Tag: Search engine optimization

Internet Marketing

How Video Content Can Help You Boost Your Google Rankings

Google’s search algorithms are inclined to deliver a good user experience. That’s why you need to create content that is authentic, relevant, and valuable to your target audience.
A majority of SEO professionals create and optimize various types of content such as blog posts, infographics, and images to increase their brands’ search visibility. However, one type of content that is quite underutilized in the world of SEO is video content.
Though 87% of brands now use video content as a marketing tool, not many focus on deriving its SEO benefits.
If used effectively, videos can significantly contribute to your overall SEO strategy, in a couple of ways. Let’s see how video content can help you boost your SERP rankings.
Drive more traffic to your website
Consumers enjoy video content. U.S. adults aged 18

Report This Post

Jeffbullass Blog

Internet Marketing

How to Use Topic Clusters to Drive SEO Performance

Search is changing, and the way we market and promote our small businesses, nonprofits, and other ventures have to change with it.
It’s no longer enough to do keyword research – the basis of the vast majority of SEO strategies over the last decade-plus – when creating content, building your brand, and seeking to rank higher on Google’s results pages. We need to think more holistically about our content, and that means using a concept called “topic clusters.”
Topic clusters are a relatively new way to think about how to write and organize content. From now on, no blog post, article, or other digital content should exist only to include the odd long-tail keyword phrase. When you write, you must think about where your content fits into the bigger picture

Report This Post

Jeffbullass Blog

Internet Marketing

How to Increase Page Speed on Image-Heavy Websites

Images are the essence of contemporary websites; without them, it is difficult to establish a long-lasting impression on your visitor.
Images help businesses engage their visitors and minimize bounce rates; however, they can also be the cause behind weak web performance. Search engine crawlers like Google and Bing detest image-heavy and slow loading websites. Heavy images drastically cause page loading times to increase.
How do websites display stellar quality images while reducing their sizes and still not suffer a loss in quality? Below are actionable steps that website owners, SEO experts, bloggers, and online eCommerce shops can utilize to increase page speed.
Post summary:

Benefits of optimizing images
How to optimize images for faster page loading speeds
What are SVGs and why you should consider using them?
Other best practices for image-heavy websites
How can I

Report This Post

Jeffbullass Blog

Internet Marketing

Why Good Content Isn’t Enough: Lessons From The Latest Content Marketing Studies

Why Good Content Isn’t Enough: Lessons From The Latest Content Marketing Studies

It used to be that as long as you wrote long-form, valuable content on a regular basis, you could do well at content marketing .

Unfortunately good content isn’t enough anymore.

The SERPs are getting more competitive, and the marketplace is turning into a winner-take-all battle to the death.

Here’s what the latest content marketing studies can teach us about ‘good’ content and why it’s no longer going to get you the results you want.

1. The battleground is overflowing

On average, four million blog posts are published daily. With so much competition, it’s becoming nearly impossible for your content to be seen.

There are millions to billions of search results for even the most absurd keywords on Google:

The battleground is overflowing for content marketing studies

“Good” content isn’t enough to make your post the one-in-a-million (or billion) articles that earn a coveted spot on the first page in SERPs. After all, only the top ten make it onto page one. At most.

Back in 2015, Moz reported a significant spike in the number of SERPs showing fewer than ten results .

SERPs showing fewer than ten results for content marketing studies

Image Source

And this trend hasn’t reversed.

But wait: does it matter if page one is only showing 5–7 results instead of the usual 10? If your article is ranking in position 8, you’re probably screaming, ‘Hell yeah!’

While, in reality, it’s not going to make much of a difference. Because over 95% of people click on one of the first five results:

International exact position for content marketing studies

Image Source

So, if you’ve been competing to get on the first page, you’ve been wasting your efforts. You need to be within the top 5 results. Which takes a lot more than just good content.

