Tag: Social media

Internet Marketing

6 Content Formats That Boost Social Media Followers

We feel exhilarated when we receive a good response to our social media posts.
It boosts our confidence.
We know we are doing the right thing on social media.
What makes lots of “likes and comments” on a post a thrilling experience is their unpredictability, as not every content format receives the same level of engagement.
There are certain content formats that an audience loves. For example – a funny meme is likely to be shared more on social media than a case study.
But you cannot solely depend on a specific content format to convey a variety of important messages to your followers.
The best approach is to keep experimenting with content formats to engage your audience and boost social media followers.
In this post, we cover 6 different content formats that will help

Report This Post

Jeffbullass Blog

Internet Marketing

The Top 5 Content Distribution Strategies to Proliferate Your Brand’s Reach

There’s a whole lot of amazing content being generated each minute on different platforms.
Here are some mind-boggling facts:

Instagram users publish 46,740 posts per minute.
Google conducts 3,607,080 searches per minute.
Twitter users send 456,000 tweets per minute.

Yes, content is essential. Google loves quality content. Your visitors love content. But it simply makes no sense to write content for the sake of writing.
Not only do you have to produce quality content but you also need to adopt methods to distribute it.
Producing content is one side – marketing it is another.
Content marketing is an absolute requirement for brand survival and it focuses on respecting your customers. I’ve grown a big part of ProofHub through content marketing by offering our potential customers information that is relevant to educate them about project management problems

Report This Post

Jeffbullass Blog

Internet Marketing

Show and sell: The art of brand storytelling through content and influencers

Today’s consumers have trust issues. Wise to the tactics of marketers, they’ve become immune to most forms of digital advertising. Instead they look to peers, influencers, and online reviews to help them make purchasing decisions — and who can blame them? We don’t hop online in search of the next great advertisement; we’re looking to solve problems, explore the world, and make meaningful connections.
How can brands keep up in a digital landscape where consumers constantly swerve the companies trying to reach them? How do they make meaningful connections in a world where thirty-seven percent of consumers feel more disconnected to companies now than they did two years ago?
The answer is simple: Tell a story. Every brand needs one.
There are two reasons why. One, the marketplace is more crowded

Report This Post

Read the original article...

Internet Marketing

Facebook to follow Instagram and trial hiding likes: The next phase of social media?

Facebook is set to trial hiding likes from posts, the company has said, following on from tests conducted by subsidiary Instagram earlier this year.
The trial will be conducted in Australia initially and is based on positive feedback from mental health professionals around boosting users’ wellbeing. Users will still be able to see how many likes a post garnered if so desired.
“It really is just taking that number out of the equation, so that people can focus on the quality of their interactions and the quality of the content rather than on the number of likes or reactions,” Mia Garlick, Facebook Australia’s director of policy, told The Guardian.
There is no indication that the test will reach beyond Australia for now; as reported by the New York Times, the company

Report This Post

Read the original article...

Internet Marketing

The Ultimate Guide to Creating a Successful Instagram Marketing Strategy

In today’s media-driven world, having an Instagram Marketing strategy is crucial for businesses of all shapes and sizes.
Instagram is constantly changing, so staying on top of new features and strategies is important for establishing a social media brand presence.
With 500 million daily active users, it can seem impossible to stand out, however, with these tips and tricks you’ll be able to create a successful Instagram Marketing Strategy like a pro in no time.
Knowing your audience and the goals for your brand
If you haven’t already, first make sure your account is set up as a business profile to easily monitor insights and identify your current audience’s demographics.
Instagram business accounts provide data to show you how your posts perform. This will help you recognize which posts are resonating with your

Report This Post

Jeffbullass Blog

Internet Marketing

The 9 Best Hashtag Tracking Tools Every Marketer Should Know

For most of us, social media has become a second home where we invest 3-4 hours of our leisure time a day. This is supported by the fact that there are 3.2 billion people logging in daily to social media. And marketers see an opportunity to attract this audience to their product or business.
Hashtag tracking is one method that helps this purpose for marketers.
Hashtags have been a highlight of social media platforms like Twitter, Instagram, Facebook, and Pinterest. They are commonly used by businesses and users to support their content on digital platforms.
An intro to hashtags
A hashtag is generally a phrase or keyword prefixed with the # sign which is attached to a piece of content on social media. A hashtag helps enhance the discoverability of the content.
The

