Tag: Software

Internet Marketing

How to Create a Facebook Link Image That Gets More Clicks

In recent years, it has become harder to drive organic traffic from Facebook. Not only does Facebook limit the reach of pages to less than 2%, but there are over 80 million pages you are competing with every time you post. This is why, if you want to drive traffic from Facebook, you need to do that extra bit to the links you post.
One way to go about this is by creating better Facebook link images because they take up the most space in a Facebook post and stand out from the text.

Image Source: Shopify’s Facebook page
If you create more attractive Facebook link images and optimize them for clicks, you will generate more attention and also drive more traffic.
So, today I am going to show you how to

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Jeffbullass Blog

Internet Marketing

Oh Snap: Snapchat launches new gaming and AR features in bid to play catch-up

Snapchat has announced the launch of various new features focused around augmented reality (AR) and camera search.
The launch, at the company’s first Snap Partner Summit, sees greater integrations with Lenses and Scan. The social media network is updating Lens Studio, its desktop app which enables users to build and distribute Lenses on Snapchat, to include capabilities such as hand and body tracking. The company has also launched a series of lenses which aim to bring iconic venues to life through AR, including Buckingham Palace, the United States Capitol Building, and the Eiffel Tower.
Another aspect for Lens is AR Bar and Scan. The former aims to make it easier for users to discover and navigate Lenses and camera search experiences on Snapchat, while the latter will ensure relevant Lenses

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Internet Marketing

Users ‘readily recognise’ importance of advertising – but don’t disable adblockers by default

Consumer expectations remain higher than ever when it comes to advertising – or rather, the lack of it. As a result, publishers have had to resort to stronger tactics.
We notice you’re using an ad blocker, the website says, with varying degrees of politeness. We also know everyone hates ads, it continues, but unfortunately our employees do need to feed and clothe their children so we were wondering if you’d be so kind as to disable your ad blocker just for us?
According to a new survey, however, if publishers do that then three quarters of their site’s visitors will never darken their doors again.
The survey from eyeo – creators of Adblock Plus, so naturally a little vested interest – polled 2,000 British online users. Of that number, almost 44%

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Internet Marketing

The big ‘tech-tonic’ shift: As Amazon begins to break the advertising duopoly – what’s left for anyone else?

Google and Facebook have held a well-documented, vice-like grasp over digital advertising budgets for over a decade, commanding 56% of global digital ad spend in 2018. That’s a fairly lucrative share of a market worth £470 billion. Viewing these figures, it is easy to regard the incumbent digital duopoly as unassailable; concluding their influence is too wide and their foundations are too strong.
But rumbling away behind these astronomical numbers is a very real threat to the current digital status quo. Sitting on mounds of valuable data, Amazon has long been murmured as a contender with the power to disrupt the dominance of Google and Facebook. These murmurs have escalated up the richter scale to tremors following the latest report from eMarketer.
In the race for quantifiable ROI advertisers

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Internet Marketing

The Social Media Manager’s Guide to Finding an Instagram Growth Service

Considering an Instagram growth service to take some work off of your plate?
Being a Social Media Manager looks like a fun job to many people, and at times, it can be – but as you know, it’s also no walk in the park. From analyzing the demographics of your followers to creating high-quality visual content to strategizing how to get more growth, you have a lot to keep up with.
With so many tasks on your plate, you need to work as efficiently as possible, saving time while getting the best results for your clients.
Finding a high-quality growth service will save you hours of time (not to mention alleviate quite a few headaches).
So, here’s everything you need to know about Instagram growth services – how they work, how to

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Internet Marketing

How Starbucks is looking to dark social for greater engagement – and how you can do the same

In the marketing world, the phrase “dark social” has sometimes been used as a threat or a warning. Many see it as impenetrable and too difficult to evaluate ROI from. But it’s a topic that has only become increasingly timely after Mark Zuckerberg announced Facebook’s planned pivot from a public-facing platform into one built on private messaging.
What’s more, forward-thinking brands are realising its potential. Starbucks, home to plenty of coffee shop gossip in its time, is now looking to dark social to engage more with its customers’ conversations, combining product development with marketing as it looks to Facebook groups to gauge brand sentiment and conduct trend analysis.
Dark social doesn’t have to be seen as a threat. Our data brings some illumination to this “dark” area, and

