% of the ad unit in view for one continuous second for display and mobile advertising, 30% for one continuous second on large display ad formats, and 50% for two seconds for video ads, per the Media Ratings

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Internet Marketing

How to increase demand generation through your website: Optimise throughout the customer journey

In an age of digital marketing with social media, marketing automation, email marketing and CRM, marketers often forget that their website remains the most important of their digital assets.
Research by SiriusDecisions shows that both sales and marketing underestimate the importance of the website as a communication channel at key stages of the sales cycle. The research shows that marketers and sales tend to think of their websites as ‘showcase’ pages at the early stage of selling and they focus on other channels such as email and events as key channels during the later stages. The real disconnect highlighted by the study is that customers still value company websites as a critical touchpoint throughout the buying journey — all the way to closed or won.
They key takeaway? Don’t underestimate

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Internet Marketing

The seven deadly vids: Video content to amplify and generate leads on social media

Today’s marketing departments are creating more videos than ever before – and with good reason as such content attracts more organic traffic from search engines, keeping prospects on websites for longer.
The figures speak volumes too as nearly 60% of executives said they would choose video over text content if shown both, and 77% rated video would as an effective content marketing tactic.
It’s therefore important to have video as part of a content marketing strategy when looking at ways to not only drive lead generation but offer something visual and engaging to really tell a story.
With that said, there are so many types of video to choose from when pulling together compelling content for a buying audience – from ‘pieces to camera’ to behind-the-scenes shots to help prospects and existing customers get a feel

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Internet Marketing

Users ‘readily recognise’ importance of advertising – but don’t disable adblockers by default

Consumer expectations remain higher than ever when it comes to advertising – or rather, the lack of it. As a result, publishers have had to resort to stronger tactics.
We notice you’re using an ad blocker, the website says, with varying degrees of politeness. We also know everyone hates ads, it continues, but unfortunately our employees do need to feed and clothe their children so we were wondering if you’d be so kind as to disable your ad blocker just for us?
According to a new survey, however, if publishers do that then three quarters of their site’s visitors will never darken their doors again.
The survey from eyeo – creators of Adblock Plus, so naturally a little vested interest – polled 2,000 British online users. Of that number, almost 44%

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Internet Marketing

Why advertising spend will shift as brands track sales, not clicks

Marketing budgets are on the up. According to the latest IPA Bellwether Report, a net balance of 8.7% of marketers said their budgets had increased in the first three months of this year; marking a huge improvement on the previous quarter’s 0%. And digital was one of the top areas to see a boost in investment.
Of course, this is great news for the advertising industry. But, with increasingly big budgets being pumped into digital advertising, brands need to understand the impact it’s having on their business. Otherwise, how can they justify asking for even bigger budgets for future activity?
Out with the old and in with the new
For a long time, impressions and click through rates have been used as an indication of campaign success. But times

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Internet Marketing

Is app apathy hurting your marketing strategy?

Are you reaching your audience directly through mobile apps? If not, there is a whole new digital market that remains, literally, untapped.
Content consumption is nearly universal on mobile devices in 2019, especially on apps. From Instacart to Waze, apps capture the attention of billions on a daily basis.Three of every four users not only say their phone is useless with apps, but default to using apps when they’re bored. Access to these app users is easily unlocked for mobile marketers, who have access to targeting capabilities that other advertising forms do not. The prevalence of in-app marketing is currently the biggest shift in the digital marketing industry especially in the rapidly growing Asian marketplace, and any brand or company not taking advantage could fall behind fast.
In an era of short attention spans, in-app advertising can attract consumers’

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Internet Marketing

How to Craft the Perfect Email

How to Craft the Perfect Email written by John Jantsch read more at Duct Tape Marketing
Some small business owners are intimidated by email marketing. Having to write an individual email is scary enough if you don’t consider yourself a writer. The thought of sending an email out to an entire mailing list can be downright terrifying!
Fortunately, the perfect email is about more than just writing. And even for the written elements, once you’ve figured out the essential components, it’s easy for even those more timid writers among us to excel.
Here are the steps that go into crafting the perfect email.
Start with a Strong Subject Line
According to Campaign Manager, the average office worker receives 121 emails per day. That’s a lot of activity in just one inbox, and it

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Internet Marketing

To Google, or not to Google: Why collaboration is vital for the future digital ecosystem

Opinion In a double clampdown, Google has capped the campaign data available to advertisers and the inventory they can buy — thereby severely restricting their flexibility to deliver successful campaigns to consumers.
Its decision to block use of the DoubleClick ID when transferring data between services has left advertisers in the dark — unable to connect the dots between campaign insights held in DoubleClick Bid Manager (DBM), Campaign Manager (DCM) or the Google Exchange, with behavioural data from other ad tech providers such as Adobe Analytics. Without this data, understanding which audiences to buy so that messages reach the most economically productive users has become a guessing game.   
And the limitations on buying make matters worse. Advertisers using independent tools in any capacity, such as to test for ad

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Why Good Content Isn’t Enough: Lessons From The Latest Content Marketing Studies

Why Good Content Isn’t Enough: Lessons From The Latest Content Marketing Studies

It used to be that as long as you wrote long-form, valuable content on a regular basis, you could do well at content marketing .

Unfortunately good content isn’t enough anymore.

The SERPs are getting more competitive, and the marketplace is turning into a winner-take-all battle to the death.

Here’s what the latest content marketing studies can teach us about ‘good’ content and why it’s no longer going to get you the results you want.

1. The battleground is overflowing

On average, four million blog posts are published daily. With so much competition, it’s becoming nearly impossible for your content to be seen.

There are millions to billions of search results for even the most absurd keywords on Google:

The battleground is overflowing for content marketing studies

“Good” content isn’t enough to make your post the one-in-a-million (or billion) articles that earn a coveted spot on the first page in SERPs. After all, only the top ten make it onto page one. At most.

Back in 2015, Moz reported a significant spike in the number of SERPs showing fewer than ten results .

SERPs showing fewer than ten results for content marketing studies

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And this trend hasn’t reversed.

But wait: does it matter if page one is only showing 5–7 results instead of the usual 10? If your article is ranking in position 8, you’re probably screaming, ‘Hell yeah!’

While, in reality, it’s not going to make much of a difference. Because over 95% of people click on one of the first five results:

International exact position for content marketing studies

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So, if you’ve been competing to get on the first page, you’ve been wasting your efforts. You need to be within the top 5 results. Which takes a lot more than just good content.

Optinmonster recently shared the ten most important SEO ranking factors for 2019.

the ten most important SEO ranking factors for content marketing studies

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When looking at the list, it’s understandable if you start to feel a little excited about your chances. After all, the first three ranking factors (site security, page speed, and mobile friendliness ) are all fairly easy to meet with little to no technical or SEO knowledge .

Unfortunately, it starts to go downhill from there. It’s nearly impossible to gain the links and social signals required to rank in the top positions on search results.

Research from Moz and Buzzsumo indicated that 75% of blog posts received zero links and fewer than ten shares.

And it’s only gotten worse over the last four years. Much worse.

Today, according to a study by Backlinko, 94% of all blog posts have zero external links . 94%!

94% of all blog posts have zero external links for content marketing studies
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That means only 6% of the content being produced earns even a single backlink.

And your chances of getting multiple backlinks is even less likely. The same study shows that only 2.2% of posts earn backlinks from more than one external website.

Yet the top SERP spot holders have acquired thousands of links:

SERP spot holders for content marketing studies

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Competition is fierce. And the newer your site is, the more you’re at a disadvantage.

No one is going to link to your post unless it’s the best of the best.

That means content that: is audience and intent driven, has compelling copy, and covers a wide variety of subjects.

Sure, these types of articles might have been good enough in the past. But these days, all the experts agree that anything surface level isn’t going to make the grade :

Result Comparison for content marketing studies

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It’s no wonder that bloggers are relying more and more on paid traffic and influencers to help them reach their audience.

According to research conducted by Orbit Media, the number of bloggers who pay for website traffic has increased by 322% in the last five years!

Bloggers who report strong results based on type of promotions for content marketing studies

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These days, only the top 1% of 1% will ever show up in the top five SERPs.

And that’s not even the worst part…

2. Click-through rates are abysmal

We’ve already covered that 95% of click-throughs go to the first five results in SERPs. Which is bad enough. But just how closely did you look at that graph that I shared?

Let’s blow it up for easier viewing:

Click-through rates are abysmal for content marketing studies

Over 30% of CTRs on a desktop go to just the first SERP result. And that rate gets cut roughly in half as soon as your article slips just one position. While things are mildly better on mobile devices, it’s still a shockingly steep curve.

By the time you’re in third place, you’re only getting a third of the click-throughs of first place.

At this point, you may be so depressed by the competitive SERP environment that you’re thinking about your other options. After all, SEO is far from the only way to get your content out there.

Maybe you’re willing to put your money into paid ads?

Well, that’s no guarantee that your content will be seen either. According to WordStream’s latest survey, the average AdWords CTR is 3.17% for search and 0.46% for display ads.

Google Adrrords Industry Benchmarks average click through rate

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Both these averages are higher than when the survey was first done in 2016. But the average cost per click has also gone up over that period. Which brings us back to the insanely competitive battleground.

You could opt for social media ads instead. But the competition is just as fierce there. Acquisio reports that the average CTR of a Facebook Ad ranges between 0.5%–1.6%.

What about email marketing?

