Tag: World Wide Web

Internet Marketing

Why Meta Titles and Meta Descriptions Are Critically Important For SEO

If you’ve ever tried optimizing your website for search engines, you definitely would have come across things such as Meta Titles and Meta Descriptions.
These two are a staple of any SEO strategy. They need to always be considered and edited before publishing a piece of content or allowing a website to go live.
But if you’ve never even touched the SEO side of your website, well then this article should convince you that it’s an absolute must to have if you want your business to succeed. Sure, there are numerous other marketing tools to use for promotion, but why not allow Google to do the marketing for you?
Let’s tackle SEO in general first, and then I’ll explain the importance of Meta Titles and Meta Descriptions.
What is SEO and why

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Internet Marketing

Three ways you can use Google’s tools to dominate local search

Often, when companies think about search engine optimisation, it’s largely focused on determining where their business shows up on a search results page. While this is, of course, an important part of the equation, it also assumes that all search is the same. In truth, search results are not created equal — especially when it comes to those for local businesses.
Unlike companies that operate primarily online or have locations everywhere, local businesses tend to have different metrics for success. According to HubSpot, half of all people who make a local search visit a store they find in the results the very same day. This combined with another survey that says 61% of local searches result in conversions makes it easy to see the power of search in getting customers through the door.
That’s

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Internet Marketing

The Top 5 Content Distribution Strategies to Proliferate Your Brand’s Reach

There’s a whole lot of amazing content being generated each minute on different platforms.
Here are some mind-boggling facts:

Instagram users publish 46,740 posts per minute.
Google conducts 3,607,080 searches per minute.
Twitter users send 456,000 tweets per minute.

Yes, content is essential. Google loves quality content. Your visitors love content. But it simply makes no sense to write content for the sake of writing.
Not only do you have to produce quality content but you also need to adopt methods to distribute it.
Producing content is one side – marketing it is another.
Content marketing is an absolute requirement for brand survival and it focuses on respecting your customers. I’ve grown a big part of ProofHub through content marketing by offering our potential customers information that is relevant to educate them about project management problems

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Internet Marketing

The 7-Point Website Redesign Checklist To Avoid SEO Problems

Does your website look like it’s stuck in the ‘90s? Well, that’s a real bummer! Because the visual aesthetics of your website can have a lasting impact on your web traffic and sales conversions.
So, what do you do? Do you redesign the entire website? Well, that’s always an advised option but undertaking a website redesign can be a tricky and colossal endeavor. You have to face some confusing questions like: Where do I begin? What are the latest trends in designing websites?
But most importantly: How the redesign will affect your SEO and sales?
SEO is a tricky business even for experienced professionals. If you simply slap a new design on your website without considering SEO and its guidelines, it could seriously hamper your SERP rankings.
So, how do you make

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Internet Marketing

How To Write Email Marketing Copy That Converts Like Crazy

Are you ashamed of your email marketing campaigns?
There’s nothing worse than seeing a digital campaign become stagnant. While it’s easy to set up a sales funnel, or create a newsletter, and start building your list of subscribers. That’s not a success.
Success is turning these curious prospects into engaged customers. And if you’re not cultivating lasting relationships with your email subscribers, you’re failing.
Knowing how to effectively persuade and influence your email subscribers in a way that makes them take the next step in their customer journey is vital.
One of the most common ways to monitor the success of an email marketing campaign is through the conversion rate. This is the percentage of your email recipients who open the email, click through to your website, and complete a set desired

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Internet Marketing

5 Beginner Tips For Dominating Google Ads

With over 3.5 billion searches on Google every single day, the chances are that your ideal customer is already searching for you.
All you need to do is pop up in their search results.
Google Ads is one of the most effective ways to do this in the short run. Many businesses have leveraged Google Ads to kickstart their growth.
In this article, you will find out:

How Google Ads works.
5 of the most important tips for using Google Ads.
How to stop Google Ads and if that should matter when deciding your marketing strategy.