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Internet Marketing

Blink and you’ll miss it: How to get the most out of short-lived social content

It is no secret that social media marketing is an ever-moving target. Up until recently there was a firm belief that the longer content remained accessible the more impactful it would be. Now, as counterintuitive as it may sound, there is a swing towards short-lived content, which has to do with Instagram’s rise in popularity.
Instagram is increasingly being seen by brands as a dynamic platform from which to share their more informal side in an almost off-hand manner. Instagram is fully ingrained in our culture; celebrities make major announcements from it, people share their holiday photos on it, and even an egg has managed to find a way to cause a stir on it.
The figures speak for themselves. One third of the most viewed Instagram stories are currently

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Internet Marketing

Weekend Favs June 15

Weekend Favs June 15 written by John Jantsch read more at Duct Tape Marketing
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.
I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Krisp – Mute background noise during calls.
Press Hunt Boost – Use AI to get your company noticed by the right journalists.
HelpDesk – Track and respond to customer service requests.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

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Duct Tape Marketing

Internet Marketing

10 WordPress Plugins That Will Optimize Your Editorial Work

10 WordPress Plugins That Will Optimize Your Editorial Work

Running a blog is like putting together a puzzle, in which each little piece of work needs to fit the whole picture perfectly.

Blogging isn’t just about writing the best content and publishing it for your audience. It’s about making all the right adjustments and editing your content until it’s perfect in every sense.

Luckily for you, there are WordPress editorial plugins designed to make your work easier, faster, and more efficient. There’s a plugin for each piece of the puzzle, helping you get to the end results in a more optimized manner.

Take a look at these 10 fresh WordPress plugins which will optimize your editorial workflow and help you run your blog effortlessly.

Page builders

According to Adobe ,  59 % of people will read or browse through something beautifully designed rather than something plain and boring.

Let’s kick this off with some of the best WordPress page builders. Learn what they are and how can you use them to optimize your work.

1. Divi Builder

Divi Builder for wordpress plugins

The visual effect of your blog and each post that you write is of great importance. Divi Builder is a visual editor plugin for WordPress giving you control over the appearance of your blog and allowing you to pull all the strings.

Here’s what it’s all about:

  • Customizing your design
  • Drag and drop elements
  • No coding necessary
  • Applicable on any theme

Divi builder enables you to easily design your blog, customize its functions, buttons, sidebars, and make it in accordance with your own preferences.

It’s simple and easy to use, so it’s perfect for both beginners and experienced bloggers. Give it a try and see where it takes you.

2. Elementor

Elementor for wordpress plugins

Another extremely popular WordPress page builder with powerful features which can make your visual editing work enjoyable and easy is Elementor .

Here’s what makes it so great:

  • Live preview of your design. See what your visitors will see, as you edit the design.
  • Drag and drop elements. Choose what you need, add it, and edit it.
  • Free widgets. Select a widget from the list and add it to your design.
  • Free templates. Either choose an existing template and edit it or put together different sections to create your own template.

Elementor will make your editing work simple, clean, and stress-free.

3. Thrive Architect
Thrive Architect for wordpress plugins

Another fabulous WordPress page builder you’ll be more than happy with is the Thrive Architect .

It’s based on the drag-and-drop principle and you need absolutely no coding skills to use it.

It comes with the following features:

  • Font customization
  • Image and text combinations
  • Detailed styling
  • Customizable content boxes
  • Content tabs
  • Bullet lists

There’s a lot more going on with this WordPress editorial plugin so make sure to check it out and see for yourself.

Image editing

Editing images is crucial and with the right plugins, it’s also simple and easy.

4. Ultimate Image Filters

Ultimate Image filters for wordpress plugins

Editing images is a regular part of the entire WordPress experience and there’s a plugin which can make this process a whole lot easier.

The Ultimate Image Filters  plugin is designed to help you edit your images without having to open a separate window with picture editors.

Here’s how it works:

  • Integrates with your Media Manager
  • Adds more than 40 filters
  • You choose a filter and see the preview
  • Save the photo and use it with your content

It’s super-simple and gives you a ton of options for making your web page more visually appealing and attractive.

5. Enable Media Replace

Enable Media Replace for wordpress plugins

Uploading images to WordPress is not that big of a deal unless you frequently want to replace them.

First, you need to:

  • Upload it
  • Size it
  • Optimize the metadata

However, replacing an image can be such a drag, if you don’t have the right tools.

If you want to update it and change the image, you first need to delete the old one and start the process all over again.

Well, if you have the Enable Media Replace plugin, all you have to do is upload a file of the same type as the one you’re replacing. It’s that simple.