This option is marginally better, with an industry average CTR of 7.06%, according to Constant Contact.

All Industries Overall Average for content marketing studies

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But of course, you need to account for the insane reduction in potential reach. Since you’ve now gone from a SERP or social media audience in the 6–7 digits to a small mailing list. Even with the right lead magnets , your list is probably only in the 4–5 digits.

Wait, what about video content ? Cisco reported that 82% of all internet traffic will be related to video content by 2021. And as a newer development, it should be less competitive, with better results, right?

Wrong.

Video marketing is already as saturated a market as blogging , if not more so. Companies are already dominating with video, and first to market advantage for it was lost years ago:

Case Study Snowboard addiction for content marketing studies

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People already watch a staggering hour or more of online video content every day. And video-based ads have skyrocketed by 95% in the last few years.

Andrew Chen coined a special name for this CTR problem: the Law of Shitty Clickthroughs.

Back in the early days, even mediocre content got noticed, because there was very little competition. Skip ahead to 2011 and CTRs had already dropped to alarmingly low levels.

Check out Andrew Chen’s display ad example:

Check out Andrew Chen’s display ad example for content marketing studies

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And as he predicted, CTRs have continued to decay.

3. The game is rigged

We’ve already talked about the fact that Google is reducing the number of SERPs on page one. But we didn’t talk about what those organic results are being replaced with.

Enter the Knowledge Graph.

The game is rigged for content marketing studies

The knowledge graph was created by Google to answer people’s questions without making them click on a result to find the answer.

In other words, you’re now competing with the house. And the house always wins.

A recent study conducted by Moz reports that 40% of search results now end without a single click.

Which means that 40% of people have got their answers straight from Google, without ever having to click through to your website or anyone else’s.

And that percentage will only continue to grow.

Back on Wednesday, March 14, 2018, Google started experimenting with zero-result SERPs where organic search results were entirely removed from a small number of keyword searches such as the one shown here about the time in Seattle:

Google started experimenting with zero-result SERPs for content marketing studies

The experiment was halted less than a week later . But it is still an important omen of what may come.

Danny Sullivan update post for content marketing studies

And we shouldn’t be surprised since this has been Google’s primary objective since Day 1 .

Couple that with the fact that most people only read for 15 seconds on your content, leading to scroll maps and heat maps that look like this :

heat maps for content marketing studies

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All that hard work for almost zero real content consumption, and therefore, no brand awareness or development.

I’m not trying to suggest that SEO will disappear. Far from it. After all, Amazon and Voice search both equal SEO.

But we need to start looking at SEO and content in a new light. It’s no longer just text. And it’s no longer even static. Content is becoming more conversational, both through voice search and chatbots .

This is just yet another sign that SERPs have become winner-take-all markets. And ‘good’ content is not enough to survive. So what makes the cut? What is better than “good enough” in today’s market?

Let’s cover a few examples of how companies are standing out.

Check out this customer service resume article by Freshdesk . It covers multiple subsections and targeted keywords in the customer service space. This is a great start. Then, it delivers with detailed content and a free PDF to drive big-time on site and user satisfaction, all while building their brand:

customer service resume article by Freshdesk for content marketing studies

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Want to produce better content? Stop settling for mediocrity. Drive value through depth, content upgrades, and understanding what the user wants to see.

Another stellar example is from SpyFu , a competitive analysis tool. In a blog post about SEO audits , a topic that has been covered more times than you can probably count without going crazy, they vastly improved their value. How? First, they added a table of contents for usability:

blog post about SEO audits for content marketing studies

But that was just a minor step. Then, they took usability to the next level and created a video showcasing how to do it for visual learners and those that want to follow along:

How to do an SEO Audit for content marketing studies

Finally, they were responsive in the comments section answering any and every inquiry:

Responsive comment for content marketing studies

Want better results? You have to go the extra mile as SpyFu did. That means better-formatted content, more formats to consume it, and responding fast.

Conclusion

Content marketing can still provide significant results for your business. If it couldn’t, people wouldn’t still be creating millions of blog posts every day.

But in this hyper-competitive market, with no barrier to entry, anything less than extraordinary will languish in obscurity.

If your content is not amazing, unique, or controversial… don’t bother. Because the odds are literally stacked against you in almost every way possible.

You’re fighting an uphill battle. Where you need to be the one in a million to get noticed.

Guest author: David Zheng is the Founder of Growth Wit  and Wisemerchant  and the Head of Growth at BuildFire . He specializes in growth and content strategies to help influencers, eCommerce brands, venture-backed startups, and Fortune 500 companies grow their traffic and revenue online.

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How to Adapt Your Content Strategy to the Future of Google

How to Adapt Your Content Strategy to the Future of Google

SEO is one of the fastest-changing marketing channels and no wonder! Google is coming up with dozens of updates and changes each year forcing forward-thinking digital marketers to come up with more and more ways to keep up.

But keeping up is not even enough. In order to maintain consistent search engine visibility marketers need to keep looking into the future of Google. What will the search industry look like in 5 years and what should we be doing now to prepare?

I’m not that good at predicting the distant future of Google but here are three emerging trends to embrace now:

Use topic clusters to structure internal linking

While internal links define the hierarchy and structure of a site, they also make navigation intuitive and easy, while distributing link authority through the pages. However, if they are not organized well, the full benefit of an internal linking strategy won’t be achieved.

Using the topic clustering technique is a great way to create an effective internal linking strategy that will help both search crawlers and human beings to better understand your site.

Simply put, a topic cluster is grouping your site pages by topic. It’s an enhanced and combined version of a blog category page and the manually curated “Resources” page.

Topic clusters should demonstrate that a site covers a specific subject comprehensively, i.e. users will be able to find an answer to any subject-related question on the site.

You can build an effective topic-cluster-driven internal linking page by following these two steps:

1. Identify your topics

You’ll need comprehensive pages for each topic the site covers, so it’s important to determine the site’s main topic areas.

Although it’s normally not fun to do, it’s critical to conduct a content audit. This will force you to take a long, hard look at the existing content. This should be relatively easy, provided you’ve been tagging and categorizing the content consistently.

If the content is not structured by tags and categories, it’s a good idea to create a simple spreadsheet to help you create order and structure. Each row should have the URL of a blog post and the corresponding focus topic. Identify the posts that could serve as pillar pages.

2. Build clusters and interlink them together

When this is done, it should be relatively easy to group all posts into clusters. When it comes to internal linking:

  • Use breadcrumbs for each article within a cluster to link to its parent/pillar page. Use Google’s official best practices to markup the breadcrumbs using structured data.
  • Use in-content links to internally inter-link all pages within each cluster.

I am a big proponent of in-content links for two main reasons:

  • They are believed to be more effective for spreading link equity around the site than menus and footer links.
  • They are better for click-through:

Genentech click through for future of google

Although it is okay to link content to topics that are not in the cluster, this should only be done when necessary. The objective here is to provide links that will guide visitors through the customer journey and answer increasingly specific questions while breaking down conversion barriers.

3. Create an on-going strategy to promote your clusters

Re-vamping your current category pages to turn them into clusters is a good idea. Here’s a great article on how to rank your category pages by turning them into pillar content pages:

Create the On-gfoing Strategy to Promote Your Clusters for future of google

As you can see, the end goal is to create high-quality multi-media resource pages categorizing your existing content by topic. On top of all, these are also your biggest assets. By marketing these pages you ultimately promote all the individual articles and assets that are linked from your pillar pages.

My suggestion is to add your SEO team to your social media calendar for them to be able to add these pages for social media promotion as soon as they are done working on them. ContentCal is a tool that can help you put these articles into circulation. Your SEO team can add the pillar pages into the “Pinboard” for your social media manager to put them on a schedule:

ContentCal Pinboard for future of google

[ContentCal bridges the gap between your SEO and social media marketing teams allowing your SEO assets to be effectively promoted through brand social media channels increasing their organic visibility.]

Leverage user intent for SEO

In the SEO world, “Searcher intent optimization ” has received a lot of attention lately. These days Google focuses on identifying and measuring user satisfaction signals. And the future of Google looks very similar.

This refers to a search sequence when a user sends a query, finds and clicks on the relevant link, discovers useful information, and then either enters a query for the next stage of the journey or stops searching.

The objective of user-intent profiling is to achieve higher user satisfaction which improves your rankings (by sending positive signals to Google) and keeps your customers on your site (by giving them what they want).

Users can be targeted based on funnel stages if the content is created around the search intent. Queries can be divided into three categories : transactional, informational, and navigational.

  • Transactional queries are executed by users who have done their research and want to purchase something. These are bottom-of-the-funnel prospects and these queries have the highest value. These often include terms such as “requirements,” “integration,” “pricing,” and “comparison.”
  • Informational queries are executed by users who are doing research and are not really interested in purchasing anything. These often include terms like “when is,” “how does,” “what is,” etc.
  • Navigational queries are executed by users who want to find out where they need to go to in order to fulfill a need. They could be looking for a physical location or a URL. These include the brand name, “address,” “location,” or a generic product name.

You will likely to see more clicks and conversions if you focus on creating content that directly responds to these three types of queries. Search engines use topic modeling and other known factors to determine user intent and match it to page content.