Report This Post

Jeffbullass Blog

Internet Marketing

10 Key Facebook Video Marketing Statistics You Need To Know

Facebook has undeniably revolutionized the way people consume video content and has urged other social networks to follow their lead.
This social media giant has fast gained momentum in the digital realm with around 1.32 billion daily active users. It is surely the go-to platform to market your brand and give it the necessary exposure required.
From driving relevant website traffic to generating sales leads – Facebook should make up a substantial part of your marketing strategy.
According to Cisco, by 2020, the minutes of video crossing the internet per second is expected to be close to 1 million. That’s a staggering amount.
When I had an interactive session with “Mr. Moiz Khan” a digital marketing expert at Animation Monster, he had this to say: “We live in a mobile-first world and the

Report This Post

Jeffbullass Blog

Internet Marketing

How To Supercharge Growth With Social Media Giveaways

Take a look at these two statistics:

Running social media giveaways can speed up growth by up to 70%.
The majority of social media giveaways run for less than 7 days.

Now, can you think of any other white-hat growth strategy with that much horsepower?
There’s a reason that giveaways and sweepstakes have become popular on Instagram, Facebook, and Twitter: They. Work.

However, it’s a sad truth that many brands waste their growth by failing to follow up. Sure, a giveaway will boost your follower and engagement numbers – but if you want to lock those numbers in for the long term, then you have to do the work.
In this article, we’re going to cover everything you should be doing, and aren’t. From brand safety to ad strategies, social media rules to statistics,

Report This Post

Jeffbullass Blog

Internet Marketing

Social media users say they can spot fake news – but is their confidence misplaced?

Are you confident when it comes to spotting fake news? According to a new study, almost everyone is – and this confidence means they have no problems in changing their social media activity as the 2020 elections loom.
Data from B2B marketing and research firm Clutch has found that 97% of the more than 500 US-based social media users polled said they were confident in their ability to recognise fake news on social media.
Facebook is the most frequent platform for misinformation, with more than two thirds (70%) of respondents saying they had seen fake news there in the past month. This compares with Twitter, for whom more than half (54%) have seen fakery, YouTube (47%), Reddit (43%) and Instagram (40%). As a result, only 1% of respondents said they

Report This Post

Read the original article...

Internet Marketing

How Talkwalker is aiming to take social listening to the next level

The marketing landscape today is one where data gathering and customer experience continues to increase at an exponential rate. Brands don’t want the fear of missing out on a good customer review, or a positive mention, or even genuine advice on how to improve their offerings.
In the social Wild West however, finding the golden four-leaf clover amid the field of ill-use and irrelevance is becoming increasingly difficult. Social media monitoring tools are able to collect and filter all the mentions, but the rise of social listening takes things a step further. Instead of collating audience response based on engagement rate and number of mentions, social listening tools promise analysis based on mood for greater insights.
Talkwalker, a provider of social listening and analytics software with offices in the US,

Report This Post

Read the original article...

Internet Marketing

5 Considerations For Choosing a Social Media Management App For Your Business

Not that long ago, one of the best ways a business owner could get in front of consumers was to take out a small ad in the Yellow Pages. Potential customers “let their fingers do the walking” through the huge paper directory of businesses and would stumble upon yours. And if your business name started with an A, B, or C so that it was listed first? Even better.
But those days are gone, and – like it or not – your business needs to be everywhere consumers may be looking for you. Along with search engines, review sites, and industry-related directories, the big hitters are social media networks, including Facebook, Twitter, Instagram, Pinterest, YouTube, and LinkedIn.
In fact, the 2019 Social Media User Trends Report from GlobalWebIndex cites that

Report This Post

Jeffbullass Blog

Internet Marketing

3 Ways to Combine Social Media and PPC For More Conversions

Social media is home to billions of users worldwide. 2.62 billion, to be exact.
And PPC has a proven track record: producing $2 for every dollar spent.
The only problem is: how can you leverage both?
Sure, you can run campaigns on Facebook or promoted posts on Instagram.
Meanwhile, you can launch targeted search campaigns on Google.
But, what if you could combine both, creating a seamless experience for users from start to finish?
Here are three ways to do just that and get more conversions.
1. Target specific social post engagements with Google Remarketing
Social media is rarely a place for more conversions. People are there to engage with their family, friends, and people they follow.
Users are rarely going on Facebook with the goal of purchasing products.
Sure, they may discover products on social, but the intent