Optinmonster recently shared the ten most important SEO ranking factors for 2019.

the ten most important SEO ranking factors for content marketing studies

Image Source

When looking at the list, it’s understandable if you start to feel a little excited about your chances. After all, the first three ranking factors (site security, page speed, and mobile friendliness ) are all fairly easy to meet with little to no technical or SEO knowledge .

Unfortunately, it starts to go downhill from there. It’s nearly impossible to gain the links and social signals required to rank in the top positions on search results.

Research from Moz and Buzzsumo indicated that 75% of blog posts received zero links and fewer than ten shares.

And it’s only gotten worse over the last four years. Much worse.

Today, according to a study by Backlinko, 94% of all blog posts have zero external links . 94%!

94% of all blog posts have zero external links for content marketing studies
Image Source

That means only 6% of the content being produced earns even a single backlink.

And your chances of getting multiple backlinks is even less likely. The same study shows that only 2.2% of posts earn backlinks from more than one external website.

Yet the top SERP spot holders have acquired thousands of links:

SERP spot holders for content marketing studies

Image Source

Competition is fierce. And the newer your site is, the more you’re at a disadvantage.

No one is going to link to your post unless it’s the best of the best.

That means content that: is audience and intent driven, has compelling copy, and covers a wide variety of subjects.

Sure, these types of articles might have been good enough in the past. But these days, all the experts agree that anything surface level isn’t going to make the grade :

Result Comparison for content marketing studies

Image Source

It’s no wonder that bloggers are relying more and more on paid traffic and influencers to help them reach their audience.

According to research conducted by Orbit Media, the number of bloggers who pay for website traffic has increased by 322% in the last five years!

Bloggers who report strong results based on type of promotions for content marketing studies

Image Source

These days, only the top 1% of 1% will ever show up in the top five SERPs.

And that’s not even the worst part…

2. Click-through rates are abysmal

We’ve already covered that 95% of click-throughs go to the first five results in SERPs. Which is bad enough. But just how closely did you look at that graph that I shared?

Let’s blow it up for easier viewing:

Click-through rates are abysmal for content marketing studies

Over 30% of CTRs on a desktop go to just the first SERP result. And that rate gets cut roughly in half as soon as your article slips just one position. While things are mildly better on mobile devices, it’s still a shockingly steep curve.

By the time you’re in third place, you’re only getting a third of the click-throughs of first place.

At this point, you may be so depressed by the competitive SERP environment that you’re thinking about your other options. After all, SEO is far from the only way to get your content out there.

Maybe you’re willing to put your money into paid ads?

Well, that’s no guarantee that your content will be seen either. According to WordStream’s latest survey, the average AdWords CTR is 3.17% for search and 0.46% for display ads.

Google Adrrords Industry Benchmarks average click through rate

Image Source

Both these averages are higher than when the survey was first done in 2016. But the average cost per click has also gone up over that period. Which brings us back to the insanely competitive battleground.

You could opt for social media ads instead. But the competition is just as fierce there. Acquisio reports that the average CTR of a Facebook Ad ranges between 0.5%–1.6%.

What about email marketing?

This option is marginally better, with an industry average CTR of 7.06%, according to Constant Contact.

All Industries Overall Average for content marketing studies

Image Source

But of course, you need to account for the insane reduction in potential reach. Since you’ve now gone from a SERP or social media audience in the 6–7 digits to a small mailing list. Even with the right lead magnets , your list is probably only in the 4–5 digits.

Wait, what about video content ? Cisco reported that 82% of all internet traffic will be related to video content by 2021. And as a newer development, it should be less competitive, with better results, right?

Wrong.

Video marketing is already as saturated a market as blogging , if not more so. Companies are already dominating with video, and first to market advantage for it was lost years ago:

Case Study Snowboard addiction for content marketing studies

Image Source

People already watch a staggering hour or more of online video content every day. And video-based ads have skyrocketed by 95% in the last few years.

Andrew Chen coined a special name for this CTR problem: the Law of Shitty Clickthroughs.

