Tag: YouTube

Internet Marketing

How to Leverage YouTube Influencer Marketing to Increase Sales

Video marketing helps you generate more high-quality traffic, increase brand visibility, and credibility.
In fact, 84% of marketers reported that videos helped them increase the traffic to their websites. Naturally, marketers are trying to leverage the power of videos and the potential that video marketing carries.
YouTube is an amazing platform to post and distribute high-quality content that can do wonders for your brand. The platform has more than 30 million daily active users and 1.9 billion monthly active users. 300 videos are uploaded to this platform every minute.
So, you can imagine how challenging it can be to stand out among others and get the attention of your audience. One of the best ways to do this is to collaborate with popular YouTube influencers in your niche.
There are many ways

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Jeffbullass Blog

Social Media

59% Generation Z Spending More Time on YouTube

The HubSpot contributor Clifford Chi has shared 2019 YouTube
demographics data.

It
shows some significant trends observed on the video sharing site.

Here
are some of the findings:

  • Approximately
    90% of 18-44 year old American internet users watch videos on
    YouTube
  • 50% American
    internet users aged 65 and over watch videos on YouTube
  • 46% of
    millennials (25-34-year-olds) watch more content on YouTube
  • YouTube is
    available in more than 91 countries in 80 different languages.

blog.hubspot.com/marketing/youtube-demographics

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Making Money Online

Top 7 Ways To Make Money With Your YouTube Channel

YouTube gets more than one billion unique users per month.

Even if you only get seen by a fraction of a fraction of that audience, you can build a very nice income in 7 different ways, like this:

1: Send traffic to your website.

If your website is built to create income, you can use YouTube to get traffic to your site. Repurpose your older content into videos, and create new videos, too. Place your website URL in the first line of your video descriptions and funnel your new traffic straight to your website.

Killer trick: Inside your video, offer a content upgrade found on your site. For example, if your video teaches how to get clients using LinkedIn, offer an email template on your website that professionals can use to get those clients.

2: Sell your own products.

If you’re creating your own products, such as ebooks, courses, apps, music and so forth, you can use YouTube to promote them.

Add your link to your product in your video’s description so viewer’s can check it out.

3: Make your Kickstarter campaign successful.

If you’ve got a great idea for a product or service but you need funding, create some videos and encourage viewers to comment.

You’ll find out what they like and what needs improving, or if your idea is even viable. Tweak your idea until you get it right, and then launch on Kickstarter.

4: Do affiliate marketing.

There are hundreds of thousands of companies that would love to pay you a commission for sending them buyers.

Review the product you are promoting in a video or create a “how to” use the product tutorial.

Place your affiliate link in the YouTube description to get credit for the sales.

5: Join the YouTube partner program.

When you’re ready, you can make money simply by getting a lot of views by sharing in YouTube’s advertising revenue.

You might create your own YouTube series.

For example, you could do a talk show, drama, comedy or whatever you’re good at. Keep making new episodes and getting people to subscribe.

Or become a personality. If you’re passionate about your interests and love talking about them, why not? You could be the next YouTube star.

6: Create tutorials.

Are you good at teaching? Then show people how to do things, such as apply makeup, build birdhouses, baking cakes and so forth.

Monetize with affiliate links or AdSense or even by linking to your own products.

7: Build your brand and have fun.

Regardless of your niche, or even if you have a niche yet, it’s a great idea to build your brand. Make videos of whatever works to your strengths and interests, have fun and see what works for you. You might even turn yourself, your pet or your child into a star simply by being yourselves and seeing what you can make happen.

And if you start getting tons of views, then you can choose how to monetize your newfound fame and audience.

7 Ways to Get More Views on Your YouTube Videos

There’s no sense in creating videos if no one is ever going to see them, right? Well, unless of course you just like seeing yourself on the screen.

But we’re here to get our videos in front of real viewers, prospects and future customers.

Thus, rule #1 of getting views is simple – do not BUY views. No one will be impressed, including YouTube.

Here’s how you get real people watching and liking your videos:

1: Pay for Views using AdWords

“Pay? Oh no, I don’t want to PAY for viewers!”

I thought I would get this one out of the way first, since many people don’t like to pay to get their content seen. And I understand that, too.

If you don’t know your numbers, or your funnel isn’t even in the black yet, then maybe paying for traffic is something you should do later, once you know for a fact that the traffic will make you money.

But if you have a well-honed funnel system, then your goal is to get qualified prospects into that funnel at a price that is lower than what you will eventually earn.

Make sense?

In other words, if you can pay $1 to make $2, then paying to get your videos seen is a great idea.

And the only way Google and YouTube approves for a pay for view structure is through AdWords. Gee, I wonder why that is…

When you use AdWords, you can get your video to appear in the search results before competing videos. Your video will also appear more often in search results, as well as showing up in the sidebar of “related videos” section on YouTube.

The key is to target the people most likely to become customers. You don’t want to pay for just any viewing audience – you want the folks who will one day spend money with you (and hopefully one day SOON).

Once you determine how to target these exact people with your videos and your AdWords, you are sitting on a perpetual goldmine.

2: Use Social Media

Share your videos on each social platform where you are active.

I know, I know, this one is so obvious. But I see marketers forget to do this all the time.

Be sure to include a message that asks your audience to share the video.

And by the way, there is more to “like, comment and share” than just getting your video to go viral.

Search engines such as Google and YouTube pay attention to the “social signals” that tell them which content is important, engaging or worth sharing.

The social signals and backlinks pointing to your video content can help you rank higher in the search engines.

3: Use Video Tags and Keywords

Be sure to tag specific people or places in your description. If you’re targeting a local market, use your city name and state.

Use popular keywords that are appropriate to get your video to show up in the search results.