Let’s dive in…
How does Google Ads work?
To begin with, you need to understand how Google Ads (previously known as Google Adwords) really works.
Every time someone types a search query into Google, they see a list of search results. And

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Internet Marketing

The 9 Best Hashtag Tracking Tools Every Marketer Should Know

For most of us, social media has become a second home where we invest 3-4 hours of our leisure time a day. This is supported by the fact that there are 3.2 billion people logging in daily to social media. And marketers see an opportunity to attract this audience to their product or business.
Hashtag tracking is one method that helps this purpose for marketers.
Hashtags have been a highlight of social media platforms like Twitter, Instagram, Facebook, and Pinterest. They are commonly used by businesses and users to support their content on digital platforms.
An intro to hashtags
A hashtag is generally a phrase or keyword prefixed with the # sign which is attached to a piece of content on social media. A hashtag helps enhance the discoverability of the content.
The

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Internet Marketing

10 Key Facebook Video Marketing Statistics You Need To Know

Facebook has undeniably revolutionized the way people consume video content and has urged other social networks to follow their lead.
This social media giant has fast gained momentum in the digital realm with around 1.32 billion daily active users. It is surely the go-to platform to market your brand and give it the necessary exposure required.
From driving relevant website traffic to generating sales leads – Facebook should make up a substantial part of your marketing strategy.
According to Cisco, by 2020, the minutes of video crossing the internet per second is expected to be close to 1 million. That’s a staggering amount.
When I had an interactive session with “Mr. Moiz Khan” a digital marketing expert at Animation Monster, he had this to say: “We live in a mobile-first world and the

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Internet Marketing

Back to life: It’s the ‘new’ New Year – and a huge opportunity digital marketers overlook

For decades, marketers have made a moment of “back to school”, setting their sights on mothers and, in more recent years, fathers.  But according to new data from Pinterest, limiting marketing to families with kids focused on back-to-school is a miss for advertisers.
On Pinterest, we see a renewed enthusiasm from people of all ages for organisation, health, positivity, activities and refreshed routines in September. It’s almost like people are hitting refresh on their resolutions and restarting their year. We call this moment “Back to Life.”  

Back to Life represents a key opportunity for marketers. Setting long-term goals on Pinterest in the summer translates to making major purchases in the fall. For example, in the summer months, consumers on Pinterest express various shopping intent such as buying a new

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Internet Marketing

5 Considerations For Choosing a Social Media Management App For Your Business

Not that long ago, one of the best ways a business owner could get in front of consumers was to take out a small ad in the Yellow Pages. Potential customers “let their fingers do the walking” through the huge paper directory of businesses and would stumble upon yours. And if your business name started with an A, B, or C so that it was listed first? Even better.
But those days are gone, and – like it or not – your business needs to be everywhere consumers may be looking for you. Along with search engines, review sites, and industry-related directories, the big hitters are social media networks, including Facebook, Twitter, Instagram, Pinterest, YouTube, and LinkedIn.
In fact, the 2019 Social Media User Trends Report from GlobalWebIndex cites that

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Internet Marketing

3 Ways to Combine Social Media and PPC For More Conversions

Social media is home to billions of users worldwide. 2.62 billion, to be exact.
And PPC has a proven track record: producing $2 for every dollar spent.
The only problem is: how can you leverage both?
Sure, you can run campaigns on Facebook or promoted posts on Instagram.
Meanwhile, you can launch targeted search campaigns on Google.
But, what if you could combine both, creating a seamless experience for users from start to finish?
Here are three ways to do just that and get more conversions.
1. Target specific social post engagements with Google Remarketing
Social media is rarely a place for more conversions. People are there to engage with their family, friends, and people they follow.
Users are rarely going on Facebook with the goal of purchasing products.
Sure, they may discover products on social, but the intent

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Internet Marketing

7 Psychological Techniques to Increase Your Web Page Dwell Time (With Examples from Experts)

A high click-through rate (CTR) may help you get higher rankings on the search results pages. But a high dwell time will help you keep those rankings.
When a search engine user visits your page and spends a lot of time going through your content, search engines see your page as providing value.
And in most cases, this is true.
As Duane Forrester said when he first used the term “dwell time” on Bing’s blog:
“If your content does not encourage them to remain with you, they will leave. The search engines can get a sense of this by watching the dwell time.”
He then continued:
“And while that’s not the only factor we review when helping to determine quality, it’s a signal we watch.”
Now, the big question is: how do you present accurate