Back in the early days, even mediocre content got noticed, because there was very little competition. Skip ahead to 2011 and CTRs had already dropped to alarmingly low levels.

Check out Andrew Chen’s display ad example:

Check out Andrew Chen’s display ad example for content marketing studies

Image Source

And as he predicted, CTRs have continued to decay.

3. The game is rigged

We’ve already talked about the fact that Google is reducing the number of SERPs on page one. But we didn’t talk about what those organic results are being replaced with.

Enter the Knowledge Graph.

The game is rigged for content marketing studies

The knowledge graph was created by Google to answer people’s questions without making them click on a result to find the answer.

In other words, you’re now competing with the house. And the house always wins.

A recent study conducted by Moz reports that 40% of search results now end without a single click.

Which means that 40% of people have got their answers straight from Google, without ever having to click through to your website or anyone else’s.

And that percentage will only continue to grow.

Back on Wednesday, March 14, 2018, Google started experimenting with zero-result SERPs where organic search results were entirely removed from a small number of keyword searches such as the one shown here about the time in Seattle:

Google started experimenting with zero-result SERPs for content marketing studies

The experiment was halted less than a week later . But it is still an important omen of what may come.

Danny Sullivan update post for content marketing studies

And we shouldn’t be surprised since this has been Google’s primary objective since Day 1 .

Couple that with the fact that most people only read for 15 seconds on your content, leading to scroll maps and heat maps that look like this :

heat maps for content marketing studies

Image Source

All that hard work for almost zero real content consumption, and therefore, no brand awareness or development.

I’m not trying to suggest that SEO will disappear. Far from it. After all, Amazon and Voice search both equal SEO.

But we need to start looking at SEO and content in a new light. It’s no longer just text. And it’s no longer even static. Content is becoming more conversational, both through voice search and chatbots .

This is just yet another sign that SERPs have become winner-take-all markets. And ‘good’ content is not enough to survive. So what makes the cut? What is better than “good enough” in today’s market?

Let’s cover a few examples of how companies are standing out.

Check out this customer service resume article by Freshdesk . It covers multiple subsections and targeted keywords in the customer service space. This is a great start. Then, it delivers with detailed content and a free PDF to drive big-time on site and user satisfaction, all while building their brand:

customer service resume article by Freshdesk for content marketing studies

Image Source

Want to produce better content? Stop settling for mediocrity. Drive value through depth, content upgrades, and understanding what the user wants to see.

Another stellar example is from SpyFu , a competitive analysis tool. In a blog post about SEO audits , a topic that has been covered more times than you can probably count without going crazy, they vastly improved their value. How? First, they added a table of contents for usability:

blog post about SEO audits for content marketing studies

But that was just a minor step. Then, they took usability to the next level and created a video showcasing how to do it for visual learners and those that want to follow along:

How to do an SEO Audit for content marketing studies

Finally, they were responsive in the comments section answering any and every inquiry:

Responsive comment for content marketing studies

Want better results? You have to go the extra mile as SpyFu did. That means better-formatted content, more formats to consume it, and responding fast.

Conclusion

Content marketing can still provide significant results for your business. If it couldn’t, people wouldn’t still be creating millions of blog posts every day.

But in this hyper-competitive market, with no barrier to entry, anything less than extraordinary will languish in obscurity.

If your content is not amazing, unique, or controversial… don’t bother. Because the odds are literally stacked against you in almost every way possible.

You’re fighting an uphill battle. Where you need to be the one in a million to get noticed.

Guest author: David Zheng is the Founder of Growth Wit  and Wisemerchant  and the Head of Growth at BuildFire . He specializes in growth and content strategies to help influencers, eCommerce brands, venture-backed startups, and Fortune 500 companies grow their traffic and revenue online.

The post Why Good Content Isn’t Enough: Lessons From The Latest Content Marketing Studies appeared first on Jeffbullas’s Blog .