Use the names of popular YouTube channels that are related to your video’s content. This will help your video to show up in the ‘related videos’ section for those channels.

Also write a compelling description of your video. Google can’t “read” your video content in the traditional sense, but it can index and understand the text associated with your videos.

And don’t forget your keywords. While ranking for a short, super popular keyword can be difficult, ranking for a longer one is much easier.

Choose a popular keyword phrase (long tail keyword), and then create your video around that keyword. Place the keyword in your title, and your video will likely show up when anyone is searching for that keyword.

4: Add Closed Captioning

Search engines can and do index the closed captioning file you upload to YouTube along with your video. That’s why videos with captions rank higher.

When you upload the optional closed captioning file, the hearing impaired can watch your video, as well as people in noisy environments and those who speak a different language.

This gives an overall better user experience, makes Google happy and gives you better rankings.

5: Get Your Viewers to Subscribe

Every time you upload a new video, your subscribers will be notified, giving you more automatic views each time.

Just don’t use click farms or any of that nonsense. Fake subscribers will hurt your ranking or even get you banned.

6: Swap with Other Channels

Find YouTube channels that are related to what you’re doing and invite their experts or spokespeople to appear in your video.

In return, you appear in one of their videos and now you can cross-promote each other’s channel.

7: Use Attention Grabbing Thumbnails

YouTube lets you choose the image people will see that acts as a video preview in the YouTube search results.

You can either choose an image straight from your video or use something else entirely. It’s good if you can keep consistency from one video to the next, so they all have the same basic look.

For example, a cooking channel might always use a brightly colored graphic art border with the food front and center. A vlogger might use a split image, with a screen capture from the video on one side, and her name and / or the title of the video on the other side.

This way when someone finishes watching one video, it’s very easy for them to pick out more videos in the sidebar listings.

YouTube Q and A

Q. Can you really make money with YouTube?

A. Yes, but unless you’re already a well-known figure, don’t expect it to happen overnight. I’ve seen some estimates on what the biggest YouTube players make, and it’s huge. For example, here’s what the top 10 YouTubers for 2018 made, according to Forbes:

• Logan Paul – $14.5 million

• PewDiePie – $15.5 million

• Jacksepticeye – $16 million

• VanossGaming – $17 million

• Markiplier – $17.5 million

• Jeffree Star – $18 million

• DanTDM – $18.5 million

• Dude Perfect – $20 million

• Jake Paul – $21.5 million

• Ryan of ToysReview – $22 million

Ryan of ToysReview is a 7 year old who – you guessed it – reviews toys. And we’re guessing $22 million buys a LOT of toys.

Logan Paul made news and lost his elite status in the Google Preferred Ads program when he posted a controversial video. He filmed himself in a Japanese forest near what appears to be a human body hanging from a tree – a victim of suicide. Despite being banned for 3 months and losing massive ad revenue, he still made Forbes top 10 list.

And Jeffree Star used his YouTube platform to launch a $100 million dollar makeup line (Jeffree Star Cosmetics.)

Q. Are there requirements to be met before I can get paid for ads (AdSense) attached to my videos?

A. Yes, the requirements have gotten a lot tougher. You’ve got to have over 4,000 hours of watch time on your channel within the past month, and you must also have at least 1,000 subscribers.

Q. Why are the requirements so high? It’s going to take me time to reach 4,000 hours and 1,000 subscribers.

A. The requirements weren’t always this stringent. But tighter ad rules followed a small number of high profile events. For example, certain major advertisers left the platform after their ads were displayed next to videos with predatory comments or hate speech.

YouTube is much more interested in keeping advertisers happy and on board than in worrying about the smaller video makers. Sadly, that’s just the way it is right now. But when you’re starting out, there are plenty of other ways to monetize your videos than with AdSense.

Q. How much can I expect to make through YouTube’s AdSense ads on my videos?

A. As a basic rule, figure you will earn $1,000 per one million views on YouTube. If your videos are getting that kind of viewership, then using the advertising program can make you good money.

Q. Are there better ways to make money on YouTube than by allowing YouTube to place AdSense ads on my videos?

A. Yes, for many YouTubers there are ways to make additional income beyond AdSense or even instead of AdSense.

For example, if it’s appropriate, you might post an affiliate link in your description box. For example, if your videos are on home remodeling, an affiliate link to a Lowe’s or Home Depot kind of website would work well. If you do book reviews, then of course link to the book through your Amazon affiliate link.

Anytime someone clicks your affiliate links and then makes a purchase, you’ll earn small percentage of that purchase.

Q. How else can I monetize my YouTube videos?

A. You might sell digital products, such as ebooks, tutorials, courses and so forth. These might be your products, or you might be acting as an affiliate.

Be sure to read the article, ‘Top 7 Ways to Make Money with Your YouTube Channel’ in this issue.

Q. How do I get people to subscribe to my video channel?

A. Ask them. At the end of every video, ask them to hit the subscribe button so they don’t miss out on the great videos you’re currently creating for them.

If your videos are longer, you might also ask them in the middle of the video, too.

Q. What if a person has a face for radio and or doesn’t like being in videos?

A. Then use a screen capture, slideshow or some other means of creating videos. Do not let your fear or dislike of being in front of a camera stop you from profiting from videos.

And don’t think you have to be movie star beautiful or handsome to be in videos, either. Personality and great content are far more important and valuable than just a pretty face.

Q. I’m just starting on YouTube. How often should I post videos?

A. 2 to 3 times per week, even if you don’t have an audience yet.

Why? Because that is how you will get an audience and ensure you have a steady stream of views.

And it’s also how you get better at making videos. Guaranteed, your 20th video is going to be far better than your first one.

Read the rest of this article in “The Internet Marketing newsletter”

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