You can reverse-engineer Google’s understanding of search intent for each query using Text Optimizer which is an advanced SEO tool that grabs Google search results for each query and applies semantic analysis to extract intent tables:

  • Type in your search query
  • Select “Google”
  • Click “New text”

You’ll see the tool generate the list of all terms and concepts that will help you optimize your content for Google and its users’ expectations:

Optimize your content for future of google

Furthermore, conversion optimization is needed to help you identify whether you are doing a good job meeting your visitors’ expectations and giving them what they came for. Finteza is the easiest way to set up event monitoring and compare their performance across different landing pages:

Finteza for future of google

[Keep track of your on-page conversions to identify those that fail to satisfy the user’s intent]

Focus on topic optimization instead of keyword optimization

While the goal of keyword optimization is to make a page rank for individual keywords, the objective of topic optimization is to make a page rank for a group of keywords, i.e. the main keyword and its close synonyms and related terms.

Topic optimization should result in more diverse rankings and satisfy a changing algorithm with the future of Google moving further away from keywords and closer to a user’s intent. If you do a good job discussing a topic in-depth, you have likely touched on many other ideas that are connected. A page that is optimized well indicates both depth and breadth to search engines, enabling the site to rank well for a bigger range of keywords.

The skyscraper technique is commonly used to get topical authority. This, basically, involves taking the piece of content that ranks highest for the topic and then writing a better piece.

You could also exploit areas where your competition has only scratched the surface and dive deeper with your own content by adding step-by-step instructions, examples, figures, and stats. You should use whatever your audience might find helpful and relevant, while never stuffing it with more keywords.

The basic point is not to write the most in-depth, longest piece of content, but rather to answer relevant questions, hence providing the most helpful content. Some examples include:

You can use Serpstat’s grouping tool to identify topics behind keywords and optimize for the whole group of keywords:

Serpstats grouping tool for future of google

[Serpstat uses Google search results pages to group keywords by relevancy allowing you to optimize for each group rather than for each individual keyword]

Prepare for the screenless buying journey

Most importantly, in 5 or so years ago, the future of Google may become 100% screenless. Voice and visual search are both on the rise. Consumers are becoming increasingly comfortable with the idea of speaking their search terms to a device or showing the camera what they want to buy.

And in response, they expect directions and actions, not ten blue links that have been driving online visibility for more than a decade now.

How do you adapt to screenless and consequently click-less search?

There are things you can do already. For example, adopting Google Actions to teach smart speaker devices to navigate and use your site is one of the first things to do. Next, be sure to implement conversational marketing, i.e. create smart chatbots to help your customers whenever they need assistance.

Luckily, conversational marketing is easier than you think. Botsociety makes it easy to create smart customer support and shopping assistance chatbots.

Botsociety for future of google

[Teach your site to speak back to your customer by designing smart chatbots that can teach themselves to be of better service as they collect more data]

Be strategic about the future of Google

Content marketers have to be strategic and think about achieving broader objectives when content is created. Using a link structure that is organized, topic clusters that are comprehensive, and user intent profiles is more important for SEO strategies than ever before.

Guest author: Jessy Troy is co-owner of Hire Bloggers , a blog dedicated to helping bloggers find paid gigs or even full-time jobs. You can catch up with me on Twitter as @JessyTroy

The post How to Adapt Your Content Strategy to the Future of Google appeared first on Jeffbullas’s Blog .

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6 Email Marketing Myths You Can Ignore

6 Email Marketing Myths You Can Ignore written by John Jantsch read more at Duct Tape Marketing

Email marketing has been around for a long time, and consequently, people have developed a lot of opinions about what works and what doesn’t. However, as the digital marketing landscape has changed, some things about email marketing that used to be true are no longer so. And there are some things that have always been myths, but still persist today.

Here, let’s debunk the six biggest email marketing myths out there.

1. Email Marketing is Dead

As more digital channels have emerged through which you can reach clients, there have been whispers going around that email marketing is dead.

In reality, that couldn’t be further from the truth. Marketers still see a great deal of value in email marketing, and are still investing heavily in this tactic. According to surveys from HubSpot , 93% of B2B marketers use email to distribute content. On the B2C side of things, 59% of consumers report that information in an email has influenced their purchasing decisions. And everyone is on email. Ninety-nine percent of consumers check their email every single day (and most report doing so multiple times a day).

2. Frequent Emails Feel Spammy

Some marketers are hesitant to send regular emails at the risk of annoying their mailing list. And it’s true, for most consumers, their inboxes are crowded places. A survey from Marketing Charts found that the average person receives 416 marketing emails each month.

But just because others are sending emails doesn’t mean you shouldn’t send any (or only send one once in a blue moon). The key to avoiding that spammy feel is ensuring that your content is always valuable. If you send emails that add value, provide information, and are actually helpful to your audience, you’re a lot more likely to see strong open rates and a reduction unsubscribes.

If you’re looking for tips on creating engaging content, check out this post.

3. Unsubscribes Are a Bad Thing

No one enjoys rejection, and an unsubscribe can certainly sting. But the reality is that unsubscribes are not necessarily a bad thing. A clean email list is key to staying on ISPs’ good sides, and that’s what will keep your emails from being barred from inboxes.

You can do things on your end to clean your list—like scanning for typos and giving people an option to re-opt-in if they’ve been unresponsive to your recent email marketing efforts—but unsubscribes are a way for you to get your customers to do some of the heavy lifting for you. An unsubscribe is someone saying they’re no longer interested in your content, and that could be for any number of reasons.

If you see a large number of unsubscribes all at the same time, that might be indicative of a problem with your content, but if you see people leave your list from time to time, that’s simply making space for a higher open rate overall and a better relationship with ISPs.

4. There is a Magic Day and Time to Send Emails

Some marketers swear by sending emails at a very specific time. If it’s not Tuesday at 10am, they won’t send an email!

There has been a lot of research over the years, with marketers trying to find that magic time where open rates will be high and conversions will abound. But these studies have been less than definitive, and so there is no one-size-fits-all approach to timing emails.

It’s certainly true that some audiences will engage with emails at a higher rate at certain times of day, but that will vary from business to business, so trying to stick with some antiquated idea about the one day and time you can send an email won’t serve you.

Instead, do some experimenting, send emails at several days and times throughout the week and see which ones get the highest engagement. Then aim for that time again, and see if you can repeat your results. Be willing to mix things up, and don’t be afraid to send emails out more than once a week (see point 2 above).

5. Long Subject Lines Spell Trouble

For a long time, marketers were told to shy away from subject lines that were too long to be fully displayed in someone’s inbox. That sounds on the surface like a sensible piece of advice, but it turns out that a recent study from Marketing Sherpa busted this long-held belief.

While email subject lines that fall into that “sweet spot” of 41-50 characters performed well, it’s actually longer subject lines with 61-70 characters that did the best. So don’t stress about fitting all of your email subject lines into those narrow parameters. Instead, work to create a subject that is attention-grabbing and really tells readers what they can expect to find inside the email.

6. Avoid Repeat Messages

Super Office reports that the average open rate for emails in 2018 was just shy of 25%. That means that three out of four people on your list are not seeing any given email. Some people won’t read a given email because the subject line doesn’t interest them, but others will miss it for completely innocuous reasons. They may have been busy that day or accidentally deleted the message.

Whatever the case may be, for your most important content, it’s okay to send the same email copy twice in order to get the highest engagement. This isn’t a tactic you should take with every email message, but it can actually be valuable when used sparingly.

There are a few caveats here. First, don’t send the same email on the same day. Instead, wait several days before you resend it. You should also switch up the subject line, so that those who wrote the email off the first time because of its subject line might open it this time, and so that those who opened it the first time around aren’t put off by getting the exact same email twice.

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Internet Marketing

How to Do a Content Audit That Will Reveal Hidden Gems On Your Website

How to Do a Content Audit That Will Reveal Hidden Gems On Your Website

The year 2019 introduced Marie Kondo and her famous KonMari Method of decluttering. Some call it phenomenal, but Kondo herself considers it as life-changing magic.

Made to be applied for just belongings, the KonMari method has been applied to personal lives, relationships, careers, and whatever aspect you need cleaning up. But what about in the digital world? The Internet is a vast space filled with content in all types, forms, and lengths that some aren’t even needed anyway.

But what if we apply the KonMari method to the content we see online? Then you don’t really need magic, you just need a content audit.

One gruesome task every digital marketer needs to face at one point in their content strategy is doing a content audit. If you’ve done content auditing a hundred times or are just starting to do one for your own website, read on to find out the step-by-step guide on how to do a content audit.

What is a content audit?

In technical terms, a website content audit is an inventory of all the indexable content you have on your website mostly in the form of written blogs. But if you have more diverse content like images, infographics, videos, and even audio then you can count that too.

Line up all your content, consider their individual performance to your overall analytics then compare it to your set KPI. Only then can you consider content that can be thrown away.

Why conduct a content audit?

What Internet users expect from a website experience for content audit

Image Source: MarketingCharts

From the chart above, most respondents answered that website performance like fast streaming and quick page speed is the first thing users expect when loading a website. To achieve the optimal page load speed, you can optimize images and fonts, and minify your Javascript or CSS codes for faster loading time.

Next on the priority list is the content of the website. Users check if the posts are still relevant, fresh, and updated.

If you’ve had a website running for more than 5 years, maybe even less, but you post and produce blogs on the regular then you definitely need a content audit. This is to make sure that the content you’ve produced is all working and converting for you? It’s not about quantity, but the quality you put online that matters most.

With just a simple content audit report, you can:

  • Remove low-quality content;
  • Improve on the trust and quality of the output on your website;
  • Update the old and outdated content available on your website; and
  • Recognize content opportunities.