Report This Post

Jeffbullass Blog

Internet Marketing

How to Adapt Your Content Strategy to the Future of Google

How to Adapt Your Content Strategy to the Future of Google

SEO is one of the fastest-changing marketing channels and no wonder! Google is coming up with dozens of updates and changes each year forcing forward-thinking digital marketers to come up with more and more ways to keep up.

But keeping up is not even enough. In order to maintain consistent search engine visibility marketers need to keep looking into the future of Google. What will the search industry look like in 5 years and what should we be doing now to prepare?

I’m not that good at predicting the distant future of Google but here are three emerging trends to embrace now:

Use topic clusters to structure internal linking

While internal links define the hierarchy and structure of a site, they also make navigation intuitive and easy, while distributing link authority through the pages. However, if they are not organized well, the full benefit of an internal linking strategy won’t be achieved.

Using the topic clustering technique is a great way to create an effective internal linking strategy that will help both search crawlers and human beings to better understand your site.

Simply put, a topic cluster is grouping your site pages by topic. It’s an enhanced and combined version of a blog category page and the manually curated “Resources” page.

Topic clusters should demonstrate that a site covers a specific subject comprehensively, i.e. users will be able to find an answer to any subject-related question on the site.

You can build an effective topic-cluster-driven internal linking page by following these two steps:

1. Identify your topics

You’ll need comprehensive pages for each topic the site covers, so it’s important to determine the site’s main topic areas.

Although it’s normally not fun to do, it’s critical to conduct a content audit. This will force you to take a long, hard look at the existing content. This should be relatively easy, provided you’ve been tagging and categorizing the content consistently.

If the content is not structured by tags and categories, it’s a good idea to create a simple spreadsheet to help you create order and structure. Each row should have the URL of a blog post and the corresponding focus topic. Identify the posts that could serve as pillar pages.

2. Build clusters and interlink them together

When this is done, it should be relatively easy to group all posts into clusters. When it comes to internal linking:

  • Use breadcrumbs for each article within a cluster to link to its parent/pillar page. Use Google’s official best practices to markup the breadcrumbs using structured data.
  • Use in-content links to internally inter-link all pages within each cluster.

I am a big proponent of in-content links for two main reasons:

  • They are believed to be more effective for spreading link equity around the site than menus and footer links.
  • They are better for click-through:

Genentech click through for future of google

Although it is okay to link content to topics that are not in the cluster, this should only be done when necessary. The objective here is to provide links that will guide visitors through the customer journey and answer increasingly specific questions while breaking down conversion barriers.

3. Create an on-going strategy to promote your clusters

Re-vamping your current category pages to turn them into clusters is a good idea. Here’s a great article on how to rank your category pages by turning them into pillar content pages:

Create the On-gfoing Strategy to Promote Your Clusters for future of google

As you can see, the end goal is to create high-quality multi-media resource pages categorizing your existing content by topic. On top of all, these are also your biggest assets. By marketing these pages you ultimately promote all the individual articles and assets that are linked from your pillar pages.

My suggestion is to add your SEO team to your social media calendar for them to be able to add these pages for social media promotion as soon as they are done working on them. ContentCal is a tool that can help you put these articles into circulation. Your SEO team can add the pillar pages into the “Pinboard” for your social media manager to put them on a schedule:

ContentCal Pinboard for future of google

[ContentCal bridges the gap between your SEO and social media marketing teams allowing your SEO assets to be effectively promoted through brand social media channels increasing their organic visibility.]

Leverage user intent for SEO

In the SEO world, “Searcher intent optimization ” has received a lot of attention lately. These days Google focuses on identifying and measuring user satisfaction signals. And the future of Google looks very similar.

This refers to a search sequence when a user sends a query, finds and clicks on the relevant link, discovers useful information, and then either enters a query for the next stage of the journey or stops searching.

The objective of user-intent profiling is to achieve higher user satisfaction which improves your rankings (by sending positive signals to Google) and keeps your customers on your site (by giving them what they want).

