Tag: Social networks

Internet Marketing

10 Key Facebook Video Marketing Statistics You Need To Know

Facebook has undeniably revolutionized the way people consume video content and has urged other social networks to follow their lead.
This social media giant has fast gained momentum in the digital realm with around 1.32 billion daily active users. It is surely the go-to platform to market your brand and give it the necessary exposure required.
From driving relevant website traffic to generating sales leads – Facebook should make up a substantial part of your marketing strategy.
According to Cisco, by 2020, the minutes of video crossing the internet per second is expected to be close to 1 million. That’s a staggering amount.
When I had an interactive session with “Mr. Moiz Khan” a digital marketing expert at Animation Monster, he had this to say: “We live in a mobile-first world and the

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Internet Marketing

5 Considerations For Choosing a Social Media Management App For Your Business

Not that long ago, one of the best ways a business owner could get in front of consumers was to take out a small ad in the Yellow Pages. Potential customers “let their fingers do the walking” through the huge paper directory of businesses and would stumble upon yours. And if your business name started with an A, B, or C so that it was listed first? Even better.
But those days are gone, and – like it or not – your business needs to be everywhere consumers may be looking for you. Along with search engines, review sites, and industry-related directories, the big hitters are social media networks, including Facebook, Twitter, Instagram, Pinterest, YouTube, and LinkedIn.
In fact, the 2019 Social Media User Trends Report from GlobalWebIndex cites that

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Internet Marketing

3 Ways to Combine Social Media and PPC For More Conversions

Social media is home to billions of users worldwide. 2.62 billion, to be exact.
And PPC has a proven track record: producing $2 for every dollar spent.
The only problem is: how can you leverage both?
Sure, you can run campaigns on Facebook or promoted posts on Instagram.
Meanwhile, you can launch targeted search campaigns on Google.
But, what if you could combine both, creating a seamless experience for users from start to finish?
Here are three ways to do just that and get more conversions.
1. Target specific social post engagements with Google Remarketing
Social media is rarely a place for more conversions. People are there to engage with their family, friends, and people they follow.
Users are rarely going on Facebook with the goal of purchasing products.
Sure, they may discover products on social, but the intent

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Internet Marketing

3 Major YouTube Marketing Trends You Need to Know in 2019

Most marketers know the value that social media can bring to the business and website they’ve created.
With over 3.5 billion daily users on social media, you already know your target audience is on there talking about their experiences and discussing their favorite products. It’s also become a popular way of handling customer service issues and speaking directly with brands.
Now more than ever, customers and businesses are communicating one-on-one and using social media to do so.
An ever-growing method used by brands and customers to connect is through YouTube, which has sparked a rise in video marketing to appeal to different audiences. The platform boasts more than 1.9 billion logged-in users each month and those numbers continue to rise along with its popularity.
With all that traffic, your business is sure

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Internet Marketing

How can marketing experts overcome social media censorship?

Like cigarette smoking, social media use has proven to be addictive. Yet it’s much easier to say “no” to nicotine than to eschew all online chatter. The world runs not just on designer juices and caffeinated everything but on real-time news, analysis, and opinions. Ducking out from under social media’s umbrella takes deliberate energy; most people stay dry under its cover.
Marketers know that the majority of consumers live online. So we push products, services, and announcements out through paid ads, organic content, social media influencers, and other means. But this process is becoming tougher in an era fraught with social media censorship, regulation, and privacy concerns.
As globally popular as Facebook, YouTube, and the other biggies are, their CEOs and companies recently have faced intense backlash. Though their services aren’t

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Internet Marketing

The harm of social media validation: A question of responsibility and protecting the vulnerable

Humans have an innate desire to be liked by peers and to feel a sense of belonging — and nowhere is this more prevalent than social media. The more likes, comments, and shares a post gets, the more socially validated the poster feels.
In fact, studies show that just these online reactions release dopamine in our brains, which makes us feel happy. Like gamblers at a slot machine, we anticipate a certain response when posting something online: Who will like my photo? Will it attract more likes than my last post or my friend’s post?
Not surprisingly, social media platforms know all about this and find ways to keep us (and advertisers) coming back for more. While it’s good for revenue — after all, marketers are willing to hand over more money if they

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Internet Marketing

How Gen Z is changing the rules of social: Moving from demographics to true communities

Social media usage continues to evolve at a rapid rate – and as Generation Z continues to flood into the working world, its applications for both users and brands who wish to take advantage of it come into much sharper focus.
That is the idea behind the first in a new series of reports from ZAK, a London-based creative agency which purports to ‘create big brand ideas that engage under 30s’, in its own words. The first paper explores the disparity between mainstream social networks and gaming communities, and the lessons which can be learned for brands.
From interviews with 1,000 20-somethings – or indeed younger – the report found almost two in five (38%) use Facebook as a messenger service only. In other words, users are no longer spending

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Internet Marketing

Get the parameters right and influencers could become the saviours of advertising

Opinion The cult of fame has moved from the broadcast world of movies and soap stars to the digital world of social media personalities in no time at all. Instead of films grossing millions at the boxoffice because of a sought after star, now it’s influencers making megabucks in promotional fees based on their follower numbers. Especially for the under 30s.
These changes go far beyond the social media scene though. Brands and advertising are finding tactics to target people who have the power to radically change consumer decisions. Instead of courting film stars, they need to court social media stars.
The growth of social media and ‘influencers’ has been exponential over the last 10 years. The Influencer Marketing Report from 2018 by Business Insider found that influencer marketing ad

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Top 10 Social Media Analytics Tools For Business

Top 10 Social Media Analytics Tools For Business

Do you know which of your tweets perform the best?

What’s the best time for you to update Instagram with new posts?

Is your Facebook strategy working to convert traffic to leads ? Yes? No? Maybe?