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Internet Marketing

How Video Content Can Help You Boost Your Google Rankings

Google’s search algorithms are inclined to deliver a good user experience. That’s why you need to create content that is authentic, relevant, and valuable to your target audience.
A majority of SEO professionals create and optimize various types of content such as blog posts, infographics, and images to increase their brands’ search visibility. However, one type of content that is quite underutilized in the world of SEO is video content.
Though 87% of brands now use video content as a marketing tool, not many focus on deriving its SEO benefits.
If used effectively, videos can significantly contribute to your overall SEO strategy, in a couple of ways. Let’s see how video content can help you boost your SERP rankings.
Drive more traffic to your website
Consumers enjoy video content. U.S. adults aged 18

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Internet Marketing

Facebook aims to assuage user trust concerns with Off-Facebook Activity tool

Facebook is giving its users more guidance on data it holds on apps and websites interacting with the social giant.
The company is launching Off-Facebook Activity, which aims to ‘help shed more light on practices that are common yet not always well understood’, in the words of Erin Egan, Facebook chief privacy officer for policy and David Baser, director of product management.
Despite its dystopian name, users can see a summary of the information other apps and websites have sent Facebook, disconnect it from their account and do so for future ‘off-Facebook activity.’
“Many apps and websites are free because they’re supported by online advertising,” wrote Egan and Baser, “and to reach people who are more likely to care about what they are selling, businesses often share data about people’s interactions on their

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How to Sell More on Instagram With Shoppable Posts

How often do people often visit your site?
For you to become successful, you need to rely on web traffic to increase conversions. But the thing is – what if the same people aren’t navigating your site every single day?
In a study about the online shopping behaviors in the US, 40 percent of users purchase products and services online a couple of times each month, while 20% buy every week.
While these numbers are encouraging, you can’t merely rely on your site alone to generate traffic and sales.
You need to utilize other platforms to market your products.
Take Instagram, for instance. It has 500 million daily active users, and approximately 80 percent of those users follow a business profile.
The platform has also become a lot more convenient since the introduction of

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Internet Marketing

How to Use Topic Clusters to Drive SEO Performance

Search is changing, and the way we market and promote our small businesses, nonprofits, and other ventures have to change with it.
It’s no longer enough to do keyword research – the basis of the vast majority of SEO strategies over the last decade-plus – when creating content, building your brand, and seeking to rank higher on Google’s results pages. We need to think more holistically about our content, and that means using a concept called “topic clusters.”
Topic clusters are a relatively new way to think about how to write and organize content. From now on, no blog post, article, or other digital content should exist only to include the odd long-tail keyword phrase. When you write, you must think about where your content fits into the bigger picture

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Internet Marketing

How to Increase Page Speed on Image-Heavy Websites

Images are the essence of contemporary websites; without them, it is difficult to establish a long-lasting impression on your visitor.
Images help businesses engage their visitors and minimize bounce rates; however, they can also be the cause behind weak web performance. Search engine crawlers like Google and Bing detest image-heavy and slow loading websites. Heavy images drastically cause page loading times to increase.
How do websites display stellar quality images while reducing their sizes and still not suffer a loss in quality? Below are actionable steps that website owners, SEO experts, bloggers, and online eCommerce shops can utilize to increase page speed.
Post summary:

Benefits of optimizing images
How to optimize images for faster page loading speeds
What are SVGs and why you should consider using them?
Other best practices for image-heavy websites
How can I

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Internet Marketing

5 Types of Content That Grab Immediate and Lasting Attention With Prospects

Attention – you can have insanely high conversion rates and super compelling products, but still lose if you’re not able to get attention.
Follow and reverse engineer what Jeff Bullas does and you’ll notice a pattern. Create content, publish, and share it.
Is that it?
No way, Jose.
What kind of content? Where is it published? How is it shared?
In this post, we’ll cover the different types of content that get attention.
Need help blogging? Click here for a 10% discount on blog writing services.
1. Video
It’s hard to contemplate getting out of your comfort zone if you’re a great blogger, but you need to start getting into video.
According to the latest Alexa stats, YouTube is the second most visited site in the world. In an article on Think With Google, David Mogensen (Head