Users can be targeted based on funnel stages if the content is created around the search intent. Queries can be divided into three categories : transactional, informational, and navigational.

  • Transactional queries are executed by users who have done their research and want to purchase something. These are bottom-of-the-funnel prospects and these queries have the highest value. These often include terms such as “requirements,” “integration,” “pricing,” and “comparison.”
  • Informational queries are executed by users who are doing research and are not really interested in purchasing anything. These often include terms like “when is,” “how does,” “what is,” etc.
  • Navigational queries are executed by users who want to find out where they need to go to in order to fulfill a need. They could be looking for a physical location or a URL. These include the brand name, “address,” “location,” or a generic product name.

You will likely to see more clicks and conversions if you focus on creating content that directly responds to these three types of queries. Search engines use topic modeling and other known factors to determine user intent and match it to page content.

You can reverse-engineer Google’s understanding of search intent for each query using Text Optimizer which is an advanced SEO tool that grabs Google search results for each query and applies semantic analysis to extract intent tables:

  • Type in your search query
  • Select “Google”
  • Click “New text”

You’ll see the tool generate the list of all terms and concepts that will help you optimize your content for Google and its users’ expectations:

Optimize your content for future of google

Furthermore, conversion optimization is needed to help you identify whether you are doing a good job meeting your visitors’ expectations and giving them what they came for. Finteza is the easiest way to set up event monitoring and compare their performance across different landing pages:

Finteza for future of google

[Keep track of your on-page conversions to identify those that fail to satisfy the user’s intent]

Focus on topic optimization instead of keyword optimization

While the goal of keyword optimization is to make a page rank for individual keywords, the objective of topic optimization is to make a page rank for a group of keywords, i.e. the main keyword and its close synonyms and related terms.

Topic optimization should result in more diverse rankings and satisfy a changing algorithm with the future of Google moving further away from keywords and closer to a user’s intent. If you do a good job discussing a topic in-depth, you have likely touched on many other ideas that are connected. A page that is optimized well indicates both depth and breadth to search engines, enabling the site to rank well for a bigger range of keywords.

The skyscraper technique is commonly used to get topical authority. This, basically, involves taking the piece of content that ranks highest for the topic and then writing a better piece.

You could also exploit areas where your competition has only scratched the surface and dive deeper with your own content by adding step-by-step instructions, examples, figures, and stats. You should use whatever your audience might find helpful and relevant, while never stuffing it with more keywords.

The basic point is not to write the most in-depth, longest piece of content, but rather to answer relevant questions, hence providing the most helpful content. Some examples include:

You can use Serpstat’s grouping tool to identify topics behind keywords and optimize for the whole group of keywords:

Serpstats grouping tool for future of google

[Serpstat uses Google search results pages to group keywords by relevancy allowing you to optimize for each group rather than for each individual keyword]

Prepare for the screenless buying journey

Most importantly, in 5 or so years ago, the future of Google may become 100% screenless. Voice and visual search are both on the rise. Consumers are becoming increasingly comfortable with the idea of speaking their search terms to a device or showing the camera what they want to buy.

And in response, they expect directions and actions, not ten blue links that have been driving online visibility for more than a decade now.

How do you adapt to screenless and consequently click-less search?

There are things you can do already. For example, adopting Google Actions to teach smart speaker devices to navigate and use your site is one of the first things to do. Next, be sure to implement conversational marketing, i.e. create smart chatbots to help your customers whenever they need assistance.

Luckily, conversational marketing is easier than you think. Botsociety makes it easy to create smart customer support and shopping assistance chatbots.

Botsociety for future of google

[Teach your site to speak back to your customer by designing smart chatbots that can teach themselves to be of better service as they collect more data]

Be strategic about the future of Google

Content marketers have to be strategic and think about achieving broader objectives when content is created. Using a link structure that is organized, topic clusters that are comprehensive, and user intent profiles is more important for SEO strategies than ever before.

