Tag: Technology

Internet Marketing

The Top 6 Ways Artificial Intelligence Will Affect Design In The Future

Artificial Intelligence (AI) has been the talk of the town for a while now. I remember the fiasco from chatbots that replied instantly. We have all texted Siri saying ‘I love you’ at least once in our lives. It hasn’t been long since then, but Artificial Intelligence, in a very short span, has embedded itself in our lives.
The technology first emerged in the mid-1950s. Some feared it would replace the human workforce in the future, but for now, we are safe. Artificial Intelligence is a catalyst that helps us with work. It is far from being as intelligent as humans.
But, as we speak, over 72% of people own AI-oriented mobile devices. Siri and Alexa are the biggest example and not to forget a smartphone’s facial recognition feature.
Artificial Intelligence

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Jeffbullass Blog

Internet Marketing

How To Design Mobile Forms To Boost Conversions

Mobile devices are ubiquitous now.
People use them every day to book hotels, flight tickets, shop online and much more. No wonder there is a constant surge in the number of mobile users and it will increase with each passing year.
According to a report from Forrester’s Retail Wave, smartphones contributed retail purchases of USD $1 trillion in the US in 2018. Because of this, you must consider creating a mobile-friendly user experience so you don’t miss this potential audience.
Mobile forms are a key part of the conversion equation on phones. Be it an eCommerce checkout form or just a signup form. You don’t want users to abandon your website or app because of poor user experience.
In this article, I share a range of effective mobile form design tips that

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Jeffbullass Blog

Internet Marketing

Marketers should be double mobile optimising content – here’s why and how

We all know that our time spent on mobile phones is increasing, but this year, for the first time, our time spent on mobile overtook TV. That’s more hours checking social media, watching content and viewing ads on our phones, than watching television, or on desktop. It may have been a long time coming, but surpassing that tipping point is a momentous shift for brands.
Customers are more likely to be viewing your ad during the three hours and 43 minutes they spend on their mobile phones than anywhere else. Watching on a small screen, probably while multitasking, perhaps on the move. They may be on battery saving mode, which means a darker screen, or sneaking a glance while at their desks on silent mode. Advertisers can no longer

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Internet Marketing

How essential are push notifications today in the modern marketer’s arsenal?

You have to go way back to 2003 to find what is often credited as the first ever push notification – BlackBerry’s Push Services, designed to inform users of their incoming emails. Back then, the only way to read an email on a train was with a BlackBerry in hand, but fast forward 16 years and push notifications are a part of everyday life.
Research has found that the average opt-in rate for push notifications in 2018 was 53.3% – a huge market in which advertisers can operate globally. Push notifications have become part and parcel of everyday life, with media buyers now widely investing in this ad format on both desktop and mobile devices. But what makes push notifications so popular for advertising teams? And what are the

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Internet Marketing

Why AI should not be treated as a KPI for marketers right now

In the past 12 months artificial intelligence (AI) adoption rates have tripled, while almost half of businesses have already integrated at least one AI tool into their data management systems. According to many industry predictions, these numbers are only set to increase.
Although AI has proven benefits in specific areas (such as providing marketing insights), vendors are witnessing an increase in requests for proposals (RFP) that specify the need for AI requirement with no explanation as to why it is needed, or what business objective it will be addressing.
With AI being touted as the must-have solution for streamlining processes and systems, are companies rushing to deploy ‘any’ AI solution, instead of taking the time to consider whether they really need it? And are some companies simply trying to appear

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Internet Marketing

When it comes to AI for marketers – less haste means more speed

AI is one of the most exciting innovations in the ad industry. Not a day goes by without a new story about the latest AI product, what the tech can do, and where it’s set to go. And the promises aren’t just limited to our industry alone – AI is set to revolutionise the world we live in.
Given the boundless opportunities, it’s tempting to jump in right at the deep end and pick the glitziest AI solution with the most bells and whistles right from the start of your campaign. But while we all want the latest, shiniest gadgets, those aren’t necessarily the bits of tech that’ll make the most difference – at least in the short run. Here’s a few tips on why you should avoid the ‘bigger

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Internet Marketing

Netflix and machine learning is one thing – but for the rest of TV, AI is just hype