Be like Marie Kondo; put everything you own in your hands and ask if it sparks joy in your life. In the case of digital marketing and content, view all your content and see if it sparks interest and converts in your favor.

How to do a website content audit

Step 1: Prepare a spreadsheet

Have an area where you can lay all of your belongings and asses them one by one. Step 1 - Prepare a Spreadsheet for content audit

Love them or hate them, spreadsheets are the lifeblood of every content strategy. Lay all your data in that single spreadsheet. Just keep adding tabs for every set of data you will be putting and laying down.

Tip: Google Spreadsheets saves time, space, and effort. Use it well.

Step 2: Crawl and index your website

Gather all your belongings and categorize them, placing them in proper bins.

Time to gather up all your content! You can download all the data and pages on your own, but if you have a number of pages then you might as well call a friend to help. Don’t worry about all the pages, just include all the indexable content.

Tip: Have a column to place your URL, Page Title, Date Published, Content Type, and all the other information you deem useful in your decluttering process!

Step 3: Import your analytics and data

The process of elimination and discarding to see what is needed and not.

What is an audit without checking for performance? Here is how to do a content audit of your website and data you’ll be needing from Google Analytics:

  • Organic Traffic – to know how many people are visiting and browsing through your website.
  • Paid Traffic – if ever you’ve ever invested in PPC then you must include the result of the ads.
  • Bounce Rate – to help analyze what’s wrong with the page; it may be because of the page speed on your website or the content is just not that good.
  • Time on Page – if you’re a blog site and visitors only spend a matter of seconds then are they really reading your content? This is where you will find out if your content strategy is effective.
  • Unique Visitors – the more views and visitors you get on your website then the more chances of conversion or engagement with your users.
  • Pages Per Session – after the homepage where do they go next? Do they browse on the website? This tracks how far users explore and read more on the website.
  • New vs Returning Users – these are the two most significant users a website can get. Are you attracting new people? And is your website gaining a following with its content or services?
  • Traffic Sources – this is needed for you to know where your users are coming or redirecting from. Do they catch you on Facebook often? Or is Search really your strong suit?
  • Conversions – if you have a sign-up for a newsletter or an ‘add to cart’ on your website you need to measure if those call to actions are working and getting the results you want.

Step 4: Import backlink data

Gather everything you own, even the objects that mean the most.

Whether you’re actively doing outreach for your website or not, backlinks can be a big boost in credibility and your DA score.

Collect all the links, list them down in your spreadsheet, and review them one by one. Instead of asking “what sparks joy?”, ask what links are following the Golden Rule of E-A-T : expertise, authority, and trustworthiness.

Step 5: Review and analyze your data

Ask yourself and your belongings, “Does this spark joy?” If yes, then keep it. If not, discard the object.

Time for the most important step! The data you’re looking at is just bare skin and bones, you need to bring life to your data with a content audit. Once you’ve gathered all your data, process it one by one and then collectively.

  • List your key takeaways from the analytics and data you’ve gathered.
  • Review the content you’ve been posting and ask these questions in place of ‘what sparks joy’:
  1. Is the content updated and still relevant?
  2. Is their significant traffic on the page?
  3. Is the content ranking on search engines ?
  4. Are there significant shares on social media ?
  • Weed through your backlinks and see if they give significant value to your website or not because they’re just dead weight at this point.

It’s alright to take time with this step. This is where you really learn how to do a content audit of your website because this is where you’re dissecting your content strategy of the whole website and all its pages.

Tip: Review it all manually. No amount of SEO or online tools can give you the exact answer you need to improve your strategy. Put on your thinking caps, this is a long process.

Step 6: Create a content audit report

Discard all the unnecessary and start arranging your kept belongings in its proper place.

Create a content edit report for content audit

As with all things, documentation is highly needed and very much recommended. Put your whole process in a presentation format and present all your data in a simplified manner.

An example flow would be: first, present the gathered data, second is show your elimination process, third is the end result, and so on and so forth. You need to put your whole content audit process into writing not just for formality, but for future reference when you do another audit in the years to come.

Touch things only once

In KonMari, once you’ve touched an object be sure to put it back where you got it right away. Once you place something down and leave it, you are obligated to touch it and clean up again.

Just like with a content audit, if you don’t want to keep doing this tedious process annually or at least regularly, make sure what you posting online fits the bill and won’t even need to be audited.

Guest author: Aby League is an environmental researcher with a Masters Degree in Biology. She is working as a freelance writer and researcher of all things that interest her like Technology, Online Banking and Shopping, Market Research, and Innovation.

The post How to Do a Content Audit That Will Reveal Hidden Gems On Your Website appeared first on Jeffbullas’s Blog .

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Internet Marketing

Best Practices for Keeping Your Email List Nice and Clean

Best Practices for Keeping Your Email List Nice and Clean written by John Jantsch read more at Duct Tape Marketing

If you’ve been in business for a while, you’ve likely built up a quite a long email list. Email remains a convenient, effective way to reach prospects and customers, so it’s great to have a lot of names to send offers and updates to.

However, if your marketing emails are getting low engagement, it may start to raise eyebrows with internet service providers (ISPs). If you continue to have issues with your email list, ISPs will block your emails from ever reaching your customers—even those who are still excited to hear from you.

That’s why it’s important to keep your email list neat and clean. Sending emails only to those who are engaged and happy to be on your list will ensure better open rates and a greater return on your marketing efforts.

If you’ve let your list get to a scary place, now is the time to tidy it up. Here’s how you do it.

Look at Your Bounces

The first place to start when you’re cleaning your email list is to see where it stands now. Take a look at your bounce rates. Email marketing services will pull reports that show you hard and soft bounces.

A soft bounce is an email address that they were temporarily unable to reach. It may be because their server was down, or some other short-term issue. These addresses don’t need to be removed from your list right away, but do know that if the soft bounce continues week after week, it will become a hard bounce and then should be addressed.

Hard bounces are for email addresses that cannot be reached permanently. It might be because the email address has been closed (this happens a lot when someone signs up with their work email and then leaves the company). It may also be something that you can fix on your end, like a typo.

If the hard bounce is something you can fix, you should fix it and otherwise leave the name on your list! If the hard bounce isn’t something you can control on your end, remove that email address from your list.

Check for Typos and Role Addresses

As I mentioned above, a lot of typos in an email list can have an effect on bounce rate. Some typos are obvious and easy to catch—for example, email addresses with “gamil.com” instead of “gmail.com.” Others require a little more digging to fix. For example, you’re not necessarily going to know how a person’s last name or company name should be spelled, but there are ways to identify these issues. Cross check the spelling of their name across information in your CRM database. If their last name is spelled one way in the name section, but then spelled differently within their email address and the email is bouncing, you can assume that the email spelling is incorrect and instead switch it to the spelling reflected in the other portion of the form.

Role addresses should also be removed from your mailing list. These are emails that are “support@” or “info@.” These are addresses that are easy to scan for and remove, and eliminating them can have a positive effect on your standing with ISPs.

Opt-In Messaging

Once you’ve gone through your existing email list and cleaned things up, you want to take steps to keep your list in good shape. That starts with opt-in messaging.

For people who sign up via your website, provide them with a double opt-in prompt as they’re entering their information. This means that they’ll click on the “Sign up for our mailing list” button, put in their information, and then receive a second prompt—”Yes! Sign me up for this list”—which they’ll have to click to confirm enrollment. Asking people if they’re sure they want to register will keep those who are on the fence from even getting on your list in the first place.

You can take the same approach with names who have been dormant on your list. You shouldn’t delete them right away on your own, but you can check in with those people who have not read your emails in some time. Send them a re-opt-in message. This gives them the chance to choose to remain on your list. If they do remain, this re-opt-in will perhaps reinvigorate their interest in your list and get them opening messages from you again. If they choose to go, that’s okay, too! They’ve done some of the work of scrubbing your list for you.

Create a Welcome Email

Sometimes people sign up for a new email list and then promptly forget that they’ve done so. A week later, they get the first email from the company and say, “What is this doing here? I didn’t sign up for this!” Suddenly, they’re reporting your email as spam. Get reported as spam often enough, and you can get dinged by ISPs.

That’s why it’s good practice to send a welcome email. Thank your new subscriber for signing up, tell them what they can expect from you going forward, and give them an opportunity to opt out now, in case they’ve already changed their mind.

Better yet, consider establishing a welcome journey series , focused on getting them to a sale even more quickly. No matter what route you choose to take with the welcome email, it will help to manage expectations for both you and them, and allows you to keep your email list clean from the start.

Send Regular Emails

Once you have a list of email addresses you know are valid, from people who are excited to be there, it’s up to you to stay in regular contact!

Setting a regular schedule for your emails keeps your fans engaged and open rates high. People who really want to be on your list will be excited to see your content, offers, and updates on a regular basis. If you only send emails once in a blue moon, it’s possible that even those who like your business will ignore it or question why they’re on your email list.

Sending regular emails is also a great way to weed out those who don’t really want to be there. When a customer or prospect regularly receives an email from a business they’re not excited to hear about, it’s more likely to drive them to unsubscribe. While having someone leave your list may seem like a bad thing, it actually saves you from having to do the work of identifying them as unengaged subscribers and removing them on your end.

Segment Your List

Another great way to keep subscribers happy and engaged is to segment your list . Segmentation means that people will get the content that’s most relevant and important to them, which will keep them opening and reading your mailings.