Guest author: Jessy Troy is co-owner of Hire Bloggers , a blog dedicated to helping bloggers find paid gigs or even full-time jobs. You can catch up with me on Twitter as @JessyTroy

The post How to Adapt Your Content Strategy to the Future of Google appeared first on Jeffbullas’s Blog .

Report This Post

Jeffbullass Blog

Internet Marketing

How to Do a Content Audit That Will Reveal Hidden Gems On Your Website

How to Do a Content Audit That Will Reveal Hidden Gems On Your Website

The year 2019 introduced Marie Kondo and her famous KonMari Method of decluttering. Some call it phenomenal, but Kondo herself considers it as life-changing magic.

Made to be applied for just belongings, the KonMari method has been applied to personal lives, relationships, careers, and whatever aspect you need cleaning up. But what about in the digital world? The Internet is a vast space filled with content in all types, forms, and lengths that some aren’t even needed anyway.

But what if we apply the KonMari method to the content we see online? Then you don’t really need magic, you just need a content audit.

One gruesome task every digital marketer needs to face at one point in their content strategy is doing a content audit. If you’ve done content auditing a hundred times or are just starting to do one for your own website, read on to find out the step-by-step guide on how to do a content audit.

What is a content audit?

In technical terms, a website content audit is an inventory of all the indexable content you have on your website mostly in the form of written blogs. But if you have more diverse content like images, infographics, videos, and even audio then you can count that too.

Line up all your content, consider their individual performance to your overall analytics then compare it to your set KPI. Only then can you consider content that can be thrown away.

Why conduct a content audit?

What Internet users expect from a website experience for content audit

Image Source: MarketingCharts

From the chart above, most respondents answered that website performance like fast streaming and quick page speed is the first thing users expect when loading a website. To achieve the optimal page load speed, you can optimize images and fonts, and minify your Javascript or CSS codes for faster loading time.

Next on the priority list is the content of the website. Users check if the posts are still relevant, fresh, and updated.

If you’ve had a website running for more than 5 years, maybe even less, but you post and produce blogs on the regular then you definitely need a content audit. This is to make sure that the content you’ve produced is all working and converting for you? It’s not about quantity, but the quality you put online that matters most.

With just a simple content audit report, you can:

  • Remove low-quality content;
  • Improve on the trust and quality of the output on your website;
  • Update the old and outdated content available on your website; and
  • Recognize content opportunities.

Be like Marie Kondo; put everything you own in your hands and ask if it sparks joy in your life. In the case of digital marketing and content, view all your content and see if it sparks interest and converts in your favor.

How to do a website content audit

Step 1: Prepare a spreadsheet

Have an area where you can lay all of your belongings and asses them one by one. Step 1 - Prepare a Spreadsheet for content audit

Love them or hate them, spreadsheets are the lifeblood of every content strategy. Lay all your data in that single spreadsheet. Just keep adding tabs for every set of data you will be putting and laying down.

Tip: Google Spreadsheets saves time, space, and effort. Use it well.

Step 2: Crawl and index your website

Gather all your belongings and categorize them, placing them in proper bins.

Time to gather up all your content! You can download all the data and pages on your own, but if you have a number of pages then you might as well call a friend to help. Don’t worry about all the pages, just include all the indexable content.

Tip: Have a column to place your URL, Page Title, Date Published, Content Type, and all the other information you deem useful in your decluttering process!

Step 3: Import your analytics and data

The process of elimination and discarding to see what is needed and not.