Report This Post

Jeffbullass Blog

Internet Marketing

Facebook aims to assuage user trust concerns with Off-Facebook Activity tool

Facebook is giving its users more guidance on data it holds on apps and websites interacting with the social giant.
The company is launching Off-Facebook Activity, which aims to ‘help shed more light on practices that are common yet not always well understood’, in the words of Erin Egan, Facebook chief privacy officer for policy and David Baser, director of product management.
Despite its dystopian name, users can see a summary of the information other apps and websites have sent Facebook, disconnect it from their account and do so for future ‘off-Facebook activity.’
“Many apps and websites are free because they’re supported by online advertising,” wrote Egan and Baser, “and to reach people who are more likely to care about what they are selling, businesses often share data about people’s interactions on their

Report This Post

Read the original article...

Internet Marketing

How to Sell More on Instagram With Shoppable Posts

How often do people often visit your site?
For you to become successful, you need to rely on web traffic to increase conversions. But the thing is – what if the same people aren’t navigating your site every single day?
In a study about the online shopping behaviors in the US, 40 percent of users purchase products and services online a couple of times each month, while 20% buy every week.
While these numbers are encouraging, you can’t merely rely on your site alone to generate traffic and sales.
You need to utilize other platforms to market your products.
Take Instagram, for instance. It has 500 million daily active users, and approximately 80 percent of those users follow a business profile.
The platform has also become a lot more convenient since the introduction of

Report This Post

Jeffbullass Blog

Internet Marketing

7 Actionable Steps to Convert Social Media Followers to Buyers

Are you actively trying to convert social media followers into paying customers?
Do you see an ROI from your social media activity?
Social media is a fantastic digital marketing asset that can quickly skyrocket your business if you use it correctly. It is among the best marketing assets that will enable you to increase your visibility, brand awareness, and create an outstanding online presence.
If you have a growing following on social media, it means you have a group of potential customers waiting to be engaged with.
However, are you making the most of your followers to increase your return on investment (ROI)?
You don’t need to answer that question, instead, contemplate on it as I provide seven action steps that will help you convert your social media followers into paying customers.
Let’s get started…
1.

Report This Post

Jeffbullass Blog

Internet Marketing

Zero likes given: Kahlua’s latest campaign was true to its roots – but portrayed a serious message

Last month, a curious exhibition took place in New York. The photographs showcased would have, by conventional standards, led to the exhibition being a complete dud.
Yet this pop-up showcase, put together by liqueur brand Kahlua and actress Jackie Cruz, proffered to showcase a different form of creativity. The pictures (below) had been uploaded to the ether of Instagram but had not received a single like between them.
For Kahlua, which has long portrayed itself as an ‘un-serious’ brand, the goal was to prick the balloon of solemnity which surrounds social media posting. Take figures from a survey conducted alongside the exhibition; of 1,000 US millennials polled, more than half said they had missed an important moment because they were trying to capture it on social media.
Perhaps more worryingly, three

Report This Post

Read the original article...

Internet Marketing

How to Improve Website Engagement in the Era of Information Overload

Despite the best efforts of marketers who spend hours crafting click-bait headlines for social media, most of us scroll straight past them.
Unfortunately, this is the most likely behavior of your customers too.
The information overload epidemic is real and it’s posing a dilemma for marketers who are desperately searching for attention.
How do you get people to pause, observe what it is you have to say, and engage with your brand?
Brands of all shapes and sizes are publishing more and more content on social media in an effort to get noticed. Yet, the impact is often the antithesis of attention. Our minds quickly filter through the important information and weed out the things we don’t want to deal with.
Google traffic, once the most engaging, is seeing a similar trend. Consumers

Report This Post

Jeffbullass Blog

Internet Marketing

Older demographics are great for social media companies – so why aren’t they being catered for?

Facebook, Instagram, Snapchat, TikTok: generally speaking, younger generations are more likely to recognise and engage with the platforms at the latter of this list.
Social media platforms all started out as the domains of teenagers and young adults. Facebook was only for college kids back when it began in 2004. In 2012, Facebook bought Instagram for the famous $1 billion price tag – partly because it was young and hip. In 2013, Snapchat’s core audience was 13-25-year olds – and its CEO was only 23 – while now there’s TikTok, the preserve of kids and teenagers and perplexing to most people aged 18 and older.
But social media isn’t just for the young in age – the young at heart (for the purpose of this article, those aged 50 and

Report This Post

Read the original article...