There are a number of ways to segment. One is by stage in the customer journey. You can provide your best repeat customers special discounts, sneak peeks at new products, and other fun bonus offers. Another is by past purchase behavior. Let’s say you own a toy store. A customer who’s purchased toys for babies in the past likely won’t want information about the newest board games or Lego sets, but they would like to hear about the latest car seat toys.

In the world of email lists, it’s quality, not quantity, that wins out in the end. Building and maintaining a clean list, filled with subscribers who are happy to be there, will help you to decrease your bounce rate, increase your open rate, stay on ISPs’ good sides, and get the most out of your marketing efforts. A tidy email list is a win-win-win, so set aside some time this summer to clean things up and set yourself up for email marketing success.

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Duct Tape Marketing

Internet Marketing

Why A Small Business Needs A Responsive Website

Why A Small Business Needs A Responsive Website written by John Jantsch read more at Duct Tape Marketing

Responsive websites are a necessity in today’s digital marketplace. That isn’t surprising when statistics state that 51% of time spent online in the United States took place from a mobile device, rather than a personal computer. Your website should be mobile-friendly and responsive any time a user visits. Otherwise, you’re turning business away at the first click.

What is Responsive Web Design?

Though it is a common business marketing term, many small business owners still wonder what a responsive website really entails.

A responsive website, aptly named, means that the site’s web design has been developed to adapt and respond to the different forms of technology that your audience uses to view your site.

If you’ve ever opened a website on your mobile phone that seems to have you scrolling horizontally more than vertically, leaving you piecing together cut-off sentences and large photos, you’ve viewed a website that is not responsive. On the other hand, a responsive web design ensures that your visitors have a seamless experience while on your small business’s website.

What Are the Benefits of a Responsive Website?

Strategic business marketing includes many tactics to help your small business reach your goals, both online and offline. Responsive web design is a key tool, offering many valuable benefits to your online marketing efforts.

Faster Web Pages

Countless statistics indicate that internet users’ attention spans are becoming increasingly short, with more distractions than ever pulling your audience away from your site. With responsive web design, your site will be optimized. Optimization and faster webpage loading times mean that your website users will be able to more easily navigate your site, rather than getting frustrated and clicking away.

Higher Conversion Rates

With easier navigation and shorter loading times, website visitors are more likely to stay on your website and find information easily. Once your visitors are able to find your services, they are much more likely to decide on contacting you. Furthermore, a responsive web design ensures that your website remains consistent and recognizable for return customers who are using different devices to find more information about your business.

SEO Ranking

Undoubtedly, you’ve heard the term SEO. Though the term can seem vague at times, the important aspect of SEO to remember in terms of your web design’s responsiveness is that Google prefers those who have a mobile-friendly and desktop-version of their site. Even better, if your site can configure to all the tablets, large phones, and everything in between, your website will be ranked even higher in search results. Better SEO means better traffic to your website!

Less Website Upkeep

Rather than choosing a responsive web design, many small business owners choose a website with a mobile version and a desktop version. A problem arises with that solution. With the changing sizes of mobile phones and tablets, only two versions of a website prove to be a challenge. With a responsive site, an optimal layout is available for any screen size, thanks to fluid grids . Less time spent updating the sizing and layouts to keep up with technology trends means more time on what you do best!

Determine Marketing ROI More Efficiently

A responsive website provides an additional benefit to your small business’s analytics and reporting. Rather than managing multiple versions of a website, a responsive site allows you to track your audience, conversions, and traffic sources much more simply. Similar to Google awarding you through better SEO ranking, Google Analytics now caters to the responsive web design model to deliver consolidated information that gives you the whole picture on your marketing results.

A Unified, Memorable Brand

One of the key benefits of a responsive website is the ability to design one site that is applicable to all internet users. As a result, a single design delivers your brand’s look, personality, and voice in a unified fashion. Though this may seem surface level, business marketing best practices indicate that a unified brand builds loyalty and recall , which then directly converts to repeat customers.

Effortless Business Marketing

At Outreach Local Marketing, we believe that with a responsive website, your small business will be a marketing machine! Our process for website development centers around Google best practices, taking keywords, SEO, social media, and content into consideration. In the end, our goal for your responsive web design project is to create a website that ensures your business is putting your best digital foot forward. Forty percent of internet users have stated that they exclusively search on their mobile phones, so don’t let your small business fall behind the times!

About the Author

David Gersh is the founder and president of Outreach Local Marketing , a digital marketing agency based in Westlake Village, CA. Through his agency, he helps local businesses build a marketing machine that attracts leads & customers by implementing a strategy first marketing approach.

 

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Internet MarketingMaking Money OnlineResources

The Best Internet Marketing Resources – Roundup

Best Free Photo Resource?

This website has a ton of free photos you can use in your marketing. Check the licenses – most are unrestricted and even allow you to use them in paid products, on your website and so forth.

unsplash.com/

All Design Tools in One Place

Youzign is an easy to use design app that lets you create any design you need, including social media graphics, ebook covers, blog graphics, business cards, flyers, coupons, memes, infographics and more.

youzign.com/

Record Skype Calls

‘Pamela for Skype’ is a free, fast and easy to use tool for recording your Skype audio and video.

www.pamela.biz/en/

Make Videos Like the Pros

This
is an all-in-one video creator to quickly make high quality videos.
Boost your conversions, increase your sales, and spend less time
doing it.

www.videomakerfx.com/

Customer’s 2018 Choice for Online Meetings

Hold
online meetings, collaboration-enabled online conference rooms, video
webinars and more. Handles up to 500 video participants and 10,000
viewers.

zoom.us/

World Class Security for Your Files

Keep
your computer (and your income) safe with online backup and file sync
for your home or business, 100% automatically.

mozy.com/product/mozy/personal

Online Scheduling Assistant

Clients
can view your real-time availability and self-book their own
appointments, as well as paying you online, rescheduling with a click
and more.

acuityscheduling.com/

Get People Talking About Your Site

A
quick and easy way to get your blog posts some quick links with a
human-powered social bookmarking service.

socialadr.com/

Email Marketing Funnels Done for You

If
you don’t want to hassle with the tech work of setting up email
marketing funnels, you can test drive this software and service for
just a buck.

Sneaky Way to Get More Likes on Facebook…

…and
also twitter retweets and Google+. Earn credits for what you’re
already doing, then use those credits to get your stuff shared by
other members. These are real people who can choose what they share –
not bots.

www.justretweet.com/

Edit Graphics Quickly

Photo
editor, design maker, touch up artist, collage maker and other fun
stuff to make super cool graphics that get clicked and shared.

www.picmonkey.com/

10 Psychological Tricks to Boost Your Website’s Sales

Just
a tiny little thing is often all that is needed to get a wavering
customer to purchase.

www.entrepreneur.com/article/314741

How Blockchain Could Change Digital Marketing Forever

Could
the technology behind Bitcoin change the way you do online business?

blog.hubspot.com/marketing/blockchain-could-change-digital-marketing

$0 to $1,000 in a Day…

The
Marketing Method You Must Use to Grab People’s Attention.

This
video highlights a great idea on niching down to a passion and
repurposing a product to sell it like crazy.

www.entrepreneur.com/video/314538

Also
check out The
Traffic Secret to Turn Your Visitors into Customers:

www.entrepreneur.com/video/314539

4 Reasons Why people Stop Reading Before the End of a Page

Ever
read something like this on a website?

Always
striving for excellence, from our very inception, a visionary,
vigilant, and flexible approach has ensured that we are awake to the
exciting possibilities science and technology allow, so that we can
offer you beautiful, precise, and high-quality hardwood floors.”

Huh?

Copy
like that is a great way to LOSE customers. Here’s what to do
instead:

5 Ways to Improve Your Email Marketing with Gamification

Gamification
is a lesser-used but highly effective tactic for engaging email
subscribers. 

econsultancy.com/blog/70105-five-benefits-of-using-gamification-in-email-marketing-with-examples/

3 Myths Stopping You from Making More Sales on Amazon

You
might be looking at things like ratings and shelf space all wrong.

marketingland.com/the-myths-that-keep-you-from-winning-on-amazon-242450

Why Facebook Chatbots Could be Your Best Online Marketing Friend

Imagine
using a chatbot to talk to your prospects for you. Sci-Fi? Or
present-day reality?

www.entrepreneur.com/video/314870

4 Email Templates that Generated $100,000 in 30 Days

HubSpot
columnist Matthew Scott shares four email templates that helped
HubSpot generate $100,000
in 30 days.

blog.hubspot.com/sales/100k-email-templates-follow-up

How to Handle Angry Customers

Shopify
shares 7 ways to handle your customers when they’re upset with you,
your product or your service – even when there is no easy answer.

www.shopify.com/blog/helping-upset-customers

The Goal-Based Approach to Domain Selection

VIDEO:
The
MOZ team says, “Choosing a domain is a big deal, and there’s a
lot that goes into it. Two essential questions to ask to guide your
decision-making: What
are my goals,
and what’s
best for my users?”

moz.com/blog/goal-based-domain-selection

Dan Kennedy: Increasing Marketing Response Rates

Most
marketers’ failures and disappointments result from giving
confusing directions or no directions at all. Confused
or uncertain consumers do nothing. And people rarely buy anything of
consequence without being asked.

Here’s
how to clearly tell your customers how to buy your products in a way
that makes them take action.

www.entrepreneur.com/article/313316

Email Marketing is Dying, Right?