What is an audit without checking for performance? Here is how to do a content audit of your website and data you’ll be needing from Google Analytics:

  • Organic Traffic – to know how many people are visiting and browsing through your website.
  • Paid Traffic – if ever you’ve ever invested in PPC then you must include the result of the ads.
  • Bounce Rate – to help analyze what’s wrong with the page; it may be because of the page speed on your website or the content is just not that good.
  • Time on Page – if you’re a blog site and visitors only spend a matter of seconds then are they really reading your content? This is where you will find out if your content strategy is effective.
  • Unique Visitors – the more views and visitors you get on your website then the more chances of conversion or engagement with your users.
  • Pages Per Session – after the homepage where do they go next? Do they browse on the website? This tracks how far users explore and read more on the website.
  • New vs Returning Users – these are the two most significant users a website can get. Are you attracting new people? And is your website gaining a following with its content or services?
  • Traffic Sources – this is needed for you to know where your users are coming or redirecting from. Do they catch you on Facebook often? Or is Search really your strong suit?
  • Conversions – if you have a sign-up for a newsletter or an ‘add to cart’ on your website you need to measure if those call to actions are working and getting the results you want.

Step 4: Import backlink data

Gather everything you own, even the objects that mean the most.

Whether you’re actively doing outreach for your website or not, backlinks can be a big boost in credibility and your DA score.

Collect all the links, list them down in your spreadsheet, and review them one by one. Instead of asking “what sparks joy?”, ask what links are following the Golden Rule of E-A-T : expertise, authority, and trustworthiness.

Step 5: Review and analyze your data

Ask yourself and your belongings, “Does this spark joy?” If yes, then keep it. If not, discard the object.

Time for the most important step! The data you’re looking at is just bare skin and bones, you need to bring life to your data with a content audit. Once you’ve gathered all your data, process it one by one and then collectively.

  • List your key takeaways from the analytics and data you’ve gathered.
  • Review the content you’ve been posting and ask these questions in place of ‘what sparks joy’:
  1. Is the content updated and still relevant?
  2. Is their significant traffic on the page?
  3. Is the content ranking on search engines ?
  4. Are there significant shares on social media ?
  • Weed through your backlinks and see if they give significant value to your website or not because they’re just dead weight at this point.

It’s alright to take time with this step. This is where you really learn how to do a content audit of your website because this is where you’re dissecting your content strategy of the whole website and all its pages.

Tip: Review it all manually. No amount of SEO or online tools can give you the exact answer you need to improve your strategy. Put on your thinking caps, this is a long process.

Step 6: Create a content audit report

Discard all the unnecessary and start arranging your kept belongings in its proper place.

Create a content edit report for content audit

As with all things, documentation is highly needed and very much recommended. Put your whole process in a presentation format and present all your data in a simplified manner.

An example flow would be: first, present the gathered data, second is show your elimination process, third is the end result, and so on and so forth. You need to put your whole content audit process into writing not just for formality, but for future reference when you do another audit in the years to come.

Touch things only once

In KonMari, once you’ve touched an object be sure to put it back where you got it right away. Once you place something down and leave it, you are obligated to touch it and clean up again.

Just like with a content audit, if you don’t want to keep doing this tedious process annually or at least regularly, make sure what you posting online fits the bill and won’t even need to be audited.

Guest author: Aby League is an environmental researcher with a Masters Degree in Biology. She is working as a freelance writer and researcher of all things that interest her like Technology, Online Banking and Shopping, Market Research, and Innovation.

The post How to Do a Content Audit That Will Reveal Hidden Gems On Your Website appeared first on Jeffbullas’s Blog .

Report This Post

Jeffbullass Blog

Internet Marketing

Weekend Favs June 1

Weekend Favs June 1 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • Conversific – Use analytics tools to grow your Shopify e-commerce business.
  • imgix – Transform, optimize, and cache your online image library.
  • Neil Patel’s SEO Analyzer – Check all of the key factors in your website’s SEO to find and fix weaknesses.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

Report This Post

Duct Tape Marketing

Internet Marketing

Why A Small Business Needs A Responsive Website

Why A Small Business Needs A Responsive Website written by John Jantsch read more at Duct Tape Marketing

Responsive websites are a necessity in today’s digital marketplace. That isn’t surprising when statistics state that 51% of time spent online in the United States took place from a mobile device, rather than a personal computer. Your website should be mobile-friendly and responsive any time a user visits. Otherwise, you’re turning business away at the first click.