Plus, it comes with a preview of the new image!

Text editors

Your content is an essential part of your webpage and you need to ensure it’s properly edited. The following plugins are a great helping hand for text editing optimization.

6. TinyMCE Advanced

TinyMCE Advanced for wordpress plugins

This WordPress editorial plugin is designed for those detail-oriented people who want to create the perfect content for their visitors.

TinyMCE Advanced lets you create your own, personalized visual editor toolbar by adding, arranging and removing the available buttons.

You can create up to 4 rows of buttons such as:

  • Font size and family
  • Background color
  • Source code
  • Emoticons

This plugin definitely makes the text editing process easier and more enjoyable.

7. WP Smart Editor

WP Smart Editor for wordpress plugins

Another super-useful text editor plugin which helps you edit according to your own preferences is the WP Smart Editor .

Here’s what it offers:

  • Filter the available tools
  • Custom style editor
  • Table, column, button, and bullet manager

“Not only does this plugin save you the time, but it also makes you more creative, efficient, and productive,” says Tina Pearson, blog editor, and writer at Best Writers Canada .

Find all the right tools and use them to create the content you want to share with your audience.

8. Editus

Editus for wordpress plugins

Editus comes with a great formatting toolbar and allows you to track your changes with a real-time preview.

Here are some of the best features it offers:

  • Editing links, images, and text
  • Intuitive, drag-and-drop editing
  • Simple interface
  • No coding

This WordPress editorial plugin will make your writing process easier and help you reach all your editing goals.

To ensure your content is properly written, you can use a tool like Grammarly or a service like Get Good Grade . You can also check out Canada Writers to see what they have to offer.

Charts and tables

Infographics can improve web traffic by 12% . Adding visual aids to your content is always a great idea, but they’re not so easy to make unless you have the right plugins. Take a look at these.

9. Visualizer

Visualizer for wordpress plugins

In order for your visitors to understand the information you’re providing better, you should always include some kind of a chart or a table.

Visualizer is a plugin enabling you to create and manage charts and tables, and add them to your WordPress pages.

Once you create a chart or a table you can:

  • Customize it
  • Choose colors and fonts
  • Make them fit the rest of your content

It’s the best way to incorporate tables and charts into your content, and give your readers an extra reason to appreciate your content.

10.  wpData Tables

wpData Tables for wordpress plugins

wpData Tables makes embedding data into tables and charts super-easy.

It will allow you to create more than 35 different types of charts, tables, and graphs.

  • It works with MySQL databases
  • It has a responsive design for all devices
  • It has built-in editing tools similar to Excel
  • You can link a chart to a table.

It’s the perfect way to enrich your content and raise the bar for your competitors.

Final thoughts

Optimizing your editorial work requires you to choose all the right tools. Luckily, there are WordPress editorial plugins which can help you perform at a high-quality level, without too much trouble.

Make sure to check out the list above and see which tools and plugins will suit your editing needs best.

Guest author: Chris Mercer

The post 10 WordPress Plugins That Will Optimize Your Editorial Work appeared first on Jeffbullas’s Blog .

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Internet MarketingMaking Money OnlineResources

The Best Internet Marketing Resources – Roundup

Best Free Photo Resource?

This website has a ton of free photos you can use in your marketing. Check the licenses – most are unrestricted and even allow you to use them in paid products, on your website and so forth.

unsplash.com/

All Design Tools in One Place

Youzign is an easy to use design app that lets you create any design you need, including social media graphics, ebook covers, blog graphics, business cards, flyers, coupons, memes, infographics and more.

youzign.com/

Record Skype Calls

‘Pamela for Skype’ is a free, fast and easy to use tool for recording your Skype audio and video.

www.pamela.biz/en/

Make Videos Like the Pros

This
is an all-in-one video creator to quickly make high quality videos.
Boost your conversions, increase your sales, and spend less time
doing it.

www.videomakerfx.com/

Customer’s 2018 Choice for Online Meetings

Hold
online meetings, collaboration-enabled online conference rooms, video
webinars and more. Handles up to 500 video participants and 10,000
viewers.

zoom.us/

World Class Security for Your Files

Keep
your computer (and your income) safe with online backup and file sync
for your home or business, 100% automatically.

mozy.com/product/mozy/personal

Online Scheduling Assistant

Clients
can view your real-time availability and self-book their own
appointments, as well as paying you online, rescheduling with a click
and more.

acuityscheduling.com/

Get People Talking About Your Site

A
quick and easy way to get your blog posts some quick links with a
human-powered social bookmarking service.

socialadr.com/

Email Marketing Funnels Done for You

If
you don’t want to hassle with the tech work of setting up email
marketing funnels, you can test drive this software and service for
just a buck.