Ummm….
No. Not even close.

Consider
these stats:

  • Messages are five times more likely to be read
    via email than on Facebook. -Radicati

  • Email acquires 40 times more new customers
    than Twitter or Facebook -McKinsey
  • Your content will be shared with your email
    followers three times more than any other visitors. -QuickSprout

  • 92% of all adults online use email, and 61%
    use it on any given day. –Pew Research

  • Targeted and segmented emails account for
    generating 58% of all revenues. –DMA
  • Email open rates are highest when a company
    sends two emails monthly. –Database Marketing Institute

Read
more here:

3
Trending Marketing Tactics in 2018

We’re
halfway through the year – time to catch up on the latest trends
that may be affecting our business:

www.entrepreneur.com/article/314922

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Search Engine Optimization

A Quick Guide to Google Search Console [Free Guide]

The Hallam team has published ‘A quick guide to Google Search Console’.

Google Search Console (previously known as Google Webmaster Tools) helps us to learn about how a website is performing, both technically and in terms of visitors.

This guide covers the following:

  • What is Google Search Console?
  • How do I sign up for Google Search Console?
  • Navigating Google Search Console
  • Performance
  • URL inspection.

www.hallaminternet.com/quick-guide-to-search-console/

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Search Engine Optimization

Best Internal Linking Structure & Strategy to Boost Your SEO

Search Engine Optimization requires an in-depth understanding of the search engine algorithms and a variety of tactics to gain higher position in the search results.

The Cognitive SEO contributor Adrian Cojocariu has shared some useful tips to help marketers to utilize the internal linking structure for improving SEO performance.

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Internet MarketingMaking Money Online

Simple Marketing Funnels 101

As a marketer, you’ve got a lot of different options when it comes to marketing tactics. In fact, you might even be baffled by all the choices out there.

And every new marketing product launch is suggesting that you focus on their method, because that is the one that will get you across the finish line.

The fact is, you could be using every ‘system’ out there, be on every social media channel, be blogging or vlogging daily, and still not make any money.

Instead of grasping at the latest method and trying to make it fit into some semblance of a marketing plan, it makes more sense to start with the plan itself.

You need a marketing strategy that will work no matter what happens online, one that is flexible enough to adapt to any new traffic strategy, and one that has already stood the test of time.

I’m talking, of course, about building a marketing funnel.

A ‘funnel’ is simply a funny name for a marketing system that guides your prospect from first hearing about you or your website, to eventually becoming a paying customer, and possibly even an advocate for your business.

When you have a marketing funnel in place, you can send traffic to your funnel from any place you choose, knowing that a certain percentage of that traffic will become profitable for you over time.

Here’s how, step by step, you can build your own marketing funnel for consistent, long term income.

Step #1: Do Your Research

You’re probably anxious to get started and would like to dive right in. This is what most marketers do, but it’s also why most marketers fail, too.

It’s important to understand who your customers are and what they really want.

Doing your research takes time, but it pays off. When you understand the emotions of your target audience, you can create the right content for them at each step in your funnel.

When you can give the right message to the right people at the right time, you will succeed.

Understanding Customer Demographics

Demographics are things like your target market’s age, gender, income, occupation, location and so forth. This gives you first level insight into how they might make their purchasing decisions.

You might be targeting executive women over 40 who vacation alone, for example, or 20-something men who live and breathe martial arts.

You’re looking for that small core of people who are your ideal customers. When you know who they are, you can find out where they hang out, what they read and watch, and so forth.

And when you know exactly who you are targeting, you can get inside their head and use their language, too.

Everyone believes they are unique, and so are their problems. If your marketing language is tailored directly to your market, then your audience will feel that you are speaking just to them, and your conversions will increase.

You might want to use FollowerWonk to learn the language of your prospects. Just type in what their profession is and where they live to find people on Twitter who fit the profile.

Make a list of these Twitter accounts, follow them to monitor what they share and send, and find out what they’re talking about.

Also, go to Amazon and find the recently published books in your niche. Read the reviews and you’ll find the common objections to what’s already out there.

Be sure to read the reviews that are 2 to 4 stars. These are the folks who tend to write out a more thoughtful review, with one or more objections, and they’ll say what they thought was missing about the book as well as what was right about it.

Using Buyer Psychology

If you can discover the psychology of your buyers, then you can use that to craft messages that resonate with them and make them think you really know them.

You want to understand their personality, attitudes, viewpoints and so forth.

For example, you might notice that people in your target market tend to be on social media in the evening. This tells you that the right time to send them messages is during this time.

Or maybe your target market favors one particular social media site. Adopting the style of communication used on that site, as well as using the site itself, will work wonders to connect with your audience.

To really get to know your audience, use a tool like Qualaroo to ask your website visitors a question when they get to a certain page on your website. When they answer the question, you can ask them for their email address and follow up to schedule a phone call to learn more.

You’re not trying to sell them at this point. You’re just trying to gather information on the problems they deal with, the words they use to describe their challenges and so forth.

Any chance you get, interact with your prospects and customers to find out what’s on their minds, how they speak, what words they use, what keeps them awake at night and so forth.

The better you know your customer, the better able you can serve them.

Now that you’ve got your research done, let’s build the funnel itself:

Step #2: Attract Your Tribe

After doing all the research, you now know who it is that you’re trying to attract, so it’s time to get busy.

Your job is to get the attention of your potential customers.

Use the words they use to describe their problems and the things they care about, and start writing some great content.

Write 2 or 3 excellent blogposts to get started, and plan on adding at least one more post each week.

And create a lead magnet, too. A lead magnet is something you offer your visitors in exchange for their email address. Since your ultimate goal is to capture your visitors’ information so you can market to them time and time again, offering a lead magnet is imperative.

Choose a topic that is certain to resonate with your future readers. It should solve a problem or provide a key piece of information not readily available elsewhere.

Use a headline that employs at least three of these elements, to make it irresistible:

  • Emotions (For example: Surprising, Inspiring, Shocking, etc.)
  • Type of Content (For example: (Video, Book, Infographic, etc.)
  • Topic Element (This is your actual topic, such as dog training, driving traffic, treating diabetes, etc.)
  • Format Element (Is this a list? A story? A quiz? Etc. If it’s a list, simply use a number, such as, “7 Ways to ___”
  • A Promise (How to ___, Latest News, Complete Guide to ___, Improve Your ___, Reduce Your ___, Increase Your ___, Etc.)

Here’s an example headline: 7 Shocking Secrets to Reducing Belly Fat Fast.

Emotion: Shocking

Type of Content: Secrets

Topic: Belly Fat

Format: 7 (list)

Promise: Reduce Fast

The headline on your lead magnet has got to be great. The better the headline, the more subscribers you will get – it’s that simple.

And of course, your lead magnet must deliver on whatever it is that you’ve promised.

Here are a few headline templates of the “How to” and “List” types to get you started:

  • How to do [topic] In Under X Minutes
  • How to Make People Line Up to [topic]
  • How to Get [benefit]
  • In Under X Minutes
  • How to Skyrocket Your [benefit] With [topic]
  • How to Avoid Looking Stupid When Asked About [topic]
  • How to Turn [topic] Into [benefit] Every Time
  • How to [benefit] Like [case study or example]
  • How to Master [topic] In X Steps
  • X Ways to Avoid [negative outcome]
  • X Examples of [benefit] from [case study or example]
  • X Experts Reveal How to [benefit]
  • X Little Known Ways to [topic]
  • X Questions Answered About [topic]
  • X Underground Tips On Achieving [benefit]
  • X Tips on How to Avoid [negative outcome]
  • X Shocking Mistakes Killing Your [topic]

Create a simple squeeze page with dynamite bullet points advertising your lead magnet and insert your autoresponder form.

If possible, use the two-step sign up method. In a normal one-step sign up, people insert their email address and click “Gimme the Report Now!” or whatever your button says.

In a two-step, people click a button that says, “Gimme the Report Now!”. This takes them to the next page, where there is a bar across the top indicating they are 50% done in getting their report. All they need to do now is fill in their email address and press the button.

Yes, I know the two-step is MORE work. But oddly enough, thanks to human psychology, it almost always converts BETTER than the one-step.

In the two-step, people initially think all they have to do is press a button, and so they do it.

Then and only then are they told to enter their best email address. But they’re already halfway done, so why not?

It might seem quirky, but it works.

From your research, you know where your future customers hang out, so it’s time to find ways to get your content in front of them, where they live on the net.

We’ll cover a few to get you started, starting with‚

SEO

If you’re good at SEO, or willing to learn, then getting the number one spot on a search engine for one of your keywords can earn you 33% of traffic for that keyword. Depending on which keyword or key phrase you’re using, that could be a massive number.

Anytime someone is searching for related content, they can find your website there at the top of the search engine.

You’ll probably find that SEO tends to be easier for business to business sites, than for business to customer.

But again, it depends on the keywords and your ability to rank high.

Social Media

If you’re not an SEO person, that’s okay. Social media can be a great place to get traffic.

Did you know that social media now drives 31% of all referral traffic?

By now you should know which social media platforms your audience prefers. There’s no need to be on every social media platform – just the two or three your future customers favorite the most.

Fill out your social media profiles with information about you and your business. And make sure there’s a link to your website’s homepage or squeeze page.

Post frequently and start discussions with your followers. Be the go-to person to answer questions or provide help and direct people back to your website where they can find things to help them.