Internet Marketing

3 Major YouTube Marketing Trends You Need to Know in 2019

Most marketers know the value that social media can bring to the business and website they’ve created.
With over 3.5 billion daily users on social media, you already know your target audience is on there talking about their experiences and discussing their favorite products. It’s also become a popular way of handling customer service issues and speaking directly with brands.
Now more than ever, customers and businesses are communicating one-on-one and using social media to do so.
An ever-growing method used by brands and customers to connect is through YouTube, which has sparked a rise in video marketing to appeal to different audiences. The platform boasts more than 1.9 billion logged-in users each month and those numbers continue to rise along with its popularity.
With all that traffic, your business is sure

Report This Post

Jeffbullass Blog

Internet Marketing

How to achieve the best ROI when working with influencers

The majority of marketers (84%) have agreed that demonstrating the ROI from working with influencers is the foremost priority for brands. However, marketers are still finding it a challenge, with 22% saying that proving the ROI of influencers has been their toughest challenge.
As influencer marketing grows and becomes embedded into the marketing strategy of brands, understanding how to achieve the best ROI is crucial to justify budget spending to stakeholders.
Choosing the right influencer
Influencers are typically split into different categories: mega, macro, micro and nano with each serving a different purpose. The main difference between these influencers is down to the number of followers they have. Mega influencers have audiences of at least one million; macro influencers have followers in the hundreds of thousands; micro have tens

Report This Post

Read the original article...

Internet Marketing

How can marketing experts overcome social media censorship?

Like cigarette smoking, social media use has proven to be addictive. Yet it’s much easier to say “no” to nicotine than to eschew all online chatter. The world runs not just on designer juices and caffeinated everything but on real-time news, analysis, and opinions. Ducking out from under social media’s umbrella takes deliberate energy; most people stay dry under its cover.
Marketers know that the majority of consumers live online. So we push products, services, and announcements out through paid ads, organic content, social media influencers, and other means. But this process is becoming tougher in an era fraught with social media censorship, regulation, and privacy concerns.
As globally popular as Facebook, YouTube, and the other biggies are, their CEOs and companies recently have faced intense backlash. Though their services aren’t

Report This Post

Read the original article...

Internet Marketing

How to Create a Facebook Link Image That Gets More Clicks

In recent years, it has become harder to drive organic traffic from Facebook. Not only does Facebook limit the reach of pages to less than 2%, but there are over 80 million pages you are competing with every time you post. This is why, if you want to drive traffic from Facebook, you need to do that extra bit to the links you post.
One way to go about this is by creating better Facebook link images because they take up the most space in a Facebook post and stand out from the text.

Image Source: Shopify’s Facebook page
If you create more attractive Facebook link images and optimize them for clicks, you will generate more attention and also drive more traffic.
So, today I am going to show you how to

Report This Post

Jeffbullass Blog

Internet Marketing

The harm of social media validation: A question of responsibility and protecting the vulnerable

Humans have an innate desire to be liked by peers and to feel a sense of belonging — and nowhere is this more prevalent than social media. The more likes, comments, and shares a post gets, the more socially validated the poster feels.
In fact, studies show that just these online reactions release dopamine in our brains, which makes us feel happy. Like gamblers at a slot machine, we anticipate a certain response when posting something online: Who will like my photo? Will it attract more likes than my last post or my friend’s post?
Not surprisingly, social media platforms know all about this and find ways to keep us (and advertisers) coming back for more. While it’s good for revenue — after all, marketers are willing to hand over more money if they

Report This Post

Read the original article...

Internet Marketing

10x Your Product Launch Effectiveness With These 5 Proven Viral Marketing Techniques

Ready to launch a new product? You’ve already done the hard work, now all you have to do is put it out there, right?
Well, not exactly.
The truth is, knowing how to launch your product may be the hardest part of all.
Where you launch it and how you market it can be the difference between utter disappointment and raging success. Today we’re sharing 5 proven viral marketing techniques to 10x your product launch effectiveness.
We’ll skip the obvious tactics like focusing on content marketing and social media marketing. Instead, we’re going to focus on actionable viral marketing tactics that will help you reach your target market as fast as possible.
1. Exponentially scale brand awareness with viral referral campaigns
Long before the days of digital marketing, companies relied on good old fashioned

Report This Post

Jeffbullass Blog