Artificial intelligence (AI) hype is everywhere. But does AI truly have a place in the TV industry? 
Electronics company, LG, is testing smart assistant integration that could streamline TV interaction, meaning it may soon be time to say goodbye to your remote. When it comes to content, the BBC used AI to create programming; with two nights of AI-assisted content for BBC “4.1”. While over in China, in a world first, AI TV hosts joined humans on stage for China Central Television’s (CCTV) Spring Festival Gala. 
But don’t be fooled, the AI revolution hasn’t quite reached your living room screen. Enthusiasm for smart technology may be high – even the government has pledged to invest £300 million in AI projects as part of a £1 billion sector deal – but capability is limited and we are still some way from futuristic viewing and bot-powered planning. It can be artificial, but is it intelligence? 
The hype cycle 
A key reason

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Internet Marketing

Boosting business competitiveness with behaviour-based marketing: A guide

We all recognise how significantly technology and the internet specifically have changed our lives. As consumers we live by the mantra faster, easier, more. We can book our holidays, manage our finances and socialise with friends and family all over the world from anywhere with a strong Wi-Fi or 4G/5G signal on any one of our multiple devices.
This same attitude has spilled over into our business lives, especially when it comes to our roles as consumers in the world of B2B world. We’ve come a long way from relying on brochures and chats with sales reps to get the information on the product, solution or service we need. Now we have a world of information at our fingertips to build our knowledge, from forums, LinkedIn discussions, online reviews, to

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Internet Marketing

AI in customer communications: Why the need for diversity is key

Technology truly has the power to move society forward—and we’re seeing it being adopted for good across the world. When it comes to healthcare, for example, AI is being used to process medical research in a way we’ve never seen before. In recent weeks, we’ve seen reports from UCLA that a new AI system can detect prostate cancer with the same levels of accuracy as experienced radiologists.
We’re also seeing AI transform the way that industries communicate. Staffordshire University has just launched Beacon for the education sector, a digital assistant which is on hand 24/7 to support students. The chatbot can respond to a wide range of requests, from timetable enquiries through to advice on council tax exemption. This is a critical move in ensuring support for students—and in

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Internet Marketing

The rise of ‘eception’ and the ethical issues arising from humanising AI in customer experience

You land on a website one day and “Jay” sends you a welcome message and an invitation to chat. Jay has a smiley headshot displayed and seems well-spoken enough. But is Jay a human customer service agent, or a bot?
Even a few exchanges might not be enough to identify Jay’s true nature. You may have to say something completely unexpected to detect any indication of whether Jay is really there or running via AI.
The truth is that humans are easily capable of sounding robotic, and bots are increasingly capable of sounding human. Against this uncertain backdrop is where consumer doubt and the issue of eception arise. But what is eception, exactly?
The rise of ‘eception’
Coined by Byron Reese, ‘eception’ is a term for AI programs designed to deceive users into

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Internet Marketing

New inventory tracker reveals how retail and IoT can be the right fit

California software firm Manhattan Associates has launched an Internet of Things-based (IoT) solution that helps retailers maintain their store inventories accurately.
The average level of inventory accuracy in the warehouse is nearly 99%, says Auburn University’s RFID Lab. It says that the accuracy is below 65 per cent in retail stores, which is mostly imprecise and misses order fulfilment commitments, resulting in loss of sales.
The newly introduced IoT-powered solution enhances the store inventory tracking and order picking capabilities of the company’s existing Store Inventory and Fulfilment (SIF) solution that supports RFID, which considerably improves store inventory accuracy, expedites store order fulfilment, and increases efficiency levels that were not achievable earlier. The solution can work with any RFID solution provider.
Manhattan’s first RFID partnership is with Zebra Technologies’ Smart Lens solution.
RFID

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Internet Marketing

Taking Relationship Marketing to the Next Level

Taking Relationship Marketing to the Next Level written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Zvi Band
Podcast Transcript
Today on the Duct Tape Marketing Podcast, I chat with Zvi Band. He is a the founder of Contactually, and a hacker and community builder.
Contactually is a smart CRM tool that can help you manage relationships in the long term. He’s also invested in growing relationships and connections in his own backyard, in the Washington, DC area. He co-founded Proudly Made in DC for local startups and the DC Tech Startups Meetup group.
His book, Success Is in Your Sphere, delves even further into the topic, providing a step-by-step approach to leveraging your existing relationships to your advantage.
On today’s episode, Band shares what he’s learned about networking and

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Duct Tape Marketing

Internet Marketing

Weekend Favs June 15

Weekend Favs June 15 written by John Jantsch read more at Duct Tape Marketing
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.
I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Krisp – Mute background noise during calls.
Press Hunt Boost – Use AI to get your company noticed by the right journalists.
HelpDesk – Track and respond to customer service requests.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

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Duct Tape Marketing