Promote Your Blog

It’s great to write blog posts and have the world see them. It’s not so fun to put all that time and effort into posts, and then nobody shows up.

If you’re creating great content that your tribe of people like, then the easiest solution is to promote your posts on social media.

Studies show that if you create 15 blog posts per month, and then share that content through social media, you’ll average 1200 new leads per month.

Of course, however many posts you make, you should still be sharing your content on social media.

And don’t be afraid to promote posts from a month or two ago, either. New followers probably haven’t seen those posts. You can start a social media schedule that promotes your content automatically by using a tool such as Buffer, Hootsuite or Social Jukebox.

You can also repurpose your content to get more use out of it.

Quote different snippets from one post in another post. Ask your target audience questions that are relevant to the post. Put several posts together into one big authority piece that you use as another lead magnet, and so forth.

Get Your Readers to Share Your Content

By making it easy for readers to share your blog posts, you can get more people seeing your stuff.

Think of the last time you were on Facebook and clicked on something a friend shared. That’s how simple it is!

Allow and encourage your visitors to share your blog posts by embedding a social sharing tool on your website.

Note: Do NOT activate the, “Show number of shares” on the tool until you are getting plenty of shares. No one likes to think they are the only one sharing your posts.

Step #3: Build Relationships with Your Readers

Once you’ve got people coming to your site, your email list should start growing. And once you’ve got a person’s email address, you can really start to build a relationship with them.

It’s not about selling to them straight out of the gate.

Instead, introduce yourself, send a few emails that help them get the most out of the lead magnet and even expand upon the lead magnet, and gradually begin offering relevant products.

The key here is to focus on relationship building, not on selling.

Send your readers emails with content that is entertaining as well informative, and that aligns with the topic of your lead magnet.

It doesn’t have to be the exact same topic, but it does have to be the same niche.

For example, if the lead magnet is how to grow roses organically, don’t send information on how to cure arthritis. Yes, some of your rose growers might have that problem, but that is NOT why they joined your list. However, it’s probably fine to offer organic growing tips for other perennials, too, since that is still close to the original topic.

In your emails, use social proof to build credibility whenever possible. You can use case studies, testimonials, interviews and so forth. This works especially well if you are offering your own products or services, although you can do it for affiliate products, as well.

Build trust by telling stories about your brand, your products and even about yourself. Show that you are a normal, trustworthy person they can believe in, and not some fly-by-night jockey out to take their money and run.

To build even more trust, you might offer email courses. These can teach anything in your niche, and they’re the perfect excuse to continue to show up in your reader’s inbox day after day.

Plus, they train your reader to open and read your emails, too.

Make sure that each email teaches only one thing. You don’t want to overwhelm them with so much information, they decide to read your emails “later.” Later never comes. Ever.

And use the cliffhanger close whenever possible. At the end of each email, give them a clue of what’s going to happen in the next email – sort of a tease.

For example, “P.S. Tomorrow I’m going to give you the 11 word Facebook ad that earned $194,753 in 4 days. Stay tuned and watch for my email!”

Step #4: Sell Nicely. And Effectively.

You’re building a relationship with your readers. You’re giving them some good info, your emails are entertaining and fun to read, and you remind them each time you have a new blogpost.

When do you get to sell?

Really, you can do it every day, if you like.

Here’s what I recommend – and mind you, there are marketers who will disagree. But this is what I’ve found works best for me:

Send out one email each day. Yup‚Ķ email DAILY. Yes, some marketers will tell you to email once or twice a week, because they don’t want to annoy people.

Do you know what happens when you only email once or twice a week? Your subscribers only see an email from you once or twice a month. Remember, inboxes receive a LOT of emails these days. Most people never click on most of the emails they receive. They’re going to miss some of yours, guaranteed. Don’t take it personally.

When you email only once or twice a week and they finally do see an email from you, they’re going to wonder who the heck you are, because they have FORGOTTEN you.

When you only appear in their email every now and then, you get lost in the crowd. Yes, they loved your report, but that was a month ago, and now they can’t even place your name.

You’ve got to be in their inbox every day just to be seen every other day or so, and to be remembered.

“But won’t people unsubscribe if I email too often?”

People will unsubscribe even more if they can’t remember who you are.

And do you know how much relationship building you can do in a day when you don’t email? None. Do you know how much selling you can do in a day when you don’t email? None.

Just like Wayne Gretsky, you miss 100% of the shots you don’t take.

So yes, email daily.

For your first few emails after they subscribe, don’t sell unless it’s from the P.S.

A P.S. sell is one in which you send an email with a story or tip or something of value to them, like maybe you share a golfing story if they are golfers. And then in the P.S. – almost like an after-thought – you suggest they go check out the so-in-so product that will take 10 strokes off their game.

No one minds that kind of selling, and you can do it every time.

Send out the same email again in the evening to everyone who didn’t open it in the morning. This will increase your opens and your clicks.

Step #5: Ramping Things Up

You’ve heard of upsells, downsells, front ends and back ends.

But what is all that stuff, anyway?

So far, we’ve talked about a simple funnel that takes you from being completely unknown to someone your new subscriber knows, likes and trusts, and hopefully buys from, too.

And we’ve done it without buying traffic, although that is certainly an option.

If and when you are ready to put your funnel on steroids, so to speak, here is what you might do:

In addition to a lead magnet, create an actual product you’re going to sell. This will be a low priced entry level product, maybe about $7 to $17.

Your goal is to optimize this offer until you know that when you send 100 people to the offer, enough people will buy the offer to pay for your advertising. You want to break even, so that you can continue to do this over and over again and build your list of buyers quickly.

This low cost offer is called your front end offer. It gets buyers in the door.

You might wonder why you would bother getting buyers if you only break even – why not get free subscribers?

Because one buyer is worth somewhere between 10 and 100 free subscribers, depending on many different factors.

If you can get yourself a list of 1000 buyers and you play your cards right, you can likely quit your job.

But if your list consists of only people who opted in to get your free report, you’ll more likely need 100,000 subscribers to quit your job.

See the difference?

Now then, on your front end offer, you can make it even more lucrative by making them a second offer, called an upsell.

And if they don’t take the front end offer, you can also offer a downsell, so to speak, which is simply to get your lead magnet in exchange for their best email address.

Next month we’re going to cover all of this in detail, and more.

Building a funnel the way we described here is a great way to get started. But‚ it’s also the slow way.

It takes time to build a profitable list using this method. And it takes a good deal of work, too.

If you can create an inexpensive front end product that you can promote with paid advertising and break even, believe it or not, you’ve got a profitable business.

And if you can then sell them more expensive products on the backend, such as higher ticket items and recurring memberships, you’ll have a business that you can continue to grow and profit from for as long as you choose.

Stay tuned, we’ll cover all of this in detail next month.

Until then, do your research, find out who your customers are, and start creating some great content they’ll love.

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Making Money Online

Top 7 Ways To Make Money With Your YouTube Channel

YouTube gets more than one billion unique users per month.

Even if you only get seen by a fraction of a fraction of that audience, you can build a very nice income in 7 different ways, like this:

1: Send traffic to your website.

If your website is built to create income, you can use YouTube to get traffic to your site. Repurpose your older content into videos, and create new videos, too. Place your website URL in the first line of your video descriptions and funnel your new traffic straight to your website.

Killer trick: Inside your video, offer a content upgrade found on your site. For example, if your video teaches how to get clients using LinkedIn, offer an email template on your website that professionals can use to get those clients.

2: Sell your own products.

If you’re creating your own products, such as ebooks, courses, apps, music and so forth, you can use YouTube to promote them.

Add your link to your product in your video’s description so viewer’s can check it out.

3: Make your Kickstarter campaign successful.

If you’ve got a great idea for a product or service but you need funding, create some videos and encourage viewers to comment.

You’ll find out what they like and what needs improving, or if your idea is even viable. Tweak your idea until you get it right, and then launch on Kickstarter.

4: Do affiliate marketing.

There are hundreds of thousands of companies that would love to pay you a commission for sending them buyers.

Review the product you are promoting in a video or create a “how to” use the product tutorial.

Place your affiliate link in the YouTube description to get credit for the sales.

5: Join the YouTube partner program.

When you’re ready, you can make money simply by getting a lot of views by sharing in YouTube’s advertising revenue.

You might create your own YouTube series.

For example, you could do a talk show, drama, comedy or whatever you’re good at. Keep making new episodes and getting people to subscribe.

Or become a personality. If you’re passionate about your interests and love talking about them, why not? You could be the next YouTube star.

6: Create tutorials.

Are you good at teaching? Then show people how to do things, such as apply makeup, build birdhouses, baking cakes and so forth.

Monetize with affiliate links or AdSense or even by linking to your own products.

7: Build your brand and have fun.

Regardless of your niche, or even if you have a niche yet, it’s a great idea to build your brand. Make videos of whatever works to your strengths and interests, have fun and see what works for you. You might even turn yourself, your pet or your child into a star simply by being yourselves and seeing what you can make happen.

And if you start getting tons of views, then you can choose how to monetize your newfound fame and audience.

7 Ways to Get More Views on Your YouTube Videos

There’s no sense in creating videos if no one is ever going to see them, right? Well, unless of course you just like seeing yourself on the screen.

But we’re here to get our videos in front of real viewers, prospects and future customers.

Thus, rule #1 of getting views is simple – do not BUY views. No one will be impressed, including YouTube.

Here’s how you get real people watching and liking your videos:

1: Pay for Views using AdWords

“Pay? Oh no, I don’t want to PAY for viewers!”