Sneaky Way to Get More Likes on Facebook…

…and
also twitter retweets and Google+. Earn credits for what you’re
already doing, then use those credits to get your stuff shared by
other members. These are real people who can choose what they share –
not bots.

www.justretweet.com/

Edit Graphics Quickly

Photo
editor, design maker, touch up artist, collage maker and other fun
stuff to make super cool graphics that get clicked and shared.

www.picmonkey.com/

10 Psychological Tricks to Boost Your Website’s Sales

Just
a tiny little thing is often all that is needed to get a wavering
customer to purchase.

www.entrepreneur.com/article/314741

How Blockchain Could Change Digital Marketing Forever

Could
the technology behind Bitcoin change the way you do online business?

blog.hubspot.com/marketing/blockchain-could-change-digital-marketing

$0 to $1,000 in a Day…

The
Marketing Method You Must Use to Grab People’s Attention.

This
video highlights a great idea on niching down to a passion and
repurposing a product to sell it like crazy.

www.entrepreneur.com/video/314538

Also
check out The
Traffic Secret to Turn Your Visitors into Customers:

www.entrepreneur.com/video/314539

4 Reasons Why people Stop Reading Before the End of a Page

Ever
read something like this on a website?

Always
striving for excellence, from our very inception, a visionary,
vigilant, and flexible approach has ensured that we are awake to the
exciting possibilities science and technology allow, so that we can
offer you beautiful, precise, and high-quality hardwood floors.”

Huh?

Copy
like that is a great way to LOSE customers. Here’s what to do
instead:

5 Ways to Improve Your Email Marketing with Gamification

Gamification
is a lesser-used but highly effective tactic for engaging email
subscribers. 

econsultancy.com/blog/70105-five-benefits-of-using-gamification-in-email-marketing-with-examples/

3 Myths Stopping You from Making More Sales on Amazon

You
might be looking at things like ratings and shelf space all wrong.

marketingland.com/the-myths-that-keep-you-from-winning-on-amazon-242450

Why Facebook Chatbots Could be Your Best Online Marketing Friend

Imagine
using a chatbot to talk to your prospects for you. Sci-Fi? Or
present-day reality?

www.entrepreneur.com/video/314870

4 Email Templates that Generated $100,000 in 30 Days

HubSpot
columnist Matthew Scott shares four email templates that helped
HubSpot generate $100,000
in 30 days.

blog.hubspot.com/sales/100k-email-templates-follow-up

How to Handle Angry Customers

Shopify
shares 7 ways to handle your customers when they’re upset with you,
your product or your service – even when there is no easy answer.

www.shopify.com/blog/helping-upset-customers

The Goal-Based Approach to Domain Selection

VIDEO:
The
MOZ team says, “Choosing a domain is a big deal, and there’s a
lot that goes into it. Two essential questions to ask to guide your
decision-making: What
are my goals,
and what’s
best for my users?”

moz.com/blog/goal-based-domain-selection

Dan Kennedy: Increasing Marketing Response Rates

Most
marketers’ failures and disappointments result from giving
confusing directions or no directions at all. Confused
or uncertain consumers do nothing. And people rarely buy anything of
consequence without being asked.

Here’s
how to clearly tell your customers how to buy your products in a way
that makes them take action.

www.entrepreneur.com/article/313316

Email Marketing is Dying, Right?

Ummm….
No. Not even close.

Consider
these stats:

  • Messages are five times more likely to be read
    via email than on Facebook. -Radicati

  • Email acquires 40 times more new customers
    than Twitter or Facebook -McKinsey
  • Your content will be shared with your email
    followers three times more than any other visitors. -QuickSprout

  • 92% of all adults online use email, and 61%
    use it on any given day. –Pew Research

  • Targeted and segmented emails account for
    generating 58% of all revenues. –DMA
  • Email open rates are highest when a company
    sends two emails monthly. –Database Marketing Institute

Read
more here:

3
Trending Marketing Tactics in 2018

We’re
halfway through the year – time to catch up on the latest trends
that may be affecting our business:

www.entrepreneur.com/article/314922

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