You might be having a difficult time answering these questions without using a social media analytics tool. Today, most marketers are aware that they need some specific tools to measure their efforts.

There are a number of tools available that can analyze how your social channels are performing. The only catch is that a new tool is released every other day.

With so many options on the table, the question is what can be the best tool for your business?

Whether you need performance data of a particular campaign, Instagram or Facebook stories, or just an overview of your social media profiles, we have got your back. Let’s check the 10 top social media analytics tools to evolve your marketing strategy.

1. Buzzsumo

Buzzsumo is one of the best social media tools  to analyze and show how your website content is performing on different social media platforms. For example, Buzzsumo lets you know how many shares your blog have received on Twitter and Facebook.

You can easily grab attention from your targeted audience via social media channels. Hence, it is necessary to understand what most of your customers expect. Buzzsumo helps you get insights into the number of shares every piece of content gets and the type of content that performs best on each platform. This depends on the content type, length, and the publish date.

Buzzsumo for social media analytics tools

2. Google Analytics

Technically, Google Analytics is not a social media tool. But it’s still one of the best tools to measure social ROI and track social media campaigns . You might already have Google Analytics set up on your website for monitoring and analyzing traffic, you can also create and access reports that will be specifically related to social media tracking.

For example, you should be able to see how much traffic is coming to your website from social networks or can use UTM parameters for tracking particular social media campaigns.

Google Analytics for social media analytics tools

3. Quintly

Quintly uses social data for providing effective solutions to agencies, brands, and media. It allows businesses to validate their social media efforts with powerful analytics tools.

On average, Quintly offers 350 social media analytics metrics. As a business, you can leverage these statistics or even customize them to measure your goals effectively. Additionally, with Quintly, you can arrange all the relevant social media KPIs on a pre-existing or a customized dashboard.

Moreover, you have an option to observe all your channels and compare them with one another to have comparative insights.

Quintly for social media analytics tools

4. Viralwoot

Viralwoot helps you track all the underlying data of your boards. With the help of this tool, you can monitor the number of followers, likes, pins, and repins. It provides data in the form of a spreadsheet which makes sorting easy for you.

Viralwoot enables you to track the SEO level of your social media board in order to improve its search rankings . Moreover, it also provides you with trending keywords for Pinterest. With this tool, you can analyze your content as well, such as which is your most pinned piece of content.

Viral Woot for Social Media Scheduler and Analytics Platform for social media analytics tools

5. SproutSocial

SproutSocial offers social media management software  to help businesses implement effective social media strategies and accomplish desired goals. It includes a robust social media management tool that incorporates social analytics in detail.

With SproutSocial, you can access all the analytics related to various social media platforms such as Facebook, Instagram, LinkedIn, and Twitter from a single platform.

SproutSocial shares multiple reports of your social media accounts. It includes an engagement report on your Facebook page to your task performance report.

6. Snaplytics

If there is one thing missing from most of these social media analytics tools it is recognition of Snapchat. Businesses may have to use a separate platform to check data from Snapchat as it doesn’t have a strong internal analytics tool.

Snaplytics helps you with data related to the snaps performance of your users. It also provides insight into Instagram Stories. With the help of this tool, you can track the completion as well as open rates over time to have a better understanding of much your audience is engaging with you. You can also track engagements, screenshots, and replies to determine where you lose your users.

With this tool, you can create a schedule of stories for both Instagram and Snapchat. It also helps you capture the incoming snaps and then repost them.

Snaplytics for social media analytics tools

7. Audiense

Audiense helps you leverage your users’ interests, get actionable insights, and create robust strategies for your business. It provides you with unique visual audience segmentation.

Audiense insights allow you to identify your targeted social audience. It offers numbers of filter options to create a report that can be used to ensure you that you’re targeting the right segment of your audience. You are able to integrate this tool with your own data in a convenient way.

Audiense for social media analytics tools

8. Iconosquare

Iconosquare is specifically used for Instagram. One thing that separates Iconosquare from other social media analytics tools is that along with analyzing your normal videos and images, you can have insights into Instagram stories . If you choose one of the higher plans, there is an option to get influencer analytics as well.

Iconsquare for social media analytics tools

9. Tailwind

When it comes to visual social media platforms, Instagram and Snapchat are the ones that most people talk about. In this competitive marketplace, Pinterest is active too. And to measure your Pinterest performance, Tailwind is one of the most popular tools to try.

With the help of this tool, you have an option to track your followers and engagement trends. You can analyze your audience. Tailwind also provides Instagram analytics with certain plans.

Tailwind for social media analytics tools

10. ShortStack

You must have heard of a social media contest , right?

Have you given it a go? Did you pick a winner? Did you analyze how your contest went? You can answer all these with yes when you check out and try ShortStack . This social media contest app provides performance analytics. Running a social media contest can be a great approach to attract the attention of your users. You can also give away some free gifts to encourage users to enroll for your contest.

Shortstack for social media analytics tools

Wrapping up

Undoubtedly, there can’t be a one-stop solution for analyzing all your social media platforms. All you can do is to check every option carefully and go with the one that will suit your needs.

With the above list, you now have knowledge of what each tool can do and how it can help you. I hope this will aid you to target your social audience in a more precise way.

Guest author: Ritesh Patil is the co-founder of Mobisoft Infotech that helps startups and enterprises in mobile technology. He loves technology, especially mobile technology. He’s an avid blogger and writes on mobile application. He works in a leading mobile app development company with skilled iOS & Android app developers that has developed innovative mobile applications across various fields such as Finance, Insurance, Health, Entertainment, Productivity, Social Causes, Education and many more and has bagged numerous awards for the same. Connect with him on  TwitterGoogle+ , and LinkedIn.

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