What is Responsive Web Design?

Though it is a common business marketing term, many small business owners still wonder what a responsive website really entails.

A responsive website, aptly named, means that the site’s web design has been developed to adapt and respond to the different forms of technology that your audience uses to view your site.

If you’ve ever opened a website on your mobile phone that seems to have you scrolling horizontally more than vertically, leaving you piecing together cut-off sentences and large photos, you’ve viewed a website that is not responsive. On the other hand, a responsive web design ensures that your visitors have a seamless experience while on your small business’s website.

What Are the Benefits of a Responsive Website?

Strategic business marketing includes many tactics to help your small business reach your goals, both online and offline. Responsive web design is a key tool, offering many valuable benefits to your online marketing efforts.

Faster Web Pages

Countless statistics indicate that internet users’ attention spans are becoming increasingly short, with more distractions than ever pulling your audience away from your site. With responsive web design, your site will be optimized. Optimization and faster webpage loading times mean that your website users will be able to more easily navigate your site, rather than getting frustrated and clicking away.

Higher Conversion Rates

With easier navigation and shorter loading times, website visitors are more likely to stay on your website and find information easily. Once your visitors are able to find your services, they are much more likely to decide on contacting you. Furthermore, a responsive web design ensures that your website remains consistent and recognizable for return customers who are using different devices to find more information about your business.

SEO Ranking

Undoubtedly, you’ve heard the term SEO. Though the term can seem vague at times, the important aspect of SEO to remember in terms of your web design’s responsiveness is that Google prefers those who have a mobile-friendly and desktop-version of their site. Even better, if your site can configure to all the tablets, large phones, and everything in between, your website will be ranked even higher in search results. Better SEO means better traffic to your website!

Less Website Upkeep

Rather than choosing a responsive web design, many small business owners choose a website with a mobile version and a desktop version. A problem arises with that solution. With the changing sizes of mobile phones and tablets, only two versions of a website prove to be a challenge. With a responsive site, an optimal layout is available for any screen size, thanks to fluid grids . Less time spent updating the sizing and layouts to keep up with technology trends means more time on what you do best!

Determine Marketing ROI More Efficiently

A responsive website provides an additional benefit to your small business’s analytics and reporting. Rather than managing multiple versions of a website, a responsive site allows you to track your audience, conversions, and traffic sources much more simply. Similar to Google awarding you through better SEO ranking, Google Analytics now caters to the responsive web design model to deliver consolidated information that gives you the whole picture on your marketing results.

A Unified, Memorable Brand

One of the key benefits of a responsive website is the ability to design one site that is applicable to all internet users. As a result, a single design delivers your brand’s look, personality, and voice in a unified fashion. Though this may seem surface level, business marketing best practices indicate that a unified brand builds loyalty and recall , which then directly converts to repeat customers.

Effortless Business Marketing

At Outreach Local Marketing, we believe that with a responsive website, your small business will be a marketing machine! Our process for website development centers around Google best practices, taking keywords, SEO, social media, and content into consideration. In the end, our goal for your responsive web design project is to create a website that ensures your business is putting your best digital foot forward. Forty percent of internet users have stated that they exclusively search on their mobile phones, so don’t let your small business fall behind the times!

About the Author

David Gersh is the founder and president of Outreach Local Marketing , a digital marketing agency based in Westlake Village, CA. Through his agency, he helps local businesses build a marketing machine that attracts leads & customers by implementing a strategy first marketing approach.

 

Report This Post

Duct Tape Marketing

Search Engine Optimization

Best Internal Linking Structure & Strategy to Boost Your SEO

Search Engine Optimization requires an in-depth understanding of the
search engine algorithms and a variety of tactics to gain higher
position in the search results.

The Cognitive SEO contributor Adrian Cojocariu has shared some useful tips to help marketers to utilize the internal linking structure for improving SEO performance.

Report This Post