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Internet Marketing

Why marketers need to engage rather than enrage to solve the mobile advertising divide

Keeping a lid on problems doesn’t solve them — as the publishers still losing almost £1 million to ad blocking can confirm. Over the years, the ad block fight has slipped from the number one spot of industry problems; with declining general levels of blocked impressions and increasing advertising investment creating a perception the issue is under control. But that isn’t necessarily true.
Mobile is not only set to be a key driver of 2019’s £14.7 billion digital ad spend total; it’s also experiencing greater levels of ad blocking. Studies have shown a creeping increase in usage, with blockers detected during 8% of UK mobile sessions, and 32% of global mobile users blocking ads, only just behind PCs and laptops (37%).
While it may be moving at a relatively slow

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How to Show Up In Google Maps: A Google My Business Optimization Checklist

When it comes to getting new inquiries and sales for your local business, local SEO is found to be extremely effective.
In fact, a recent article from Search Engine Watch shows that “there was a 20.1% increase in clicks to call, clicks for directions, and clicks to a business’s website” with Google My Business (GMB) interactions when comparing stats from 2017 and 2018.
This is HUGE!

But in order to generate these clicks, your website’s GMB profile needs to be visible to interested searchers.
To give your business the highest probability of showing up in Google Maps for searches relevant to your business, we have provided a checklist below of GMB optimizations to help you achieve this. 
1. Create or claim your Google My Business profile
The first thing you need to do is

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Internet Marketing

How to Create a Facebook Link Image That Gets More Clicks

In recent years, it has become harder to drive organic traffic from Facebook. Not only does Facebook limit the reach of pages to less than 2%, but there are over 80 million pages you are competing with every time you post. This is why, if you want to drive traffic from Facebook, you need to do that extra bit to the links you post.
One way to go about this is by creating better Facebook link images because they take up the most space in a Facebook post and stand out from the text.

Image Source: Shopify’s Facebook page
If you create more attractive Facebook link images and optimize them for clicks, you will generate more attention and also drive more traffic.
So, today I am going to show you how to

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Internet Marketing

Programmatic ad viewability outperforming direct ads for first time, says report

A new study from Integral Ad Science (IAS) has noted a potential sea-change in terms of digital advertising, with programmatic desktop display ads in the UK outperforming publisher direct ads for the first time.
The Media Quality Report, which offers UK benchmarks for viewability, brand safety and ad fraud across digital environments and channels, noted that during the second half of 2018 almost seven in 10 (69.1%) programmatic UK desktop display ads met minimum viewability standards. Publisher direct ads, in contrast, were at just over two thirds (67.7%).
Viewability was determined as 50% of the ad unit in view for one continuous second for display and mobile advertising, 30% for one continuous second on large display ad formats, and 50% for two seconds for video ads, per the Media Ratings

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The harm of social media validation: A question of responsibility and protecting the vulnerable

Humans have an innate desire to be liked by peers and to feel a sense of belonging — and nowhere is this more prevalent than social media. The more likes, comments, and shares a post gets, the more socially validated the poster feels.
In fact, studies show that just these online reactions release dopamine in our brains, which makes us feel happy. Like gamblers at a slot machine, we anticipate a certain response when posting something online: Who will like my photo? Will it attract more likes than my last post or my friend’s post?
Not surprisingly, social media platforms know all about this and find ways to keep us (and advertisers) coming back for more. While it’s good for revenue — after all, marketers are willing to hand over more money if they

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Amazon beats Apple and Google to world’s most valuable brand ranking

Amazon has overtaken Apple and Google to become the world’s most valuable brand, according to a new report from WPP and Kantar.
The 2019 BrandZ Top 100 Most Valuable Global Brands ranking was as ever dominated by technology, with five of the top 10 designated as tech providers. Amazon and Alibaba (#7) were designated in the retail space, while McDonald’s – whose recent purchase of personalisation software provider Dynamic Yield was well documented – Visa and AT&T completed the top 10.
Of those in the top 10, Google – last year’s victor – fell to #3, while Tencent dropped to #8 from fifth position in 2018 and McDonald’s fell a place to #9. Despite the latter’s drop, the report noted McDonald’s brand value had increase 3%. Amazon, by comparison, saw

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