I thought I would get this one out of the way first, since many people don’t like to pay to get their content seen. And I understand that, too.

If you don’t know your numbers, or your funnel isn’t even in the black yet, then maybe paying for traffic is something you should do later, once you know for a fact that the traffic will make you money.

But if you have a well-honed funnel system, then your goal is to get qualified prospects into that funnel at a price that is lower than what you will eventually earn.

Make sense?

In other words, if you can pay $1 to make $2, then paying to get your videos seen is a great idea.

And the only way Google and YouTube approves for a pay for view structure is through AdWords. Gee, I wonder why that is…

When you use AdWords, you can get your video to appear in the search results before competing videos. Your video will also appear more often in search results, as well as showing up in the sidebar of “related videos” section on YouTube.

The key is to target the people most likely to become customers. You don’t want to pay for just any viewing audience – you want the folks who will one day spend money with you (and hopefully one day SOON).

Once you determine how to target these exact people with your videos and your AdWords, you are sitting on a perpetual goldmine.

2: Use Social Media

Share your videos on each social platform where you are active.

I know, I know, this one is so obvious. But I see marketers forget to do this all the time.

Be sure to include a message that asks your audience to share the video.

And by the way, there is more to “like, comment and share” than just getting your video to go viral.

Search engines such as Google and YouTube pay attention to the “social signals” that tell them which content is important, engaging or worth sharing.

The social signals and backlinks pointing to your video content can help you rank higher in the search engines.

3: Use Video Tags and Keywords

Be sure to tag specific people or places in your description. If you’re targeting a local market, use your city name and state.

Use popular keywords that are appropriate to get your video to show up in the search results.

Use the names of popular YouTube channels that are related to your video’s content. This will help your video to show up in the ‘related videos’ section for those channels.

Also write a compelling description of your video. Google can’t “read” your video content in the traditional sense, but it can index and understand the text associated with your videos.

And don’t forget your keywords. While ranking for a short, super popular keyword can be difficult, ranking for a longer one is much easier.

Choose a popular keyword phrase (long tail keyword), and then create your video around that keyword. Place the keyword in your title, and your video will likely show up when anyone is searching for that keyword.

4: Add Closed Captioning

Search engines can and do index the closed captioning file you upload to YouTube along with your video. That’s why videos with captions rank higher.

When you upload the optional closed captioning file, the hearing impaired can watch your video, as well as people in noisy environments and those who speak a different language.

This gives an overall better user experience, makes Google happy and gives you better rankings.

5: Get Your Viewers to Subscribe

Every time you upload a new video, your subscribers will be notified, giving you more automatic views each time.

Just don’t use click farms or any of that nonsense. Fake subscribers will hurt your ranking or even get you banned.

6: Swap with Other Channels

Find YouTube channels that are related to what you’re doing and invite their experts or spokespeople to appear in your video.

In return, you appear in one of their videos and now you can cross-promote each other’s channel.

7: Use Attention Grabbing Thumbnails

YouTube lets you choose the image people will see that acts as a video preview in the YouTube search results.

You can either choose an image straight from your video or use something else entirely. It’s good if you can keep consistency from one video to the next, so they all have the same basic look.

For example, a cooking channel might always use a brightly colored graphic art border with the food front and center. A vlogger might use a split image, with a screen capture from the video on one side, and her name and / or the title of the video on the other side.

This way when someone finishes watching one video, it’s very easy for them to pick out more videos in the sidebar listings.

YouTube Q and A

Q. Can you really make money with YouTube?

A. Yes, but unless you’re already a well-known figure, don’t expect it to happen overnight. I’ve seen some estimates on what the biggest YouTube players make, and it’s huge. For example, here’s what the top 10 YouTubers for 2018 made, according to Forbes:

• Logan Paul – $14.5 million

• PewDiePie – $15.5 million

• Jacksepticeye – $16 million

• VanossGaming – $17 million

• Markiplier – $17.5 million

• Jeffree Star – $18 million

• DanTDM – $18.5 million

• Dude Perfect – $20 million

• Jake Paul – $21.5 million

• Ryan of ToysReview – $22 million

Ryan of ToysReview is a 7 year old who – you guessed it – reviews toys. And we’re guessing $22 million buys a LOT of toys.

Logan Paul made news and lost his elite status in the Google Preferred Ads program when he posted a controversial video. He filmed himself in a Japanese forest near what appears to be a human body hanging from a tree – a victim of suicide. Despite being banned for 3 months and losing massive ad revenue, he still made Forbes top 10 list.

And Jeffree Star used his YouTube platform to launch a $100 million dollar makeup line (Jeffree Star Cosmetics.)

Q. Are there requirements to be met before I can get paid for ads (AdSense) attached to my videos?

A. Yes, the requirements have gotten a lot tougher. You’ve got to have over 4,000 hours of watch time on your channel within the past month, and you must also have at least 1,000 subscribers.

Q. Why are the requirements so high? It’s going to take me time to reach 4,000 hours and 1,000 subscribers.

A. The requirements weren’t always this stringent. But tighter ad rules followed a small number of high profile events. For example, certain major advertisers left the platform after their ads were displayed next to videos with predatory comments or hate speech.

YouTube is much more interested in keeping advertisers happy and on board than in worrying about the smaller video makers. Sadly, that’s just the way it is right now. But when you’re starting out, there are plenty of other ways to monetize your videos than with AdSense.

Q. How much can I expect to make through YouTube’s AdSense ads on my videos?

A. As a basic rule, figure you will earn $1,000 per one million views on YouTube. If your videos are getting that kind of viewership, then using the advertising program can make you good money.

Q. Are there better ways to make money on YouTube than by allowing YouTube to place AdSense ads on my videos?

A. Yes, for many YouTubers there are ways to make additional income beyond AdSense or even instead of AdSense.

For example, if it’s appropriate, you might post an affiliate link in your description box. For example, if your videos are on home remodeling, an affiliate link to a Lowe’s or Home Depot kind of website would work well. If you do book reviews, then of course link to the book through your Amazon affiliate link.

Anytime someone clicks your affiliate links and then makes a purchase, you’ll earn small percentage of that purchase.

Q. How else can I monetize my YouTube videos?

A. You might sell digital products, such as ebooks, tutorials, courses and so forth. These might be your products, or you might be acting as an affiliate.

Be sure to read the article, ‘Top 7 Ways to Make Money with Your YouTube Channel’ in this issue.

Q. How do I get people to subscribe to my video channel?

A. Ask them. At the end of every video, ask them to hit the subscribe button so they don’t miss out on the great videos you’re currently creating for them.

If your videos are longer, you might also ask them in the middle of the video, too.

Q. What if a person has a face for radio and or doesn’t like being in videos?

A. Then use a screen capture, slideshow or some other means of creating videos. Do not let your fear or dislike of being in front of a camera stop you from profiting from videos.

And don’t think you have to be movie star beautiful or handsome to be in videos, either. Personality and great content are far more important and valuable than just a pretty face.

Q. I’m just starting on YouTube. How often should I post videos?

A. 2 to 3 times per week, even if you don’t have an audience yet.

Why? Because that is how you will get an audience and ensure you have a steady stream of views.

And it’s also how you get better at making videos. Guaranteed, your 20th video is going to be far better than your first one.

Read the rest of this article in “The Internet Marketing newsletter”

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Internet Marketing

6 Myths About Internet Marketing

History of myths is probably as old as the history of the human race with myths like the earth being flat and the sun revolving around it.

You have heard some existing myths like a cat has nine lives but all these are just mere concepts that become beliefs with time. Such myths have also greatly changed general view about internet marketing and you need to bust these myths wide open in order to let executives and businessmen know the true worth of internet marketing. Thus, here are some very common myths about internet marketing that need to stop:

1. Online Marketing Can Only Be Pursued By Professionals

It is true that online marketing cannot be accomplished by a layman but it certainly does not mean that you can’t just opt for it. If you think you are not that tech savvy you can hire a competent person who can do it for you as paying for a job that will greatly increase your revenues.

2. Social Media is a Teenage Kids’ place

Most business executives are hesitant to engage in social media marketing as they believe in the myth, that it is a forum where teenage kids post random things, however, this is not entirely true as yes, social media is certainly more popular among teenagers than their parents. This does not mean that social media is not accessible to your target audience as everyone is into social networking nowadays which helps you to spread the word around about your business.

3. More Traffic is the Key to Profit

Yes, you undoubtedly need to increase the traffic on your website, however, it does not mean that you just need to invite crowds but only the required traffic that will help you reap greater profits. Thus, it depends more on the type of traffic than on its proportion.

4. Internet Marketing is based around Google

Paying attention towards search engine optimization is very important as it helps you increase the right traffic to your website and it is a fact that Google is the most used search engine around the globe. However, this does not mean that your entire website or internet marketing strategy is built around Google as it is only going to result in low productivity for your business.

5. Website needs to be an Elaborate Brochure

Unlike the old days, Websites do not need to be designed like a brochure because this idea is quite outdated whereas in the recent times your website needs to have an interactive interface where it not only provides necessary information but also provides links to news and insights. This will help your business develop a wider customer base and promote your business more.

6. Internet Marketing is a onetime thing

Many hold faith in the myth that internet marketing is just to be done once by making a very professional and developed website and then leave things like that but it is not at all like that. For marketing your business successfully, you need to update the website regularly by providing the latest information and posting promotions to keep the customers interested.

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